MakeMyTrip Ltd--案例研究

MakeMyTrip Ltd - Case Study

出版日期: 2022年05月24日 | 出版商:

GlobalData | 英文 19 Pages | 訂單完成後即時交付

價格

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簡介目錄

2019 年，MakeMyTrip Ltd 對正在進行的客戶獲取計劃進行了大量投資，例如現金獎勵和選擇性忠誠度獎勵促銷。該公司擁有強大的現金和流動性頭寸，有利於為潛在的市場機會提供資金。此外，公司2021年的增長利潤因營銷、促銷等經營費用的減少而有所增加。

本報告重點關注 MakeMyTrip Ltd，分析 MakeMyTrip Ltd 在在線旅遊行業的地位，並提供有關主要市場和增長戰略的信息。

簡介目錄

Product Code: GDTT0493MI

An analysis of MakeMyTrip's presence in online travel, discussing key markets and growth strategies.

In 2019 the company made significant investments in ongoing customer acquisition programs, such as cash incentives and select loyalty incentive promotions.
MakeMyTrip has a strong cash and liquidity position which is advantageous for funding potential market opportunities.
MakeMyTrip's growth income increased in 2021 due to a reduced operational activities costs such as marketing and sales promotion expenses.

This case study is an analyzes MakeMyTrip's success in the Indian online travel market and the reasons for it. It also looks in detail at the company's M&A activity and future growth strategies.

Gain an understanding of MakeMyTrip Ltd's business structure and timeline of operations.
Gain an understanding of MakeMyTrip Ltd's financial information, including revenue, revenue breakdown and profit.
Gain an understanding of the impact of COVID-19 on MakeMyTrip Ltd Group.
Gain an understanding of the company's domestic and international growth strategies, the strategic investments and partnerships as well as the company's investment in technology.
Recognize the opportunities and threats facing MakeMyTrip Ltd.