市場調查報告書
商品編碼
1190972
冷凍烘焙產品市場 - 增長、趨勢、COVID-19 影響和預測 (2023-2028)Frozen Bakery Products Market - Growth, Trends, and Forecasts (2023 - 2028) |
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全球冷凍烘焙產品市場預計在預測期內(2022 年至 2027 年)以 8.21% 的複合年增長率增長。
COVID-19 對市場產生了巨大影響。 消費者的購買行為發生了變化。 消費者開始注重健康並保持健康飲食。 此外,隨著世界各地的封鎖以及麵包店和零售店的關閉,消費者轉向電子商務網站購買烘焙產品。 Lantmannen Unibank International 是該行業最大的參與者之一,但在大流行期間銷售額有所下降。 該公司表示,全球大量麵包店關門是銷售額下降的主要原因。
工人數量的增加和方便食品的日益普及預計將推動冷凍烘焙產品的市場。 在冷凍烘焙領域,已經建立了店內烘焙店、咖啡連鎖店、咖啡館、快餐店等。 這些商店率先受益於冷凍烘焙產品的便利性、可用性和多樣性。
尋找方便、美味、隨身攜帶零食的消費者可以在新鮮和冷凍烘焙食品之間做出選擇。 消費者對烘焙食品的價格施加了很大壓力。
隨著消費者生活方式的改變,消費者傾向於保持更健康的生活方式。 此外,由於工作班次的增加,越來越多的消費者過著忙碌的生活。 因此,對白麵包等健康、方便、清淡的食品存在需求。 烘焙麵包店生產已成為歐洲幾乎所有工業麵包店的主要目標之一。 劃痕烘烤是勞動密集型的並且需要很長的時間。 該行業正在從傳統烘焙轉向烘焙技術 (BOT)。 三大 BOT 是未發酵冷凍麵團 (UFD) 和部分烘焙冷凍麵包 (PBF)。 冷凍半烘焙和即烘焙產品也是食品行業的重要產品領域。 預煮冷凍麵團也是新鮮出爐麵包的便捷替代品。 麵包、麵包捲和百吉餅等烘焙產品主要以即食解凍產品形式提供,而羊角麵包和糕點則以即食形式提供。
歐洲烘焙業引領全球烘焙市場,冷凍烘焙業也是如此。 在成熟的美國和歐洲冷凍烘焙市場,增長最快的品牌專門生產含有優質營養成分的健康烘焙食品,以滿足免費和移動食品的需求。 早間產品部分是該行業最主要的部分。 隨著人們更喜歡方便攜帶的早餐產品,對冷凍烘焙產品的需求正在增加。 無麩質冷凍烘焙產品的供應也有助於市場增長。 可支配收入的增加、城市化和對西式飲食的需求正在支持亞太地區烘焙食品和糕點銷售的增長,尤其是中國和印度,對冷凍烘焙產品的需求不斷增長。 冷凍烘焙產品市場的增長也為加工食品製造業的巨大增長鋪平了道路,反之亦然。 它還與各種創新的冷凍烘焙產品的推出有關。
這個市場高度分散,大量全球和區域參與者大量存在。 主要參與者專注於為消費者提供範圍廣泛的創新和異國風味,同時在包裝和消費方面提供便利。 冷凍烘焙產品市場的主要參與者是 -Dawn Food Products Inc.、Bridgford Foods Corporation、T. Marzetti Company 和 General Mills Inc.。 一些主要參與者已將併購作為一項重要戰略。 這些頂級公司併購所遵循的策略是保持和確保其在行業中的領先地位。 這使公司能夠保持相對於其他參與者的優勢,並使公司能夠在市場上與其他參與者保持激烈的競爭。
The global frozen bakery products market is projected to witness a CAGR of 8.21% during the forecast period (2022-2027).
COVID-19 has significantly affected the market. There was a change in consumers' buying behavior. Consumers were becoming health-conscious, and they were maintaining a healthy diet. Consumers were also using the e-commerce websites for purchasing bakery products as the bakery shops, retail stores, and other shops were closed due to lockdowns across the world. Lantmannen Unibank International, which is one of the largest players in this segment, has witnessed a fall in sales during the pandemic. According to the company, the downfall of sales was majorly due to the closures of numerous bakeries around the globe.
The increasing number of work professionals, coupled with the growing popularity of convenience foods, is likely to drive the market for frozen bakery products. The frozen bakery sector exhibits well-established in-store bakeries, coffee chains, cafes, and quick-service restaurants. These outlets are quickly seizing the opportunity associated with frozen baked products - greater convenience, availability, and a wide range of variability in products.
Consumers who are looking for convenient, indulgent, and on-the-go snacks are presented with the choice between fresh and frozen baked products. Consumers exert considerable pressure to drive the prices of baked goods.
With the changing lifestyle of the consumers, the consumers are also trending toward maintaining a healthier life. Moreover, the consumers are even trending toward busy routines because of the increasing working shifts. Hence, they are looking for certain healthy, convenient, and light food, such as slices of bread, etc. Bake-off bakery production has become one of the key targets for almost all industrial bakers in Europe. Scratch baking is labor-intensive and requires a long term. The industry is shifting from traditional baking to Bake-off technologies (BOT). Three key BOT are unfermented frozen dough (UFD) and partially baked frozen bread (PBF). Frozen semi-baked goods and ready-to-bake goods are also important product segments for the food industry. Pre-poofed frozen dough is also a convenient alternative to fresh-baked bread. Bakery products like bread, rolls, and bagels are majorly served as ready-to-thaw products, while croissants and pastries are available in the ready-to-bake form.
The European bakery industry leads the global bakery market, and so does the frozen bakery industry. In the mature US and European frozen bakery markets, the fastest-growing brands are those specializing in healthier baked goods, using the high-quality nutritional ingredients, and meeting the demand for free-from and food-on-the-go. The morning goods segment is the most dominating segment in the industry. People prefer convenient and grab-and-go products for breakfast, and this favors the increasing demand for frozen bakery products. The availability of gluten-free frozen baked goods has helped in the growth of the market. Rising disposable incomes, urbanization, and the demand for Western-style diets are supporting the growth in sales of baked goods, and pastries in Asia-Pacific, especially in China and India, and are witnessing a growing demand for frozen bakery products. The growth in the frozen bakery products market also paves the way to enormous growth in the processed food production sector and vice-versa. It has also led to the introduction of a diverse range of innovative frozen bakery products.
The market studied is highly fragmented, with the substantial presence of numerous global and regional players. The major players are focusing on extensively providing consumers with innovative and exotic flavors while providing convenience in packaging and consumption. The key players in the frozen bakery product market are - Dawn Food Products Inc., Bridgford Foods Corporation, T. Marzetti Company, and General Mills Inc. Some of the major players use mergers and acquisitions as their key strategy. The strategy to follow mergers and acquisitions by these top players is to sustain and secure a leading position in the industry. This will enable the companies to maintain dominance over other players, and the companies can remain a strong competition for other players in the market.