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市場調查報告書

商品編碼

1372131

全球水果酒市場 - 2023-2030

Global Fruit Wines Market - 2023-2030

出版日期: 2023年10月18日 | 出版商:

DataM Intelligence | 英文 189 Pages | 商品交期: 約2個工作天內

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簡介目錄

概述

2022年，全球果酒市場達到7.241億美元，預計2030年將達到14.641億美元，2023-2030年預測期間年複合成長率為9.2%。

葡萄酒因其味道和營養特性而成為流行的酒精飲料之一。根據國際葡萄與葡萄酒組織的數據，到 2022 年，全球葡萄酒消費量為 232 毫升。除了葡萄之外，製造商還開發由蘋果、鳳梨、芒果等各種水果製成的葡萄酒，為消費者提供更健康、天然的酒精飲料。

果酒宜人的風味和香氣正在贏得消費者的關注，增加了市場需求。消費者對酒精飲料偏好的變化以及向低酒精度和更健康的果味葡萄酒的轉變正在推動市場需求。果酒既具有葡萄酒的特性，又具有各種水果的清爽口感和保健功效。不同口味的供應是全球果酒市場的補充因素。

隨著有機產品在各個食品和飲料類別中的趨勢不斷增加，果酒製造商也致力於將有機果酒推向市場，以滿足日益成長的有機產品消費者的需求。例如，2021 年 2 月，那加蘭邦的一位女企業家宣布推出 100% 有機火龍果酒，其原料是專門從加拿大進口的。

動力學

提供各種口味的水果酒

果酒中各種口味的廣泛供應是推動市場成長的關鍵因素。消費者在產品範圍內有多種口味選擇。例如，2022 年 11 月，酒精飲料公司 Hill Zill Wines 推出了新產品系列 Pomona's，這是一款優質手工釀製果味葡萄酒。本產品有芒果、草莓、巧克力三種口味可供選擇。

同樣，2022 年 5 月，Riboli Family Wines 宣布推出最新精選的 San Antonio Fruit Farm。該產品據稱是美國首款雙果味葡萄酒，混合口味的推出吸引了消費者對該產品的青睞。該產品有桃子百香果、草莓番石榴和黑莓橙三種不同口味。

創新產品發布

全球市場對果酒的需求不斷成長，也加劇了市場參與者之間的競爭。製造商正在採用新的創新產品製備方法以在市場上脫穎而出。例如，2020年8月，位於納西克的索曼達葡萄園推出了以石榴為原料的Anarkali果酒，分為中甜型和半乾型兩種風格，供消費者根據自己的喜好選擇，覆蓋了兩類消費者。

Vendange 是美國第一個利樂葡萄酒品牌，在利樂包裝中推出了均衡葡萄酒的釀造工藝。本產品有 500 毫升、1000 毫升和 1500 毫升三種不同尺寸可供選擇。 2023年6月，Vendange推出了Vibe，這是一個Tetrapak品牌的果味葡萄酒。這款果香濃鬱的葡萄酒有水果潘趣酒、草莓酸橙汁和藍莓檸檬汁三種口味。

傳統葡萄酒的高受歡迎與水果酒加工的挑戰

果酒市場仍處於建立階段，而傳統葡萄酒是一個非常強大且成熟的市場，目前是使用蘋果和草莓等水果而不是葡萄的果酒市場的主要競爭對手之一。根據國際葡萄與葡萄酒組織的數據，2021年全球葡萄園生產了74.8噸新鮮葡萄，平均產量為10.2噸/公頃。消費者對傳統葡萄酒的高度偏好可能會抑制市場成長。

在葡萄酒的生產過程中，如何保持葡萄酒特性和果味之間完美平衡的複雜條件對生產者來說是一個更大的挑戰。此外，對於果酒製造商來說，保持酸穩定性和調整糖量等技術挑戰可能是更困難的問題。

Wines are one of the popular alcoholic beverages due to its taste and nutritional properties. According to the International Organisation of Vine and Wine, in 2022, 232 mhl of wine is consumed worldwide. In addition to grapes, manufacturers are developing wines from various types of fruits such as apples, pineapple and mango, to provide healthier and natural alcoholic beverages to the consumers.

The pleasant flavor and aroma of the fruit wine are gaining consumer attention, increasing the market demand. The changing consumer preferences for alcoholic beverages and the shift towards low-alcoholic and healthier fruity wines are driving the market demand. The fruit wines provide wine characteristics and also the refreshing taste and health benefits of various fruits. The availability of different tastes is the complementary factor for the global fruit wine market.

With the increasing trend of organic products in every category of food and beverage, fruit wine manufacturers are also focusing on the launch of organic fruit wines into the market to meet the demand for increasing organic product consumers. For instance, in February 2021, a woman entrepreneur in Nagaland announced the launch of 100% organic dragon fruit wine, from the ingredients that are specially imported from Canada.

Dynamics

Availability of Fruit Wines in Various Flavors

The wide availability of various flavors in fruit wines is the key factor driving the market growth. Consumers are given a variety of flavor choices in the product range. For instance, in November 2022, Hill Zill Wines, an alcoholic beverages company introduced its new product range, Pomona's, a premium range of handcrafted fruit-flavoured wines. The product is available in three flavours including mango, strawberry and chocolate.

Similarly, in May 2022, Riboli Family Wines announced the launch of thier latest selection San Antonio Fruit Farm. The product is claimed to be the first dual-fruit flavour wine in the U.S. The combined flavor launch attracts consumers towards the product. The product is available in three different flavours including Peach Passion Fruit, Strawberry Guava, and Blackberry Orange.

Innovative Product Launches

The increasing demand for fruit wines in the global market is also increasing the competition among market players. Manufacturers are taking up new and innovative methods of product preparation to stand out in the market. For instance, in August 2020, Nashik-based Somanda Vineyards launched Anarkali, a pomegranate-based fruit wine into two styles such as medium sweet and off-dry for consumers to choose according to thier choices, covering two categories of consumers.

Vendange, America's 1st Tetra Wine Brand, launched the crafting of well-balanced wines in Tetra Pak. The product is available in three different sizes varying from 500 ml, 1000 ml and 1500 ml. In June 2023, Vendange introduced Vibe, a Tetrapak brand of wine with fruit flavors. This fruit-forward wine is available in three flavours such as Fruit Punch, Strawberry Limeade, and Blue Raspberry Lemonade.

High Popularity of Traditional Wine and Challenges in Processing Fruit Wine

Fruits wine market is still in the establishing stage whereas traditional grape wine is a very strong and established market that is now one of the major competitors for the fruit wine market that uses fruits such as apples and strawberries rather than grapes. According to the International Organization of Vine and Wine, the world's vineyards produced 74.8 mt of fresh grapes with an average yield of 10.2 t/ha in 2021. The high preference of consumers towards only traditional wine can retrain the market growth.

The complex conditions to maintain the perfect balance between wine characteristics and fruit flavour can be a greater challenge for the manufacturer during the production of the wines. In addition, technical challenges such as maintaining acid stability and adjustments in sugar quantities can be harder problems for fruit wine manufacturers.

Segment Analysis

The global fruit wines market is segmented based on fruit type, product, wine type, grade, packaging, distribution channel, application, and region.

Increased Use of Sparkling Wine During Celebrations

The global fruit wines market is segmented based on product into sparkling wine, still wine and fortified wine. The sparkling wine segment accounted for the largest share of the global fruit wine market due to high consumer preference. The carbonation of the fruit wines makes it more attractive and tastier for the consumers to prefer them to pair this up with food. The special nature of these sparkling wines to choose them during celebrations and gathering drive the segment growth.

Manufacturers are introducing new and innovative types of sparkling fruit wines. For instance, in June 2022, Fruzzante, a brand from Hill Zill Wines Pvt Ltd, launched its one-of-its-kind sparkling 100% fruit wine in Delhi and Arunachal Pradesh. The product is available in various fruit types including mango, pineapple and orange.

The low-alcohol sparkling fruits are gaining immense popularity among health-conscious consumers. The new launches in this sector are driving the segment growth. In May 2021, the House of Gancia, producer of Italy's first sparkling wine, announced the launch of its new product line, Atto Primo. The new launch includes four low-alcohol real fruit flavour sparkling wines. The four flavors include lychee, peach, mango and blackberry.

Geographical Penetration

Increasing Demand for Healthier and Low Alcoholic Beverages

Asia-Pacific region dominated the global fruit wine market, due to the high acceptance of these wines in this region. The increasing health awareness among consumers is driving them towards healthier alcoholic beverages with low alcohol content. The increasing export and import potential of countries such as India and China in this region is positively driving the market growth.

The increasing government initiatives to improve the market in this region boost the market growth. The development of new processing and incubation units for fruit wines is increasing the market demand in this region. For instance, in September 2023, Meghalaya CM inaugurated the North East Fruit Wine Incubation Centre at the IHM campus in Shillong.

The government is taking the initiative to provide proper training for fruit-wine making to improve the production capacity and quality of fruit wine. For instance, in September 2023, the Ministry of Doners, the government of India announced the three-month residential training program on fruit wine-making sponsored by the Northeastern Council.

Competitive Landscape

The major global players in the market include: Field Stone Fruit Wines, Lyme Bay Cider Co Ltd, Ningxia Hong, Sula Rasa, Northern Compass, Rhythm Winery, Wildberry Beverages Pvt. Ltd., Elite Vintage Winery, Hill Top Berry Farm & Winery and St. James Winery.

COVID-19 Impact Analysis:

The outbreak of the COVID-19 pandemic moderately impacted the global fruit wine market. The sudden lockdown declaration in the nation resulted in the shutdown of various wine manufacturing units. The disruption in the distribution channel created imbalance in the demand-supply chains.

Wines are mostly preferred and were in high demand in social gatherings. The lockdown restricted various celebrations and gathering activities, decreasing the demand for the market. In addition, the closure of bars and wine shops created a bad impact on the market growth. The availability of these products in most of the e-commerce websites with various varieties and discounts is expected to impact the market growth positively.

Incraesed health awareness among consumers decreased the high alcohol consumption to maintain good immunity. Wines with lower alochol percentage became famous in the beverage sector in the pandemic situation. The health advantages linked with the fruit wines motivated consumers to take up these products, positively impacting the market growth.

Russia- Ukraine War Impact

The Russia-Ukraine war had a negative impact on many industrial sectors, including alcoholic beverages. The war resulted in supply chain disturbances disrupting the global fruit-wine supply chain. The war created import and export trade disruptions, resulting in economic disturbances for the market. The political and economic uncertainty created due to the war had a negative impact on the fruit wine market.

By Fruit Type

Grape
Strawberry
Apple
Pear
Pineapple
Cherry
Others

By Product

Still Wine
Sparkling Wine
Fortified Wine

By Wine Type

Distilled
Semi-Distilled
Fermented

By Grade

Premium
Mass

By Packaging

Bottle
Can

By Distribution Channel

Supermarkets & Hypermarkets
Specialty Stores
E-Commerce
Others

By Application

Household
Commercial

By Region

North America
- U.S.
- Canada
- Mexico

Europe
- Germany
- UK
- France
- Italy
- Russia
- Rest of Europe

South America
- Brazil
- Argentina
- Rest of South America

Asia-Pacific
- China
- India
- Japan
- Australia
- Rest of Asia-Pacific

Middle East and Africa

Key Developments

In October 2022, Treasury Wine Estates Ltd., the world's most admired premium wine company acquired Chateau Lanessan, one of the oldest estates in Bordeaux, France. The acquisition helped the wide expansion of the product in the global market.
In September 2022, Portuguese wine company Abegoarioa Group announced the acquisition of Vidigal Wines, a Porta 6 wine producer. Through this acquisition, the Porta 6's wine has accomplished global popularity and increased sales in the global market.
In July 2020, Pour Vineyard, a U.S.-based released a new product, Strawberry Sweet Fruit Wine into their product portfolio.

Why Purchase the Report?

To visualize the global fruit wines market segmentation based on fruit type, product, wine type, grade, packaging, distribution channel, application, and region, as well as understand key commercial assets and players.
Identify commercial opportunities by analyzing trends and co-development.
Excel data sheet with numerous data points of fruit wines market-level with all segments.
PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
Product mapping available as excel consisting of key products of all the major players.

The global fruit wines market report would provide approximately 77 tables, 83 figures and 189 Pages.

Target Audience 2023

Manufacturers/ Buyers
Industry Investors/Investment Bankers
Research Professionals
Emerging Companies

1. Methodology and Scope

1.1. Research Methodology
1.2. Research Objective and Scope of the Report

2. Definition and Overview

3. Executive Summary

3.1. Snippet by Fruit Type
3.2. Snippet by Product
3.3. Snippet by Wine Type
3.4. Snippet by Grade
3.5. Snippet by Packaging
3.6. Snippet by Distribution Channel
3.7. Snippet by Application
3.8. Snippet by Region

4. Dynamics

4.1. Impacting Factors
- 4.1.1. Drivers
  - 4.1.1.1. Availability of Fruit Wines in Various Flavors
  - 4.1.1.2. Innovative Product Launches
- 4.1.2. Restraints
  - 4.1.2.1. High Popularity of Traditional Wine and Challenges in Processing Fruit Wine
- 4.1.3. Opportunity
- 4.1.4. Impact Analysis

5. Industry Analysis

5.1. Porter's Five Force Analysis
5.2. Supply Chain Analysis
5.3. Pricing Analysis
5.4. Regulatory Analysis

6. COVID-19 Analysis

6.1. Analysis of COVID-19
- 6.1.1. Scenario Before COVID
- 6.1.2. Scenario During COVID
- 6.1.3. Scenario Post COVID
6.2. Pricing Dynamics Amid COVID-19
6.3. Demand-Supply Spectrum
6.4. Government Initiatives Related to the Market During Pandemic
6.5. Manufacturers Strategic Initiatives
6.6. Conclusion

7. By Fruit Type

7.1. Introduction
- 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Fruit Type
- 7.1.2. Market Attractiveness Index, By Fruit Type
7.2. Grape
- 7.2.1. Introduction
- 7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
- 7.2.3. Riesling
- 7.2.4. Chardonnay
- 7.2.5. Pinot Gris
- 7.2.6. Sauvignon Blanc
7.3. Strawberry
7.4. Apple
7.5. Pear
7.6. Pineapple
7.7. Cherry
7.8. Others

8. By Product

8.1. Introduction
- 8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
- 8.1.2. Market Attractiveness Index, By Product
8.2. Still Wine
- 8.2.1. Introduction
- 8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
8.3. Sparkling Wine
8.4. Fortified Wine

9. By Wine Type

9.1. Introduction
- 9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Wine Type
- 9.1.2. Market Attractiveness Index, By Wine Type
9.2. Distilled
- 9.2.1. Introduction
- 9.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
9.3. Semi-Distilled
9.4. Fermented

10. By Grade

10.1. Introduction
- 10.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Grade
- 10.1.2. Market Attractiveness Index, By Grade
10.2. Premium
- 10.2.1. Introduction
- 10.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
10.3. Mass

11. By Packaging

11.1. Introduction
- 11.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
- 11.1.2. Market Attractiveness Index, By Packaging
11.2. Bottle
- 11.2.1. Introduction
- 11.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
11.3. Can

12. By Distribution Channel

12.1. Introduction
- 12.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 12.1.2. Market Attractiveness Index, By Distribution Channel
12.2. Supermarkets and Hypermarkets
- 12.2.1. Introduction
- 12.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
12.3. Specialty Stores
12.4. E-commerce
12.5. Others

13. By Application

13.1. Introduction
- 13.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 13.1.2. Market Attractiveness Index, By Application
13.2. Household
- 13.2.1. Introduction
- 13.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
13.3. Commercial

14. By Region

14.1. Introduction
- 14.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
- 14.1.2. Market Attractiveness Index, By Region
14.2. North America
- 14.2.1. Introduction
- 14.2.2. Key Region-Specific Dynamics
- 14.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Fruit Type
- 14.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
- 14.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Wine Type
- 14.2.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Grade
- 14.2.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
- 14.2.8. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 14.2.9. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 14.2.10. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 14.2.10.1. U.S.
  - 14.2.10.2. Canada
  - 14.2.10.3. Mexico
14.3. Europe
- 14.3.1. Introduction
- 14.3.2. Key Region-Specific Dynamics
- 14.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Fruit Type
- 14.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
- 14.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Wine Type
- 14.3.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Grade
- 14.3.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
- 14.3.8. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 14.3.9. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 14.3.10. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 14.3.10.1. Germany
  - 14.3.10.2. U.K.
  - 14.3.10.3. France
  - 14.3.10.4. Italy
  - 14.3.10.5. Spain
  - 14.3.10.6. Rest of Europe
14.4. South America
- 14.4.1. Introduction
- 14.4.2. Key Region-Specific Dynamics
- 14.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Fruit Type
- 14.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
- 14.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Wine Type
- 14.4.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Grade
- 14.4.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
- 14.4.8. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 14.4.9. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 14.4.10. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 14.4.10.1. Brazil
  - 14.4.10.2. Argentina
  - 14.4.10.3. Rest of South America
14.5. Asia-Pacific
- 14.5.1. Introduction
- 14.5.2. Key Region-Specific Dynamics
- 14.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Fruit Type
- 14.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
- 14.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Wine Type
- 14.5.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Grade
- 14.5.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
- 14.5.8. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 14.5.9. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 14.5.10. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 14.5.10.1. China
  - 14.5.10.2. India
  - 14.5.10.3. Japan
  - 14.5.10.4. Australia
  - 14.5.10.5. Rest of Asia-Pacific
14.6. Middle East and Africa
- 14.6.1. Introduction
- 14.6.2. Key Region-Specific Dynamics
- 14.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Fruit Type
- 14.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
- 14.6.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Wine Type
- 14.6.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Grade
- 14.6.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
- 14.6.8. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 14.6.9. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application

15. Competitive Landscape

15.1. Competitive Scenario
15.2. Market Positioning/Share Analysis
15.3. Mergers and Acquisitions Analysis

16. Company Profiles

16.1. Field Stone Fruit Wines
- 16.1.1. Company Overview
- 16.1.2. Product Portfolio and Description
- 16.1.3. Financial Overview
- 16.1.4. Key Developments
16.2. Lyme Bay Cider Co Ltd
16.3. Ningxia Hong
16.4. Sula Rasa
16.5. Northern Compass
16.6. Rhythm Winery
16.7. Wildberry Beverages Pvt. Ltd.
16.8. Elite Vintage Winery
16.9. Hill Top Berry Farm & Winery
16.10. St. James Winery

LIST NOT EXHAUSTIVE