全球玩家追蹤市場 - COVID-19 的增長、趨勢、影響和預測（2022-2027 年）

全球玩家追蹤市場預計在預測期內將以 24.9% 的複合年增長率增長。

球員追蹤解決方案的主要目的是生成原始統計數據，並根據在球場內監測球員所產生的球員行為自動進行表現分析。因此，該技術通過自動化提供更詳細的數據，並且可以輕鬆管理。

主要亮點

• 2021 年 6 月，Zebra Technologies 進入了與 NFL 合作的第八個賽季。最終構成聯盟下一代統計數據的數據來自足球標籤、個人球員肩墊、首發標記和塔。
• 此外，國際板球理事會 (ICC) 在 2021 年 T20 世界杯期間引入了球拍追蹤技術。有了這個，球迷們可以看到球追蹤和邊緣檢測服務，以及鷹眼在特定比賽中可能提供的球棒追蹤。
• 不過，預計還會出現新的玩家追蹤技術，這可能會影響市場動態。例如，在 2021 年 10 月，NHL 引入了帶有分析功能的圖形，用於在直播中進行冰球/球員跟蹤。
• ESPN 和 Turner Sports 都改進了對成熟的 NHL EDGE 冰球球員跟蹤系統的使用，該系統通過即時圖形顯示冰上球員的射門速度、換擋時間和 ID，並將利用跟蹤數據。他希望輕鬆地自動化整合重要的講故事元素到展示中。
• Zebra Technologies 使用 RFID 技術，而競爭對手使用 GPS 定位。與 GPS 相關的挑戰之一是其在室內使用時功能有限。因此，Zebra Technologies 正逐漸成為為室內游戲提供 RFID 技術的先驅。
• 隨著世界各地對接觸者追蹤、遏制措施和政府法規變化的擔憂加劇，大流行對市場產生了積極影響。此外，大流行導致對追蹤技術的需求增加，以保持球員的健康，例如體溫和心率監測。

主要市場趨勢

可穿戴設備帶來的潛在增長

• 由於對監控和追蹤運動員數據的需求不斷增長，體育市場的可穿戴設備數量正在增加。因此，會產生大量與球員和球隊相關的數據，主要用於深入了解球員的表現和體能變量，例如心率、速度和加速度。通過整合這些可穿戴技術，我們可以提高球員在比賽、賽事、練習和訓練課程中的表現，並收集球隊戰略和表現統計數據。
• 因此，通過鞋子和腕帶等可穿戴設備收集的數據可以幫助教練規劃和監控訓練，從而找到潛在的發展領域。例如，2019 年 9 月，OrsaSport 與 Xampion 合作，幫助 OrsaSport 教練提高球員在足球中的踢球技術。
• 此外，可穿戴設備有助於防止受傷。例如，2019 年 1 月，Impression Healthcare Ltd 與 Force Impact Technologies Inc. 合作銷售 Force 的 FiTGuard，這是一種經過臨床驗證的智能護齒器，可幫助檢測運動員在運動過程中的頭部撞擊。
• 此外，印度超級聯賽和冰球聯賽等體育聯賽正在崛起，吸引了來自世界各地的球員和球迷來到該地區。此外，日本已決定在2020年舉辦奧運會。因此，為了獲得競爭優勢，跨團隊的可穿戴球員跟蹤技術可能會在預測期內為市場提供重要機會。
• 因此，上述因素將對市場產生積極影響，並有助於全球市場增長。

預計北美將佔據重要的市場份額

• 北美是許多運動的發源地，包括足球、橄欖球、曲棍球、籃球、棒球和各種體育聯盟。美式足球是美國最受歡迎的運動之一。這項運動吸引了來自美國社會的數百萬人，包括高中足球、大學體育和職業足球。此外，籃球是美國最受歡迎的運動之一，僅次於美式橄欖球和棒球。
• 由於該國體育行業越來越多地採用球員跟蹤解決方案和服務，預計美國將引領該地區的市場增長。
• 美國是 Zebra Technologies Corporation、ChyronHego Corporation 和 STATS Perform 等主要供應商的所在地，為市場的增長做出了貢獻。美國國家橄欖球聯盟 (NFL)、國家籃球聯盟 (NBL) 和國家冰球聯盟 (NHL) 等協會已在強大的球員跟蹤系統上投入巨資，以分析和跟蹤球員的表現和健康狀況。我在這裡。這些協會與研究市場中的供應商合作，提供玩家監控解決方案和服務，從而推動市場增長。此外，它還可以幫助協會和球隊管理層在比賽期間追蹤非法活動。
• AutoSTATS 使用獲得專利的 AI 和計算機視覺技術直接從視頻中提供全面的玩家追蹤數據。這項新技術將使 Magic 能夠獨家訪問由於場內追蹤系統的使用有限而目前無法以這種規模獲得的大學追蹤數據。奧蘭多魔術隊是首批利用 AutoSTATS 和人工智能驅動的球員跟蹤技術進行可擴展應用的 NBA 球隊之一。

競爭格局

全球球員追蹤市場競爭激烈，隨著許多體育組織認識到球員追蹤市場的重要性，球員之間的競爭也越來越激烈。市場上的重要參與者包括 Zebra Technologies、Catapult Sports、Stats Perform 和 ChyronHego。產品發布、高額研發支出、合作夥伴關係和收購是這些公司為保持激烈競爭而採取的主要增長戰略。

• 2021 年 10 月 - Stats Perform 與 K-Sport 合作，並宣布與 K-Sport 建立長期合作夥伴關係。該公司的合作夥伴關係為 200 多個職業足球和橄欖球隊提供可穿戴球員解決方案。 K-AI 可穿戴技術和動態軟件相結合，讓健身教練能夠在訓練和比賽期間監控球員的負荷，並在需要時進行干預。
• 2021 年 5 月 - 國際足聯與 Kinexon 合作，宣布了其在實時球員追蹤方面的首次合作。國際足聯利用 Kinexon 在跟蹤創新方面的專業知識，推動俱樂部和球員獲得健康和發展洞察力的方式，以及如何將體育運動呈現給世界各地的球迷。該公司 (Kinexon) 與全球 400 多個俱樂部、賽事和聯賽合作，以提高球員和球隊的表現並減少傷害。

其他特典

• Excel 格式的市場預測 (ME) 表
• 三個月的分析師支持

內容

第 1 章介紹

• 研究假設和市場定義
• 調查範圍

第 2 章研究方法

第 3 章執行摘要

第 4 章市場洞察

• 市場概覽
• 工業吸引力 - 波特五力分析
  • 供應商的議價能力
  • 消費者的議價能力
  • 新進入者的威脅
  • 替代品的威脅
  • 競爭公司之間的敵對關係
• COVID-19 對玩家跟蹤市場的影響

第 5 章市場動態

• 市場促進因素
  • 可穿戴運動設備的技術進步
• 市場挑戰
  • 新興國家的體育運動預算有限

第 6 章市場細分

• 按類型
  • 解決方案
  • 服務
• 按最終用戶
  • 個人運動
  • 團隊運動
• 區域資訊
  • 北美
    • 美國
    • 加拿大
  • 歐洲
    • 英國
    • 德國
    • 法國
    • 俄羅斯
    • 其他歐洲地區
  • 亞太地區
    • 中國
    • 印度
    • 日本
    • 其他亞太地區
  • 世界其他地區

第 7 章競爭格局

• 公司簡介
  • Johan Sports
  • Catapult Group International Ltd
  • Xampion
  • Polar Electro
  • Stats Perform
  • Zebra Technologies
  • ChyronHego Corporation
  • KINEXON GmbH
  • PlayGineering Systems Ltd
  • Advanced Sports Analytics
  • Sports Performance Tracking

第 8 章投資分析

第 9 章市場潛力

The Global Player Tracking Market is expected to register a CAGR of 24.9% during the forecast period. The primary aim of the player tracking solution is to automate the performance analysis by generating raw statistical data based on the player's behaviors caused by monitoring the player inside the playing court. Thus, this technology provides more granularity and easy management of the data through automation and more detail.

Key Highlights

• In June 2021, Zebra Technologies entered its eighth season of partnership with the NFL. The data that ultimately makes the league's Next Gen Stats comes from the tags in the football, individual player shoulder pads, first-down markers, and the towers.
• Further, the International Cricket Council (ICC) introduced bat-tracking technology during T20 World Cup 2021. It may enable the fans to witness tracking off the bat, which is likely to be provided by Hawk-Eye in select matches, in addition to their ball tracking and edge detection services.
• However, new techniques for player tracking are also expected, which could affect the market dynamics. For instance, in October 2021, NHL deployed analytics-powered graphics for puck/player tracking in the live broadcast.
• Both ESPN and Turner Sports have expressed a desire to improve the use of the maturing NHL EDGE puck- and player-tracking system that is equipped with Instant graphics showing shot speeds, shift times, and IDs of players on the ice to use tracking data to easily automate the integration of crucial storytelling elements into the display.
• Zebra Technologies uses RFID Technology, whereas its competitors use GPS positioning. One of the challenges associated with GPS is its limited functionality when used indoors. Thus, Zebra Technologies is gradually becoming a pioneer in offering RFID technology for indoor games.
• The pandemic has positively impacted the market due to increased concerns over contact tracing and containment measures over lockdown and changing government regulations across the globe. Moreover, the pandemic triggered the increasing demand for player tracking technologies such as body temperature and heart-rate monitoring to keep their health in check.

Key Market Trends

Wearable Devices Offers Potential Growth

• Owing to the increasing demand for monitoring and tracking data of players, the number of wearable devices in the sports market is increasing. Consequently, a significant quantity of data related to the players and team is generated, primarily used to gain insights into player performance and fitness variables, such as heartbeats, speed, and acceleration. By incorporating these wearable technologies, player performance during matches, events, practice, and training sessions can be improved, and the team's strategies and performance statistics can be gathered.
• Therefore, the data collected through wearables devices, such as shoes and wristbands, help coaches plan and observe training, thereby locating potential development areas. For instance, in September 2019, OrsaSport partnered with the Xampion, which was likely to help coaches at OrsaSport improve players' kick techniques in football.
• Moreover, wearables help in injury prevention. For instance, in January 2019, Impression Healthcare Ltd partnered with Force Impact Technologies Inc. to distribute Force's clinically-validated smart mouthguard, FiTGuard, which helps detect athlete head impact in sports.
• Additionally, the increasing number of sports leagues, such as the Indian Premier League or Hockey League, is attracting global players and fans to the region. Furthermore, Japan was hosting Olympics in 2020. Thus, to gain a competitive advantage, wearable player tracking technology among the team may provide a huge opportunity for the market during the forecast period.
• Therefore, the factors mentioned above have a positive impact on the market, helping in market growth worldwide.

North America is Expected to Occupy Significant Market Share

• North America is home to numerous sports, such as soccer, rugby, hockey, basketball, baseball, and various sports leagues. American football is one of the most popular sports in the United States. This sport attracts millions of people from across American society, whether it's high school football, college sports, or professional football. Additionally, basketball is one of the most popular sports in the United States, after football and baseball.
• The United States is expected to lead market growth in the region, owing to the growing adoption of player-tracking solutions and services by the country's sports industry.
• Prominent vendors, such as Zebra Technologies Corporation, ChyronHego Corporation, and STATS Perform, are headquartered in the country, contributing to the market's growth. The associations, such as National Football League (NFL), National Basketball League (NBL), and National Hockey League (NHL), are spending heavily on a robust player tracking systems to analyze and track player performance and health. These associations partner with vendors in the market studied for player monitoring solutions and services, thereby driving market growth. Additionally, it helps associations and team management track fraudulent activities during the game.
• AutoSTATS provides comprehensive player-tracking data directly from video through patented AI and computer vision technology. This new technology gives Magic exclusive access to the college tracking data currently unavailable at this scale, owing to the limited use of in-venue tracking systems. Orlando Magic is one of the first NBA teams to leverage AutoSTATS and AI-powered player-tracking technology for scalable applications.

Competitive Landscape

The Global Player Tracking Market is competitive, and competition among the players is increasing as many sports organizations realize the importance of the player tracking market. Some of the significant players in the market are Zebra Technologies, Catapult Sports, Stats Perform, and ChyronHego. Product launches, high expenses on R&D, partnerships, and acquisitions are the prime growth strategies adopted by these companies to sustain the intense competition.

• October 2021 - Stats Perform partnered with K-Sport and announced a long-term partnership with K-Sport. The company's partnership provides wearable player solutions to more than 200 professional football and rugby teams. The K-AI wearable tech and dynamic software combination allow fitness coaches to monitor player load during training sessions and matches, facilitating interventions when required.
• May 2021 - Fifa collaborated with Kinexon and announced the first-of-the-kind collaboration in Live Player Tracking. Fifa utilized Kinexon's tracking innovation expertise to advance how clubs and players can receive insights on health and development and how the sport is presented to fans worldwide. The company(Kinexon) has worked with more than 400 clubs, events, and leagues globally to improve player and team performance and reduce injuries.

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

• 1.1 Study Assumptions and Market Definition
• 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET INSIGHTS

• 4.1 Market Overview
• 4.2 Industry Attractiveness - Porter's Five Forces Analysis
  • 4.2.1 Bargaining Power of Suppliers
  • 4.2.2 Bargaining Power of Consumers
  • 4.2.3 Threat of New Entrants
  • 4.2.4 Threat of Substitutes
  • 4.2.5 Intensity of Competitive Rivalry
• 4.3 Impact of COVID-19 on the Player Tracking Market

5 MARKET DYNAMICS

• 5.1 Market Drivers
  • 5.1.1 Technological Advancements in Wearable Sports Devices
• 5.2 Market Challenges
  • 5.2.1 Limited Budget for Sports in Developing Countries

6 MARKET SEGMENTATION

• 6.1 By Type
  • 6.1.1 Solution
  • 6.1.2 Services
• 6.2 By End-User
  • 6.2.1 Individual Sports
  • 6.2.2 Team Sports
• 6.3 By Geography
  • 6.3.1 North America
    • 6.3.1.1 United States
    • 6.3.1.2 Canada
  • 6.3.2 Europe
    • 6.3.2.1 United Kingdom
    • 6.3.2.2 Germany
    • 6.3.2.3 France
    • 6.3.2.4 Russia
    • 6.3.2.5 Rest of Europe
  • 6.3.3 Asia Pacific
    • 6.3.3.1 China
    • 6.3.3.2 India
    • 6.3.3.3 Japan
    • 6.3.3.4 Rest of Asia Pacific
  • 6.3.4 Rest of the World

7 COMPETITIVE LANDSCAPE

• 7.1 Company Profiles
  • 7.1.1 Johan Sports
  • 7.1.2 Catapult Group International Ltd
  • 7.1.3 Xampion
  • 7.1.4 Polar Electro
  • 7.1.5 Stats Perform
  • 7.1.6 Zebra Technologies
  • 7.1.7 ChyronHego Corporation
  • 7.1.8 KINEXON GmbH
  • 7.1.9 PlayGineering Systems Ltd
  • 7.1.10 Advanced Sports Analytics
  • 7.1.11 Sports Performance Tracking

8 INVESTMENT ANALYSIS

9 FUTURE OF THE MARKET