全球客戶成功軟件市場（2023-2030）：按部署類型、公司規模（中小企業、大型企業）和應用劃分的規模、份額、增長分析和預測

全球客戶成功軟件市場規模將從2021年的9.7822億美元增長到2022年的12.172億美元，預測期內復合年增長率為24.43%，到2030年將達到69億美元。預計將增長到9459萬美元。

隨著各行業越來越注重客戶保留和客戶滿意度，全球客戶成功軟件市場正在經歷顯著增長。 客戶成功軟件可幫助企業提高客戶參與度、跟蹤成功指標並提供個性化支持，從而提高客戶忠誠度並減少客戶流失。 基於雲的解決方案的日益採用以及高級分析和人工智能技術的集成正在進一步推動市場的擴張。 隨著企業優先考慮以客戶為中心的戰略，對客戶成功軟件的需求預計將繼續呈上升趨勢。

對提高客戶參與度和保留率的有效解決方案的需求不斷增長，推動了客戶成功軟件市場的發展。 隨著公司意識到滿意和忠誠的客戶對其成功起著關鍵作用，對客戶成功軟件的需求顯著增加。

多個行業的一個顯著趨勢是 AI 和 ML（機器學習）技術的日益融合。 這些尖端工具對於企業來說已經變得至關重要，因為它們可以自動化任務、增強決策流程並改善整體客戶體驗。 推動人工智能和機器學習採用的因素包括豐富的數據、計算能力的進步以及公司在動態市場環境中保持競爭力的需要。 隨著人工智能和機器學習技術的不斷進步並變得更加容易使用，它們的採用預計會加速，從而徹底改變企業在許多不同領域運營和與客戶互動的方式。

在本報告中，我們研究了全球客戶成功軟件市場，並提供了市場概述、市場各種影響因素分析、技術和創新趨勢、法律和監管環境、市場規模轉型和預測，各種分類和預測，總結了按地區劃分、競爭狀況、主要公司概況等。

內容

執行摘要

調查方法

母公司市場分析

• 市場概覽
• 市場規模
• 市場動態
  • 驅動程序
  • 機會
  • 制約因素
  • 任務

主要市場洞察

• 技術分析
• 價格分析
• 供應鏈分析
• 價值鏈分析
• 市場生態系統
• 知識產權分析
• 貿易分析
• 啟動分析
• 原材料分析
• 創新矩陣
• 管道產品分析
• 宏觀經濟指標
• 主要投資分析
• 關鍵成功因素
• 爭用程度

市場動態與展望

• 市場動態
  • 驅動程序
  • 機會
  • 制約因素
  • 任務
• 監管狀況
• 波特的分析
• Skyquest 對未來顛覆的特殊洞察

全球客戶成功軟件市場：按部署類型

• 市場概覽
• 基於雲
• 本地

全球客戶成功軟件市場：按公司規模劃分

• 市場概況
• 中小企業
• 大公司

全球客戶成功軟件市場：按應用劃分

• 市場概況
• 客戶體驗管理
• 客戶旅程圖
• 與客戶的溝通
• 其他

全球客戶成功軟件市場：按地區

• 市場概況
• 北美
• 歐洲
• 亞太地區
• 拉丁美洲
• 中東和非洲

競爭格局

• 排名前 5 名的公司比較
• 主要公司的市場定位
• 各大公司的招聘策略
• 關鍵成功策略
• 近期市場活動
• 主要公司的市場份額

主要公司簡介

• Salesforce
• Gainsight
• Totango
• ClientSuccess
• Strikedeck
• Planhat
• Natero
• ChurnZero
• UserIQ
• Catalyst
• Akita
• CustomerSuccessBox
• Amity
• Bolstra
• Kapta
• CustomerGauge
• ClientFlow
• Appuri
• SmartKarrot
• WalkMe

Market Insights

Global Customer Success Software Market size was valued at USD 978.22 million in 2021 and is poised to grow from USD 1217.2 million in 2022 to USD 6994.59 million by 2030, growing at a CAGR of 24.43% in the forecast period (2023-2030).

The Global Customer Success Software Market is experiencing significant growth, driven by the increasing emphasis on customer retention and satisfaction in various industries. Customer success software helps businesses enhance customer engagement, track their success metrics, and offer personalized support, leading to improved customer loyalty and reduced churn rates. The rising adoption of cloud-based solutions and the integration of advanced analytics and AI technologies are further propelling market expansion. As companies prioritize customer-centric strategies, the demand for customer success software is expected to continue its upward trajectory.

Top-down and bottom-up approaches were used to estimate and validate the size of customer success software market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined by using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Customer Success Software Market Segmental Analysis

Global Customer Success Software market is segmented by deployment type, enterprise size, and application. Based on deployment type, the Customer Success Software Market can be segmented into cloud-based and on-premises. Based on enterprise size, the Customer Success Software Market can be segmented into small and medium-sized enterprises (SMEs) and large enterprises. Based on applications, the Customer Success Software Market is segmented into customer experience management, customer journey mapping, customer communication, and others. Based on region, the Customer Success Software Market is segmented into North America, Europe, Asia Pacific, Middle East and Africa, and Latin America.

Driver

The Customer Success Software Market is being driven by the growing need for effective solutions that enhance customer engagement and retention. As businesses recognize the crucial role of satisfied and loyal customers in their success, the demand for customer success software has seen a significant rise. This software enables companies to better understand and meet customer needs, offer personalized support, and track key success metrics, leading to improved customer satisfaction and loyalty.

Restraints

One of the restraints faced by the Customer Success Software Market is the challenge of data privacy and security. Ensuring the confidentiality and protection of sensitive customer information is a critical concern for businesses. The increasing regulations related to data privacy, such as GDPR and CCPA, require companies to handle customer data with utmost care. Any data breaches or security lapses can result in severe reputational damage and legal consequences.

Market Trends

A prominent trend observed across multiple industries is the growing integration of artificial intelligence (AI) and machine learning (ML) technologies. These cutting-edge tools have become indispensable for businesses as they automate tasks, enhance decision-making processes, and elevate the overall customer experience. Factors driving the adoption of AI and ML include the abundance of data, advancements in computing capabilities, and the necessity for companies to stay competitive amidst dynamic market conditions. As AI and ML technologies continue to progress and become more readily available, their widespread adoption is anticipated to accelerate, revolutionizing business operations and customer interactions across diverse sectors.

Table of Contents

Executive Summary

• Market Overview
• Wheel of Fortune

Research Methodology

• Information Procurement
• Secondary & Primary Data Sources
• Market Size Estimation
• Market Assumptions & Limitations

Parent Market Analysis

• Market Overview
• Market Size
• Market Dynamics
  • Drivers
  • Opportunities
  • Restraints
  • Challenges

Key Market Insights

• Technology Analysis
• Pricing Analysis
• Supply Chain Analysis
• Value Chain Analysis
• Ecosystem of the Market
• IP Analysis
• Trade Analysis
• Startup Analysis
• Raw Material Analysis
• Innovation Matrix
• Pipeline Product Analysis
• Macroeconomic Indicators
• Top Investment Analysis
• Key Success Factor
• Degree of Competition

Market Dynamics & Outlook

• Market Dynamics
  • Drivers
  • Opportunities
  • Restraints
  • Challenges
• Regulatory Landscape
• Porters Analysis
  • Competitive rivalry
  • Threat of Substitute Products
  • Bargaining Power of Buyers
  • Threat of New Entrants
  • Bargaining Power of Suppliers
• Skyquest Special Insights on Future Disruptions
  • Political Impact
  • Economic Impact
  • Social Impact
  • Technical Impact
  • Environmental Impact
  • Legal Impact

Global Customer Success Software Market by Deployment Type

• Market Overview
• Cloud-Based and On-Premises

Global Customer Success Software Market by Enterprises size

• Market Overview
• Small and Medium-Sized Enterprises (SMEs) and Large Enterprises

Global Customer Success Software Market by Applications

• Market Overview
• Customer Experience Management
• Customer Journey Mapping
• Customer Communication
• and Others

Global Customer Success Software Market Size by Region

• Market Overview
• North America
  • USA
  • Canada
• Europe
  • Germany
  • Spain
  • France
  • UK
  • Rest of Europe
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America
  • Brazil
  • Rest of Latin America
• Middle East & Africa (MEA)
  • GCC Countries
  • South Africa
  • Rest of MEA

Competitive Landscape

• Top 5 Player Comparison
• Market Positioning of Key Players, 2021
• Strategies Adopted by Key Market Players
• Top Winning Strategies
  • By Development
  • By Company
  • By Year
• Recent Activities in the Market
• Key Companies Market Share (%), 2021

Key Company Profiles

• Salesforce
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Gainsight
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Totango
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ClientSuccess
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Strikedeck
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Planhat
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Natero
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ChurnZero
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• UserIQ
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Catalyst
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Akita
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• CustomerSuccessBox
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amity
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bolstra
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kapta
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• CustomerGauge
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ClientFlow
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Appuri
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SmartKarrot
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• WalkMe
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments