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市場調查報告書

商品編碼

1321946

全球硬茶市場 - 市場規模、佔有率、成長分析：按類型、按包裝、按口味、按配銷通路、按酒精含量（低酒精含量、高酒精含量）分類 - 行業預測（2023-2030）

Global Hard Tea Market Size, Share, Growth Analysis, By Type, By Packaging, By Flavor, By Distribution channel, By Alcohol content(Low alcohol content and high alcohol content ) - Industry Forecast 2023-2030

出版日期: 2023年07月22日 | 出版商:

SkyQuest | 英文 157 Pages | 商品交期: 3-5個工作天內

價格

簡介目錄

2021年硬茶市場規模為19.9億美元，2022年為24.7億美元。預測該市場在預測期內（2023-2030年）將以25%的年複合成長率成長，到2030年將達到145億美元。

硬茶，也稱為spiked tea或酒精茶，是一種巧妙地結合了紅茶和酒精的怡人風味的飲料。這種有吸引力的飲料通常由茶葉、酒精、甜味劑和各種調味料結構，提供多種口味和酒精濃度。近年來，隨著消費者尋求新型和創新的酒精飲料，硬茶的受歡迎程度穩步上升。

硬茶定位為傳統雞尾酒和啤酒的清爽、清淡替代品，已成為消費者的最愛。硬茶以平易近人、舒適的茶精吸引了尋求獨特飲用體驗的消費者。消費者可以輕鬆獲得罐裝和瓶裝硬茶，也可以在網上搜尋數百種食譜，在家自己泡茶。

在北美，對低熱量、低糖飲料的需求不斷成長，以及對新鮮和創意酒精飲料選擇的不斷尋找，是硬茶市場快速成長的原因。此外，年輕消費者對酒精飲料的日益偏好以及飲料行業高階化趨勢的不斷增強，也是推動亞太地區硬茶市場崛起的要素。

硬茶市場的快速成長是由於消費者對低熱量和低糖酒精飲料的需求不斷增加。隨著健康意識變得越來越普遍，人們正在尋找比傳統選擇更健康的酒精飲料。硬茶富含紅茶、天然甜味劑和酒精，是傳統雞尾酒和啤酒的首選替代品。這一趨勢在北美尤其明顯，消費者對健康和保健的興趣極大地影響了他們的偏好，並推動了酒精飲料市場的發展。

由於來自啤酒、葡萄酒和烈酒等其他酒精飲料類別的激烈競爭，硬茶市場面臨著巨大的課題。硬茶近年來取得了顯著成長，但與現有類別相比，一直難以佔領市場佔有率。此外，天然茶和香料等優質原料的成本預計將對試圖保持市場競爭力的公司構成定價課題。這種情況可能會使新參與企業難以在該行業立足，並限制整個硬性類別的成長預測。

該報告考察了全球硬茶市場，提供了市場概況、按類型、包裝、風味、配銷通路、酒精含量、地區以及進入市場的公司概況分類的趨勢。

AB InBev
Anheuser-Busch Companies, LLC
Boston Beer Company
Constellation Brands
Diageo plc
E &J Gallo Winery
FIFCO USA
Heineken NV
Kirin Brewery Company, Limited
Mark Anthony Brands
Molson Coors Brewing Company
Nestle SA
North American Beverage Co.
Pabst Brewing Company
Pernod Ricard SA
PepsiCo, Inc.
Phusion Projects LLC
Stone Brewing Company
The Coca-Cola Company
The Joseph Company International, Inc.

簡介目錄

Product Code: SQMIG30G2010

Hard Tea Market size was valued at USD 1.99 billion in 2021 and is poised to grow from USD 2.47 billion in 2022 to USD 14.5 billion by 2030, growing at a CAGR of 25% in the forecast period (2023-2030).

Hard tea, also known as spiked tea or alcoholic tea, is a beverage that skillfully combines the delightful flavors of tea and alcohol. This enticing drink typically consists of tea leaves, alcohol, sweeteners, and various flavorings, offering a diverse range of flavors and alcohol content levels. The popularity of hard tea has been steadily increasing in recent years, as consumers seek novel and innovative alcoholic beverages to enjoy.

Marketed as a refreshing and lighter alternative to traditional cocktails or beer, hard tea has gained traction among consumers. It appeals to those looking for a unique drinking experience with the familiar and comforting essence of tea. Consumers can conveniently find hard tea available in pre-made cans or bottles, or they can explore numerous recipes online to craft their own at home.

In North America, the hard tea market has witnessed remarkable growth, attributing this surge to the rising demand for low-calorie and low-sugar beverages, as well as the ongoing quest for fresh and inventive alcoholic drink options. Moreover, the increasing preference for alcoholic beverages among younger consumers and the growing trend of premiumization in the beverage industry are driving factors behind the flourishing hard tea market in the Asia Pacific region.

Segments covered in this report:

Global Hard Tea market is segmented by type, packaging, alcohol content, distribution channel, flavor, and region. Based on type, the market can be segmented into Alcoholic Hard Tea, and Non-alcoholic hard tea. Based on packaging, the market is segmented into Bottles, and Cans. By Alcohol content, the market is segmented into low alcohol content (less than 5% ABV) and high alcohol content (more than 5% ABV). By Flavor, the market is segmented into peach, raspberry, lemon, and other fruit flavors. By Distribution channel, the market is segmented into supermarkets, liquor stores, online stores, and others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Middle East and Africa, and Latin America.

Driver

The surge in the hard tea market can be attributed to the growing consumer demand for alcoholic beverages that are low in calories and sugar. As health-consciousness becomes increasingly prevalent, people seek alcoholic options that offer a healthier profile compared to conventional choices. Hard tea, with its incorporation of tea, natural sweeteners, and alcohol, presents a favorable alternative to traditional cocktails or beer. This trend is particularly prominent in North America, where consumers' focus on health and wellness significantly influences their preferences and drives the evolution of the alcoholic beverage market.

Restraint

The hard tea market encounters a notable challenge stemming from intense competition posed by other alcoholic beverage categories, including beer, wine, and spirits. Despite its substantial growth in recent years, hard tea faces difficulties in gaining market share when compared to well-established categories. Furthermore, the cost of premium ingredients like natural tea and flavorings can pose pricing challenges for companies seeking to remain competitive in the market. This situation may make it demanding for new entrants to establish a foothold in the industry and could potentially limit the overall growth prospects of the hard tea category.

Market Trends

An important market trend in the global hard tea industry is the growing demand for natural and organic ingredients. As consumers become increasingly health-conscious, they seek beverages that are not only low in calories but also free from artificial sweeteners, flavors, and colors. This shift in consumer preferences is prompting companies to incorporate natural and organic components in their hard tea offerings, positioning them as healthier and more sustainable alternatives to conventional sugary beverages. Furthermore, the proliferation of e-commerce and online sales platforms is facilitating companies to expand their market reach and offer customers more convenient avenues to buy their products.

Executive Summary

Market Overview
Wheel of Fortune

Research Methodology

Information Procurement
Secondary & Primary Data Sources
Market Size Estimation
Market Assumptions & Limitations

Parent Market Analysis

Market Overview
Market Size
Market Dynamics
- Drivers
- Opportunities
- Restraints
- Challenges

Key Market Insights

Technology Analysis
Pricing Analysis
Supply Chain Analysis
Value Chain Analysis
Ecosystem of the Market
IP Analysis
Trade Analysis
Startup Analysis
Raw Material Analysis
Innovation Matrix
Pipeline Product Analysis
Macroeconomic Indicators
Top Investment Analysis
Key Success Factor
Degree of Competition

Market Dynamics & Outlook

Market Dynamics
- Drivers
- Opportunities
- Restraints
- Challenges
Regulatory Landscape
Porters Analysis
- Competitive rivalry
- Threat of Substitute Products
- Bargaining Power of Buyers
- Threat of New Entrants
- Bargaining Power of Suppliers
Skyquest Special Insights on Future Disruptions
- Political Impact
- Economic Impact
- Social Impact
- Technical Impact
- Environmental Impact
- Legal Impact

Global Hard Tea Market by Type

Market Overview
Alcoholic hard tea
and Non-alcoholic hard tea

Global Hard Tea Market by Packaging

Market Overview
Bottles and Cans

Global Hard Tea Market by Flavor

Market Overview
Peach
raspberry
lemon
and other fruit flavors

Global Hard Tea Market by Distribution channel

Market Overview
Supermarkets
liquor stores
online stores
and others

Global Hard Tea Market by Alcohol content

Market Overview
Low alcohol content (less than 5% ABV) and high alcohol content (more than 5% ABV)

Global Hard Tea Market Size by Region

Market Overview
North America
- USA
- Canada
Europe
- Germany
- Spain
- France
- UK
- Rest of Europe
Asia Pacific
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
Latin America
- Brazil
- Rest of Latin America
Middle East & Africa (MEA)
- GCC Countries
- South Africa
- Rest of MEA

Competitive Landscape

Top 5 Player Comparison
Market Positioning of Key Players, 2021
Strategies Adopted by Key Market Players
Top Winning Strategies
- By Development
- By Company
- By Year
Recent Activities in the Market
Key Companies Market Share (%), 2021

Key Company Profiles

AB InBev
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Anheuser-Busch Companies, LLC
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Boston Beer Company
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Constellation Brands
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Diageo plc
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
E & J Gallo Winery
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
FIFCO USA
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Heineken N.V.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Kirin Brewery Company, Limited
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Mark Anthony Brands
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Molson Coors Brewing Company
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Nestle S.A.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
North American Beverage Co.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Pabst Brewing Company
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Pernod Ricard SA
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
PepsiCo, Inc.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Phusion Projects LLC
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Stone Brewing Company
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
The Coca-Cola Company
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
The Joseph Company International, Inc.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
In March 2023, Diageo plc announced the launch of a new line of hard teas under its Captain Morgan brand.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments