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市場調查報告書

商品編碼

1304575

全球玫瑰葡萄酒市場 - 2023-2030

Global Rose Wine Market - 2023-2030

出版日期: 2023年07月07日 | 出版商:

DataM Intelligence | 英文 190 Pages | 商品交期: 約2個工作天內

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簡介目錄

市場概述

全球玫瑰葡萄酒市場規模在2022年達到31億美元，預計到2030年將達到46億美元，並在2023-2030年期間以5.3%的複合年成長率成長。

玫瑰葡萄酒已受到眾多消費者的青睞，超越了傳統的性別和年齡刻板印象。全天候玫瑰"的趨勢已經出現，消費者將玫瑰作為一種多功能的、適合各種場合的葡萄酒選擇。葡萄酒消費的上升趨勢，尤其是在千禧一代和年輕人群中，對玫瑰葡萄酒市場的成長產生了積極影響。

目前，玫瑰葡萄酒市場提供多種風格、口味和葡萄品種。傳統上，玫瑰葡萄酒口感清淡，果香濃郁，而現在，玫瑰葡萄酒的種類更加豐富，從清爽的干型到甜美的濃郁型，應有盡有。葡萄酒生產商正在嘗試使用不同的葡萄品種和釀酒技術來釀造獨特的玫瑰葡萄酒，以迎合不同消費者的喜好。

市場動態

年輕人酒精攝入量的增加推動了玫瑰葡萄酒市場的成長

年輕人，尤其是千禧一代和Z世代的年輕人，更喜歡清淡、多變的酒精飲料。例如，根據Ground Report，平均有1.6億人飲酒，其中95%為18至49歲的男性。這種偏好與玫瑰酒的特點不謀而合，玫瑰酒以清爽和果香濃郁著稱。在年輕人探索不同酒類的過程中，他們被玫瑰葡萄酒的平易近人和充滿活力的口味所吸引，從而推動了其市場的成長。

年輕人經常參加社交活動和聚會，並在這些活動和聚會中飲酒。玫瑰葡萄酒以其時尚和Instagram的吸引力，已成為這一人群的熱門選擇。它與戶外活動、屋頂派對和休閒聚會的聯繫符合年輕人的生活方式和喜好，有助於增加消費量和市場成長。

可支配收入成長推動市場成長

隨著可支配收入的增加，消費者有更多的財力用於可自由支配的消費，包括購買葡萄酒。根據位於舊金山的加利福尼亞葡萄酒行業協會"葡萄酒協會"的數據，美國葡萄酒消費量將從2021年的10億加侖增加到2021年的11億加侖。與其他一些高階葡萄酒類別相比，玫瑰葡萄酒通常更實惠、更容易獲得，這使其成為可支配收入不斷增加的消費者的一個有吸引力的選擇。

隨著可支配收入的增加，消費者往往願意購買更高品質的產品，包括玫瑰葡萄酒。隨著消費者尋求更精緻、更優質的葡萄酒選擇，他們願意花更多錢購買由特定葡萄品種釀製或在著名葡萄酒產區生產的優質玫瑰葡萄酒。這種高階化趨勢推動了玫瑰葡萄酒市場的成長，因為消費者願意為更高品質的產品支付更高的價格。

其他類型葡萄酒的競爭可能會限制玫瑰葡萄酒市場的發展

紅葡萄酒和白葡萄酒是歷史悠久的傳統葡萄酒，已經有幾個世紀的飲用歷史。偏愛紅葡萄酒或白葡萄酒的消費者可能不太願意探索玫瑰葡萄酒。這種對更熟悉的葡萄酒風格的偏好會限制玫瑰葡萄酒的市場潛力，並造成不同葡萄酒類別之間的競爭。

一些消費者可能認為玫瑰葡萄酒不如紅葡萄酒或白葡萄酒有聲望或品質低。這種看法可能是基於歷史觀念或個人偏見。因此，消費者可能會選擇他們認為品質更好的其他葡萄酒，從而限制了玫瑰酒市場的成長。

COVID-19影響分析

COVID-19分析包括COVID前情景、COVID情景和COVID後情景，以及價格動態（包括大流行期間和之後的價格變化，並與COVID前情景進行比較）、供求關係（由於貿易限制、封鎖和後續問題導致的供求變化）、政府計劃（政府機構為振興市場、部門或行業而採取的計劃）和製造商戰略計劃（製造商為緩解COVID問題而採取的措施）。

俄烏戰爭的影響

戰爭導致包括玫瑰酒在內的商品進出口延遲或受到限制。貿易中斷影響了受影響市場的玫瑰酒供應，並可能導致價格波動。衝突造成該地區經濟不穩定，影響消費者購買力和市場需求。不確定性和不穩定性可能導致消費者信心和可自由支配支出下降，從而對玫瑰葡萄酒市場產生負面影響。在這種不確定時期，消費者可能會優先考慮生活必需品，而不是像葡萄酒這樣的奢侈品。

人工智慧的影響

人工智慧（AI）有可能影響玫瑰葡萄酒市場的各個方面，包括釀造、釀造方法（如直接壓榨和混合）、發酵和陳釀。人工智慧可以幫助在釀造過程中進行品質控制。機器學習算法可以分析從各種來源收集的數據，如葡萄園條件、天氣模式和葡萄特性，以最佳化玫瑰葡萄酒生產的品質和一致性。

人工智慧可以幫助最佳化發酵過程。通過監測和分析溫度、pH值和含糖量等即時數據，人工智慧系統可以幫助釀酒師更精確地控制發酵條件，從而改善風味的發展和一致性。人工智慧可以幫助玫瑰葡萄酒的陳釀和成熟過程。通過分析歷史數據和感官特徵，人工智慧算法可以提供最佳陳釀條件建議，如溫度和濕度水準，以實現所需的風味特徵，並確保長期穩定的品質。

Market Overview

The Global Rose Wine Market reached US$ 3.1 billion in 2022 and is expected to reach US$ 4.6 billion by 2030 and is expected to grow with a CAGR of 5.3% during the forecast period 2023-2030.

Rose wine has gained popularity among many consumers, transcending traditional gender and age stereotypes. The trend of "rose all day" has emerged, with consumers embracing rose as a versatile and enjoyable wine choice for various occasions. The rising trend of wine consumption, particularly among millennials and younger demographics, has positively influenced the growth of the rose wine market.

The rose wine market now offers diverse styles, flavors, and grape varieties. While traditionally associated with lighter and fruit-forward profiles, a greater variety of rose wines are now available, ranging from crisp and dry to sweeter and fuller-bodied styles. Wine producers are experimenting with different grape varieties and winemaking techniques to create unique and distinct rose offerings, catering to diverse consumer preferences.

Market Dynamics

Increase in Intake of Alcohol Among Young Adults is Driving the Market Growth of the Rose Wine Market

Young adults, particularly millennials and Generation Z prefer lighter and more versatile alcoholic beverages. For instance, according to Ground Report, on average, 160 million people consume alcohol; out of them, 95% are male aged between 18 and 49 years. This preference aligns with the characteristics of rose wine, which is known for its refreshing and fruit-forward nature. As young adults explore different alcoholic options, they are drawn to the approachability and vibrant flavors of rose wine, driving its market growth.

Young adults often engage in social activities and gatherings where alcohol is consumed. Rose wine, with its trendy and Instagram-worthy appeal, has become a popular choice among this demographic. Its association with outdoor events, rooftop parties, and casual get-togethers aligns with the lifestyle and preferences of young adults, contributing to increased consumption and market growth.

Growing Disposable Income can Drive the Market Growth

As disposable income increases, consumers have more financial resources to allocate toward discretionary spending, including wine purchases. According to the Wine Institute, a San Francisco-based trade association for the California wine industry, American wine consumption increased from 1 billion gallons in 2021 to 1.1 billion gallons in 2021. Rose wine, in comparison to some other premium wine categories, is often more affordable and accessible, making it an attractive choice for consumers with increasing disposable income.

With rising disposable income, consumers often exhibit a willingness to trade up and purchase higher-quality products, including rose wine. As consumers seek more sophisticated and premium wine options, they are willing to spend extra on premium rose wines made from specific grape varietals or produced in renowned wine regions. This trend towards premiumization drives the market growth of rose wine, as consumers are willing to pay higher prices for higher-quality offerings.

Competition From Other Wine Styles can Restrain the Rose Wine Market

Red and white wines are well-established and traditional wine styles that have been consumed for centuries. Consumers who strongly prefer red or white wines may be less inclined to explore rose wines. This preference for more familiar wine styles can limit the market potential for rose wines and create competition among different wine categories.

Some consumers may perceive rose wine as a less prestigious or lower-quality option than red or white wine. This perception could be based on historical notions or personal biases. As a result, consumers may opt for other wine styles they perceive as superior in quality, limiting the growth of the rose wine market.

COVID-19 Impact Analysis

The COVID-19 Analysis includes Pre-COVID Scenario, COVID Scenario, and Post-COVID Scenario along with Pricing Dynamics (Including pricing change during and post-pandemic comparing it with pre-COVID scenarios), Demand-Supply Spectrum (Shift in demand and supply owing to trading restrictions, lockdown, and subsequent issues), Government Initiatives (Initiatives to revive market, sector or Industry by Government Bodies) and Manufacturers Strategic Initiatives (What manufacturers did to mitigate the COVID issues will be covered here).

Russia-Ukraine War Impact

The war led to delays or restrictions in the import and export of goods, including rose wine. Trade disruptions impacted the availability of rose wine in the affected markets and potentially lead to price fluctuations. The conflict created economic instability in the region, affecting consumer purchasing power and market demand. Uncertainty and instability can lead to a decline in consumer confidence and discretionary spending, which can have a negative impact on the rose wine market. Consumers may prioritize essential goods over luxury items like wine during such uncertain times.

AI Impact

Artificial intelligence (AI) has the potential to impact various aspects of the rose wine market, including vinification, vinification methods such as direct pressing and blending, fermentation, and aging. AI can assist in quality control during the vinification process. Machine learning algorithms can analyze data collected from various sources, such as vineyard conditions, weather patterns, and grape characteristics, to optimize the quality and consistency of rose wine production.

AI can assist in optimizing fermentation processes. By monitoring and analyzing real-time data such as temperature, pH levels, and sugar content, AI-powered systems can help winemakers control fermentation conditions more precisely, leading to improved flavor development and consistency. AI can aid in the aging and maturation process of rose wines. By analyzing historical data and sensory profiles, AI algorithms can provide recommendations on optimal aging conditions, such as temperature and humidity levels, to achieve desired flavor profiles and ensure consistent quality over time.

Segment Analysis

The Global Rose Wine Market is segmented based on product type, distribution channel, and region.

The Versatility & Refreshing Taste of Sparkling Wine has Contributed to Segment Growth.

By product type, the rose wine is classified into still wine, sparkling wine, fortified wine & vermouth.

In 2022, sparkling wine held the highest share in the rose wine market. Sparkling wine, including sparkling rose, is often associated with celebrations, special occasions, and festive gatherings. Its effervescence and elegant appearance make it a popular choice for toasting and creating a sense of luxury and indulgence. For instance, according to Forbes, the world now produces 2.5 billion bottles of sparkling wines.

The pink hue of sparkling rose wine adds an element of visual appeal, making it visually enticing to consumers. The attractive color distinguishes it from other sparkling wine options and adds to the overall sensory experience. Sparkling rose wine is versatile when it comes to food pairing. Its acidity and effervescence make it a suitable companion for many cuisines and dishes, including seafood, salads, light meats, and desserts. This versatility has contributed to its growing popularity among wine enthusiasts.

Geographical Analysis

North America is the Fastest Growing Market in the Rose Wine Market

There has been a notable increase in consumer demand for rose wine in North America. For instance, according to IWSR Drinks Market Analysis, Sparkling rose wine volume in the U.S. climbed by 118 percent in 2020. This can be attributed to changing consumer preferences, shifting away from traditional wine choices, and embracing the light, refreshing, and versatile characteristics of rose. The trend of "rose all day" has gained popularity, with consumers incorporating rose wine into various occasions and social gatherings.

There has been a cultural shift in North America, with a growing appreciation for wine and a desire for more diverse and experiential drinking options. Millennials and younger consumers, in particular, have shown a strong affinity for rose wine, perceiving it as trendy. The rise of wine culture and the influence of social media have further fueled the popularity of rose wine.

Competitive Landscape

The major global players in the market include Domaine de Cala, Chateaux de Lastours, Campuget, Blossom Hill, Tesco, Echo Falls, Bna Wine Group, Chapoutier, Maison Louis Jadot, and Penny Johnson Flowers

Why Purchase the Report?

To visualize the Global Rose Wine Market segmentation based on product type, distribution channel, and region and understand key commercial assets and players.
Identify commercial opportunities in the market by analyzing trends and co-development.
Excel data sheet with numerous data points of the rose wine market-level with all segments.
The PDF report consists of a comprehensive market analysis after exhaustive qualitative interviews and an in-depth market study.
Product mapping is available as Excel consists of key products of all the major market players.

The Global Rose Wine Market Report Would Provide Approximately 53 Tables, 48 Figures, And 190 Pages.

Target Audience 2023

Manufacturers/ Buyers
Industry Investors/Investment Bankers
Research Professionals
Emerging Companies

1. Methodology and Scope

1.1. Research Methodology
1.2. Research Objective and Scope of the Report

2. Market Definition and Overview

3. Executive Summary

3.1. Market Snippet, by Type
3.2. Market Snippet, by Packaging
3.3. Market Snippet, by Distribution Channel
3.4. Market Snippet, by Region

4. Market Dynamics

4.1. Market Impacting Factors
- 4.1.1. Drivers
- 4.1.2. Restraints
- 4.1.3. Opportunity
- 4.1.4. Impact Analysis

5. Industry Analysis

5.1. Porter's Five Force Analysis
5.2. Supply Chain Analysis
5.3. Pricing Analysis
5.4. Regulatory Analysis

6. COVID-19 Analysis

6.1. Analysis of COVID-19 on the Market
- 6.1.1. Scenario Before COVID
- 6.1.2. Scenario During COVID
- 6.1.3. Scenario Post COVID
6.2. Pricing Dynamics Amid COVID-19
6.3. Demand-Supply Spectrum
6.4. Government Initiatives Related to the Market During Pandemic
6.5. Manufacturers Strategic Initiatives
6.6. Conclusion

7. By Product Type

7.1. Introduction
- 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
- 7.1.2. Market Attractiveness Index, By Product Type
7.2. Still Wine*
- 7.2.1. Introduction
- 7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
7.3. Sparkling Wine
7.4. Fortified Wine & Vermouth

8. By Distribution Channel

8.1. Introduction
- 8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 8.1.2. Market Attractiveness Index, By Distribution Channel
8.2. Supermarket/Hypermarket*
- 8.2.1. Introduction
- 8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
8.3. Specialty Stores
8.4. Online Sales
8.5. Others

9. By Region

9.1. Introduction
- 9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
- 9.1.2. Market Attractiveness Index, By Region
9.2. North America*
- 9.2.1. Introduction
- 9.2.2. Key Region-Specific Dynamics
- 9.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
- 9.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 9.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 9.2.5.1. The U.S.
  - 9.2.5.2. Canada
  - 9.2.5.3. Mexico
9.3. Europe
- 9.3.1. Introduction
- 9.3.2. Key Region-Specific Dynamics
- 9.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
- 9.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 9.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 9.3.5.1. Germany
  - 9.3.5.2. The U.K.
  - 9.3.5.3. France
  - 9.3.5.4. Italy
  - 9.3.5.5. Spain
  - 9.3.5.6. Rest of Europe
9.4. South America
- 9.4.1. Introduction
- 9.4.2. Key Region-Specific Dynamics
- 9.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
- 9.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 9.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 9.4.5.1. Brazil
  - 9.4.5.2. Argentina
  - 9.4.5.3. Rest of South America
9.5. Asia-Pacific
- 9.5.1. Introduction
- 9.5.2. Key Region-Specific Dynamics
- 9.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
- 9.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 9.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 9.5.5.1. China
  - 9.5.5.2. India
  - 9.5.5.3. Japan
  - 9.5.5.4. Australia
  - 9.5.5.5. Rest of Asia-Pacific
9.6. Middle East and Africa
- 9.6.1. Introduction
- 9.6.2. Key Region-Specific Dynamics
- 9.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
- 9.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel

10. Competitive Landscape

10.1. Competitive Scenario
10.2. Market Positioning/Share Analysis
10.3. Mergers and Acquisitions Analysis

11. Company Profiles

11.1. Domaine de Cala*
- 11.1.1. Company Overview
- 11.1.2. Product Portfolio and Description
- 11.1.3. Financial Overview
- 11.1.4. Key Developments
11.2. Chateaux de Lastours
11.3. Campuget
11.4. Blossom Hill
11.5. Tesco
11.6. Echo Falls
11.7. Bna Wine Group
11.8. Chapoutier
11.9. Maison Louis Jadot
11.10. Penny Johnson Flowers

LIST NOT EXHAUSTIVE