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市場調查報告書

商品編碼

1325297

全球硬茶市場 - 2023-2030

Global Hard Tea Market - 2023-2030

出版日期: 2023年08月04日 | 出版商:

DataM Intelligence | 英文 122 Pages | 商品交期: 約2個工作天內

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簡介目錄

市場概況

全球硬茶市場在 2022 年達到 21 億美元，預計到 2030 年將達到 87 億美元，2023-2030 年預測期間年複合成長率為 19.5%。

酒茶是一種風味多樣的酒精飲料，具有茶酒的特點。硬茶通常酒精含量較低。茶味酒產品種類豐富，包括茶酒、茶硬蘋果酒、茶精釀啤酒、茶烈酒、茶雞尾酒、硬茶等，都融入了茶的味道。茶和酒精飲料。

植物混合茶是各種植物成分的混合物，例如香草、花卉、水果和香料，它們結合在一起創造出獨特而美味的茶湯。由於消費者對即飲飲料的需求不斷增加，全球硬茶的需求增加。

市場動態

硬茶創新產品推出的增加有助於推動預測期內的市場成長

市場上的主要參與者專注於硬茶新產品的推出。各種品牌和口味的硬茶供應量的增加有助於推動火災期間的市場成長。有效的行銷，特別是通過社交媒體，在提高濃茶的知名度和吸引力方面發揮了關鍵作用。有影響力的人和品牌大使幫助向他們的粉絲，尤其是年輕人傳播這種飲料的資訊。

年輕一代，尤其是千禧一代和 Z 世代，推動了對濃茶的需求。這些人群經常尋求新的體驗，而濃茶為他們提供了一種時尚且令人興奮的選擇。該行業的主要參與者推出了新的硬飲料產品，有助於推動市場成長。例如，2023年1月17日，Bojangles在市場上推出了含酒精的硬甜茶。該新產品由與阿巴拉契亞山啤酒廠合作的公司生產。

硬茶的健康益處推動市場成長

與其他酒精飲料相比，硬茶的熱量普遍較低。想要在享用酒精飲料的同時控制卡路里攝入量的消費者發現硬茶是一個不錯的選擇。一些複雜的茶採用天然成分和真正的茶提取物製成，受到那些喜歡不含人工添加劑或高糖飲料的人的歡迎，他們知道花草茶是什麼樣的，例如洋甘菊或薄荷茶作為助消化劑。當添加到硬茶中時，這些成分提供了簡單的飲食益處。

洋甘菊和薰衣草等花草茶因其鎮靜和減輕壓力的特性而被廣泛使用。含有這些成分的硬茶可能會吸引尋求放鬆和緩解壓力的消費者。與傳統酒相比，濃茶的酒精含量通常較低，這對於那些喜歡少喝酒的人來說是一個重要的選擇。一些硬茶含有豐富的抗氧化劑，對健康有益。這些健康益處有助於促進預測期內的市場成長。

政府對硬茶的嚴格監管阻礙了市場成長

政府經常對飲酒量設定具體限制。硬茶成分必須遵守這些限制，這可能會限制產品的生產和加工。在某些地區，某些飲料中允許的酒精含量可能低於濃茶的理想酒精含量。政府對酒精（包括硬茶）規定了某些標籤要求。

這些規則可能要求顯示特定的警告消息、酒精百分比 (ABV) 和其他包裝資訊。不遵守這些規定可能會增加製造成本並影響產品的視覺吸引力。一般來說，酒精飲料（包括硬茶）的分銷需要特殊的許可證和許可證。獲得此許可證可能是一個耗時且昂貴的過程，特別是對於小型製造商或新進入市場的製造商而言。政府經常對酒精飲料的銷售和廣告實施嚴格的規定，包括限制在特定年齡範圍或季節內推廣品牌。

COVID-19 影響

COVID-19 大流行對全球硬茶市場產生了重大影響。 COVID-19 導致全球供應鏈中斷，包括硬茶飲料行業。行動限制、封鎖和社交距離措施影響了硬茶等酒精飲料的生產、分銷和運輸。這導致了延誤、可用性降低和成本增加。許多國家實施了嚴格的封鎖措施，包括關閉酒吧、餐館和其他接待場所。這些關閉大大減少了酒精飲料的內部消費需求。結果，銷售額下降，該行業的企業面臨財務挑戰。

Market Overview

Global Hard Tea Market reached US$ 2.1 billion in 2022 and is expected to reach US$ 8.7 billion by 2030 growing with a CAGR of 19.5% during the forecast period 2023-2030.

Alcoholic tea is a type of alcoholic beverage with various flavors and has caracteristics of tea with alcohol. Hard tea typically has lower alcohol content. Tea-flavored alcoholic beverages offers wide range of products, including tea-infused alcohol, tea-infused hard cider, tea-infused craft beer, tea-infused spirits, tea-infused cocktails, and hard tea all of these are infsed with taste of tea and into alcoholic beverage.

Botanical tea blends are the mixture of various plant based ingredients such as herbs, flowers, fruits, and spices that are combined to create unique and flavorful tea infusions. Increase in the demand of hard tea globally due to the increasing consumers demand for the ready to drink beverages.

Market Dynamics

Increase in the Innovative Product Launches of Hard Tea Helps to Boost Market Growth Over the Forecast Period

Major key players in the market focusing on the new product launches of the hard tea. Increase in the availability of hard tea in various brands and flavors helps to boost market growth over the firecast period. Effective marketing, especially through social media, played a key role in increasing the visibility and appeal of strong tea. Influencers and brand ambassadors help spread the word about this drink to their fans, especially among younger people.

Younger generations, especially millennials and Gen Z, have driven demand for strong teas. These demographic groups are often looking for new experiences, and strong tea provided them with a trendy and exciting alternative. Major key players in the industry launched new hard drinks products which helps to drive market growth. For instance, on January, 17, 2023, Bojangles launched alcohol-infused hard sweet tea in the market. The new product is manufactured with by company with the partnership with Appalachian Mountain Brewery.

Health Benefits of Hard Tea Driving the Growth of the Market

Compared to other alcoholic beverages, hard tea was generally low in calories. Consumers who want to control their calorie intake while enjoying alcoholic beverages have found hard tea to be a good choice. Brewed with natural ingredients and real tea extracts, some of the complex teas were a hit with those who prefer drinks that are free of artificial additives or high in sugar They know what an herbal tea looks like as chamomile or peppermint as a digestive. When added to hard tea, these ingredients offered simple dietary benefits.

Herbal teas such as chamomile and lavender were commonly used for their calming and stress reducing properties. Hard teas with these ingredients may have appealed to consumers looking for relaxation and stress relief. Strong tea generally contained less alcohol compared to traditional liquor, making it a important option for those who prefer to drink less alcohol. Some hard teas are rich source of antioxidants which are good for the health. These health benefits helps to boost market growth over the forecast period.

Strict Government Regulations on the Hard Tea Hampers Market Growth

Governments often set specific limits on the amount of alcohol that can be consumed. Hard tea ingredients must comply with these restrictions, which may limit the production and processing of the products. In some areas, the alcohol levels allowed in certain beverages may be lower than what is considered ideal for strong teas. Governments mandate certain labeling requirements for alcohol, including hard teas.

These rules may require specific warning messages, alcohol percentage (ABV), and other packaging information to be displayed. Failure to comply with these regulations can increase manufacturing costs and affect the visual appeal of the product. Generally, the distribution of alcoholic beverages, including hard teas, requires special licenses and permits. Obtaining this license can be a time-consuming and expensive process, especially for small manufacturers or those new to the market. Governments often impose strict regulations on the sale and advertising of alcoholic beverages, including restrictions on the promotion of brands within a certain age range or season.

COVID-19 Impact

The COVID-19 pandemic had a significant impact on the hard tea market globally. COVID-19 led to disruptions in global supply chains, including in the hard tea beverage industry. Restrictions on movement, lockdowns, and social distancing measures affected the production, distribution, and transportation of alcoholic beverages like hard tea. This resulted in delays, reduced availability, and increased costs. Many countries implemented strict lockdown measures that included the closure of bars, restaurants, and other hospitality establishments. These closures significantly reduced the demand for on-premise consumption of alcoholic beverages. As a result, sales declined, and businesses in the sector faced financial challenges.

Segment Analysis

The global hard tea market is segmented based on abv %, flavor, distribution channel, and region.

Increase in the Comsumers Demand for the 2-5% ABV Hard Tea Drives Segment Growth.

the global hard tea market by food ABV % has been segmented by 2-5% ABV, and More than 5.1% ABV.

The 2-5% ABVs strike a balance between providing outstanding alcohol and retaining the flavor and character of the tea. This alcohol level can accentuate tea flavors while still providing a refreshing and sociable aspect of hard tea beverage drinking. Consumers are increasingly looking for lower-alcohol beverages to enjoy a sociable drink without getting too drunk. The 2-5% ABV of hard tea allows for a more immersive drinking experience, making it suitable for social gatherings and events where individuals enjoy drinking 2-5% ABV tea.

Containing 5% ABV it can be an attractive alternative to traditional alcoholic beverages such as vodka or whiskey. For individuals who prefer a lighter wine option or are looking for a fresher and lighter option, hard tea with 2-5% ABV is appropriate. Health-conscious drinkers generally seek out low-calorie beverages and alcoholic beverages.

Geographical Analysis

North America Region Held the Largest Share in Hard Tea Market.

The North America hard tea markets were driven by various factors, such as change in consumer priorities, product innovation, and rapid growth of the beverage. Increase in the availability of the various flavors of hard teas such as fruit-infused, herbal, and botanical options helps to boost sales of the hard tea in the region. Increased distribution in retail stores, bars and restaurants across North America has made it possible for consumers to find hard teas.

Major key players in the region launched new products of the hard teas in the market that also helps to boost regional growth over the forecast period. For instance, on June 05, 2023, Jiant, a california based beverage company launched high ABV Hard Teas in the market. It is available in the four different brands such as peach iced tea, mixed berry, kiwi strawberry, and half & half. It is available in the variety 12 pack.

Competitive Landscape

The major global players include Boston Beer Company, Two Chicks Cocktails, Cisco Brewers, Blue Point Brewing Company, Molson Coors, Loverboy Inc, Nude Beverage, Bold Rock Hard Cider, White Claw Hard Seltzer, and 100 Thieves Organizations.

Why Purchase the Report?

To visualize the global hard tea market segmentation based on ABV %, flavor, distribution channel, and region, as well as understand key commercial assets and players.
Identify commercial opportunities by analyzing trends and co-development.
Excel data sheet with numerous data points of Hard Tea market-level with all segments.
PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
Product mapping available as excel consisting of key products of all the major players.

The global hard tea market report would provide approximately 61 tables, 58 figures and 122 Pages.

Target Audience 2023

Manufacturers/ Buyers
Industry Investors/Investment Bankers
Research Professionals
Emerging Companies

1. Methodology and Scope

1.1. Research Methodology
1.2. Research Objective and Scope of the Report

2. Definition and Overview

3. Executive Summary

3.1. Snippet by ABV %
3.2. Snippet by Flavor
3.3. Snippet by Distribution Channel
3.4. Snippet by Region

4. Dynamics

4.1. Impacting Factors
- 4.1.1. Drivers
  - 4.1.1.1. Increase in the Innovative Product Launches of Hard Tea Helps to Boost Market Growth Over the Forecast Period
  - 4.1.1.2. Health Benefits of Hard Tea Driving the Growth of the Market
- 4.1.2. Restraints
  - 4.1.2.1. Strict Government Regulations on the Hard Tea Hampers Market Growth
- 4.1.3. Opportunity
- 4.1.4. Impact Analysis

5. Industry Analysis

5.1. Porter's Five Force Analysis
5.2. Supply Chain Analysis
5.3. Pricing Analysis
5.4. Regulatory Analysis

6. COVID-19 Analysis

6.1. Analysis of COVID-19
- 6.1.1. Scenario Before COVID
- 6.1.2. Scenario During COVID
- 6.1.3. Scenario Post COVID
6.2. Pricing Dynamics Amid COVID-19
6.3. Demand-Supply Spectrum
6.4. Government Initiatives Related to the Market During Pandemic
6.5. Manufacturers Strategic Initiatives
6.6. Conclusion

7. By ABV %

7.1. Introduction
- 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By ABV %
- 7.1.2. Market Attractiveness Index, By ABV %
7.2. 2-5% ABV *
- 7.2.1. Introduction
- 7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
7.3. More than 5.1% ABV

8. By Flavor

8.1. Introduction
- 8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Flavor
- 8.1.2. Market Attractiveness Index, By Flavor
8.2. Lemon *
- 8.2.1. Introduction
- 8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
8.3. Raspberry
8.4. Peach
8.5. Orange
8.6. Others

9. By Distribution Channel

9.1. Introduction
- 9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 9.1.2. Market Attractiveness Index, By Distribution Channel
9.2. Supermarket/ Hypermarket *
- 9.2.1. Introduction
- 9.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
9.3. Online
9.4. Others

10. By Region

10.1. Introduction
- 10.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
- 10.1.2. Market Attractiveness Index, By Region
10.2. North America
- 10.2.1. Introduction
- 10.2.2. Key Region-Specific Dynamics
- 10.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By ABV %
- 10.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Flavor
- 10.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 10.2.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 10.2.6.1. The U.S.
  - 10.2.6.2. Canada
  - 10.2.6.3. Mexico
10.3. Europe
- 10.3.1. Introduction
- 10.3.2. Key Region-Specific Dynamics
- 10.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By ABV %
- 10.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Flavor
- 10.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 10.3.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 10.3.6.1. Germany
  - 10.3.6.2. The U.K.
  - 10.3.6.3. France
  - 10.3.6.4. Italy
  - 10.3.6.5. Spain
  - 10.3.6.6. Rest of Europe
10.4. South America
- 10.4.1. Introduction
- 10.4.2. Key Region-Specific Dynamics
- 10.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By ABV %
- 10.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Flavor
- 10.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 10.4.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 10.4.6.1. Brazil
  - 10.4.6.2. Argentina
  - 10.4.6.3. Rest of South America
10.5. Asia-Pacific
- 10.5.1. Introduction
- 10.5.2. Key Region-Specific Dynamics
- 10.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By ABV %
- 10.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Flavor
- 10.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 10.5.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 10.5.6.1. China
  - 10.5.6.2. India
  - 10.5.6.3. Japan
  - 10.5.6.4. Australia
  - 10.5.6.5. Rest of Asia-Pacific
10.6. Middle East and Africa
- 10.6.1. Introduction
- 10.6.2. Key Region-Specific Dynamics
- 10.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By ABV %
- 10.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Flavor
- 10.6.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel

11. Competitive Landscape

11.1. Competitive Scenario
11.2. Market Positioning/Share Analysis
11.3. Mergers and Acquisitions Analysis

12. Company Profiles

12.1. Boston Beer Company*
- 12.1.1. Company Overview
- 12.1.2. Product Portfolio and Description
- 12.1.3. Financial Overview
- 12.1.4. Key Developments
12.2. Two Chicks Cocktails
12.3. Cisco Brewers
12.4. Blue Point Brewing Company
12.5. Molson Coors
12.6. Loverboy Inc
12.7. Nude Beverage
12.8. Bold Rock Hard Cider
12.9. White Claw Hard Seltzer
12.10. 100 Thieves Organizations

LIST NOT EXHAUSTIVE