混合 AVOD-SVOD 市場：預測

到 2029 年，Netflix、Disney+、HBO 和 Paramount+ 的混合 AVOD 和 SVOD 收入將達到 200 億美元，高於 2023 年的 60 億美元。這些混合收入在 AVOD 和 SVOD 之間幾乎平分。

該報告詳細研究了全球混合 AVOD-SVOD 市場，提供了市場概況以及主要公司的每訂戶數收入、區域趨勢和未來前景。

目錄

• 執行摘要
• 適用於 Netflix、Disney+、Paramount+ 和 HBO Max 的 AVOD-SVOD 平台
• 138 個國家的區域和全球（2015-2029 年）使用者和收入預測
• 洞察力簡介
  • 世界及10個國家
  • 巴西
  • 加拿大
  • 中國
  • 法國
  • 德國
  • 印度
  • 日本
  • 韓國
  • 英國
  • 美國
• 2015 年至 2029 年世界概況以及 138 個國家的預測

Netflix, Disney+, HBO and Paramount+ will create hybrid AVOD-SVOD revenues of $20 billion by 2029, up from $6 billion in 2023. These hybrid revenues will be nearly equally split between AVOD and SVOD.

Simon Murray, Principal Analyst at Digital TV Research, said: "These platforms are expected to roll out hybrid AVOD-SVOD tiers to the world's top advertising markets in the near future. These forecasts are a lot lower than our previous ones as the platforms have delayed and/or scaled back their expansion plans."

Murray continued: "We have cut back the number of countries where these hybrid tiers will start. By 2029, we expect that Netflix and Disney+ will both be in 46 countries, HBO Max in 35 countries and Paramount+/SkyShowtime in 37 countries."

Published in September 2023, this 242-page PDF and excel report contains extensive coverage of hybrid AVOD-SVOD sector (TV episodes and movies). Based on June 2023 results and updating major platform launches, the report comprises:

• Executive Summary.

• AVOD-SVOD platforms for Netflix, Disney+, Paramount+ and HBO Max, including subscriber and revenues estimates for 138 countries, regionally and globally (2015 to 2029),.

• Insight profiles: globally and for 10 countries: Brazil, Canada, China, France, Germany, India, Japan, South Korea, UK, USA

• Forecasts for 138 countries and global overviews from 2015 to 2029

Forecasts for 138 countries: