交易視訊點播市場：現況分析與預測（2023-2030）

Transactional Video on Demand Market: Current Analysis and Forecast (2023-2030)

出版日期: 2024年01月30日 | 出版商:

UnivDatos Market Insights Pvt Ltd | 英文 147 Pages | 商品交期: 最快1-2個工作天內

價格

簡介目錄

2022 年交易型視訊點播市場規模為 114.6 億美元，由於智慧型手機和其他智慧型裝置的滲透，預計在預測期內（2023-2030 年）穩定成長 7.2% 左右。內容所有者也開始轉向 TVOD（交易視訊點播）串流服務，以彌合發行和貨幣化策略之間的差距，特別是透過向國際觀眾提供收費的高品質內容，從而增加市場價值。例如，以warner bros影業製作發行的《蝙蝠俠》（2022）為例。該電影於 2022 年 3 月 1 日首次在影院上映，隨後於 2022 年 4 月 18 日在 HBO Max 上發布，讓內容所有者可以透過交易觀看獲得額外收入。

依交易，市場分為 EST、DTR 和 PPV。其中，DTR領域憑藉其便利性和靈活性在TVOD市場獲得了大力支持。這種模式比傳統的租賃模式提供了更多的自由，傳統的租賃模式必須在規定的時間內查看內容。此外，DTR 可讓您在沒有網路連線的情況下存取內容，非常適合長途旅行或連線受限的地區。此外，Amazon Prime Video 和 iTunes 等串流服務的興起提供了多種可供下載的影片，促進了 DTR 細分市場的成長。

依連接設備，市場分為電腦、手機和電視。其中，行動裝置已成為最受歡迎的TVOD服務平台。由於智慧型手機和平板電腦的便利性和可訪問性，該領域在市場上佔據主導地位。這一趨勢預計將持續下去，行動裝置預計將主導 TVOD 市場份額。

依應用分為電子學習、娛樂等。其中，娛樂已成為TVOD市場最大的應用領域。 Amazon Prime 等串流服務的興起讓消費者能夠即時存取大量的電影、電視節目、原創內容等。這些服務的便利性和價格實惠使其非常受歡迎，在全球擁有數百萬用戶，從而增加了其市場價值。

為了更了解交易型視訊點播的市場採用情況，我們將市場分為北美（美國、加拿大、北美其他地區）、歐洲（德國、英國、法國、西班牙、義大利、歐洲其他地區））、亞太地區（根據全球其他地區（中國、日本、印度、亞太地區其他地區）和世界其他地區的全球影響力進行分析。北美的交易隨選視訊 (TVOD) 市場正在經歷顯著成長，並正在塑造整個地區的數位娛樂格局。這種快速成長的背後是多種因素促進了TVOD服務的普及。美國是北美最大的市場，處於這項轉型的最前線。憑藉先進的數位基礎設施、高網路普及率和精通科技的人口，美國正在經歷消費者行為向點播內容消費的重大轉變。此外，我們還進行了多項投資，為消費者提供更多選擇並擴大 TVOD 的覆蓋範圍。例如，亞馬遜 Prime Video 於 2023 年 1 月 19 日宣布，2023 年原創內容投資額為 84.5 億美元。

市場上的一些主要參與者包括 Coursera、Udemy、Khan academy、Skillshare、Apple TV+、Amazon prime video、Google play、YouTube、iTunes 和 AT&T。

Transactional Video on Demand (TVOD) is a distribution model in the digital entertainment industry where users pay for individual pieces of content on a per-view basis. In the TVOD market, consumers can rent or purchase specific movies, TV shows, or other video content, gaining access to the content for a limited period or indefinitely.

The Transactional Video on Demand Market was valued at 11.46 billion in 2022 and is expected to grow at a steady rate of around 7.2% in the forecasted period (2023-2030) owing to the proliferation of smartphones and other smart devices. Also, Content owners are using TVOD (Transactional Video-on-Demand) streaming services to fill gaps in their distribution and monetization strategies, particularly by offering high-quality content to international audiences on a pay-per-view basis, thereby increasing the value of the market. For instance, take the case of The Batman (2022), produced and distributed by Warner Bros. Pictures. This movie was first released in theaters on March 1st, 2022, and later made available on HBO Max on April 18th, 2022, allowing content owners to generate additional revenue through transactional viewing.

Based on the transactions, the market is segmented into EST, DTR, and PPV. Among these, the DTR segment is gaining significant traction in the TVOD market due to its convenience and flexibility. This model offers more freedom compared to traditional rental models, where content must be watched within a set time frame. Furthermore, DTR enables users to access content without an internet connection, making it ideal for long trips or areas with limited connectivity. Also, the rise of streaming services like Amazon Prime Video, iTunes, and etc. has contributed to the growth of the DTR segment, offering a wide range of titles available for downloading.

Based on the connecting devices, the market is segmented into computers, mobiles and T.V. Among these, mobile devices have emerged as the most popular platform for TVOD services. The convenience and accessibility of smartphones and tablets have made this segment account for the majority of share of the market. This trend is expected to continue in the coming years, with mobile devices projected to dominate the TVOD market share.

Based on the Applications, the market is categorized into eLearning, entertainment, and others. Among these, Entertainment has emerged as the largest application segment in the TVOD market. With the rise of streaming services such as Amazon Prime, consumers now have access to a vast library of movies, TV shows, and original content at their fingertips. The convenience and affordability of these services have made them incredibly popular, with millions of subscribers worldwide and thereby adding value to the market.

For a better understanding of the market adoption of transactional video on demand, the market is analyzed based on its worldwide presence in countries such as North America (U.S., Canada, and the Rest of North America), Europe (Germany, U.K., France, Spain, Italy, Rest of Europe), Asia-Pacific (China, Japan, India, Rest of Asia-Pacific), Rest of World. The Transactional Video on Demand (TVOD) market in North America has experienced remarkable growth, shaping the digital entertainment landscape across the region. This surge can be attributed to a confluence of factors that have collectively propelled the adoption of TVOD services. The United States, being the largest market in North America, has been at the forefront of this transformation. With a sophisticated digital infrastructure, high internet penetration, and a tech-savvy population, the U.S. has witnessed a significant shift in consumer behavior towards on-demand content consumption. Also, to provide more options for consumers and expand the reach of TVOD there are several investments. For instance, Amazon Prime Video invested $8.45 billion in original content for 2023, announced on January 19th, 2023.

Some of the major players operating in the market include Coursera; Udemy; Khan academy; Skillshare; Apple TV+; Amazon prime video; Google play; YouTube; iTunes; AT&T.

1 MARKET INTRODUCTION

1.1. Market Definitions
1.2. Main Objective
1.3. Stakeholders
1.4. Limitation

2 RESEARCH METHODOLOGY OR ASSUMPTIONS

2.1. Research Process of the Transactional Video on Demand Market
2.2. Research Methodology of the Transactional Video on Demand Market
2.3. Respondent Profile

3 MARKET SYNOPSIS

4 EXECUTIVE SUMMARY

5 TRANSACTIONAL VIDEO ON DEMAND MARKET REVENUE (USD BN), 2020-2030F

6 MARKET INSIGHTS BY TRANSACTIONS

6.1. EST
6.2. DTR
6.3. PPV

7 MARKET INSIGHTS BY CONNECTING DEVICES

7.1. Computers
7.2. Mobiles
7.3. T.V.

8 MARKET INSIGHTS BY APPLICATIONS

8.1. Elearning
8.2. Entertainment
8.3. Others

9 MARKET INSIGHTS BY REGION

9.1. North America
- 9.1.1. U.S.
- 9.1.2. Canada
- 9.1.3. Rest of North America
9.2. Europe
- 9.2.1. Germany
- 9.2.2. U.K.
- 9.2.3. France
- 9.2.4. Italy
- 9.2.5. Spain
- 9.2.6. Rest of Europe
9.3. Asia-Pacific
- 9.3.1. China
- 9.3.2. Japan
- 9.3.3. India
- 9.3.4. Rest of Asia-Pacific
9.4. Rest of the World