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1425027

活動管理軟體市場 – 2024 年至 2029 年預測

Event Management software Market - Forecasts from 2024 to 2029

出版日期: 2024年01月16日 | 出版商:

Knowledge Sourcing Intelligence | 英文 145 Pages | 商品交期: 最快1-2個工作天內

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簡介目錄

活動管理軟體市場預計在預測期內複合年成長率為 10.08%。

賽事管理軟體是一個平台，可協助協調賽事的所有任務和活動，從小型馬拉松到奧運等大型賽事。活動管理節目市場競爭非常激烈，有多個全球和本地參與者。數位平台（例如社交媒體平台）的使用不斷增加，有助於更好地宣傳活動，以及從活動中獲取可行的業務見解的需求不斷成長，推動了市場的發展。這就是我正在做的事情。該軟體平台提供自動入場管理、門票銷售、活動策劃和推廣等功能。

介紹

活動管理軟體市場是一個涉及活動策劃、活動行銷、場地/門票行銷、分析/報告等各種類型軟體的市場。該市場由多個全球和區域參與者組成。該市場的推動因素是社交媒體平台等數位平台應用的增加，這些平台有助於更好地宣傳活動，以及從活動中獲取可行的業務洞察的需求不斷成長。由於對虛擬活動的需求不斷成長以及需要從活動中獲得可操作的業務見解，活動管理軟體市場預計在未來幾年將顯著成長。市場以軟體為主，有許多事件管理軟體可供選擇。

促進因素

更多地使用數位平台：社交媒體等數位平台的更多使用正在提高活動推廣的有效性。這推動了對事件管理軟體的需求，該軟體可以幫助行銷人員利用即時資料從事件中挖掘可操作的業務見解。
對可操作的業務洞察力的需求不斷成長：從事件中獲得可操作的業務洞察力的需求也促進了事件管理軟體市場的成長。該軟體可以幫助組織利用事件洞察來推動組織發展。
對活動策劃和協調的需求不斷增加：
更多地採用雲端基礎的解決方案：雲端基礎的解決方案具有多種優勢，包括擴充性、彈性和成本效益，使它們成為整體有吸引力的選擇，特別是對於活動管理者而言。除此之外，還可以滿足協作、品管、行動性和永續性等要求。

主要企業提供的產品

Cvent 是雲端基礎的活動管理和場地採購平台，可協助世界各地的客戶規劃、執行和衡量他們的活動。它提供了一個靈活且可自訂的平台，用於活動註冊、活動行銷、場地簽到、胸卡列印、參與者管理、會議管理、報告等，甚至可以處理最複雜的活動。
Active Networks 是一家活動管理軟體公司，為活動組織者提供一套解決方案，幫助他們從頭到尾管理活動。該公司的軟體包括活動註冊、活動行銷和活動管理功能。
Eventbrite 是為活動組織者提供的一站式服務，提供活動註冊、票務和行銷平台。它提供了一個易於導航和易於使用的平台，具有參與者管理、會話管理和報告等功能。我們還提供行動應用程式，允許活動參與者訪問活動資訊並與其他參與者互動。

活動管理軟體市場活動規劃領域的顯著成長：

由於對高效活動策劃和執行、降低成本以及開拓更全面和整合解決方案的需求不斷成長，活動管理軟體市場的活動策劃部分正在快速成長。活動管理軟體提供了廣泛的工具和功能，使活動策劃者能夠管理活動策劃的各個方面，從場地選擇到參與者管理。這使得活動策劃者能夠更輕鬆、有效率地業務，同時也降低了成本。

北美地區預計將在活動管理軟體市場中佔據主要佔有率：

由於活動管理軟體的廣泛採用、主要參與者的存在以及先進的基礎設施，北美地區預計將在活動管理軟體市場中佔據主要佔有率。擴大領導組織、遠距、電影節慶和其他敏感場合的遊戲機會管理節目接待範圍。大型參與者的存在以及該地區的小規模努力和新進入者的現實是支持市場開拓的一些關鍵變數。該地區與最先進的基礎設施高度相關，這有助於場合管理程式設計商家為其客戶提供品質管理。北美擁有 Cvent、Aventri、Eventbrite 和 Ungerboeck 等知名市場參與企業，為該地區的市場成長做出了貢獻。

主要進展：

2023 年 4 月，Eventdex 宣布與全球場合創新租賃組織 One World Rental 建立新的合作夥伴關係。此次合作將使 Eventdex 能夠為客戶提供廣泛的解決方案，包括程式設計和設備。

Event management software is a platform that helps coordinate all tasks and activities for events, from small marathons to large-scale events like the Olympics. The market for occasion management programming is highly competitive and includes several global and local players. The market is driven by the increasing use of digital platforms such as social media platforms that help in better advertising of the event and the augmented demand to obtain actionable business insights from events. The software platforms offer features such as automated entry management, ticket selling, and event planning and promotion.

Introduction:

The Event Management Software Market is a market that deals with software that includes various types such as event planning, event marketing, venue & ticket marketing, and analytics & reporting. The market consists of several global and regional players. The market is driven by the rising applications of digital platforms such as social media platforms that help in the better advertisement of the event and the augmented demand to obtain actionable business insights from events. The event management software market is expected to grow significantly in the coming years, driven by the increasing demand for virtual events and the need to capture actionable business insights from events. The market is dominated by the software segment, and there are many event management software options available to choose from.

Drivers:

Rising applications of digital platforms: The increasing use of digital platforms such as social media has helped in better advertisement of events. This has led to a higher demand for event management software that can help marketers leverage real-time data to mine actionable business insights from events.
Augmented demand for actionable business insights: The need to obtain actionable business insights from events has also contributed to the growth of the event management software market. The software can help organizations drive organizational development by utilizing insights obtained from events.
Growing demand for event planning and coordination: The software can help streamline the planning process, making it easier for event organizers to manage all aspects of the event.
Larger adoption of cloud-based solutions: Cloud-based solutions offer several benefits such as scalability, flexibility, and cost-effectiveness, making them an attractive option overall for event managers particularly. In addition to this, it also provides larger collaboration, quality control, mobility, and sustainability requirements.

Products offered by key companies:

Cvent is a cloud-based event management and venue-sourcing platform that helps customers around the world plan, execute, and measure their events. It offers a flexible and customizable platform that can handle complex events, with features such as event registration, event marketing, onsite check-in, badge printing, attendee management, session management, and reporting.
Active Networks is an event management software company that provides a suite of solutions to help event organizers manage their events from start to finish. Their software includes features for event registration, event marketing, and event management.
Eventbrite is a one-stop shop for event organizers, providing a platform for event registration, ticketing, and marketing. It offers a user-friendly platform that is easy to navigate and use, with features such as attendee management, session management, and reporting. Eventbrite also has a mobile app that allows attendees to access event information and interact with other attendees.

Prominent growth in the event planning segment within the event management software market:

The event planning segment of the event management software market is growing rapidly due to the increasing demand for efficient event planning and execution, reduced costs, and the development of more comprehensive and integrated solutions. Event management software offers a wide range of tools and capabilities to help event planners manage all aspects of event planning, from selecting the venue to managing attendees. This makes it easier for event planners to be efficient and effective in their work, while also reducing costs.

The North American region is expected to hold a significant share of the event management software market:

The North American region is expected to hold a significant share of the event management software market due to the increasing adoption of event management software, the presence of significant players, and advanced infrastructure in the region. Expanded reception of occasion management programming for games occasions in instructive organizations, long-distance races, film celebrations, and other confidential occasions. The presence of huge players, combined with the reality of little endeavors and new contestants in the locale, is a portion of the significant variables supporting the market development. The district is very much associated with a cutting-edge foundation, which assists Occasion Management Programming merchants with offering quality administrations to their clients. North America is home to several prominent market players, such as Cvent, Aventri, Eventbrite, and Ungerboeck, which are contributing to the growth of the market in the region.

Key developments:

In April 2023, Eventdex reported its new cooperation with One World Rental, a worldwide occasion innovation rental organization. This cooperation will empower Eventdex to offer an extensive variety of solutions for its clients, including both programming and equipment.

Segments

By Software

Event Planning
Event Marketing
Venue & Ticket Management
Analytics and Reporting
Other

By Enterprise Size

Large Enterprises
Small & Medium Enterprises

By End User

Corporate
Government
Education
Media and Entertainment
Other

By Geography

North America
United States
Canada
Mexico
South America
Brazil
Argentina
Others
Europe
United Kingdom
Germany
France
Spain
Others
Middle East and Africa
Saudi Arabia
UAE
Israel
Others
Asia Pacific
Japan
China
India
South Korea
Indonesia
Thailand
Others

1. INTRODUCTION

1.1. Market Overview
1.2. Market Definition
1.3. Scope of the Study
1.4. Market Segmentation
1.5. Currency
1.6. Assumptions
1.7. Base, and Forecast Years Timeline

2. RESEARCH METHODOLOGY

2.1. Research Data
2.2. Research Process

3. EXECUTIVE SUMMARY

3.1. Research Highlights

4. MARKET DYNAMICS

4.1. Market Drivers
4.2. Market Restraints
4.3. Porter's Five Force Analysis
- 4.3.1. Bargaining Power of Suppliers
- 4.3.2. Bargaining Power of Buyers
- 4.3.3. Threat of New Entrants
- 4.3.4. Threat of Substitutes
- 4.3.5. Competitive Rivalry in the Industry
4.4. Industry Value Chain Analysis

5. EVENT MANAGEMENT SOFTWARE MARKET, BY SOFTWARE

5.1. Introduction
5.2. Event Planning
5.3. Event Marketing
5.4. Venue & Ticket Management
5.5. Analytics and Reporting
5.6. Others

6. EVENT MANAGEMENT SOFTWARE MARKET, BY ENTERPRISE SIZE

6.1. Introduction
6.2. Large Enterprises
6.3. Small & Medium Enterprises

7. EVENT MANAGEMENT SOFTWARE MARKET, BY END USER

7.1. Introduction
7.2. Corporate
7.3. Government
7.4. Education
7.5. Media and Entertainment
7.6. Others

8. EVENT MANAGEMENT SOFTWARE MARKET, BY GEOGRAPHY

8.1. Introduction
8.2. North America
- 8.2.1. United States
- 8.2.2. Canada
- 8.2.3. Mexico
8.3. South America
- 8.3.1. Brazil
- 8.3.2. Argentina
- 8.3.3. Others
8.4. Europe
- 8.4.1. United Kingdom
- 8.4.2. Germany
- 8.4.3. France
- 8.4.4. Spain
- 8.4.5. Others
8.5. The Middle East and Africa
- 8.5.1. Saudi Arabia
- 8.5.2. UAE
- 8.5.3. Israel
- 8.5.4. Others
8.6. Asia Pacific
- 8.6.1. Japan
- 8.6.2. China
- 8.6.3. India
- 8.6.4. South Korea
- 8.6.5. Indonesia
- 8.6.6. Thailand
- 8.6.7. Others