市場調查報告書
商品編碼
1382483
事件管理軟體市場規模 - 按組件、部署模式、企業規模、應用程式和全球預測,2023 年 - 2032 年Event Management Software Market Size - By Component, Deployment Mode, Enterprise size, Application & Global Forecast, 2023 - 2032 |
在全球行動應用程式整合度不斷提高的推動下,2023 年至 2032 年,活動管理軟體市場規模預計將以超過 12.5% 的CAGR成長。隨著一些組織者專注於增強與會者體驗和參與度,活動管理軟體(EMS) 中的行動應用程式整合正在蓬勃發展,以提供無縫通訊、個人化日程安排和互動功能,以促進參與者互動和滿意度。
為了滿足對便利性和可訪問性日益成長的需求,以行動為中心的解決方案的轉變也為市場參與者提供了潛在的成長機會。例如,2023 年11 月,Eventsforce 在Simpleview 的支援下推出了Eventsforce,這是一款可擴展的活動行動應用解決方案,利用改進的技術堆疊來幫助宣傳、互動和吸引活動參與者,從而推動活動規劃的成功。
事件管理軟體產業分為元件、部署模式、企業規模、應用程式和區域。
就組成部分而言,由於高效活動策劃(包括組織的實施、培訓和支援)的優先順序不斷提高,預計服務領域的市場規模將在 2023 年至 2032 年間獲得顯著的成長。服務提供者提供客製化解決方案,以滿足不同的組織需求,確保無縫軟體整合並最大限度地提高使用者熟練程度。高度重視卓越的服務交付,以提高事件管理軟體的整體價值主張,從而提高客戶滿意度和忠誠度,這將推動該細分市場的成長。
2023 年至 2032 年間,EPS 產業規模預計將見證企業應用領域的高需求。企業越來越依賴活動管理軟體來簡化和增強其活動規劃流程,從會議到員工培訓課程。此外,企業活動管理效率的提高以及對數據驅動洞察力的需求,大大促進了 EMS 在企業部門的採用。對管理註冊、物流和參與者參與的集中式工具的需求不斷成長,也將有助於市場擴張。
從區域格局來看,由於中國、印度和日本等國家經濟的活躍,亞太地區活動管理軟體產業將在 2023 年至 2032 年期間呈現強勁成長。蓬勃發展的 MICE(會議、獎勵旅遊、大會、展覽)行業以及數位活動的興起正在加速 EMS 在該地區的普及。例如,2023 年 5 月,會議、活動和酒店技術公司 Cvent 推出了 AI 寫作助手,這是其創新工具,部署了生成式 AI,以簡化內容創建過程。
Event Management Software Market size is poised to expand at over 12.5% CAGR from 2023-2032, propelled by the rising integration of mobile apps worldwide. With several organizers focusing on enhancing attendee experiences and engagement, mobile app integration within event management software (EMS) is surging for offering seamless communication, personalized schedules, and interactive features for fostering participant interaction and satisfaction.
The shift towards mobile-centric solutions to cater to the increasing demand for convenience and accessibility is also providing potential growth opportunities to the market players. For instance, in November 2023, Eventsforce, powered by Simpleview, launched Eventsforce, a scalable event mobile app solution leveraging improved technology stack to help promote, interact, and engage event attendees for driving the event planning success.
The event management software industry is segmented into component, deployment mode, enterprise size, application, and region.
In terms of component, the market size from the services segment is anticipated to gain significant prominence between 2023 and 2032 driven by the rising prioritization of efficient event planning, including implementation, training, and support by organizations. Service providers offer customized solutions to meet the diverse organizational needs for ensuring seamless software integration and maximizing user proficiency. The strong emphasis on exceptional service delivery for enhancing the overall value proposition of event management software for customer satisfaction and loyalty will push the segment growth.
EPS industry size is poised to witness high demand from the corporate application segment between 2023 and 2032. Corporations increasingly rely on event management software to streamline and enhance their event planning processes, ranging from conferences to employee training sessions. Furthermore, the efficiency gains in corporate event management along with the need for data-driven insights is contributing significantly to the adoption of EMS in the corporate sector. The burgeoning demand for centralized tools to manage registrations, logistics, and participant engagement will also contribute to the market expansion.
Based on regional landscape, the Asia Pacific event management software industry is set to exhibit a robust growth rate from 2023-2032 attributed to the dynamic economies of countries, such as China, India, and Japan. The presence of flourishing MICE (Meetings, Incentives, Conferences, Exhibitions) sector coupled with the rise of digital events is accelerating the uptake of EMS across the region. For instance, in May 2023, meetings, events, and hospitality technology firm Cvent launched AI Writing Assistant, its innovative tool deployed with generative AI to streamline the content creation process.