市場調查報告書
商品編碼
1321839
全球葡萄酒市場(2023-2030):按類型、口味、價格範圍、配銷通路和原料分類的規模、佔有率、成長分析和預測Global Wine Market Size, Share, Growth Analysis, By Type, By Flavours, By Price Range, By Distribution Channel, By Source - Industry Forecast 2023-2030 |
葡萄酒市場規模預計將從2021年的2638億美元成長到2022年的2966億美元,到2030年達到4445億美元,預測期內年複合成長率為5.95%。
隨著消費者擴大與酒精進行社交活動,葡萄酒市場也在不斷成長。多年來,由於社會互動、現代化以及對西方文化的接受程度不斷提高等因素,葡萄酒的生產和消費經歷了顯著成長。消費者將飲酒視為社會地位的象徵,這推動了對低酒精飲料的需求。低酒精飲料的清爽吸引力和可及性尤其引起千禧一代的共鳴。
葡萄酒在許多場合都很受歡迎,並且在許多國家都與正餐一起飲用。為了滿足這種不斷成長的需求,生產商向市場推出新產品,以確保未來的持續成長。葡萄酒市場蓬勃發展,因為它符合消費者不斷變化的偏好,並且仍然是社交場合和日常消費的熱門選擇。
由於產品的高階化,葡萄酒市場預計將擴大。新興經濟體的消費者熱衷於購買優質葡萄酒品牌,製造商正致力於推出各種優質品牌來滿足這一需求。隨著消費者對葡萄酒的了解越來越多並且更喜歡優質葡萄酒,預測將產生長期收入。
葡萄酒旅遊也是推動市場成長的因素之一。製造商將葡萄酒釀酒廠變成旅遊目的地,以吸引有興趣了解葡萄酒生產過程和分銷的遊客。食品和飲料行業的旅行和旅遊業的興起預計將為市場擴張創造更多機會。
本報告調查了全球葡萄酒市場,提供了市場概況,分析了市場上的各種影響因素,技術和創新趨勢,法律和法規環境,市場規模趨勢和預測,按類別和地區細分,總結競爭形勢、主要企業概況等。
Wine Market size was valued at USD 263.8 billion in 2021 and is poised to grow from USD 296.6 billion in 2022 to USD 444.5 billion by 2030, growing at a CAGR of 5.95% in the forecast period (2023-2030)
Wine holds a significant place in European civilization and has influenced cultures worldwide. It is widely consumed by the young population as part of their diet, at home parties, and during social occasions. These consumer trends are expected to drive market expansion in the projected period. Despite the impact of the COVID-19 pandemic, the wine industry is anticipated to regain momentum as quarantine regulations ease and consumers shift towards online purchases.
Wine offers consumers the pleasure of alcohol consumption with its appealing flavors and refreshing qualities. It has become an essential commodity in the international market due to the relaxation of trade taxes and tariff barriers. The growing trend of socializing with alcohol and the introduction of low alcohol-by-volume (ABV) beverages for the working population are key drivers of market expansion. Wine provides a safer and enjoyable alternative to other alcoholic beverages, enhancing its overall appeal.
Segments covered in this report:
Global Wine Market is segmented based on the type, flavour, price range, source, and distribution channel, and region. Based on type, the market is segmented sparkling, still, and others. Based flavor, the market is segmented into red, white, and rose. Based on price range, the wine market is categorized into below US$ 5, US$ 5-10, US$ 10-15, and above US$ 15. Based on source, the wine market is segmented into organic wine and conventional wine. Based on distribution channel, the wine market is segmented into hypermarkets/ supermarkets, convenience stores, specialty stores, pubs/bars/ restaurants, online retailers, and other sales channel. By region, the Wine Market is segmented into North America, Asia Pacific, Europe, Latin America, and MEA.
Driver
The wine market is experiencing growth due to increasing consumer alcohol socialization. Over the years, wine production and consumption have witnessed significant growth, driven by factors such as social interactions, modernization, and the growing acceptance of Western culture. Consumers view alcohol consumption as a symbol of social status, which has contributed to the demand for low alcoholic beverages. The refreshing appeal and availability of low ABV options have particularly resonated with millennials.
Wine has become a common feature in various occasions and is often served alongside regular meals in many countries. This rising demand has prompted producers to introduce new products to the market, ensuring continued growth in the future. The wine market is thriving as it aligns with the evolving preferences of consumers and remains a popular choice for social gatherings and everyday consumption.
Restraint
The market expansion of the wine industry may face a slowdown due to consumer limitations in demand for premium products. With growing modernization and increased alcohol consumption, alcohol companies have introduced innovative and bold alcoholic beverage options. However, customers' preferences are shifting towards more affordable products, aligning with the regular wine industry trends. This shift in consumer behavior can negatively impact the premium wine sector, as customers prioritize affordability over premium offerings.
Market Trends
The wine market is expected to expand due to product premiumization. Consumers in developed economies have a keen interest in purchasing high-quality wine brands, and manufacturers are focusing on launching various premium and sensory brands to cater to this demand. Premiumization aligns with ongoing consumer trends and generates long-term revenue globally, as consumers become more knowledgeable about wine and develop a taste for fine offerings.
Wine tourism is another factor driving market growth. Manufacturers have transformed wine distilleries into tourist destinations, attracting visitors who are interested in understanding the wine production process and distribution. The increase in travel and tourism within the food and beverage industry is expected to create additional opportunities for market expansion.