首頁 > 市場調查報告書 > 通訊

市場調查報告書

商品編碼

1347929

全球活動管理軟體市場 - 2023-2030

Global Event Management Software Market - 2023-2030

出版日期: 2023年09月11日 | 出版商:

DataM Intelligence | 英文 201 Pages | 商品交期: 約2個工作天內

價格

※ 本網頁內容可能與最新版本有所差異。詳細情況請與我們聯繫。

簡介目錄

概述

全球活動管理軟體市場在 2022 年達到 71 億美元，預計到 2030 年將達到 148 億美元，2023-2030 年預測期間年複合成長率為 14.6%。

隨著活動的複雜性不斷增加，對活動策劃和管理流程的需求也不斷增加。活動管理軟體提供自動化工具，可自動執行各種任務，如註冊、票務、日程安排和通訊，幫助活動組織者節省時間和資源。據 Zippia 職業專家稱，目前美國有 44,554 名活動經理

技術發展的快速進步導致事件管理解決方案的不斷發展。雲端基礎平台，如行動應用程式、虛擬實境和擴增實境，這些技術改變了事件的計劃、執行和體驗方式，這些因素促進了市場的成長。

由於快速的城市化、人口成長和技術進步推動了虛擬活動需求的不斷成長，北美是全球活動管理軟體市場不斷成長的地區之一，佔據了超過 1/3 的市場佔有率。活動管理軟體可幫助業務更有效地計劃和執行活動。

動力學

虛擬平台採用率上升

虛擬平台使活動能夠不受地域限制地覆蓋全球觀眾。來自全國各地的與會者都可以參與並擴大活動的影響力。在不組織實體活動的情況下，舉辦虛擬活動通常具有成本效益，因為沒有與場地租賃、旅行、住宿和其他後勤方面相關的額外費用。

例如，2023 年 8 月 4 日，總部位於多倫多的活動管理軟體提供商 EventMobi 宣布收購 Andreessen Horowitz 支持的線上活動平台 Run The World。此次收購旨在使 EventMobi 能夠增強其產品、擴大其影響力並鞏固其作為多種活動形式的行業領導者的地位。

虛擬活動促銷不斷成長

虛擬促銷的不斷升級趨勢極大地促進了活動管理軟體的成長。隨著企業擴大接受虛擬活動和促銷，對簡化和增強這些體驗的先進軟體解決方案的需求激增，這種向虛擬促銷的轉變不僅擴大了活動管理軟體的用戶群，而且還凸顯了現代活動策劃不斷發展的格局和推廣。

負擔能力和易於衡量的投資回報的吸引力增強了虛擬活動的吸引力，促使大量組織者接受這種形式。 Kaltura 公司的研究顯示，40% 的行銷人員正在製定 2023 年虛擬活動戰略，其中 18% 選擇混合活動。

公司之間的合作促進了市場的成長

協作使公司能夠整合其專業解決方案並創建提供廣泛工具和功能的綜合平台，這使活動組織者能夠從單一來源訪問一整套功能，從而簡化其工作流程並增強整體活動規劃和執行流程。通過結合各自的優勢，公司開發技術，而這些創新促進了思想交流。

例如，2023 年6 月21 日，全球活動管理和現場註冊解決方案領域的知名企業Xtag 宣布與領先的虛擬和混合活動平台Zoom Events 建立戰略合作夥伴關係，此次合作旨在提供涵蓋整個活動的全面活動解決方案。混合和現場活動流程的範圍廣泛，這種合作使 Zoom Events 能夠向活動組織者提供無縫整合活動規劃的統一解決方案。

用戶界面適應性和系統兼容性

事件管理軟體要求新用戶學習新的工具和界面，這對於非技術背景的個人來說可能具有挑戰性，可能會導致在實施的初始階段進行更深入的學習，而許多事件管理軟體解決方案提供各種客製化選項，這些選項限制了到特定的軟體中，因此用戶發現客製化的某些方面受到軟體功能的限制。

與任何技術一樣，活動管理軟體可能會遇到技術故障、停機或兼容性問題，如果不及時解決，這些技術挑戰可能會擾亂活動的規劃和執行。當活動管理軟體無法與其他組織者的工具或系統順利整合時，也會出現兼容性問題，這可能導致數據差異、資訊傳輸效率低下或錯誤。

Overview

Global Event Management Software Market reached US$ 7.1 billion in 2022 and is expected to reach US$ 14.8 billion by 2030, growing with a CAGR of 14.6% during the forecast period 2023-2030.

As the complexity of events is continuously growing, so there is rising demand for event planning and management process. Event management software offers automation tools that automate various task like registration, ticketing, scheduling and communication that helps event organizer to save time and resources. According to Zippia career experts, there are 44,554 event managers are currently employed in U.S.

The rapid advancement in the growth of technology which led to increased development of event management solutions. Cloud-based platforms such as mobile apps, virtual reality and augmented reality these technologies transformed the way events that are planned, executed and experienced these factors boost the growth of the market.

North America is among the growing regions in the global event management software market covering more than 1/3rd of the market due to the rapid urbanization, population growth and technological advancement that drives rising virtual event demands. Event management software helps business plan and executes event more effectively.

Dynamics

Rise in Adoption of Virtual Platforms

Virtual platforms enable events to reach a global audience without geographical constraints. Attendees from different parts of the country can participate and broaden the event's reach and impact. Hosting a virtual event is often cost-effective without organizing the physical events, as there is no extra expense related to venue rentals, travel, accommodations and other logistics aspects.

For instance, on 4 August 2023, EventMobi, a Toronto-based event management software provider announced its acquisition of Run The World, an online event platform backed by Andreessen Horowitz. The acquisition is aimed at enabling EventMobi to enhance its offerings, expand its reach and strengthen its position as an industry leader in diverse event formats.

Rising Growth of Virtual Event Promotions

The escalating trend towards virtual promotions has significantly contributed to the growth of event management software. As businesses increasingly embrace virtual events and promotions, the demand for advanced software solutions to streamline and enhance these experiences has surged and this shift towards virtual promotions not only expanded the user base for event management software but has also underscored its evolving landscape of modern event planning and promotion.

The allure of affordability and easily measurable return on investment has enhanced the appeal of virtual events, prompting a substantial number of organizers to embrace this format. According to research from Kaltura company revealed that 40% of marketers are strategizing virtual events for 2023, with 18% opting for hybrid events.

Collaboration between Companies Boosts the Growth of the Market

Collaboration allows companies to integrate their specialized solutions and creates comprehensive platforms that offer a wide range of tools and features and this enables event organizers to access a complete suite of functionalities from a single source, streamlining their workflow and enhancing the overall event planning and execution process. By combining their strengths, companies develop technologies and these innovations fosters the exchange of ideas.

For instance, on 21 June 2023, Xtag, a prominent global player in event management and onsite registration solutions, announced a strategic partnership with Zoom Events, a leading platform for virtual and hybrid events and this collaboration aims to offer comprehensive event solutions covering the full spectrum of hybrid and in-person events processes, this collaboration empowers Zoom Events to present event organizers with a unified solution that seamlessly incorporates event planning.

User Interface Ad-ability and System Compatibility

Event management software requires new users to learn new tools and interfaces and this could be challenging specifically for individuals whose backgrounds are not in tech may result in steeper learning during the initial stage of implementation, while many event management software solutions offer various customization options that limit into specific software, so user finds certain aspects of customizations that is restricted by software capabilities.

Like any technology, event management software can experience technical glitches, downtime or compatibility issues and these technical challenges can disrupt event planning and execution if not promptly addressed. Compatibility problems can also arise when event management software does not integrate smoothly with other organizers' tools or systems, this can lead to data discrepancies, inefficiencies or errors in information transfer.

Segment Analysis

The global event management software market is segmented based on component, deployment, organization size, end-user and region.

Software Solutions Increase Demand for the Market

The software solutions segment holds a major share of around 1/3rd of the global event management software market. Software solutions offer a personalized registration experience and provide easy access to event information through mobile apps, these features enhance the overall experience of attendees that leads to had higher satisfaction rates and increased attendee. Event management software collects and stores data about attendees which can be used later by companies for advertising their market.

For instance, on 24 May 2023, Cvent, a prominent provider of technology solutions for meetings, events and hospitality, introduced its AI Writing Assistant software and this cutting-edge tool harnesses the capabilities of generative AI technology within the Cvent platform to facilitate the creation of high-quality content efficiently. By using natural language processing, the AI Writing Assistant aids event professionals and marketers in generating compelling event content for emails, websites, session descriptions and more.

Geographical Penetration

The Growing Adoption of Virtual and Hybrid Events in Asia-Pacific

Asia-Pacific is among the growing regions in the global event management software market covering around 1/4th of the market. The COVID-19 pandemic accelerated the adoption of virtual and hybrid events in Asia-Pacific. Event management software plays a crucial role in facilitating the organization of such events by providing features like online registration, virtual networking, live streaming and interactive sessions. Event management companies are increasing their focus on providing enhanced experience to users.

For instance, on 1 August 2022, Vela Software Group, operating through its subsidiary Vela Asia Pacific, recently completed the acquisition of MemNet assets from OMNI Software Solutions and this acquisition has led to the establishment of Memnet Solutions Pty Ltd. MemNet, a comprehensive membership and event management platform, serves associations, charities, unions and clubs.

Competitive Landscape

The major global players include: Cvent, Aventri, Eventbrite, Ungerboeck, XING Events, Hopin, Bizzabo, RainFocus, ACTIVE Network and EventMobi.

COVID-19 Impact Analysis

The demand for virtual event management tools, including registration platforms, live streaming capabilities, virtual exhibitor spaces and attendee engagement features, surged as event organizers sought solutions to replicate physical events in a digital format. The pandemic forces event management companies to rethink on the event platforms and also leads to organizing hybrid events.

For instance, on 15 March 2023, amid the COVID-19 pandemic, Hubilo, an event management platform that had previously generated Rs 8 crore in revenue, faced a sudden halt in its income due to the cessation of physical events. Hubilo's existing commitment to a project provided a silver lining. The company underwent a successful transition from physical to virtual event management, preserving its operations and subsequently planning the launch of a 2.0 version.

AI Impact

AI algorithms can analyze attendee preferences and behaviors to provide personalized event recommendations and experiences and this includes suggesting relevant sessions, speakers and networking opportunities tailored to individual interests, improving attendee engagement. AI-powered chatbots and virtual assistance handles inquiries and registration of events and also provide information related to events.

For instance, on 9 May 2023, Eventbrite, a prominent event management and ticketing website, unveiled new tools powered by GPT technology to simplify and expedite various aspects of event planning, these tools will be rolled out this month and are designed to assist event creators in tasks such as crafting event pages, email campaigns and social media ads. According to Julia Hartz, the co-founder of Eventbrite, the corporation of AI into their platform aligns their commitment and supports event creators and attendees.

AI can identify unusual patterns and behaviors that may indicate security threats or fraudulent activities, enhancing event security and protecting both attendees and organizers. Facial recognition technology, driven by AI, can quickly scan and match attendees against watchlists or databases of known individuals with criminal records or security concerns and this helps identify unauthorized individuals attempting to enter the event.

Russia- Ukraine War Impact

The geopolitical tension rise between Russia and Ukraine led to an increase in broader economic and political uncertainties, these uncertainties impact global markets that include the technologies sector which potentially affects investments and business decisions and customer preferences. Trade disruptions caused by conflicts impacts the supply chain management system globally.

Due to travel restrictions and safety concerns, there could be an increased demand for virtual events, webinars and online conferences and this might prompt event management software providers to enhance their virtual event capabilities and offer features tailored for such events. As travel becomes more challenging so event organizers and participants rely on remote collaboration tools.

By Component

Software
Services

By Deployment

Cloud
On-Premises

By Organization Size

Small and Medium-Sized Enterprises
Large Enterprises

By End-User

Event Organizer and Planner
Corporate
Government
Education
Others

By Region

North America
- U.S.
- Canada
- Mexico

Europe
- Germany
- UK
- France
- Italy
- Russia
- Rest of Europe

South America
- Brazil
- Argentina
- Rest of South America

Asia-Pacific
- China
- India
- Japan
- Australia
- Rest of Asia-Pacific

Middle East and Africa

Key Developments

On 2 May 2023, SI Tickets, the ticketing site associated with Sports Illustrated, introduced "Box Office by SI Tickets," a self-service event management and primary ticketing solution developed in collaboration with ConsenSys and powered by Polygon's blockchain technology and this platform offers NFT ticket solutions for events of any size, allowing event hosts to engage with attendees through features like highlights, collectibles, exclusive offers and loyalty benefits.
On 8 June 2023, Crisis24, a prominent global risk management company and part of GardaWorld introduced an advanced mass notification feature integrated within TopoONE, its critical event management platform for security operations centers (GSOC), this enhanced mass notification module offers seamless access to multiple communication channels, facilitating swift escalations and actions in response to critical events.
On 22 January 2021, RefTech, an event software company, introduced MemberReference, a new software designed to simplify membership management for membership organizations. The software is based on RefTech's EventReference event management software and offers tools for administration and reporting.

Why Purchase the Report?

To visualize the global event management software market segmentation based on component, deployment, organization size, end-user and region, as well as understand key commercial assets and players.
Identify commercial opportunities by analyzing trends and co-development.
Excel data sheet with numerous data points of event management software market-level with all segments.
PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
Product mapping available as Excel consisting of key products of all the major players.

The global event management software market report would provide approximately 69 tables, 66 figures and 201 Pages.

Target Audience 2023

Manufacturers/ Buyers
Industry Investors/Investment Bankers
Research Professionals
Emerging Companies

1. Methodology and Scope

1.1. Research Methodology
1.2. Research Objective and Scope of the Report

2. Definition and Overview

3. Executive Summary

3.1. Snippet by Component
3.2. Snippet by Deployment
3.3. Snippet by Organization Size
3.4. Snippet by End-User
3.5. Snippet by Region

4. Dynamics

4.1. Impacting Factors
- 4.1.1. Driver
  - 4.1.1.1. Rise in Adoption of Virtual Platforms
  - 4.1.1.2. Rising Growth of Virtual Event Promotions
  - 4.1.1.3. Collaboration Between Companies Boosts the Growth of the Market
- 4.1.2. Restraints
  - 4.1.2.1. User Interface Ad-ability and System Compatibility
- 4.1.3. Opportunity
- 4.1.4. Impact Analysis

5. Industry Analysis

5.1. Porter's Five Force Analysis
5.2. Supply Chain Analysis
5.3. Pricing Analysis
5.4. Regulatory Analysis
5.5. Russia-Ukraine War Impact Analysis
5.6. DMI Opinion

6. COVID-19 Analysis

6.1. Analysis of COVID-19
- 6.1.1. Scenario Before COVID
- 6.1.2. Scenario During COVID
- 6.1.3. Scenario Post COVID
6.2. Pricing Dynamics Amid COVID-19
6.3. Demand-Supply Spectrum
6.4. Government Initiatives Related to the Market During Pandemic
6.5. Manufacturers Strategic Initiatives
6.6. Conclusion

7. By Component

7.1. Introduction
- 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Component
- 7.1.2. Market Attractiveness Index, By Component
7.2. Software*
- 7.2.1. Introduction
- 7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
7.3. Services

8. By Deployment

8.1. Introduction
- 8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Deployment
- 8.1.2. Market Attractiveness Index, By Deployment
8.2. Cloud*
- 8.2.1. Introduction
- 8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
8.3. On-Premises

9. By Organization Size

9.1. Introduction
- 9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Organization Size
- 9.1.2. Market Attractiveness Index, By Organization Size
9.2. Small and Medium-Sized Enterprises *
- 9.2.1. Introduction
- 9.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
9.3. Large Enterprises

10. By End-User

10.1. Introduction
- 10.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
- 10.1.2. Market Attractiveness Index, By End-User
10.2. Event Organizer and Planner *
- 10.2.1. Introduction
- 10.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
10.3. Corporate
10.4. Government
10.5. Education
10.6. Others

11. By Region

11.1. Introduction
- 11.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
- 11.1.2. Market Attractiveness Index, By Region
11.2. North America
- 11.2.1. Introduction
- 11.2.2. Key Region-Specific Dynamics
- 11.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Component
- 11.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Deployment
- 11.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Organization Size
- 11.2.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
- 11.2.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 11.2.7.1. U.S.
  - 11.2.7.2. Canada
  - 11.2.7.3. Mexico
11.3. Europe
- 11.3.1. Introduction
- 11.3.2. Key Region-Specific Dynamics
- 11.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Component
- 11.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Deployment
- 11.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Organization Size
- 11.3.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
- 11.3.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 11.3.7.1. Germany
  - 11.3.7.2. UK
  - 11.3.7.3. France
  - 11.3.7.4. Italy
  - 11.3.7.5. Russia
  - 11.3.7.6. Rest of Europe
11.4. South America
- 11.4.1. Introduction
- 11.4.2. Key Region-Specific Dynamics
- 11.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Component
- 11.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Deployment
- 11.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Organization Size
- 11.4.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
- 11.4.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 11.4.7.1. Brazil
  - 11.4.7.2. Argentina
  - 11.4.7.3. Rest of South America
11.5. Asia-Pacific
- 11.5.1. Introduction
- 11.5.2. Key Region-Specific Dynamics
- 11.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Component
- 11.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Deployment
- 11.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Organization Size
- 11.5.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
- 11.5.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 11.5.7.1. China
  - 11.5.7.2. India
  - 11.5.7.3. Japan
  - 11.5.7.4. Australia
  - 11.5.7.5. Rest of Asia-Pacific
11.6. Middle East and Africa
- 11.6.1. Introduction
- 11.6.2. Key Region-Specific Dynamics
- 11.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Component
- 11.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Deployment
- 11.6.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Organization Size
- 11.6.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User

12. Competitive Landscape

12.1. Competitive Scenario
12.2. Market Positioning/Share Analysis
12.3. Mergers and Acquisitions Analysis

13. Company Profiles

13.1. Cvent *
- 13.1.1. Company Overview
- 13.1.2. Product Portfolio and Description
- 13.1.3. Financial Overview
- 13.1.4. Key Developments
13.2. Aventri
13.3. Eventbrite
13.4. Ungerboeck
13.5. XING Events
13.6. Hopin
13.7. Bizzabo
13.8. RainFocus
13.9. ACTIVE Network
13.10. EventMobi

LIST NOT EXHAUSTIVE