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單一來源茶葉市場 - COVID-19 的增長、趨勢、影響和預測（2022-2027 年）
市場調查報告書
商品編碼
1136007

單一來源茶葉市場 - COVID-19 的增長、趨勢、影響和預測（2022-2027 年）

Single Origin Tea Market - Growth, Trends, and Forecasts (2022 - 2027)
出版日期: | 出版商: Mordor Intelligence | 英文 212 Pages | 商品交期: 2-3個工作天內

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簡介目錄

在 2022-2027 年的預測期內，單一原產地茶葉市場的複合年增長率預計為 7.25%。

茶葉的獨創性也體現在其味道上，不同產地的單一產地茶具有獨特的味道和品質。因此，單一來源的茶正在獲得消費者的興趣並推動市場。消費者也有興趣了解茶葉的製造過程，單一產地茶葉公司提供這一點以增加消費者的信心。

除其他好處外，茶的健康益處正在推動對有機和可持續生產的單一來源茶的需求。在 COVID-19 爆發期間，由於其抗氧化和免疫增強作用，對茶，尤其是綠茶的需求增加。然而，由於政府嚴格的指導方針，貿易活動暫時受到限制和關閉，導致茶葉進出口暫時下降。例如，根據德國聯邦統計局的數據，德國的茶葉出口量從 2019 年的 22836.5 噸下降到 2020 年的 22236.5 噸。

如今，消費者更喜歡根據自己的規格沖泡茶，不同類型茶的消費量正在增加。因此，對能夠與各種茶葉提取機配套使用，並可根據消費者需要在不同時間提取的單一產地茶葉的需求日益增加。

主要市場趨勢

有機茶產品越來越受歡迎

有機茶的日益普及正在推動對單一來源茶的需求。消費者青睞合乎道德生產和當地加工的有機茶。此外，在產品包裝上貼上標籤以表明生產和加工地點會增加對特定品牌的信任感。許多單一來源的茶葉公司從亞太地區採購產品。這導致這些地區對有機種植的單一來源茶的需求增加，並增加了產品的出口。例如，根據農林水產省的數據，日本認證有機茶的出口量從 2017 年的 45 萬公斤增加到 2020 年的 102 萬公斤。除了有機茶，消費者對單一來源茶的道德採購的需求也增加了對公平貿易認證茶的需求。據FairTrade Germany統計，有機茶在德國公平貿易認證茶葉銷量中的佔比從2016年的85%上升到2021年的89%。因此，推測對有機茶的需求增加將推動市場上單一來源茶的增長。

亞太地區市場份額最大

中國、日本、印度等亞太地區各國茶葉生產和消費非常突出。中國是綠茶消費大國，也是世界第一大生產國。然而，該國現在正在探索來自斯裡蘭卡、印度和中國等不同原產國的紅茶偏好。與茶相關的健康益處（包括抗氧化劑含量）以及該地區與茶飲料的傳統聯繫正在推動該地區市場中單一來源茶的增長。根據美國糧食及農業組織的數據，中國是亞太地區最大的茶葉生產國，2020年茶葉產量為297萬噸。事實上，根據聯合國商品貿易統計數據，2021年中國將成為最大的茶葉出口國，其次是斯裡蘭卡和印度。 2021年，中國向世界各國出口茶葉22.9919億美元。因此，亞太地區生產的優質茶葉不僅迎合當地消費者，也迎合全球消費者，他們更喜歡在區域市場收穫和加工的單一產地茶葉。

競爭格局

單一產地茶葉市場是一個競爭激烈的市場，主要參與者有 Dilmah Ceylon Tea Company PLC、Art of Tea、Debonair Tea Company、Origin Tea、Premier's Tea Limited 和 Akbar Brothers Ltd。市場分散，因為市場上的所有參與者在區域市場以及全球市場上都有相當大的影響力。這些公司提供種類繁多的特色茶，以及紅茶和綠茶，以滿足不同的消費者需求。該公司共同提供各種認證和美國農業部認證的產品，從而進一步贏得客戶的信任。此外，公司使用非轉基因標籤來滿足客戶的興趣和需求。例如，My Red Tea 提供單一來源的路易波士茶以及 100% 美國農業部認證的有機、轉基因和不含咖啡因的茶。

其他好處

  • Excel 格式的市場預測 (ME) 表
  • 三個月的分析師支持

內容

第1章介紹

  • 研究假設和市場定義
  • 調查範圍

第2章研究方法

第 3 章執行摘要

第 4 章市場動態

  • 市場驅動力
  • 市場製約因素
  • 波特五力分析
    • 新進入者的威脅
    • 買方/消費者議價能力
    • 供應商的議價能力
    • 替代品的威脅
    • 競爭公司之間的敵對關係

第 5 章市場細分

  • 輸入
    • 茶
    • 綠茶
    • 其他
  • 包裝風格
    • 茶包
    • 生鏽的
  • 分銷渠道
    • 超市/大賣場
    • 專賣店
    • 網上商店
    • 其他分銷渠道
  • 按地區
    • 北美
      • 美國
      • 加拿大
      • 墨西哥
      • 北美其他地區
    • 歐洲
      • 英國
      • 德國
      • 意大利
      • 法國
      • 西班牙
      • 俄羅斯
      • 其他歐洲地區
    • 亞太地區
      • 印度
      • 中國
      • 日本
      • 澳大利亞
      • 其他亞太地區
    • 南美洲
      • 巴西
      • 阿根廷
      • 其他南美洲
    • 中東和非洲
      • 南非
      • 沙特阿拉伯
      • 其他中東

第 6 章競爭格局

  • 市場份額分析
  • 領先玩家策略
  • 公司簡介
    • Dilmah Ceylon Tea Company PLC
    • Akbar Brothers Ltd.
    • Organic India
    • Premier's Tea Limited
    • Art of Tea
    • Origin Tea
    • Alveus GmbH
    • Debonair Tea Company
    • Single Estate Teas
    • Kahawa

第 7 章市場機會和未來趨勢

第 8 章 COVID-19 對市場的影響

第9章免責聲明

簡介目錄
Product Code: 91882

The single origin tea market is projected to register a CAGR of 7.25% during the forecast period, 2022-2027.

The originality factor of the tea is evident from its taste, as single origin tea of different regions has distinct tastes and quality. This, in turn, attracts customers to the product, thereby, driving the market for single origin tea. Alongside, the consumers are interested in understanding the manufacturing process of tea, which is provided by the companies manufacturing single origin tea, thereby, building trust among the consumers.

Additionally, the health benefits associated with tea are increasing the demand for organically and sustainably sourced single origin teas. During the COVID-19 pandemic, the demand for tea, specifically green tea, increased, due to the presence of antioxidants and immunity-boosting properties associated with it. However, the trade practices were restricted temporarily due to strict government guidelines and shut down, leading to a temporary decrease in the import and export of tea. For instance, according to the Federal Statistical Office of Germany, the export volume of tea from Germany decreased from 22,836.5 tons in 2019 to 22,236.5 tons in 2020.

Nowadays, consumers are preferring to brew their tea according to their specifications, which has increased the consumption of a different variety of tea. This has increased the demand for single origin tea leaves, which can be suitably used in various tea brewers and can be brewed for different time durations according to the need of the consumer.

Key Market Trends

Rising Popularity of Organic Tea Products

The growing popularity of organic tea is driving the demand for single origin tea in the market. Consumers are rooting for organic tea that is produced ethically and is processed at the source of production. They also prefer labels on product packaging showing the origin of production and processing, thereby, enhancing their trust in a particular brand. A majority of single origin tea companies source their product from the Asia-Pacific region. This has led to an increase in demand for organic single origin tea from these regions, in turn, increasing the export of products from the region. For instance, according to the Ministry of Agriculture, Forestry, and Fisheries, the export volume of organic certified tea from Japan increased from 0.45 million kilograms in 2017 to 1.02 million kilograms in 2020. Along with organic tea, the demand for fair trade certified tea also increased, owing to the consumer demand for ethical sourcing of single origin tea. As per the statistics of FairTrade Germany, the share of organic tea in the sales volume of fair trade certified tea increased from 85% in 2016 to 89% in 2021 in Germany. Therefore, the escalating demand for organic tea is estimated to increase the growth of single origin tea in the market.

Asia-Pacific Holds the Largest Share in the Market

The production, as well as consumption of tea, is very prominent in different countries of the Asia-Pacific region like China, Japan, and India, among others. China is the world's top producer as well as consumer of green tea. But the country is now exploring its preference for black tea from different countries of origin like Sri Lanka, India, and China itself. The health benefits associated with tea like the presence of antioxidants, along with the traditional association of the region with tea beverage, is driving the growth of single origin tea in the regional market. According to the United States Food and Agriculture Organization, China was the largest producer of tea in the Asia-Pacific region, having produced 2.97 million metric tons of tea in 2020. In fact, as per the statistics of UN Comtrade, China was the leading tea exporting country in 2021, followed by Sri Lanka and India. In 2021, China exported USD 2,299.19 million of tea to different countries. Therefore, the high quality tea produced in the Asia-Pacific region has catered to the demand of consumers in the region as well as global consumers to prefer single origin tea, harvested and processed in the regional market.

Competitive Landscape

The single origin tea market is highly competitive with the presence of key players like Dilmah Ceylon Tea Company PLC, Art of Tea, Debonair Tea Company, Origin Tea, Premier's Tea Limited, and Akbar Brothers Ltd., among others. The market is fragmented as all the players in the market have a substantial presence in the global as well as regional markets. These players offer different varieties of specialty tea, along with black tea and green tea, suiting the diverse demands of consumers. Alongside, the companies offer products with different certifications like the United States Department of Agriculture certification, thereby, gaining the trust of customers further. Moreover, the companies are also making use of GMO-free labeling to cater to customers' attention and demand furthermore. For instance, My Red Tea offers single origin Rooibos tea, which is 100% USDA certified organic, along with being GMO and caffeine free.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS

  • 4.1 Market Drivers
  • 4.2 Market Restraints
  • 4.3 Porter's Five Forces Analysis
    • 4.3.1 Threat of New Entrants
    • 4.3.2 Bargaining Power of Buyers/Consumers
    • 4.3.3 Bargaining Power of Suppliers
    • 4.3.4 Threat of Substitute Products
    • 4.3.5 Intensity of Competitive Rivalry

5 MARKET SEGMENTATION

  • 5.1 Type
    • 5.1.1 Black Tea
    • 5.1.2 Green Tea
    • 5.1.3 Others
  • 5.2 Packaging
    • 5.2.1 Tea Bags
    • 5.2.2 Loose Tea
  • 5.3 Distribution Channel
    • 5.3.1 Supermarkets/Hypermarkets
    • 5.3.2 Specialty Stores
    • 5.3.3 Online Retail Stores
    • 5.3.4 Other Distribution Channels
  • 5.4 Geography
    • 5.4.1 North America
      • 5.4.1.1 United States
      • 5.4.1.2 Canada
      • 5.4.1.3 Mexico
      • 5.4.1.4 Rest of North America
    • 5.4.2 Europe
      • 5.4.2.1 United Kingdom
      • 5.4.2.2 Germany
      • 5.4.2.3 Italy
      • 5.4.2.4 France
      • 5.4.2.5 Spain
      • 5.4.2.6 Russia
      • 5.4.2.7 Rest of Europe
    • 5.4.3 Asia-Pacific
      • 5.4.3.1 India
      • 5.4.3.2 China
      • 5.4.3.3 Japan
      • 5.4.3.4 Australia
      • 5.4.3.5 Rest of Asia-Pacific
    • 5.4.4 South America
      • 5.4.4.1 Brazil
      • 5.4.4.2 Argentina
      • 5.4.4.3 Rest of South America
    • 5.4.5 Middle East & Africa
      • 5.4.5.1 South Africa
      • 5.4.5.2 Saudi Arabia
      • 5.4.5.3 Rest of Middle East & Africa

6 COMPETITIVE LANDSCAPE

  • 6.1 Market Share Analysis
  • 6.2 Strategies Adopted By Leading Players
  • 6.3 Company Profiles
    • 6.3.1 Dilmah Ceylon Tea Company PLC
    • 6.3.2 Akbar Brothers Ltd.
    • 6.3.3 Organic India
    • 6.3.4 Premier's Tea Limited
    • 6.3.5 Art of Tea
    • 6.3.6 Origin Tea
    • 6.3.7 Alveus GmbH
    • 6.3.8 Debonair Tea Company
    • 6.3.9 Single Estate Teas
    • 6.3.10 Kahawa

7 MARKET OPPORTUNITIES AND FUTURE TRENDS

8 IMPACT OF COVID-19 ON THE MARKET

9 DISCLAIMER