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影片點播市場 - 2023-2028 年預測
市場調查報告書
商品編碼
1279617

影片點播市場 - 2023-2028 年預測

Video on Demand Market - Forecasts from 2023 to 2028
出版日期: | 出版商: Knowledge Sourcing Intelligence | 英文 145 Pages | 商品交期: 最快1-2個工作天內

價格
簡介目錄

影片點播市場預計將從 2021 年的 1,164.89 億美元增至 2028 年的 6,760.25 億美元，複合年增長率為 28.56%。 影片點播（VOD）市場是指允許用戶隨時訪問影片內容的數位分發系統，而不是遵循預先確定的廣播。 VOD 的概念已經存在了幾十年，但近年來，隨著互聯網的興起和流媒體服務的普及，市場發生了巨大變化。 VOD 服務通常由 Netflix、Amazon Prime Video、Hulu、Disney+ 等在線平台提供。 這些平台提供了大量的電視節目、電影、原創內容等內容，用戶可以通過計算機、智能手機、平板電腦和智能電視等聯網設備按需訪問。 近年來，由於流媒體服務的普及和互聯網連接設備的增加，影片點播市場經歷了爆炸性增長。

影片點播市場顛覆了傳統的電視和電影發行模式，為消費者消費內容的方式提供了更大的靈活性和選擇。 這使得獨立電影製片人等新進入者能夠在不通過傳統發行渠道的情況下接觸到更廣泛的觀眾。 與此同時，行業中的現有參與者，例如大型工作室，正在採取能夠應對 VOD 時代的策略。

影片點播市場是由點播內容需求不斷增長和智能設備的普及推動的。

  • 現代消費者越來越期望點播內容能夠讓他們隨時隨地觀看自己想要的內容。 因此，從傳統廣播電視轉向 VOD 服務的趨勢日益明顯。 根據 2019 年國家電信資訊管理局 (NTIA) 的一項調查，74% 的美國家庭至少訂閱了一項流媒體服務，這表明對點播內容的需求不斷增長。 智能手機、平板電腦、智能電視和遊戲機等聯網設備的激增使消費者更容易獲得 VOD 服務。 這也導致了斷線現象的增加，消費者取消了傳統的有線電視訂閱，轉而使用影片點播服務。 美國人口普查局 2019 年的一份報告發現，86% 的美國家庭擁有電腦，84% 的家庭擁有智能手機，這表明聯網設備正變得越來越普遍。

從行業來看，媒體和娛樂領域的影片點播市場預計將大幅增長。

VOD 市場與媒體和娛樂行業密切相關，因為 VOD 服務為消費者提供了訪問和消費影片內容的方式。 媒體和娛樂行業不斷發展，影片點播提供商必須適應這些變化才能保持競爭力。

亞太地區影片點播市場的複合年增長率很高，其中北美佔有很大份額。

按地區劃分，影片點播市場分為北美、南美、歐洲、中東和非洲以及亞太地區。

北美 VOD 市場是全球最重要的影片點播市場之一，其特點是來自 Netflix、Hulu、Amazon Prime Video 和 Disney+ 等主要參與者的激烈競爭。 這是由於越來越多的掐線者取消有線電視合同以獲取流媒體服務。 然而，北美影片點播市場也已飽和，眾多廠商爭奪市場份額，導致價格競爭和利潤壓力。

亞太影片點播市場的特點是快速擴張，來自 Netflix、Amazon Prime Video、愛奇藝和騰訊影片等主要參與者的競爭日益激烈。 特別是在中國和印度等國家，這是由於高速互聯網的普及率不斷提高。 此外，愛奇藝和騰訊影片等中國本土內容提供商的崛起也促進了該地區影片點播市場的增長。

內容

第 1 章簡介

  • 市場概覽
  • 市場定義
  • 調查範圍
  • 市場細分
  • 貨幣
  • 先決條件
  • 基準年和預測年時間表

第 2 章研究方法

  • 調查數據
  • 調查設計

第 3 章執行摘要

  • 調查要點

第 4 章市場動態

  • 市場促進因素
  • 市場抑制因素
  • 波特五力分析
  • 行業價值鏈分析

第 5 章影片點播市場：按商業模式劃分

  • 簡介
  • 硬件
  • 軟件
    • 本地
    • 雲端
  • 服務

第 6 章影片點播市場：按行業劃分

  • 簡介
  • 教育和培訓
  • 健康與鍛煉
  • 媒體和娛樂
  • 其他

第 7 章影片點播市場：按地區

  • 簡介
  • 北美
    • 美國
    • 加拿大
    • 墨西哥
  • 南美洲
    • 巴西
    • 阿根廷
    • 其他
  • 歐洲
    • 德國
    • 法國
    • 英國
    • 西班牙
    • 其他
  • 中東和非洲
    • 沙特阿拉伯
    • 阿拉伯聯合酋長國
    • 以色列
    • 其他
  • 亞太地區
    • 中國
    • 日本
    • 印度
    • 韓國
    • 印度尼西亞
    • 台灣
    • 其他

第 8 章競爭格局與分析

  • 主要公司及戰略分析
  • 新興公司和市場盈利能力
  • 合併、收購、協議與合作
  • 供應商競爭力矩陣

第 9 章公司簡介

  • Google LLC
  • AT&T
  • Amazon.com Inc.
  • Netflix Inc.
  • Apple Inc.
  • Youtube
  • Hulu LLC
  • Meta
  • Zee Entertainment Enterprises Limited
  • Rakuten Group, Inc.
簡介目錄
Product Code: KSI061614644

The video on demand market is projected to grow at a CAGR of 28.56% to reach US$676.025 billion in 2028 from US$116.489 billion in 2021. The video on demand (VOD) market refers to a digital distribution system that allows users to access video content whenever they want, instead of adhering to a pre-scheduled broadcast. The concept of VOD has been around for decades, but the rise of the internet and the proliferation of streaming services have transformed the market in recent years. VOD services are typically provided by online platforms such as Netflix, Amazon Prime Video, Hulu, Disney+, and others. These platforms offer a vast library of TV shows, movies, and original content that users can access on-demand via an internet-connected device like a computer, smartphone, tablet, or smart TV. The VOD market has experienced explosive growth in recent years, driven by the increasing popularity of streaming services and the growing number of internet-connected devices.

The VOD market has disrupted the traditional TV and movie distribution models, providing consumers with greater flexibility and choice in how they consume content. This has created opportunities for new entrants to the market, such as independent filmmakers, who can now reach a wider audience without the need for traditional distribution channels. At the same time, established players in the industry, such as major studios, are adapting their strategies to remain relevant in the VOD era.

The video on demand market is driven by growing demand for on-demand content and the proliferation of smart devices.

  • Modern consumers have a growing expectation for on-demand content, allowing them to watch what they want when they want. This has led to a shift away from traditional broadcast TV to VOD services. According to a survey by the National Telecommunications and Information Administration (NTIA) in 2019, 74% of US households have at least one subscription to a streaming service, demonstrating the growing demand for on-demand content.
  • The widespread adoption of internet-connected devices such as smartphones, tablets, smart TVs, and gaming consoles has made it easier for consumers to access VOD services. This has also led to a rise in cord-cutting, where consumers cancel their traditional cable TV subscriptions in favor of VOD services. According to a report by the US Census Bureau in 2019, 86% of US households own a computer; while 84% own a smartphone, indicating the widespread adoption of internet-connected devices.

Key Developments

  • In March 2023, FanHero, an end-to-end video technology cloud™ company, announced the launch of a new all-in-one platform transforming how video content is shared and consumed. With the help of FanHero, content producers and companies from all over the world can create branded video channels with on-demand and live-streaming options for a complete solution that gives users individualized choices and control over their content. The scalable and adaptable FanHero platform can be white-labeled and used as a business solution across all sectors. The use cases for FanHero include business communications, news outlets, instructors, course designers, and sports leagues. FanHero offers all of the tools required to make, upload, manage, distribute, and monetize video content in one location. Additionally, it maximizes user income potential by enabling subscriptions, pay-per-view events, partnerships, and product sales. Users have control over their income thanks to a variety of analytics and reporting tools that offer crucial information for improved decision-making.
  • In March 2023, Brightcove, a streaming technology company, launched Brightcove Ad Monetization, a service for media companies to better monetize their content. The relationship between Magnite, a provider of sell-side advertising platforms, and Brightcove expands upon Brightcove Ad Monetization. Increased yield optimization, it helps the monetization of live and video-on-demand content in order to replenish unsold ad inventory and boost revenue. It features client-side advertising insertion and server-side advertising insertion capabilities for web players, iOS, Android, and connected TV platforms. Moreover, advertising servers like Google Ad Manager and FreeWheel are all fully integrated with Brightcove Ad Monetization.

Based on industry vertical, the video on demand market is expected to witness positive growth in the media and entertainment segment.

The VOD market is closely tied to the media and entertainment industry, as VOD services provide a way for consumers to access and consume video content. The media and entertainment industry is constantly evolving, and VOD providers need to adapt to these changes in order to remain competitive.

North America accounts for a major share of the video on demand market while the Asia Pacific market is growing at a significant CAGR.

Based on geography, the video-on-demand market is segmented into North America, South America, Europe, the Middle East and Africa, and Asia Pacific.

The North America VOD market is a significant video-on-demand market in the world and is characterized by a high level of competition among major players such as Netflix, Hulu, Amazon Prime Video, and Disney+. It is driven by the increasing number of cord-cutters who are canceling their cable TV subscriptions in favor of streaming services. However, the North American VOD market is also highly saturated, with a large number of players competing for market share, and this has led to price wars and pressure on profit margins.

The Asia-Pacific VOD market is characterized by rapid expansion and increasing competition among major players such as Netflix, Amazon Prime Video, iQiyi, and Tencent Video. It is driven by the rising availability of high-speed internet, particularly in countries such as China and India. Additionally, the rise of local content providers, such as iQiyi and Tencent Video in China, is also contributing to the growth of the VOD market in the region.

Market Segmentation

By Business model

  • Hardware
  • Software
    • On-premise
    • Cloud
  • Services

By Industry Vertical

  • Education and Training
  • Health and Fitness
  • Media and Entertainment
  • Others

By Geography

  • North America
    • USA
    • Canada
    • Mexico
  • South America
    • Brazil
    • Argentina
    • Others
  • Europe
    • Germany
    • France
    • United Kingdom
    • Spain
    • Others
  • Middle East And Africa
    • Saudi Arabia
    • UAE
    • Israel
    • Others
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Indonesia
    • Taiwan
    • Others

TABLE OF CONTENTS

1. INTRODUCTION

  • 1.1. Market Overview
  • 1.2. Market Definition
  • 1.3. Scope of the Study
  • 1.4. Market Segmentation
  • 1.5. Currency
  • 1.6. Assumptions
  • 1.7. Base, and Forecast Years Timeline

2. RESEARCH METHODOLOGY

  • 2.1. Research Data
  • 2.2. Research Design

3. EXECUTIVE SUMMARY

  • 3.1. Research Highlights

4. MARKET DYNAMICS

  • 4.1. Market Drivers
  • 4.2. Market Restraints
  • 4.3. Porter's Five Forces Analysis
    • 4.3.1. Bargaining Power of Suppliers
    • 4.3.2. Bargaining Power of Buyers
    • 4.3.3. Threat of New Entrants
    • 4.3.4. Threat of Substitutes
    • 4.3.5. Competitive Rivalry in the Industry
  • 4.4. Industry Value Chain Analysis

5. VIDEO ON DEMAND MARKET BY BUSINESS MODEL

  • 5.1. Introduction
  • 5.2. Hardware
  • 5.3. Software
    • 5.3.1. On-premise
    • 5.3.2. Cloud
  • 5.4. Services

6. VIDEO ON DEMAND MARKET BY INDUSTRY VERTICAL

  • 6.1. Introduction
  • 6.2. Education and Training
  • 6.3. Health and Fitness
  • 6.4. Media and Entertainment
  • 6.5. Others

7. VIDEO ON DEMAND MARKET BY GEOGRAPHY

  • 7.1. Introduction
  • 7.2. North America
    • 7.2.1. USA
    • 7.2.2. Canada
    • 7.2.3. Mexico
  • 7.3. South America
    • 7.3.1. Brazil
    • 7.3.2. Argentina
    • 7.3.3. Others
  • 7.4. Europe
    • 7.4.1. Germany
    • 7.4.2. France
    • 7.4.3. United Kingdom
    • 7.4.4. Spain
    • 7.4.5. Others
  • 7.5. Middle East And Africa
    • 7.5.1. Saudi Arabia
    • 7.5.2. UAE
    • 7.5.3. Israel
    • 7.5.4. Others
  • 7.6. Asia Pacific
    • 7.6.1. China
    • 7.6.2. Japan
    • 7.6.3. India
    • 7.6.4. South Korea
    • 7.6.5. Indonesia
    • 7.6.6. Taiwan
    • 7.6.7. Others

8. COMPETITIVE ENVIRONMENT AND ANALYSIS

  • 8.1. Major Players and Strategy Analysis
  • 8.2. Emerging Players and Market Lucrativeness
  • 8.3. Mergers, Acquisition, Agreements, and Collaborations
  • 8.4. Vendor Competitiveness Matrix

9. COMPANY PROFILES

  • 9.1. Google LLC
  • 9.2. AT&T
  • 9.3. Amazon.com Inc.
  • 9.4. Netflix Inc.
  • 9.5. Apple Inc.
  • 9.6. Youtube
  • 9.7. Hulu LLC
  • 9.8. Meta
  • 9.9. Zee Entertainment Enterprises Limited
  • 9.10. Rakuten Group, Inc.