市場調查報告書
商品編碼
1199229
市場性最高的男性運動員及女性運動員前20名:2022年更新版Top 20 - Most Marketable Male and Female Athletes, 2022 Update |
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本報告提供市場性最高的男性運動員及女性運動員調查,個人贊助商契約等詳細內容。
GlobalData's rundown of the most marketable names in sport for the year 2022. The report takes a look at the portfolios and incomings of the top 20 male and top 20 female athletes in global sport, also offering insight and analysis into which brands are getting involved in these type of deals.
LeBron James stands as the biggest earner from sponsorship deals just ahead of the leading global soccer players. The appeal of cricket in India means that Virat Kohli is the athlete with the highest active portfolio of deals to his name. Naomi Osaka, despite a turbulent couple of years in the sport remains the most marketable female athlete as she capitalizes on cross-continent appeal.
An in-depth and clear breakdown of all personal sponsorship deals signed by the 40 highlighted athletes. Analysis into the athletes online popularity as well as breaking down the portfolios in much greater detail.