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市場調查報告書

商品編碼

1319225

全球葡萄酒市場 - 2023-2030

Global Wine Market - 2023-2030

出版日期: 2023年07月31日 | 出版商:

DataM Intelligence | 英文 158 Pages | 商品交期: 約2個工作天內

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簡介目錄

市場概述

全球葡萄酒市場規模在2022 年達到4,025 億美元，預計到2030 年將達到6,037 億美元，2023-2030 年的年複合成長率為5.2%。全球許多地區對葡萄酒生產和消費需求的成長推動了全球葡萄酒市場的發展機會。

葡萄酒對健康的益處和高階化帶來的需求成長推動了葡萄酒市場的成長和擴張。新口味的創新和分銷模式在全球範圍內的不斷進步推動了市場的成長。高階葡萄酒作為另類資產受到歡迎，推動了奢侈品行業的發展。釀酒業出現了許多新技術和新趨勢，包括在葡萄園中使用技術，這將影響全球葡萄酒市場的未來。

消費者越來越注重健康。人們希望採用不含酒精的葡萄酒，以健康的方式感受同樣的氛圍。生產商們正專注於這類無酒精葡萄酒的生產。例如，Null Wines Sparkling Verdejo 是Kolonne Null-Verdejo 生產的一款無酒精白葡萄酒。由於它具有素食、低熱量、無酒精等特點，因此越來越受歡迎。

市場動態

葡萄酒的健康優勢推動市場成長。

紅葡萄酒有益於心臟健康。紅葡萄酒含有大量抗氧化劑，有助於預防冠狀動脈疾病。黑比諾葡萄酒被評為最健康的葡萄酒。這是因為它含有大量的白藜蘆醇。它由皮薄的葡萄品種釀製而成，糖分低，熱量少，酒精含量低。義大利生產的Sagrantino 含有最高濃度的抗氧化劑和豐富的單寧。

風土在葡萄栽培中佔有重要地位。它將葡萄酒的感官屬性與葡萄生長的環境條件聯繫起來。葡萄酒的生產條件和發酵過程中的酵母含量會影響葡萄酒的營養標籤。消費者對葡萄酒的品鑑通常遠不如葡萄酒專業人士那麼嚴格，但隨著葡萄酒作為飲品的日益普及和全球葡萄酒產量的不斷擴大，消費者對葡萄酒的品鑑水準也在不斷提高。

新產品發布和收購推動全球葡萄酒市場成長。

主要市場參與者正在採取有力的戰略來擴大其全球覆蓋範圍。考慮到消費者不斷變化的消費模式，他們在產品組合中引入了新的變體，以迎合消費者的需求。釀酒業正在出現許多新技術和新趨勢，影響著全球葡萄酒市場的未來。

對健康有益、葡萄酒產品高階化、風味創新以及更先進的全球分銷網路等因素推動了葡萄酒市場需求的成長。強化葡萄酒，如波特酒和雪利酒，都含有白蘭地。

新的併購正在加速市場擴張。例如，2022 年10 月，澳大利亞全球葡萄酒釀造和分銷企業Treasury Wine Estates Ltd 宣布完成對法國波爾多最古老莊園之一Chateau Lanessan 的收購。此次收購是加強奔富多地區豪華葡萄酒產品組合的最新計劃。

氣候變化問題制約市場成長。

過去幾十年來，由於大氣中溫室氣體濃度的變化，以及森林砍伐、沙漠化和城市化對地球表面的改變，氣候變化一直在發生。氣候變化對所有作物的影響都很大，這些作物都對氣候變化做出了永續的反應。這對釀酒葡萄等特種作物尤為明顯。葡萄酒越陳越香。葡萄酒的陳釀需要遵循適當的條件。

具體的氣候影響包括全球許多地區的暴雨增多、熱浪更加頻繁、極端低溫和寒潮減少。美國西部、澳大利亞和葡萄牙的大火也造成了額外影響，影響了一些地區的葡萄種植和葡萄酒生產。一些種植者損失了多達50% 的某些葡萄品種，而其他種植者在2022 年則毫髮無損。

COVID-19 影響分析

COVID-19 分析包括COVID 前情景、COVID 情景和COVID 後情景，以及定價動態（包括疫情期間和疫情后的定價變化，並與COVID 前情景進行比較）、供求光譜（由於貿易限制、封鎖和後續問題而導致的供需變化）、政府計劃（政府機構為振興市場、部門或行業而採取的計劃）和製造商戰略計劃（此處將涵蓋製造商為緩解COVID 問題而採取的措施）。

Market Overview

The Global Wine Market reached US$ 402.5 billion in 2022 and is expected to reach US$ 603.7 billion by 2030 and grow with a CAGR of 5.2% during the forecast period 2023-2030. The increase in demand for wine production and consumption over many regions of the world is boosting the global wine market growth opportunities.

The increasing demand for wine due to its health benefits and premiumization drives the wine market's growth and expansion. The new flavor innovation and more global advancement in distribution patterns are fueling the market growth. High-end wines have gained popularity as alternative asset classes, which fuels the expansion of the luxury sector. So many new technologies and trends are emerging in winemaking, including technology usage in the vineyard to influence the future of the global wine market.

There is an increasing health preference among consumers. People want to adopt non-alcoholic wines to feel the same vibe but in a healthy manner. Manufacturers are focussing on these types of non-alcoholic wine productions. For instance, Null Wines Sparkling Verdejo is an alcohol-free white wine by Kolonne Null-Verdejo. It is growing in popularity because of its qualities, such as vegan, low-calorie, and non-alcoholic.

Market Dynamics

Health Advantages Associated with Wine are Driving the Market Growth.

The red wine is good for heart health. Red wine contains a good amount of antioxidants that help to prevent coronary artery disease. Pinot Noir Wine is rated as the healthiest wine. This is because of the high levels of resveratrol. It is made of grape varieties with thin skin, has low sugar, fewer calories, and low alcohol content. Sagrantino, made in Italy, contains the highest concentration of antioxidants and is packed with tannins.

The terroir is given high importance in viticulture. It relates the sensory attributes of wine to the environmental conditions in which the grapes are grown. The conditions of wine production and the yeast content in wine fermentation affect the wine's nutritional labeling. Wine tasting at the consumer level though generally far less exacting than that performed by wine professionals, has increased with the growing popularity of wine as a beverage and the resulting expansion of wine production worldwide.

The New Product Launches and Acquisition Drive the Global Wine Market Growth.

The key market players are adopting powerful strategies to extend their global coverage. Considering the changing patterns of consumers, they are introducing new variants in the product portfolio to cater to the needs of consumers. So many new technologies and trends are emerging in winemaking to influence the future of the global wine market.

The wine market is likely driven by the increasing demand due to its health benefits and premiumization of wine products, flavor innovation, and more advanced distribution networks globally. Fortified wines, such as port and sherry, contain added brandy.

New acquisitions are increasing the market expansion. For instance, in October 2022, Treasury Wine Estates Ltd, an Australian global winemaking and distribution business, announced the completion of the acquisition of Chateau Lanessan, one of the oldest estates in Bordeaux, France. This acquisition is the latest step in strengthening Penfold's multi-regional luxury wine portfolio.

Climate Change Problems are Restraining The Market Growth.

There has been an occurrence of climate change for the past several decades because of changing atmospheric concentrations of greenhouse gases and alteration of the earth's surface through deforestation, desertification, and urbanization. The role of climate change is substantial across All crops that show sustainable responses to climate change. It is particularly noticeable for specialty crops such as wine grapes. Wine tastes better with age. Proper conditions need to be followed in wine aging.

Specific climatic effects have included increased heavy rainfall across many regions globally, more frequent heatwaves, and less frequent extreme cold temperatures and cold waves. Additional impacts have been seen in large fires in the western United States, Australia, and Portugal, which have affected grape growing and wine production in some regions. Some growers lost up to 50% of certain varietals, while others were unscathed in 2022.

COVID-19 Impact Analysis

The COVID-19 Analysis includes Pre-COVID Scenario, COVID Scenario and Post-COVID Scenario along with Pricing Dynamics (Including pricing change during and post-pandemic comparing it with pre-COVID scenarios), Demand-Supply Spectrum (Shift in demand and supply owing to trading restrictions, lockdown, and subsequent issues), Government Initiatives (Initiatives to revive market, sector or Industry by Government Bodies) and Manufacturers Strategic Initiatives (What manufacturers did to mitigate the COVID issues will be covered here).

Segment Analysis

The global wine market is segmented based on product type, distribution channel, and region.

In the Global Wine Market, the Sparkling Wine Segment Holds the Largest Market Share.

The global wine market has been segmented by product type into sparkling wines, still wine, fortified wine, and dessert wine. The sparkling wine segment held the most significant wine market share of 38.8% in 2022 in the wine market analysis report. The sparkling wine segment is sub-segmented into champagne, prosecco, and others. Sparkling wines are becoming increasingly popular, leading to the segment's growth.

The sparkling wine provides good health benefits, including its ability to improve cognitive function and gut health. Sparkling wines contain high phenolic acid content. They help to digest fiber, keep the immune system in check, improve mental health, and ward off disease microorganisms. All these health benefits are driving the segment's popularity.

Geographical Analysis

The Europe Region Held the Largest Share of the Global Wine Market.

The global wine market is segmented into five parts based on geography: North America, South America, Europe, Asia-Pacific, the Middle East, and Africa. The Europe wine market held the largest market share of 38.6% in 2022 in the wine market analysis. There is an existence of wine usage daily for social gatherings from ancient times in Europe.

Wine is essential in European life, culture, and diet. It is often seen as a cultural complement to food and conviviality. According to the International Organisation of Vine and Wine, in 2022, Europe has the most significant consumption of wine, with an estimated 111 MHL, accounting for 48% of the world's consumption.

Competitive Landscape

The major global players in the market include: Castel Freres, Pernod Ricard, Constellation Brands, EJ Gallo, Treasury Wine Estate, Vina Concho Y Toro, Accolade Wines, Grupo Penaflor, Fecovita C0-0p, and The Wine Group.

Global Recession/Ukraine-Russia War/COVID-19, and Artificial Intelligence Impact Analysis:

COVID-19 Impact:

The unprecedented COVID-19 pandemic in 2020 profoundly affected the beverage industry. COVID-19 has considerably impacted the global beverage supply chain phases involving wine production, processing, distribution, and consumption due to lockdowns and restrictions imposed by various governments.

Everything has changed due to the COVID-19 epidemic. It has influenced practically every industry, whether positively or negatively. The COVID-19 pandemic's effects on world economic conditions have had an influence. They could impact interest rates, foreign exchange rates, commodities and energy prices, and the efficient operation of financial and capital markets.

The COVID-19 pandemic issue has had an impact on the beverage industry as well. The COVID-19 pandemic is upending life, and the beverage sector is seeing an increase in trends like wine. The beverage businesses are launching innovative programs, including fortified wine, which is readily available and straightforward to consume.

Why Purchase the Report?

To visualize the global wine market segmentation based on product type, distribution channel, and region and understand key commercial assets and players.
Identify commercial opportunities in the market by analyzing trends and co-development.
Excel data sheet with numerous data points of wine market level with all segments.
The PDF report includes a comprehensive market analysis after exhaustive qualitative interviews and an in-depth market study.
Product mapping is available as Excel consists of key products of all the major market players.

The Global Wine Market report would provide approximately 53 tables, 47 figures and 158 Pages.

Target Audience 2023

Manufacturers/ Buyers
Industry Investors/Investment Bankers
Research Professionals
Emerging Companies

1. Methodology and Scope

1.1. Research Methodology
1.2. Research Objective and Scope of the Report

2. Market Definition and Overview

3. Executive Summary

3.1. Market Snippet, by Product Type
3.2. Market Snippet, by Distribution Channel
3.3. Market Snippet, by Region

4. Market Dynamics

4.1. Market Impacting Factors
- 4.1.1. Drivers
- 4.1.2. Restraints
- 4.1.3. Opportunity
- 4.1.4. Impact Analysis

5. Industry Analysis

5.1. Porter's Five Force Analysis
5.2. Supply Chain Analysis
5.3. Pricing Analysis
5.4. Regulatory Analysis

6. COVID-19 Analysis

6.1. Analysis of COVID-19 on the Market
- 6.1.1. Scenario Before COVID-19
- 6.1.2. Scenario During COVID-19
- 6.1.3. Scenario Post COVID-19
6.2. Pricing Dynamics Amid COVID-19
6.3. Demand-Supply Spectrum
6.4. Government Initiatives Related to the Market During the Pandemic
6.5. Manufacturers Strategic Initiatives
6.6. Conclusion

7. By Product Type

7.1. Introduction
- 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
- 7.1.2. Market Attractiveness Index, By Product Type
7.2. Still Wine
- 7.2.1. Introduction
- 7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
7.3. Sparkling Wine
7.4. Fortified Wine
7.5. Dessert Wine

8. By Distribution Channel

8.1. Introduction
- 8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 8.1.2. Market Attractiveness Index, By Distribution Channel
8.2. Online Sales
- 8.2.1. Introduction
- 8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
8.3. Offline Sales
- 8.3.1. Supermarkets & Hypermarkets
- 8.3.2. Specialty Stores
- 8.3.3. Others

9. By Region

9.1. Introduction
- 9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
- 9.1.2. Market Attractiveness Index, By Region
9.2. North America
- 9.2.1. Introduction
- 9.2.2. Key Region-Specific Dynamics
- 9.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
- 9.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 9.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 9.2.5.1. The U.S.
  - 9.2.5.2. Canada
  - 9.2.5.3. Mexico
9.3. Europe
- 9.3.1. Introduction
- 9.3.2. Key Region-Specific Dynamics
- 9.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
- 9.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 9.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 9.3.5.1. Germany
  - 9.3.5.2. The U.K.
  - 9.3.5.3. France
  - 9.3.5.4. Italy
  - 9.3.5.5. Spain
  - 9.3.5.6. Rest of Europe
9.4. South America
- 9.4.1. Introduction
- 9.4.2. Key Region-Specific Dynamics
- 9.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
- 9.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 9.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 9.4.5.1. Brazil
  - 9.4.5.2. Argentina
  - 9.4.5.3. Rest of South America
9.5. Asia-Pacific
- 9.5.1. Introduction
- 9.5.2. Key Region-Specific Dynamics
- 9.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
- 9.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 9.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 9.5.5.1. China
  - 9.5.5.2. India
  - 9.5.5.3. Japan
  - 9.5.5.4. Australia
  - 9.5.5.5. Rest of Asia-Pacific
9.6. Middle East and Africa
- 9.6.1. Introduction
- 9.6.2. Key Region-Specific Dynamics
- 9.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
- 9.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel

10. Competitive Landscape

10.1. Competitive Scenario
10.2. Market Positioning/Share Analysis
10.3. Mergers and Acquisitions Analysis

11. Company Profiles

11.1. Castle Freres
- 11.1.1. Company Overview
- 11.1.2. Product Portfolio and Description
- 11.1.3. Financial Overview
- 11.1.4. Key Developments
11.2. Pernod Ricard
11.3. Constellation Brands
11.4. EJ Gallo
11.5. Treasury Wine Estate
11.6. Vina Concho Y Toro
11.7. Accolade Wines
11.8. Grupo Penaflor
11.9. Fecovita Co-op
11.10. The Wine Group

LIST NOT EXHAUSTIVE