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市場調查報告書

線上旅遊的全球市場:2019年

Global Online Travel Market 2019

出版商 yStats.com GmbH & Co. KG 商品編碼 917645
出版日期 內容資訊 英文 122 Pages/Charts
商品交期: 最快1-2個工作天內
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線上旅遊的全球市場:2019年 Global Online Travel Market 2019
出版日期: 2019年11月27日內容資訊: 英文 122 Pages/Charts
簡介

本報告提供全球線上旅遊市場相關調查分析,全球主要趨勢,各地區、國家的主要趨勢等相關的系統性資訊。

第1章 管理摘要

第2章 全球趨勢

  • 線上旅遊市場概要與趨勢
  • 對旅遊的總銷售額的線上的佔有率,各地區
  • 線上旅遊的銷售量
  • 對旅遊的銷售量的線上佔有率
  • 值得期待的旅遊革新前9名區域
  • 旅遊客戶的旅行中AI的潛在性使用案例,客戶利用/企業利用
  • 自己的預約資訊經由行動裝置,無法全年無休訪問的情況覺得焦急的旅客比例
  • 認為AR/VR技術對自己的旅遊計劃的改善可能有用的旅客的佔有率
  • 含旅遊網站前20名,網站排行榜 (類別,網站到訪數,平均訪問時間,跳出率),前五名國家,到訪數的各市場佔有率
  • 旅遊獨角獸新興企業前12大企業,各評估

第3章 北美

  • 全部區域
  • 美國
  • 加拿大

第4章 亞太地區

  • 全部區域
  • 中國
  • 日本
  • 韓國
  • 印度
  • 澳洲、紐西蘭
  • 印尼
  • 泰國
  • 新加坡
  • 越南
  • 馬來西亞
  • 菲律賓

第5章 歐洲

  • 全部區域
  • 英國
  • 德國
  • 法國
  • 義大利
  • 西班牙
  • 荷蘭
  • 俄羅斯
  • 土耳其
  • 波蘭

第6章 南美

  • 全部區域
  • 巴西
  • 墨西哥
  • 阿根廷

第7章 中東、非洲

  • 全部區域
  • UAE
  • 沙烏地阿拉伯
  • 南非
  • 巴林
  • 摩洛哥
目錄
Product Code: 1463

"Online share of travel sales worldwide nears 50%."

Global digital travel sales are growing

Online travel sales worldwide are projected to increase at a single-digit growth rate annually between 2019 and 2022, outpacing the overall travel market. As a result, the online share of global travel sales nears 50% and is projected to increase further over the next several years.

Leading digital travel markets

The top online travel markets from different global regions include the USA, China, and the UK. Furthermore, the countries of Southeast Asia are expanding rapidly, while the growth rates in the mature markets of Europe and North America are declining. Another fast-growing digital travel market is the Middle East, where currently only around one-third of travel bookings are online.

Top OTAs globally

The leading online travel agencies worldwide include Booking.com, Expedia and Trip.com. Booking.com also ranks as the top travel website by number of visits. In addition, the competition is intensifying and travel unicorns are flourishing, led by Airbnb which is planning an IPO for 2020.

Covered Regions:

Asia-Pacific, Europe, North America, Latin America, Middle East & Africa.

Companies Mentioned:

Airbnb Inc., Booking Holdings Inc, Trip.com Group Ltd, Expedia Group Inc., TripAdvisor Inc., Oravel Stays Private Ltd, Hotels.com, Agoda Co Pte Ltd , Rakuten Travel Inc., Alibaba Group Holdings.

Table of Contents

1. Management Summary

2. Global

  • Online Travel Market Overview & Trends, November 2019
  • Online Share of Total Travel Sales, in %, by Region, 2018
  • Online Travel Sales, in USD billion, 2019f & 2023f
  • Online Share of Travel Sales, in %, 2024f
  • Top 9 Areas of Expected Innovation in Travel, May 2019
  • Potential Use Cases of Artificial Intelligence (AI) in Travel Customer Journey, by Customer Use and Company Use, March 2019
  • Share of Travelers Who Are Frustrated When They Are Not Able to Access Their Booking Information 24/7 on Their Mobile Device, in %, 2019
  • Share of Travelers Who Believe That AR/VR Technology Could Help Them Better Plan Their Trips, in %, 2019
  • Top 20 Travel Websites, by Website Rank, incl. Category, Website Visits, in millions, Average Visit Duration, in minutes, Bounce Rate, in %, and Top 5 Countries by Share of Visits, in %, October 2019
  • Top 12 Travel Unicorn Startups by Valuation, in USD billion, August 2019

3. North America

  • 3.1. USA
    • Online Travel Sales, in USD billion, and in % Year-on-Year Change, 2017 - 2022f
    • Breakdown of Hotel and Lodging Online Gross Bookings, by Direct and OTAs, in %, 2018 & 2022f
    • Share of Hotel Direct Room Booking Revenues via Mobile Devices, in %, 2018 & 2022f
    • Booking Channels Used, in % of Travelers, by Generation, 2018
    • Share of Travelers Who Believe That Chatbots/Digital Assistants Would Make The Booking Experience Easier and Frictionless, in %, by Generation, 2018
    • Share of Travelers Who Would Be Comfortable Booking a Trip by Voice, in %, 2018
    • Combined Market Share of the Top 2 OTAs, in %, 2018e
  • 3.2. Canada
    • Product Categories Purchased Online, incl. “Flights and Travel Packages”, in % of Adult Internet Users, March 2019

4. Asia-Pacific

  • 4.1. Regional
    • Online Travel Sales, in USD billion, 2018 & 2021f
    • Online Share of Travel Sales, in %, 2018
    • Travel Site Users, in millions, by Selected Countries, January 2019
    • Travel Site User Penetration, in % of Internet Users, by Selected Countries, January 2019
    • Breakdown of Travel Site Users by Device Used, in %, by Selected Countries, January 2019
    • Online Travel Sales, in USD billion, by Vacation Rentals, Hotels and Flights, in USD billion, 2015, 2019f & 2025f
    • Online Ride Hailing Sales, in USD billion, by Online Transportation and Online Food Delivery, in USD billion, 2015, 2019f & 2025f
  • 4.2. China
    • Online Travel Sales, in CNY billion, Year-on-Year Change, in %, 2015 - 2022f
    • Online Share of Total Travel Sales, in %, 2015 - 2022f
    • Breakdown of Online Travel Sales by Segment, in %, Q2 2019
    • Online Flight Ticket Booking Sales, in CNY billion, Year-on-Year Change, in %, 2015 - 2022f
    • Top 10 Travel Websites by Monthly Unique Visitors, in millions, July 2019
    • Market Shares of Top 3 OTAs, in %, Q2 2019
  • 4.3. Japan
    • B2C E-Commerce Service Sales by Category, in JPY billion, and Year-on-Year Change, in %, incl. Travel Services, 2017 & 2018
    • Online Travel Sales, in USD billion, 2019f & 2023f
    • Online Share of Total Travel Sales, in %, 2018 - 2020f
    • Breakdown of Online Travel Sales by Segment, in %, 2018
    • Top 10 Travel Websites by Visitors, in millions, 2018
  • 4.4. South Korea
    • Retail E-Commerce Sales by Product Category, in KRW bil., incl. Travel, 2017, 2018 & H1 2019
    • M-Commerce Sales by Product Category, in KRW billion, incl. Travel, 2017, 2018 & H1 2019
    • Online Travel Sales, in USD billion, 2019f & 2023f
    • Top 10 Product Categories Purchased Online, in % of Online Shoppers, incl. “Travel Products”, 2017 & 2018
  • 4.5. India
    • Total Travel Spending, in USD billion, Online Share, in %, and Online Travel Spending, in USD billion, 2018 & 2021f
    • Online Share of Total Travel Bookings, in %, 2019e & 2022f
    • Breakdown of Channels Used to Book Travel Tickets and Hotels, by Online and Offline, in % of Travelers, 2018
    • Breakdown of Channels Used to Book Travel Tickets and Hotels, in % of Travelers, 2018
  • 4.6. Australia & New Zealand
    • Online Share of Total Travel Sales, in %, 2018
  • 4.7. Indonesia
    • Online Travel Sales, in USD billion, 2015, 2019f & 2025f
  • 4.8. Thailand
    • Online Travel Sales, in USD billion, 2015, 2019f & 2025f
  • 4.9. Singapore
    • Online Travel Sales, in USD billion, 2015, 2019f & 2025f
    • Top 5 Product Categories Purchased Online, in % of Online Shoppers, 2018
  • 4.10. Vietnam
    • Online Travel Sales, in USD billion, 2015, 2019f & 2025f
  • 4.11. Malaysia
    • Online Travel Sales, in USD billion, 2015, 2019f & 2025f
  • 4.12. Philippines
    • Online Travel Sales, in USD billion, 2015, 2019f & 2025f
    • Product Categories Purchased in E-Commerce, in % of Online Shoppers, July 2018

5. Europe

  • 5.1. Regional
    • Total Travel Sales, in EUR billion, Online Share of Travel Sales, in %, and Online Travel Sales, in EUR billion, 2018e, 2019f & 2022f
    • Share of Individuals Booking Travel Online, by Holiday Accommodation, Other Travel Arrangements and Total Travel Category, in %, 2012 - 2018
    • Share of Individuals Buying “Travel and Holiday Accommodation” Online, by EU Countries and Selected Non-EU Countries, in %, 2018
  • 5.2. UK
    • Product Categories Purchased Online, in % of Adults, incl. “Travel Arrangements” and “Holiday Accommodation”, Q1 2019
    • Share of Adults Booking Travel Online, by Holiday Accommodation, Other Travel Arrangements and Total Travel Category, in %, 2012 - 2019
    • Devices Used to Book Holidays Online, in % of Travelers Who Booked Online, 2018
    • Travel Sales Breakdown by Online and Offline, in % and in GBP million, 2023f
    • Top 15 OTAs by Number of Unique Visitors to Websites, in thousands, January 2019
  • 5.3. Germany
    • Product Categories Purchased Online, in % of Online Shoppers, incl. “Travel and Holiday Accommodation”, 2017 & 2018
    • Share of Individuals Booking Travel Online, by Holiday Accommodation, Other Travel Arrangements and Total Travel Category, in %, 2012 - 2018
    • Share of Travelers Who Booked Their Trip Online, in %, 2008-2018
    • Channels Used by Travelers to Find Information About Travel or Book Their Trip, in %, 2018
    • Types of Trips Booked via Digital Channels, in % of Travelers Who Book via Digital Channels, by 2-4 Day Trips, and 5+ Day Trips, 2018
  • 5.4. France
    • Product Categories Purchased Online, in % of Online Shoppers, incl. “Travel and Holiday Accommodation”, 2017 & 2018
    • Share of Individuals Booking Travel Online, by Holiday Accommodation, Other Travel Arrangements and Total Travel Category, in %, 2012 - 2018
    • Top 20 Travel Websites/Applications, by Number of Unique Visitors per Month, in thousands, January 2019
  • 5.5. Italy
    • Online Travel Sales, in EUR billion, 2018 & 2019f
    • Product Categories Purchased Online, in % of Online Shoppers, incl. “Travel and Holiday Accommodation”, 2017 & 2018
    • Share of Individuals Booking Travel Online, by Holiday Accommodation, Other Travel Arrangements and Total Travel Category, in %, 2012 - 2018
  • 5.6. Spain
    • Product Categories Purchased Online, in % of Online Shoppers, incl. “Travel and Holiday Accommodation”, 2017 & 2018
    • Share of Individuals Booking Travel Online, by Holiday Accommodation, Other Travel Arrangements and Total Travel Category, in %, 2012 - 2018
  • 5.7. Netherlands
    • Share of Individuals Booking Travel Online, by Holiday Accommodation, Other Travel Arrangements and Total Travel Category, in %, 2012 - 2018
  • 5.8. Russia
    • Online Travel Sales, in RUB billion, 2017 & 2018
    • Share of Online Shoppers Who Purchased Travel Services Online, in %, 2018
  • 5.9. Turkey
    • Online Travel Sales, in TRY billion, 2017 & 2018
    • Product Categories Purchased Online, in % of Online Shoppers, Q1 2018 & Q1 2019
  • 5.10. Poland
    • Share of Individuals Booking Travel Online, by Holiday Accommodation, Other Travel Arrangements and Total Travel Category, in %, 2012 - 2018

6. Latin America

  • 6.1. Regional
    • Total Travel Sales, by Online Travel Sales, and Offline Travel Sales, in USD billion, 2018
    • Online Share of Total Travel Sales, in %, 2018 & 2021f
  • 6.2. Brazil
    • Product Categories Purchased Online, in % of Online Shoppers, incl. “Travel”, May 2018
    • Share of Smartphone Internet Users Who Booked Accommodation via Smartphone App, in %, March 2016 - March 2019
    • Smartphone Apps Used to Book Accommodation, in % of Smartphone Internet Users Who Booked Accommodation via Apps, March 2019
  • 6.3. Mexico
    • Product Categories Purchased Online, incl. “Transportation”, “Travel”, and “Accommodation”, in % of Online Shoppers, 2018
    • Breakdown of Average Quarterly Online Spending on Travel-Related Categories, in % of Online Shoppers Purchasing from Each Category, 2018
  • 6.4. Argentina
    • Online Travel Sales, in ARS billion, and Year-on-Year Change, in %, 2014 - 2018

7. Middle East & Africa

  • 7.1. Regional
    • Online Travel Sales, by OTAs, Supplier Website and Supplier App, in USD billion, 2021f
    • Online Share of Gross Travel Bookings, in %, 2018 & 2022f
  • 7.2. UAE
    • Product and Service Categories Purchased Online, in % of Online Shoppers, incl. “Flight Bookings”, 2017 & 2018
  • 7.3. Saudi Arabia
    • Top 5 Travel Websites, by Website Rank, incl. Category, Website Visits, in millions, Saudi Arabia's Share of Total Visits, in %, October 2019
  • 7.4. South Africa
    • Share of Online Shoppers Purchasing Flights and Accommodation Online, in %, March 2019
  • 7.5. Bahrain
    • Top 5 Product Categories Purchased Online, in % of Online Shoppers, 2018
  • 7.6. Morocco
    • Share of Internet Users Who Used Online Travel or Accommodation Services Related to Travel, in %, 2018
    • Top 10 Product Categories Purchased Online, in % of Online Shoppers, 2018
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