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市場調查報告書

商品編碼

1392254

全球受眾分析市場研究報告 - 2023 年至 2030 年行業分析、規模、佔有率、成長、趨勢和預測

Global Audience Analytics Market Research Report - Industry Analysis, Size, Share, Growth, Trends and Forecast 2023 to 2030

出版日期: 2023年11月01日 | 出版商:

Value Market Research | 英文 280 Pages | 商品交期: 最快1-2個工作天內

價格

簡介目錄圖表

全球受眾分析市場需求預計將從 2022 年的 52.9 億美元增至 2030 年的近 134.2 億美元，2023-2030 年研究期間複合CAGR為 12.34%。

受眾分析涉及與受眾行為、偏好以及跨各種管道和平台的互動相關的資料的收集、分析和解釋。它利用網站、社交媒體、行動應用程式和其他數位接觸點等來源的資料來深入了解受眾人口統計、興趣、參與模式和行為。

市場動態：

由於幾個相互關聯的因素，受眾分析市場正在蓬勃發展。來自不同來源（包括社群媒體和數位平台）的資料呈指數級成長，推動了對高階分析工具的需求。企業尋求為消費者提供個人化體驗，從而推動了解個人偏好和行為的需求，而受眾分析可以促進這種能力。社群媒體的普遍影響和互動的日益數位化產生了大量資料，需要進行分析以提取有價值的見解。人工智慧、機器學習和巨量資料分析的技術進步使受眾分析工具能夠提供更深入的見解和預測能力。此外，市場的驅動力是尋求最佳化的廣告和行銷策略，利用對活動績效、受眾細分和客戶行為的洞察。改善跨接觸點的客戶體驗並確保遵守資料隱私法規進一步強化了市場的成長軌跡。

研究報告涵蓋波特五力模型、市場吸引力分析和價值鏈分析。這些工具有助於清晰地了解行業結構並評估全球範圍內的競爭吸引力。此外，這些工具還對全球受眾分析市場的每個細分市場進行包容性評估。受眾分析行業的成長和趨勢為這項研究提供了整體方法。

區域分析：

本節涵蓋區域前景，重點介紹北美、歐洲、亞太地區、拉丁美洲以及中東和非洲受眾分析市場當前和未來的需求。此外，該報告重點關注所有主要地區各個應用領域的需求、估計和預測。

該研究報告還涵蓋了市場主要參與者的全面概況以及對全球競爭格局的深入了解。受眾分析市場的主要參與者包括AdAdobe、Oracle、IBM Corporation、SAS Institute Inc.、Google LLC、Audiense、Comscore, Inc.、Sightcorp、Unifi Software、Telmar、Quividi、AnalyticsOwl、Akamai Technologies、NetBase Solutions、 JCDecaux Group 。本節包含競爭格局的整體視圖，包括各種策略發展，例如關鍵併購、未來產能、合作夥伴關係、財務概況、合作、新產品開發、新產品發布和其他發展。

如果您有任何客製化要求，請寫信給我們。我們的研究團隊可以根據您的需求提供客製化報告。

簡介 - 市場動態
市場促進因素
市場限制
機會
產業動態
波特五力分析
市場吸引力分析
- 按組件分類的市場吸引力分析
- 市場吸引力分析：依應用分類
- 按企業規模分類的市場吸引力分析
- 最終用途產業的市場吸引力分析
- 市場吸引力分析：按地區

第 4 章：價值鏈分析

價值鏈分析
原料分析
- 原料清單
- 原料廠商清單
- 主要原物料價格走勢
潛在買家名單
行銷管道
- 直效行銷
- 間接行銷
- 行銷通路發展趨勢

第 5 章：全球受眾分析市場分析：按組成部分

按組件概述
歷史和預測數據
按成分分析
解決方案
服務

第 6 章：全球受眾分析市場分析：按應用分類

概述：按應用
歷史和預測數據
分析：按應用
競爭分析
銷售與行銷管理
客戶體驗

第 7 章：全球受眾分析市場分析：依企業規模

按企業規模分類的概覽
歷史和預測數據
按企業規模分析
大型企業
中小企業

第 8 章：全球受眾分析市場分析：依最終用途產業

最終用途產業概述
歷史和預測數據
最終用途產業分析
資訊科技與電信
衛生保健
零售與電子商務
汽車與運輸
媒體與娛樂
其他

第 9 章：全球受眾分析市場分析：依地理位置

區域展望
介紹
北美銷售分析
- 概覽、歷史與預測資料銷售分析
- 北美按細分市場銷售分析
- 北美按國家銷售分析
- 美國銷售分析
- 加拿大銷售分析
- 墨西哥銷售分析
歐洲銷售分析
- 概覽、歷史與預測資料銷售分析
- 歐洲按細分市場銷售分析
- 歐洲按國家銷售分析
- 英國銷售分析
- 法國銷售分析
- 德國銷售分析
- 義大利銷售分析
- 俄羅斯銷售分析
- 歐洲其他地區銷售分析
亞太地區銷售分析
- 概覽、歷史與預測資料銷售分析
- 亞太地區按細分市場銷售分析
- 亞太地區國家/地區銷售分析
- 中國銷售分析
- 印度銷售分析
- 日本銷售分析
- 韓國銷售分析
- 澳洲銷售分析
- 東南亞銷售分析
- 亞太地區其他地區銷售分析
拉丁美洲銷售分析
- 概覽、歷史與預測資料銷售分析
- 拉丁美洲按細分市場銷售分析
- 拉丁美洲按國家銷售分析
- 巴西銷售分析
- 阿根廷銷售分析
- 秘魯銷售分析
- 智利銷售分析
- 拉丁美洲其他地區銷售分析
中東和非洲銷售分析
- 概覽、歷史與預測資料銷售分析
- 中東和非洲按細分市場銷售分析
- 中東和非洲國家銷售分析
- 沙烏地阿拉伯銷售分析
- 阿拉伯聯合大公國銷售分析
- 以色列銷售分析
- 南非銷售分析
- 中東其他地區和非洲銷售分析

第 10 章：受眾分析公司的競爭格局

受眾分析市場競爭
夥伴關係/協作/協議
併購
新產品發布
其他發展

第 11 章：公司簡介

公司股份分析
市場集中度
Adobe

公司簡介
公司收入
產品
最近的發展

Oracle

公司簡介
公司收入
產品
最近的發展

IBM Corporation

公司簡介
公司收入
產品
最近的發展

SAS Institute Inc.

公司簡介
公司收入
產品
最近的發展

Google LLC

公司簡介
公司收入
產品
最近的發展

Audiense

公司簡介
公司收入
產品
最近的發展

Comscore Inc.

公司簡介
公司收入
產品
最近的發展

Sightcorp

公司簡介
公司收入
產品
最近的發展

Unifi Software

公司簡介
公司收入
產品
最近的發展

Telmar

公司簡介
公司收入
產品
最近的發展

Quividi

公司簡介
公司收入
產品
最近的發展

AnalyticsOwl

公司簡介
公司收入
產品
最近的發展

Akamai Technologies

公司簡介
公司收入
產品
最近的發展

NetBase Solutions

公司簡介
公司收入
產品
最近的發展

JCDecaux Group

公司簡介
公司收入
產品
最近的發展

注意 - 在公司概況中，財務詳細資訊和近期發展視情況而定，或者如果是私人公司，則可能不包括在內

簡介目錄圖表

Product Code: VMR112112869

The global demand for Audience Analytics Market is presumed to reach the market size of nearly USD 13.42 BN by 2030 from USD 5.29 BN in 2022 with a CAGR of 12.34% under the study period 2023 - 2030.

Audience analytics involves the collection, analysis, and interpretation of data related to audience behavior, preferences, and interactions across various channels and platforms. It leverages data from sources like websites, social media, mobile apps, and other digital touchpoints to gain insights into audience demographics, interests, engagement patterns, and behaviors.

MARKET DYNAMICS:

The audience analytics market is thriving due to several interlinked factors. The exponential growth of data from diverse sources, including social media and digital platforms, fuels the demand for advanced analytics tools. Businesses seek personalized experiences for consumers, driving the need to understand individual preferences and behaviors, a capability facilitated by audience analytics. The pervasive influence of social media and the increasing digitalization of interactions generate vast amounts of data, necessitating analytics for extracting valuable insights. Technological advancements in AI, machine learning, and big data analytics have empowered audience analytics tools to deliver deeper insights and predictive capabilities. Moreover, the market is driven by the quest for optimized advertising and marketing strategies, leveraging insights on campaign performance, audience segmentation, and customer behaviors. Improving customer experiences across touchpoints and ensuring compliance with data privacy regulations further accentuates the market's growth trajectory.

The research report covers Porter's Five Forces Model, Market Attractiveness Analysis, and Value Chain analysis. These tools help to get a clear picture of the industry's structure and evaluate the competition attractiveness at a global level. Additionally, these tools also give an inclusive assessment of each segment in the global market of audience analytics. The growth and trends of audience analytics industry provide a holistic approach to this study.

MARKET SEGMENTATION:

This section of the audience analytics market report provides detailed data on the segments at country and regional level, thereby assisting the strategist in identifying the target demographics for the respective product or services with the upcoming opportunities.

By Component

Solution
Services

By Application

Competitive Analysis
Sales & Marketing Management
Customer Experience

By Enterprise Size

Large Size Enterprises
Small And Medium Sized Enterprises

By End-Use Industry

IT & Telecommunication
Healthcare
Retail & E-Commerce
Automotive & Transportation
Media & Entertainment
Others

REGIONAL ANALYSIS:

This section covers the regional outlook, which accentuates current and future demand for the Audience Analytics market across North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa. Further, the report focuses on demand, estimation, and forecast for individual application segments across all the prominent regions.

The research report also covers the comprehensive profiles of the key players in the market and an in-depth view of the competitive landscape worldwide. The major players in the Audience Analytics market include Adobe, Oracle, IBM Corporation, SAS Institute Inc., Google LLC, Audiense, Comscore, Inc., Sightcorp, Unifi Software, Telmar, Quividi, AnalyticsOwl, Akamai Technologies, NetBase Solutions, JCDecaux Group. This section consists of a holistic view of the competitive landscape that includes various strategic developments such as key mergers & acquisitions, future capacities, partnerships, financial overviews, collaborations, new product developments, new product launches, and other developments.

In case you have any custom requirements, do write to us. Our research team can offer a customized report as per your need.

1 . PREFACE

1.1. Report Description
- 1.1.1. Objective
- 1.1.2. Target Audience
- 1.1.3. Unique Selling Proposition (USP) & offerings
1.2. Research Scope
1.3. Research Methodology
- 1.3.1. Market Research Process
- 1.3.2. Market Research Methodology

2 . EXECUTIVE SUMMARY

2.1. Highlights of Market
2.2. Global Market Snapshot

3 . AUDIENCE ANALYTICS - INDUSTRY ANALYSIS

3.1. Introduction - Market Dynamics
3.2. Market Drivers
3.3. Market Restraints
3.4. Opportunities
3.5. Industry Trends
3.6. Porter's Five Force Analysis
3.7. Market Attractiveness Analysis
- 3.7.1 Market Attractiveness Analysis By Component
- 3.7.2 Market Attractiveness Analysis By Application
- 3.7.3 Market Attractiveness Analysis By Enterprise Size
- 3.7.4 Market Attractiveness Analysis By End-use Industry
- 3.7.5 Market Attractiveness Analysis By Region

4 . VALUE CHAIN ANALYSIS

4.1. Value Chain Analysis
4.2. Raw Material Analysis
- 4.2.1. List of Raw Materials
- 4.2.2. Raw Material Manufactures List
- 4.2.3. Price Trend of Key Raw Materials
4.3. List of Potential Buyers
4.4. Marketing Channel
- 4.4.1. Direct Marketing
- 4.4.2. Indirect Marketing
- 4.4.3. Marketing Channel Development Trend

5 . GLOBAL AUDIENCE ANALYTICS MARKET ANALYSIS BY COMPONENT

5.1 Overview by Component
5.2 Historical and Forecast Data
5.3 Analysis by Component
5.4 Solution Historic and Forecast Sales by Regions
5.5 Services Historic and Forecast Sales by Regions

6 . GLOBAL AUDIENCE ANALYTICS MARKET ANALYSIS BY APPLICATION

6.1 Overview by Application
6.2 Historical and Forecast Data
6.3 Analysis by Application
6.4 Competitive Analysis Historic and Forecast Sales by Regions
6.5 Sales & Marketing Management Historic and Forecast Sales by Regions
6.6 Customer Experience Historic and Forecast Sales by Regions

7 . GLOBAL AUDIENCE ANALYTICS MARKET ANALYSIS BY ENTERPRISE SIZE

7.1 Overview by Enterprise Size
7.2 Historical and Forecast Data
7.3 Analysis by Enterprise Size
7.4 Large Size Enterprises Historic and Forecast Sales by Regions
7.5 Small And Medium Sized Enterprises Historic and Forecast Sales by Regions

8 . GLOBAL AUDIENCE ANALYTICS MARKET ANALYSIS BY END-USE INDUSTRY

8.1 Overview by End-use Industry
8.2 Historical and Forecast Data
8.3 Analysis by End-use Industry
8.4 IT & Telecommunication Historic and Forecast Sales by Regions
8.5 Healthcare Historic and Forecast Sales by Regions
8.6 Retail & E-Commerce Historic and Forecast Sales by Regions
8.7 Automotive & Transportation Historic and Forecast Sales by Regions
8.8 Media & Entertainment Historic and Forecast Sales by Regions
8.9 Others Historic and Forecast Sales by Regions

9 . GLOBAL AUDIENCE ANALYTICS MARKET ANALYSIS BY GEOGRAPHY

9.1. Regional Outlook
9.2. Introduction
9.3. North America Sales Analysis
- 9.3.1. Overview, Historic and Forecast Data Sales Analysis
- 9.3.2. North America By Segment Sales Analysis
- 9.3.3. North America By Country Sales Analysis
- 9.3.4. United State Sales Analysis
- 9.3.5. Canada Sales Analysis
- 9.3.6. Mexico Sales Analysis
9.4. Europe Sales Analysis
- 9.4.1. Overview, Historic and Forecast Data Sales Analysis
- 9.4.2. Europe by Segment Sales Analysis
- 9.4.3. Europe by Country Sales Analysis
- 9.4.4. United Kingdom Sales Analysis
- 9.4.5. France Sales Analysis
- 9.4.6. Germany Sales Analysis
- 9.4.7. Italy Sales Analysis
- 9.4.8. Russia Sales Analysis
- 9.4.9. Rest Of Europe Sales Analysis
9.5. Asia Pacific Sales Analysis
- 9.5.1. Overview, Historic and Forecast Data Sales Analysis
- 9.5.2. Asia Pacific by Segment Sales Analysis
- 9.5.3. Asia Pacific by Country Sales Analysis
- 9.5.4. China Sales Analysis
- 9.5.5. India Sales Analysis
- 9.5.6. Japan Sales Analysis
- 9.5.7. South Korea Sales Analysis
- 9.5.8. Australia Sales Analysis
- 9.5.9. South East Asia Sales Analysis
- 9.5.10. Rest Of Asia Pacific Sales Analysis
9.6. Latin America Sales Analysis
- 9.6.1. Overview, Historic and Forecast Data Sales Analysis
- 9.6.2. Latin America by Segment Sales Analysis
- 9.6.3. Latin America by Country Sales Analysis
- 9.6.4. Brazil Sales Analysis
- 9.6.5. Argentina Sales Analysis
- 9.6.6. Peru Sales Analysis
- 9.6.7. Chile Sales Analysis
- 9.6.8. Rest of Latin America Sales Analysis
9.7. Middle East & Africa Sales Analysis
- 9.7.1. Overview, Historic and Forecast Data Sales Analysis
- 9.7.2. Middle East & Africa by Segment Sales Analysis
- 9.7.3. Middle East & Africa by Country Sales Analysis
- 9.7.4. Saudi Arabia Sales Analysis
- 9.7.5. UAE Sales Analysis
- 9.7.6. Israel Sales Analysis
- 9.7.7. South Africa Sales Analysis
- 9.7.8. Rest Of Middle East And Africa Sales Analysis

10 . COMPETITIVE LANDSCAPE OF THE AUDIENCE ANALYTICS COMPANIES

10.1. Audience Analytics Market Competition
10.2. Partnership/Collaboration/Agreement
10.3. Merger And Acquisitions
10.4. New Product Launch
10.5. Other Developments

11 . COMPANY PROFILES OF AUDIENCE ANALYTICS INDUSTRY

11.1. Company Share Analysis
11.2. Market Concentration Rate
11.3. Adobe
- 11.3.1. Company Overview
- 11.3.2. Company Revenue
- 11.3.3. Products
- 11.3.4. Recent Developments
11.4. Oracle
- 11.4.1. Company Overview
- 11.4.2. Company Revenue
- 11.4.3. Products
- 11.4.4. Recent Developments
11.5. IBM Corporation
- 11.5.1. Company Overview
- 11.5.2. Company Revenue
- 11.5.3. Products
- 11.5.4. Recent Developments
11.6. SAS Institute Inc.
- 11.6.1. Company Overview
- 11.6.2. Company Revenue
- 11.6.3. Products
- 11.6.4. Recent Developments
11.7. Google LLC
- 11.7.1. Company Overview
- 11.7.2. Company Revenue
- 11.7.3. Products
- 11.7.4. Recent Developments
11.8. Audiense
- 11.8.1. Company Overview
- 11.8.2. Company Revenue
- 11.8.3. Products
- 11.8.4. Recent Developments
11.9. Comscore Inc.
- 11.9.1. Company Overview
- 11.9.2. Company Revenue
- 11.9.3. Products
- 11.9.4. Recent Developments
11.10. Sightcorp
- 11.10.1. Company Overview
- 11.10.2. Company Revenue
- 11.10.3. Products
- 11.10.4. Recent Developments
11.11. Unifi Software
- 11.11.1. Company Overview
- 11.11.2. Company Revenue
- 11.11.3. Products
- 11.11.4. Recent Developments
11.12. Telmar
- 11.12.1. Company Overview
- 11.12.2. Company Revenue
- 11.12.3. Products
- 11.12.4. Recent Developments
11.13. Quividi
- 11.13.1. Company Overview
- 11.13.2. Company Revenue
- 11.13.3. Products
- 11.13.4. Recent Developments
11.14. AnalyticsOwl
- 11.14.1. Company Overview
- 11.14.2. Company Revenue
- 11.14.3. Products
- 11.14.4. Recent Developments
11.15. Akamai Technologies
- 11.15.1. Company Overview
- 11.15.2. Company Revenue
- 11.15.3. Products
- 11.15.4. Recent Developments
11.16. NetBase Solutions
- 11.16.1. Company Overview
- 11.16.2. Company Revenue
- 11.16.3. Products
- 11.16.4. Recent Developments
11.17. JCDecaux Group
- 11.17.1. Company Overview
- 11.17.2. Company Revenue
- 11.17.3. Products
- 11.17.4. Recent Developments