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市場調查報告書

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1291380

線上旅遊市場：2023-2028年全球行業趨勢、佔有率、規模、成長、機會和預測

Online Travel Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028

出版日期: 2023年05月29日 | 出版商:

IMARC | 英文 143 Pages | 商品交期: 2-3個工作天內

價格

簡介目錄圖表

2022年，全球線上旅遊市場規模達到4597億美元。展望未來，IMARC Group預計，到2028年，市場規模將達到9423億美元，在2023-2028年期間呈現11.5%的成長率（CAGR）。

線上旅行社（OTA）使遊客在比較了價格、優惠、折扣和訪問評論後，能夠研究和預訂旅遊服務，包括酒店住宿、航班、汽車、旅遊和遊輪。它們可以通過快速的線上數據傳輸減少組織對客戶的響應時間，從而提高旅遊者的預訂體驗。目前，全球各地的酒店都在依靠OTA獲得更多的知名度，增加他們的整體銷售和盈利能力。

線上旅遊市場趨勢：

由於機票價格的下降和政府的有利政策，旅行和旅遊業的蓬勃發展是推動市場成長的關鍵因素之一。 OTAs提供了市場洞察力和工具，以鎖定遊客，確保和處理預訂，與客人溝通，並管理評論。此外，領先的企業正專注於利用線上和電視（TV）廣告、廣告牌和讚助、社交媒體和其他行銷管道進行積極的促銷活動。再加上筆記型電腦、平板電腦和智慧手機銷量的增加，正在對市場產生積極影響。除此之外，網際網路提供了像3D互動旅遊這樣的虛擬表現，以傳達對旅遊目的地的清晰印象，從而使人們的間接體驗超越了傳統旅行社的可能性。因此，通過旅行社的傳統預訂方法已經演變成一種由資訊和通訊技術（ICTs）促進的快節奏、最後一分鐘的預訂方法。這一點，再加上個人旅遊的日益普及，正在為市場創造一個積極的前景。其他因素，如通訊和交通的快速發展以及全球商務旅行者數量的增加，預計將在未來幾年內促進市場的成長。

北美洲
- 美國
  - 市場趨勢
  - 市場預測
- 加拿大
  - 市場趨勢
  - 市場預測
亞太地區
- 中國
  - 市場趨勢
  - 市場預測
- 日本
  - 市場趨勢
  - 市場預測
- 印度
  - 市場趨勢
  - 市場預測
- 韓國
  - 市場趨勢
  - 市場預測
- 澳大利亞
  - 市場趨勢
  - 市場預測
- 印尼
  - 市場趨勢
  - 市場預測
- 其他國家
  - 市場趨勢
  - 市場預測
歐洲
- 德國
  - 市場趨勢
  - 市場預測
- 法國
  - 市場趨勢
  - 市場預測
- 英國
  - 市場趨勢
  - 市場預測
- 義大利
  - 市場趨勢
  - 市場預測
- 西班牙
  - 市場趨勢
  - 市場預測
- 俄羅斯
  - 市場趨勢
  - 市場預測
- 其他國家
  - 市場趨勢
  - 市場預測
拉丁美洲
- 巴西
  - 市場趨勢
  - 市場預測
- 墨西哥
  - 市場趨勢
  - 市場預測
- 其他國家
  - 市場趨勢
  - 市場預測
中東和非洲
- 市場趨勢
- 按國家分類的市場
- 市場預測

第十一章：SWOT分析

概述
優勢
劣勢
機會
威脅

第十二章：價值鏈分析

第十三章：波特五力分析

概述
買方的議價能力
供應商的議價能力
競爭程度
新進入者的威脅
替代品的威脅

第十四章：價格分析

第十五章：競爭格局

市場結構
主要參與者
主要參與者的概況
- Expedia Group Inc.
- Fareportal Inc.
- Hostelworld Group plc
- HRS
- Hurb
- MakeMyTrip Pvt. Ltd.
- priceline.com LLC (Booking Holdings Inc.)
- Thomas Cook India Ltd. (Fairfax Financial Holdings Limited)
- Tripadvisor Inc.
- Yatra.com

簡介目錄圖表

Product Code: SR112023A5373

The global online travel market size reached US$ 459.7 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 942.3 Billion by 2028, exhibiting a growth rate (CAGR) of 11.5% during 2023-2028.

Online travel agencies (OTAs) enable tourists to research and book travel services, including hotel accommodations, flights, cars, tours, and cruises, after comparing the prices, offers, discounts and access reviews. They can reduce the response time from organizations to customers with rapid online data transmission, which enhances the booking experience of the travelers. At present, hotels across the globe are relying on OTAs to obtain more visibility and increase their overall sales and profitability.

Online Travel Market Trends:

The thriving travel and tourism industry on account of the decreasing airline fares and favorable governmental policies represents one of the key factors propelling the growth of the market. OTAs offer market insights and tools for targeting tourists, securing and processing bookings, communicating with guests, and managing reviews. Moreover, leading players are focusing on aggressive promotional activities using online and television (TV) advertising, billboards and sponsorships, social media, and other marketing channels. This, coupled with the increasing sales of laptops, tablets, and smartphones, is positively influencing the market. Besides this, the Internet provides virtual representations like 3D interactive tours to convey a clear impression of the travel destinations, thereby allowing an indirect experience that surpasses the possibilities of conventional travel agents. As a result, the traditional booking method through travel agents has evolved into a fast-paced, last-minute booking approach facilitated by information and communication technologies (ICTs). This, along with the rising popularity of solo travel, is creating a positive outlook for the market. Other factors, such as rapid advancements in communication and transportation and the increasing number of business travelers worldwide, are projected to facilitate the growth of the market in the upcoming years.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the global online travel market report, along with forecasts at the global, regional and country level from 2023-2028. Our report has categorized the market based on service type, platform, mode of booking and age group.

Breakup by Service Type:

Transportation

Travel Accommodation

Vacation Packages

Breakup by Platform:

Mobile

Desktop

Breakup by Mode of Booking:

Online Travel Agencies (OTAs)

Direct Travel Suppliers

Breakup by Age Group:

22-31 Years

32-43 Years

44-56 Years

Above 56 Years

Breakup by Region:

North America

United States

Canada

Asia-Pacific

China

Japan

India

South Korea

Australia

Indonesia

Others

Europe

Germany

France

United Kingdom

Italy

Spain

Russia

Others

Latin America

Brazil

Mexico

Others

Middle East and Africa

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players being Expedia Group Inc., Fareportal Inc., Hostelworld Group plc, HRS, Hurb, MakeMyTrip Pvt. Ltd., priceline.com LLC (Booking Holdings Inc.), Thomas Cook India Ltd. (Fairfax Financial Holdings Limited), Tripadvisor Inc. and Yatra.com.

Key Questions Answered in This Report

1. What was the size of the global online travel market in 2022?

2. What is the expected growth rate of the global online travel market during 2023-2028?

3. What are the key factors driving the global online travel market?

4. What has been the impact of COVID-19 on the global online travel market?

5. What is the breakup of the global online travel market based on the service type?

6. What is the breakup of the global online travel market based on the platform?

7. What is the breakup of the global online travel market based on the mode of booking?

8. What is the breakup of the global online travel market based on the age group?

9. What are the key regions in the global online travel market?

10. Who are the key players/companies in the global online travel market?

1 Preface

2 Scope and Methodology

2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
- 2.3.1 Primary Sources
- 2.3.2 Secondary Sources
2.4 Market Estimation
- 2.4.1 Bottom-Up Approach
- 2.4.2 Top-Down Approach
2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

4.1 Overview
4.2 Key Industry Trends

5 Global Online Travel Market

5.1 Market Overview
5.2 Market Performance
5.3 Impact of COVID-19
5.4 Market Forecast

6 Market Breakup by Service Type

6.1 Transportation
- 6.1.1 Market Trends
- 6.1.2 Market Forecast
6.2 Travel Accommodation
- 6.2.1 Market Trends
- 6.2.2 Market Forecast
6.3 Vacation Packages
- 6.3.1 Market Trends
- 6.3.2 Market Forecast

7 Market Breakup by Platform

7.1 Mobile
- 7.1.1 Market Trends
- 7.1.2 Market Forecast
7.2 Desktop
- 7.2.1 Market Trends
- 7.2.2 Market Forecast

8 Market Breakup by Mode of Booking

8.1 Online Travel Agencies (OTAs)
- 8.1.1 Market Trends
- 8.1.2 Market Forecast
8.2 Direct Travel Suppliers
- 8.2.1 Market Trends
- 8.2.2 Market Forecast

9 Market Breakup by Age Group

9.1 22-31 Years
- 9.1.1 Market Trends
- 9.1.2 Market Forecast
9.2 32-43 Years
- 9.2.1 Market Trends
- 9.2.2 Market Forecast
9.3 44-56 Years
- 9.3.1 Market Trends
- 9.3.2 Market Forecast
9.4 Above 56 Years
- 9.4.1 Market Trends
- 9.4.2 Market Forecast

10 Market Breakup by Region

10.1 North America
- 10.1.1 United States
  - 10.1.1.1 Market Trends
  - 10.1.1.2 Market Forecast
- 10.1.2 Canada
  - 10.1.2.1 Market Trends
  - 10.1.2.2 Market Forecast
10.2 Asia-Pacific
- 10.2.1 China
  - 10.2.1.1 Market Trends
  - 10.2.1.2 Market Forecast
- 10.2.2 Japan
  - 10.2.2.1 Market Trends
  - 10.2.2.2 Market Forecast
- 10.2.3 India
  - 10.2.3.1 Market Trends
  - 10.2.3.2 Market Forecast
- 10.2.4 South Korea
  - 10.2.4.1 Market Trends
  - 10.2.4.2 Market Forecast
- 10.2.5 Australia
  - 10.2.5.1 Market Trends
  - 10.2.5.2 Market Forecast
- 10.2.6 Indonesia
  - 10.2.6.1 Market Trends
  - 10.2.6.2 Market Forecast
- 10.2.7 Others
  - 10.2.7.1 Market Trends
  - 10.2.7.2 Market Forecast
10.3 Europe
- 10.3.1 Germany
  - 10.3.1.1 Market Trends
  - 10.3.1.2 Market Forecast
- 10.3.2 France
  - 10.3.2.1 Market Trends
  - 10.3.2.2 Market Forecast
- 10.3.3 United Kingdom
  - 10.3.3.1 Market Trends
  - 10.3.3.2 Market Forecast
- 10.3.4 Italy
  - 10.3.4.1 Market Trends
  - 10.3.4.2 Market Forecast
- 10.3.5 Spain
  - 10.3.5.1 Market Trends
  - 10.3.5.2 Market Forecast
- 10.3.6 Russia
  - 10.3.6.1 Market Trends
  - 10.3.6.2 Market Forecast
- 10.3.7 Others
  - 10.3.7.1 Market Trends
  - 10.3.7.2 Market Forecast
10.4 Latin America
- 10.4.1 Brazil
  - 10.4.1.1 Market Trends
  - 10.4.1.2 Market Forecast
- 10.4.2 Mexico
  - 10.4.2.1 Market Trends
  - 10.4.2.2 Market Forecast
- 10.4.3 Others
  - 10.4.3.1 Market Trends
  - 10.4.3.2 Market Forecast
10.5 Middle East and Africa
- 10.5.1 Market Trends
- 10.5.2 Market Breakup by Country
- 10.5.3 Market Forecast

11 SWOT Analysis

11.1 Overview
11.2 Strengths
11.3 Weaknesses
11.4 Opportunities
11.5 Threats

12 Value Chain Analysis

13 Porters Five Forces Analysis

13.1 Overview
13.2 Bargaining Power of Buyers
13.3 Bargaining Power of Suppliers
13.4 Degree of Competition
13.5 Threat of New Entrants
13.6 Threat of Substitutes

14 Price Analysis

15 Competitive Landscape

15.1 Market Structure
15.2 Key Players
15.3 Profiles of Key Players
- 15.3.1 Expedia Group Inc.
  - 15.3.1.1 Company Overview
  - 15.3.1.2 Product Portfolio
  - 15.3.1.3 Financials
  - 15.3.1.4 SWOT Analysis
- 15.3.2 Fareportal Inc.
  - 15.3.2.1 Company Overview
  - 15.3.2.2 Product Portfolio
- 15.3.3 Hostelworld Group plc
  - 15.3.3.1 Company Overview
  - 15.3.3.2 Product Portfolio
  - 15.3.3.3 Financials
- 15.3.4 HRS
  - 15.3.4.1 Company Overview
  - 15.3.4.2 Product Portfolio
- 15.3.5 Hurb
  - 15.3.5.1 Company Overview
  - 15.3.5.2 Product Portfolio
- 15.3.6 MakeMyTrip Pvt. Ltd.
  - 15.3.6.1 Company Overview
  - 15.3.6.2 Product Portfolio
  - 15.3.6.3 Financials
- 15.3.7 priceline.com LLC (Booking Holdings Inc.)
  - 15.3.7.1 Company Overview
  - 15.3.7.2 Product Portfolio
- 15.3.8 Thomas Cook India Ltd. (Fairfax Financial Holdings Limited)
  - 15.3.8.1 Company Overview
  - 15.3.8.2 Product Portfolio
  - 15.3.8.3 Financials
- 15.3.9 Tripadvisor Inc.
  - 15.3.9.1 Company Overview
  - 15.3.9.2 Product Portfolio
  - 15.3.9.3 Financials
- 15.3.10 Yatra.com
  - 15.3.10.1 Company Overview
  - 15.3.10.2 Product Portfolio

簡介目錄圖表

List of Figures

Figure 1: Global: Online Travel Market: Major Drivers and Challenges
Figure 2: Global: Online Travel Market: Sales Value (in Billion US$), 2017-2022
Figure 3: Global: Online Travel Market Forecast: Sales Value (in Billion US$), 2023-2028
Figure 4: Global: Online Travel Market: Breakup by Service Type (in %), 2022
Figure 5: Global: Online Travel Market: Breakup by Platform (in %), 2022
Figure 6: Global: Online Travel Market: Breakup by Mode of Booking (in %), 2022
Figure 7: Global: Online Travel Market: Breakup by Age Group (in %), 2022
Figure 8: Global: Online Travel Market: Breakup by Region (in %), 2022
Figure 9: Global: Online Travel (Transportation) Market: Sales Value (in Million US$), 2017 & 2022
Figure 10: Global: Online Travel (Transportation) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 11: Global: Online Travel (Travel Accommodation) Market: Sales Value (in Million US$), 2017 & 2022
Figure 12: Global: Online Travel (Travel Accommodation) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 13: Global: Online Travel (Vacation Packages) Market: Sales Value (in Million US$), 2017 & 2022
Figure 14: Global: Online Travel (Vacation Packages) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 15: Global: Online Travel (Mobile) Market: Sales Value (in Million US$), 2017 & 2022
Figure 16: Global: Online Travel (Mobile) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 17: Global: Online Travel (Desktop) Market: Sales Value (in Million US$), 2017 & 2022
Figure 18: Global: Online Travel (Desktop) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 19: Global: Online Travel (Online Travel Agencies (OTAs)) Market: Sales Value (in Million US$), 2017 & 2022
Figure 20: Global: Online Travel (Online Travel Agencies (OTAs)) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 21: Global: Online Travel (Direct Travel Suppliers) Market: Sales Value (in Million US$), 2017 & 2022
Figure 22: Global: Online Travel (Direct Travel Suppliers) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 23: Global: Online Travel (22-31 Years) Market: Sales Value (in Million US$), 2017 & 2022
Figure 24: Global: Online Travel (22-31 Years) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 25: Global: Online Travel (32-43 Years) Market: Sales Value (in Million US$), 2017 & 2022
Figure 26: Global: Online Travel (32-43 Years) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 27: Global: Online Travel (44-56 Years) Market: Sales Value (in Million US$), 2017 & 2022
Figure 28: Global: Online Travel (44-56 Years) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 29: Global: Online Travel (Above 56 Years) Market: Sales Value (in Million US$), 2017 & 2022
Figure 30: Global: Online Travel (Above 56 Years) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 31: North America: Online Travel Market: Sales Value (in Million US$), 2017 & 2022
Figure 32: North America: Online Travel Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 33: United States: Online Travel Market: Sales Value (in Million US$), 2017 & 2022
Figure 34: United States: Online Travel Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 35: Canada: Online Travel Market: Sales Value (in Million US$), 2017 & 2022
Figure 36: Canada: Online Travel Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 37: Asia-Pacific: Online Travel Market: Sales Value (in Million US$), 2017 & 2022
Figure 38: Asia-Pacific: Online Travel Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 39: China: Online Travel Market: Sales Value (in Million US$), 2017 & 2022
Figure 40: China: Online Travel Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 41: Japan: Online Travel Market: Sales Value (in Million US$), 2017 & 2022
Figure 42: Japan: Online Travel Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 43: India: Online Travel Market: Sales Value (in Million US$), 2017 & 2022
Figure 44: India: Online Travel Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 45: South Korea: Online Travel Market: Sales Value (in Million US$), 2017 & 2022
Figure 46: South Korea: Online Travel Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 47: Australia: Online Travel Market: Sales Value (in Million US$), 2017 & 2022
Figure 48: Australia: Online Travel Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 49: Indonesia: Online Travel Market: Sales Value (in Million US$), 2017 & 2022
Figure 50: Indonesia: Online Travel Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 51: Others: Online Travel Market: Sales Value (in Million US$), 2017 & 2022
Figure 52: Others: Online Travel Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 53: Europe: Online Travel Market: Sales Value (in Million US$), 2017 & 2022
Figure 54: Europe: Online Travel Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 55: Germany: Online Travel Market: Sales Value (in Million US$), 2017 & 2022
Figure 56: Germany: Online Travel Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 57: France: Online Travel Market: Sales Value (in Million US$), 2017 & 2022
Figure 58: France: Online Travel Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 59: United Kingdom: Online Travel Market: Sales Value (in Million US$), 2017 & 2022
Figure 60: United Kingdom: Online Travel Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 61: Italy: Online Travel Market: Sales Value (in Million US$), 2017 & 2022
Figure 62: Italy: Online Travel Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 63: Spain: Online Travel Market: Sales Value (in Million US$), 2017 & 2022
Figure 64: Spain: Online Travel Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 65: Russia: Online Travel Market: Sales Value (in Million US$), 2017 & 2022
Figure 66: Russia: Online Travel Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 67: Others: Online Travel Market: Sales Value (in Million US$), 2017 & 2022
Figure 68: Others: Online Travel Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 69: Latin America: Online Travel Market: Sales Value (in Million US$), 2017 & 2022
Figure 70: Latin America: Online Travel Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 71: Brazil: Online Travel Market: Sales Value (in Million US$), 2017 & 2022
Figure 72: Brazil: Online Travel Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 73: Mexico: Online Travel Market: Sales Value (in Million US$), 2017 & 2022
Figure 74: Mexico: Online Travel Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 75: Others: Online Travel Market: Sales Value (in Million US$), 2017 & 2022
Figure 76: Others: Online Travel Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 77: Middle East and Africa: Online Travel Market: Sales Value (in Million US$), 2017 & 2022
Figure 78: Middle East and Africa: Online Travel Market: Breakup by Country (in %), 2022
Figure 79: Middle East and Africa: Online Travel Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 80: Global: Online Travel Industry: SWOT Analysis
Figure 81: Global: Online Travel Industry: Value Chain Analysis
Figure 82: Global: Online Travel Industry: Porter's Five Forces Analysis

List of Tables

Table 1: Global: Online Travel Market: Key Industry Highlights, 2022 and 2028
Table 2: Global: Online Travel Market Forecast: Breakup by Service Type (in Million US$), 2023-2028
Table 3: Global: Online Travel Market Forecast: Breakup by Platform (in Million US$), 2023-2028
Table 4: Global: Online Travel Market Forecast: Breakup by Mode of Booking (in Million US$), 2023-2028
Table 5: Global: Online Travel Market Forecast: Breakup by Age Group (in Million US$), 2023-2028
Table 6: Global: Online Travel Market Forecast: Breakup by Region (in Million US$), 2023-2028
Table 7: Global: Online Travel Market: Competitive Structure
Table 8: Global: Online Travel Market: Key Players

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