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1432421

活動管理軟體：市場佔有率分析、產業趨勢與統計、成長預測（2024-2029）

Event Management Software - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2024 - 2029)
出版日期: | 出版商: Mordor Intelligence | 英文 120 Pages | 商品交期: 2-3個工作天內

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簡介目錄

活動管理軟體市場規模預計到 2024 年為 130.1 億美元，到 2029 年將達到 211.8 億美元，在預測期內（2024-2029 年）複合年成長率為 10.24%。

活動管理軟體 - 市場

影響市場增長的主要因素是過去十年體育、遊戲和娛樂活動的顯著增加，以及軟體的廣泛滲透，這些軟體可以根據歷史和實時數據從頭到尾簡化活動。

主要亮點

  • 活動管理軟體已成為大型和小型策劃者的標準。近年來，專業和自由組織者的數量不斷增加，基於應用程式的應用程式需求也隨之增加。活動管理軟體解決方案對於處理全年舉辦的多個活動和表演的第三方策劃者來說非常有利。
  • 隨著人們生活方式的多樣化，活動舉辦需要創新。因此，企業和聯盟開始專注於在有吸引力的目的地舉辦主題會議和活動，以提升品牌形象。此外，意識提升聚會、社區服務活動和籌款活動等社會活動的組織不斷增加，甚至是中小型企業出於行銷目的組織的活動，增加了對活動管理軟體的需求。
  • 考慮到不斷成長的需求，領先的市場公司正在提出新的解決方案來維持市場並改進其產品的功能。例如，2022 年 4 月，Cvent CONNECT 推出了新的 Cvent 供應商市場，以推出公司的客戶會議。供應商市場直接整合到 Cvent 業界領先的線上場地採購平台 Cvent 供應商網路 (CSN) 中，可讓您存取核准的供應商和供應商組成的可信任網路，提供現場服務以及虛擬和混合活動。 。
  • 此外，供應商和行銷公司擴大尋求與活動組織者合作，因為活動被證明是一個很好的行銷管道。事實上，根據 Social Tables 的數據，在最近的一項活動行銷調查中，52% 的受訪者表示事件行銷比其他行銷管道帶來了更多的商業價值。此類統計數據進一步鼓勵新公司進入市場，並幫助公司獲得可用於實現各種業務目標的可行見解，從而增加對基於行動的事件管理軟體解決方案的需求。
  • 然而，與事件管理軟體相關的價格飆升是阻礙市場成長的主要因素之一。此外，消費者意識下降，特別是在發展中地區，也是受調查市場成長的問題。
  • 冠狀病毒感染疾病(COVID-19) 在全球範圍內的爆發影響了不同國家的數百萬人和企業，並對所研究市場的成長產生了顯著影響。由於為遏制病毒傳播而採取的遏制措施，許多知名和公認的體育賽事被推遲或取消，導致所研究的市場放緩。然而，隨著疫情的影響緩解和經濟活動開始獲得動力，後電暈時期預計將有利於所研究市場的成長。

活動管理軟體市場趨勢

媒體和娛樂業預計將顯著成長

  • 第三方策劃者全年策劃多場音樂會和演出，與內部策劃者相比，活動管理軟體對第三方策劃者極為有利。受歡迎的活動和節日包括經典酵母、聖保羅之旅以及Outside Lands 音樂和藝術節，每年收益數百萬美元的收入。
  • 與教育和工業等其他行業主辦的活動不同，媒體和娛樂活動涉及的收益如此之大，是規劃最複雜的活動之一。此外，活動主辦過程中的停機可能會對活動的聲譽產生重大影響。媒體和娛樂活動通常是出於慈善目的而組織的。因此，規劃過程或軟體中的偏差可能會損害組織者的聲譽。
  • 由於大多數媒體和娛樂活動都與高收益變動相關，因此分析工具和活動管理軟體對活動組織者極為有利。在當前的市場情況下，此類附加功能已成為許多活動管理軟體產品的關鍵賣點，因為該領域的大部分活動策劃都委託給第三方策劃者。
  • 市場的主要參與者正在與在活動和會議上提供視頻解決方案的供應商合作。 例如，2022 年 7 月，領先的活動管理公司 ASM Global 宣佈與雲軟體供應商 Infor 建立合作夥伴關係，以實現其多年戰略藍圖，為現場娛樂行業提供首個完全集成的預訂、餐飲、銷售和活動管理平臺。 該公司還計劃在展覽、會議和其他企業活動中使用它。
  • 隨著文化活動需求的增加，市場相關人員也專注於與支持藝術和文化組織的供應商合作。此外，全球範圍內舉辦的公共活動數量不斷增加也為所研究市場的成長創造了良好的前景。例如，Live Nation 推廣的音樂會和節日數量從 2017 年的 29,592 場增加到 2022 年的 43,644 場。

北美佔有很大佔有率

  • 由於在教育運動日、馬拉松、電影節和其他私人活動中擴大採用活動管理軟體，預計北美區域市場在預測期內將佔據重要的市場佔有率。該地區領先企業、中小企業和新進入者的存在是推動市場成長的一些關鍵因素。
  • 北美地區有多家供應商提供活動管理軟體。例如，由 ID.me 提供支援的 Cvent Health Check 是一種易於使用的解決方案，使活動組織者能夠透過幾個簡單的步驟實施安全的方式來檢查與會者的健康狀況。透過將ID.me 的疫苗、測試和身份驗證功能與Cvent 強大的活動行銷和管理平台相結合，Cvent 的客戶將能夠透過對活動參與者的行動裝置進行易於使用、保密的健康檢查來確保其活動的安全。涵蓋額外的安全通訊協定。
  • 此外，該地區的主要企業還建立了戰略合作夥伴關係，以利用最新技術改進其產品。例如，2023 年 4 月，Tripleseat 被 General Atlantic 收購，Tripleseat 是一家總部位於美國的軟體平台供應商，為活動管理提供端到端功能，涵蓋預訂、潛在客戶開發、規劃、活動執行工作流程、報告和分析。宣布策略性成長投資。透過利用這種合作夥伴關係，該公司計劃專注於關鍵成長領域，包括對產品和技術的進一步投資、擴大市場範圍、尋求策略併購以及擴展到其他市場。
  • 根據 Billboard 統計，光是美國每年就會舉辦 800 多個音樂節，吸引了 3,200 萬人參加。有效管理此類重要活動的要求預計將增加該地區對活動管理軟體的需求。

活動管理軟體產業概述

活動管理軟體市場競爭適度，由多家區域和全球公司組成。目前，一些重要的公司佔據了市場的主導佔有率。市場佔有率突出的大公司正致力於進一步擴大海外基本客群。這些公司利用合作夥伴關係和收購等策略合作舉措來增加市場佔有率、盈利並增強產品能力。主要市場參與者包括 Ungerboeck Software International Inc.、Cvent Inc.、Active Network LLC 等。

  • 2023年5月：《體育畫報》的粉絲至上票務網站 SI Tickets 宣佈推出Box Office by SI，這是一種創新的領先票務和自助活動管理解決方案，與Web3領導者 ConsenSys 合作構建，由 Polygon 的區塊鏈技術提供支援。 門票“已經推出。 據該公司稱，Box Office 是第一個將各種規模活動的完整 NFT 票務解決方案與傳統非 NFT 門票的鄰接性和可見性相結合的全球平臺。
  • 2023 年 5 月：Tickets99 在印度推出創新票務應用程式。據該公司稱，該平台旨在為用戶和活動組織者提供易於使用、安全可靠的免費和付費活動票務解決方案。一個主要好處是即時推播通知，讓客人隨時了解活動行程的變更和更新。

其他福利

  • Excel 格式的市場預測 (ME) 表
  • 3 個月分析師支持

目錄

第1章 簡介

  • 研究假設和市場定義
  • 調查範圍

第2章調查方法

第3章執行摘要

第4章市場洞察

  • 市場概況
  • 產業吸引力－波特五力分析
    • 新進入者的威脅
    • 買家/消費者的議價能力
    • 供應商的議價能力
    • 替代品的威脅
    • 競爭公司之間敵對關係的強度
  • 評估 COVID-19 對產業的影響

第5章市場動態

  • 市場促進因素
    • 越來越注重從事件中獲取可行的見解
    • 活動管理公司擴大採用自動化
  • 市場課題
    • 高成本、認知度低

第6章市場區隔

  • 透過軟體
    • 活動企劃
    • 活動行銷
    • 場地/門票管理
    • 分析和報告
    • 其他
  • 依組織規模
    • 中小企業
    • 主要企業
  • 依部署類型
    • 雲
    • 本地
  • 依行業分類
    • 公司
    • 政府機關
    • 教育機構
    • 媒體娛樂
    • 其他
  • 依地區
    • 北美洲
    • 歐洲
    • 亞太地區
    • 拉丁美洲
    • 中東/非洲

第7章 競爭形勢

  • 公司簡介
    • Cvent Inc.
    • XING SE
    • Active Network LLC
    • Aventri Inc.
    • Eventbrite
    • Ungerboeck Software International Inc.
    • Certain Inc.
    • SignUpGenius Inc.
    • EMS Software LLC
    • TryBooking Pty Ltd
    • Event Espresso

第8章投資分析

第9章 市場的未來

簡介目錄
Product Code: 48276

The Event Management Software Market size is estimated at USD 13.01 billion in 2024, and is expected to reach USD 21.18 billion by 2029, growing at a CAGR of 10.24% during the forecast period (2024-2029).

Event Management Software - Market

The major factors influencing the market growth are the significant increase in sports, gaming, and entertainment events over the past decade and the widespread adoption of software that can streamline events from start to end based on historical and real-time data.

Key Highlights

  • Event management software has become a standard for both large-scale and small-scale planners. An increasing number of professional and freelance organizers have bolstered the demand for application-based in the past few years. Event management software solutions are highly beneficial for third-party planners compared to in-house planners, as third-party planners handle multiple events or shows that occur at any time of the year.
  • With the growing lifestyles of the people, demand for innovations has arisen in hosting events. As a result, companies and consortiums have started to focus on hosting theme-based meetings and events at attractive destinations to increase their brand image. Furthermore, the growing organization of social events, such as awareness gatherings, social service, and fundraising events, even those planned by SMEs for marketing purposes, are boosting the demand for event managing software.
  • Considering the growing demand, key market players are coming up with new solutions to sustain the market and increase the capability of their offerings. For instance, in April 2022, Cvent CONNECT launched the new Cvent Vendor Marketplace to kick off the company's customer conference. The Vendor Marketplace, integrated directly into Cvent's industry-leading online venue sourcing platform, Cvent Supplier Network (CSN), provides users with access to a trusted network of approved vendors and suppliers who offer in-person services and virtual and hybrid events.
  • Furthermore, as vents are turning out to be great marketing channels, vendors and marketing firms are increasingly looking for collaborations with event organizers. In fact, according to Social Tables, in a recent event marketing survey, 52% of respondents mentioned that event marketing drove more business value to them than other marketing channels. Such statistics further encourage new players' market entry, increasing the demand for mobile-based event management software solutions as they help in gaining actionable insight that can be used by businesses to fulfill various business goals.
  • However, a higher price tag associated with event management software is among the major factor challenging the studied market's growth. Additionally, a lower consumer awareness, especially across the developing and less developed regions, also challenges the growth of the studied market.
  • The outbreak of COVID-19 across the globe has had a notable impact on the growth of the studied market, as it affected millions of people and businesses across various countries. The containment measures taken to curb the spread of the virus ensured many reputed and recognized sports events were either postponed or canceled, bringing a slowdown in the studied market. However, with the impact of the pandemic reducing and economic activities starting to gain traction, the post covid period is anticipated to favor the studied market's growth.

Event Management Software Market Trends

Media and Entertainment Segment Expected to Register a Significant Growth

  • Event management software has become highly beneficial for third-party planners compared to in-house planners, as third-party planners plan more than a single concert or show at any time of the year. Some popular events and festivals include Classic East, Sao Paulo Trip, and Outside Land Music and Art Festival generates revenue millions of dollars each year.
  • Such colossal revenue involvement makes media and entertainment events one of the most complicated events to plan, unlike events hosted by several other sectors, such as the educational and industrial ones. Furthermore, downtime in any event organizing process has a terrible effect on the event's reputation. In many cases, many media and entertainment events were hosted for charity purposes; hence, any deviations in the planning process or the software may dent the organizers' reputation.
  • As most media and entertainment events are tied up with high revenue movements, analytic tools and event management software are highly beneficial to event organizers. As most of the event planning in the sector is outsourced to third-party planners, such additional features are a key selling point for many event management software products in the current market scenario.
  • The Key players in the market are doing partnerships with the vendors offering video solutions in their events and meetings. For instance,in July 2022, ASM Global, a leading event management firm, announced a partnerhsip with Infor, a cloud software provider, for a multi-year strategic blueprint to offer the live-entertainment industry's first fully integrated booking, food and beverage, sales, and event management platform. The company plans to use this for trade shows, conventions, and other corporate events as well.
  • The players in the market are also focusing on collaborating with vendors who assist Arts and Culture Organisations because of the increased demand for cultural events. Furthermore, the growing number of public events being organized across the globe also creates a favorable outlook for the studied market's growth. For instance, the number od concerts and festivals promoted by Live Nation had increased from 29,592 in 2017 to 43,644 in 2022.

North America Region to Hold Significant Share

  • The North America regional segment is expected to hold a significant market share during the forecast period due to the increased adoption of event management software for athletics events in educational institutions, marathons, film festivals, and other private events. The presence of significant players and small enterprises, and new entrants in the region are some of the important factors bolstering the market growth.
  • There are several vendors offering event management software in the North American region. For instance, Cvent Health Check, powered by ID.me, is an easy-to-use solution that enables event organizers to implement a secure method of verifying attendee health status in a few simple steps. Cvent customers can include additional safety protocols at their events with easy-to-use, confidential health checks on event attendees' mobile devices by combining ID.me vaccine, testing, and identity verification capabilities with Cvent's robust event marketing and management platform.
  • Furthermore, key players in this region are involved in strategic partnerships to improve their product offerings along with updated technologies. For instance, in April 2023, Tripleseat, a U.S.-based software platform provider for end-to-end functionality for event management, spanning booking, lead generation, planning, event execution workflows, reporting, and analytics, announced a strategic growth investment from General Atlantic. By leveraging this partnership, the company plans to focus on key growth areas, including investing further in its product and technology, expanding market reach, pursuing strategic M&A, and scaling into additional markets.
  • According to Billboard, over 800 annual music festivals are hosted in the US alone, attracting 32 million attendees. The requirement for efficient management of such significant events are anticipated to drive the demand for event management softwares in the region.

Event Management Software Industry Overview

The event management software market is moderately competitive and consists of several regional and global players. A few significant players currently hold a dominating share in the market. Major players with prominent shares in the market are focusing on further expanding their customer base across foreign countries. These companies leverage strategic collaborative initiatives such as partnerships, acquisitions, etc., to increase their market share, profitability and to strengthen their product capabilities. Some key market players include Ungerboeck Software International Inc, Cvent Inc., and Active Network LLC, among others.

  • May 2023 - SI Tickets, the fan-first ticketing site from Sports Illustrated, launched 'Box Office by SI Tickets,' an innovative, primary ticketing and self-service event management solution built in partnership with web3 leader ConsenSys and powered by Polygon's blockchain technology. According to the company, Box Office is the first global platform to combine a complete NFT ticket solution for events of any size with adjacency and visibility to traditional, non-NFT tickets.
  • May 2023 - Tickets99 launched its innovative ticketing app in India. According to the company, the platform is designed to provide an easy-to-use, secure, and reliable ticketing solution to users and event organizers from free to paid events. A key benefiting feature is the real-time push notifications that can help guests to stay up-to-date on any changes or updates to the event schedule.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET INSIGHTS

  • 4.1 Market Overview
  • 4.2 Industry Attractiveness - Porter's Five Forces Analysis
    • 4.2.1 Threat of New Entrants
    • 4.2.2 Bargaining Power of Buyers/Consumers
    • 4.2.3 Bargaining Power of Suppliers
    • 4.2.4 Threat of Substitute Products
    • 4.2.5 Intensity of Competitive Rivalry
  • 4.3 Assessment of Impact of COVID-19 on the Industry

5 MARKET DYNAMICS

  • 5.1 Market Drivers
    • 5.1.1 Increasing Focus on Gaining Actionable Insights From Events
    • 5.1.2 Growing Adoption of Automation by Event Management Companies
  • 5.2 Market Challenges
    • 5.2.1 High Cost & Lower Awareness

6 MARKET SEGMENTATION

  • 6.1 By Software
    • 6.1.1 Event Planning
    • 6.1.2 Event Marketing
    • 6.1.3 Venue & Ticket Management
    • 6.1.4 Analytics and Reporting
    • 6.1.5 Other Software Types
  • 6.2 By Organization Size
    • 6.2.1 Small & Medium Enterprises
    • 6.2.2 Large Enterprises
  • 6.3 By Deployment Type
    • 6.3.1 Cloud
    • 6.3.2 On-premise
  • 6.4 By End-user Vertical
    • 6.4.1 Corporate
    • 6.4.2 Government
    • 6.4.3 Education
    • 6.4.4 Media and Entertainment
    • 6.4.5 Other End-user Verticals
  • 6.5 By Geography
    • 6.5.1 North America
    • 6.5.2 Europe
    • 6.5.3 Asia Pacific
    • 6.5.4 Latin America
    • 6.5.5 Middle East and Africa

7 COMPETITIVE LANDSCAPE

  • 7.1 Company Profiles
    • 7.1.1 Cvent Inc.
    • 7.1.2 XING SE
    • 7.1.3 Active Network LLC
    • 7.1.4 Aventri Inc.
    • 7.1.5 Eventbrite
    • 7.1.6 Ungerboeck Software International Inc.
    • 7.1.7 Certain Inc.
    • 7.1.8 SignUpGenius Inc.
    • 7.1.9 EMS Software LLC
    • 7.1.10 TryBooking Pty Ltd
    • 7.1.11 Event Espresso

8 INVESTMENT ANALYSIS

9 FUTURE OF THE MARKET