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市場調查報告書
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1404672

受眾分析市場規模、佔有率、趨勢分析報告：按組件、按應用、按公司規模、按最終用途行業、按地區、細分市場預測，2023-2030 年

Audience Analytics Market Size, Share & Trends Analysis Report By Component (Solution, Services), By Application (Competitive Analysis, Sales & Marketing Management), By Enterprise Size, By End-use Industry, By Region, & Segment Forecasts, 2023-2030
出版日期: | 出版商: Grand View Research | 英文 80 Pages | 商品交期: 2-10個工作天內

價格

受眾分析市場成長與趨勢：

Grand View Research, Inc.最新報告顯示，預計2030年全球受眾分析市場規模將達到99.6億美元，2023年至2030年複合年成長率為11.8%。

跨多個數位管道的消費行為日益複雜，正在推動市場成長。這種複雜性推動了對受眾分析中更先進的分析工具的需求，這些工具可以全面集中和解讀不同的資料來源。此外，對個人化行銷策略的日益重視也對受眾分析解決方案的採用產生了重大影響。個人化方法對於有效吸引消費者至關重要。

在技​​術進步方面，COVID-19 大流行加速了分析領域的創新。分析工具越來越關注人工智慧和機器學習，使公司能夠更好地自動化和簡化其分析流程。雲端基礎的分析平台的使用正在增加，從而提高了分析功能的彈性和擴充性。 2021 年，SAS 客戶開始要求在雲端進行分析。這就是 SAS 進一步擴大對雲端提供者支援的原因。 2020 年 10 月，Adobe、微軟和 C3.ai 聯手推動人工智慧驅動的 CRM 取得進展。此次整合將使客戶能夠透過聯合解決方案利用與 Azure、Microsoft 365 和 Microsoft Power Platform 整合的生態系統的高級 CRM 功能。

受眾分析市場報告亮點

  • 從組成部分來看，到 2022 年，解決方案部門將佔據最高的收益佔有率，達到 66.8%。解決方案部分包括預測分析。它旨在幫助企業發揮其未開發的潛力。它有助於識別資料中隱藏的模式，有效使用這些模式可以揭示有意義的客戶洞察。人工智慧和機器學習是預測分析的最大貢獻者。
  • 從應用來看，銷售和行銷領域預計在預測期內將以 15.3% 的最快複合年成長率成長。人工智慧驅動的分析工具的出現可以實現更深層的準確性和即時分析，使負責人能夠動態調整策略並最佳化宣傳活動績效。
  • 從公司規模來看，2022年大型企業細分收益佔有率佔比最大，為56.2%。大規模營運的複雜性以及這些公司與消費者互動的接觸點的多樣性需要更全面、適應性更強的受眾分析解決方案。這些工具對於集中來自各種來源的資料至關重要，包括電子商務平台、多種行銷管道和客戶服務互動。
  • 按最終用途產業來看，IT 和通訊產業預計在預測期內將以 14.6% 的複合年成長率成長最高。該產業數位化轉型措施的激增導致各種來源的資料生成呈指數級成長，包括行動裝置、網路互動、物聯網小工具和數位服務。這種資料湧入迫切需要強大的受眾分析工具來處理、解釋和利用這種多樣化的資料生態系統。
  • 北美地區在 2022 年以 29.9% 的收益佔有率佔據市場主導地位。該地區對資料主導決策的重視，加上線上廣告和電子商務活動的激增，正在推動對受眾分析工具的需求。

目錄

第1章調查方法與範圍

第 2 章執行摘要

第3章市場變數、趨勢與範圍展望

  • 市場體系展望
  • 受眾分析 市場價值鏈分析
  • 受眾分析市場動態
  • 產業分析-波特五力分析
  • 受眾分析市場 PESTEL 分析
  • COVID-19 對受眾分析市場的影響

第 4 章 受眾分析市場：組件展望

  • 2022 年和 2030 年受眾分析市場（按成分分析和市場佔有率）
  • 解決方案
  • 服務

第5章受眾分析市場：應用前景

  • 2022 年和 2030 年受眾分析市場（按應用程式分析和市場佔有率）
  • 競爭分析
  • 銷售和行銷管理
  • 客戶經驗

第6章受眾分析市場：公司規模展望

  • 受眾分析市場，按公司規模分析和市場佔有率，2022 年和 2030 年
  • 大型企業
  • 中小企業

第7章受眾分析市場：最終用途產業展望

  • 2022 年和 2030 年受眾分析市場（按最終用途行業分析和市場佔有率）
  • 資訊科技和通訊
  • 衛生保健

第8章受眾分析市場：區域估計與趨勢分析

  • 2022 年和 2030 年按地區分類的受眾分析市場佔有率
  • 北美洲
    • 按組成部分，2018-2030
    • 按申請，2018-2030
    • 按公司規模分類，2018-2030
    • 依最終用途產業分類，2018-2030
    • 美國
    • 加拿大
  • 歐洲
    • 按組成部分，2018-2030
    • 按申請，2018-2030
    • 按公司規模分類，2018-2030
    • 依最終用途產業分類，2018-2030
    • 英國
    • 德國
    • 法國
    • 義大利
    • 西班牙
  • 亞太地區
    • 按組成部分，2018-2030
    • 按申請，2018-2030
    • 按公司規模分類，2018-2030
    • 依最終用途產業分類，2018-2030
    • 印度
    • 中國
    • 日本
    • 澳洲
  • 拉丁美洲
    • 按組成部分，2018-2030
    • 按申請，2018-2030
    • 按公司規模分類，2018-2030
    • 依最終用途產業分類，2018-2030
    • 巴西
    • 墨西哥
    • 智利
  • 中東和非洲
    • 按組成部分，2018-2030
    • 按申請，2018-2030
    • 按公司規模分類，2018-2030
    • 依最終用途產業分類，2018-2030
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 南非

第9章受眾分析市場競爭形勢

  • 主要市場參與企業
    • Adobe
    • Oracle
    • IBM Corporation
    • SAS Institute Inc.
    • Google LLC
    • Audience
    • Comscore, Inc.
    • Sightcorp
    • Unifi Software
    • Telmar
    • Quividi
    • AnalyticsOwl
    • Akamai Technologies
    • NetBase Solutions
    • JCDecaux Group
  • 2022年主要企業市場佔有率分析
  • 2022 年公司分類/定位分析
  • 策略規劃
    • 擴張
    • 獲得
    • 合作
    • 產品/服務發布
    • 合夥
    • 客戶經驗
Product Code: GVR-4-68040-155-6

Audience Analytics Market Growth & Trends:

The global audience analytics market size is anticipated to reach USD 9.96 billion by 2030, registering a CAGR of 11.8% from 2023 to 2030, according to a new report by Grand View Research, Inc. The increasing complexity of consumer behavior across a multitude of digital channels is driving market growth. This complexity has fostered a demand for more sophisticated analytics tools within audience analytics capable of comprehensively aggregating and deciphering diverse data sources. Additionally, the growing emphasis on personalized marketing strategies has significantly influenced the adoption of audience analytics solutions. Tailored and personalized approaches have become essential in engaging consumers effectively.

In terms of technological advancements, the COVID-19 pandemic has accelerated innovation in analytics. There has been a greater focus on AI & ML in analytics tools, allowing businesses to better automate and streamline their analytics processes. There has been an increased use of cloud-based analytics platforms, which can provide businesses with more flexibility and scalability in their analytics capabilities. In 2021, SAS's customers demanded analytics in the cloud. Hence, SAS expanded support for additional cloud providers. In October 2020, Adobe, Microsoft, and C3.ai collaborated to bring advancements in CRM using AI. This integration will enable customers to leverage the integrated ecosystem's advanced CRM capabilities along with Azure, Microsoft 365, and the Microsoft Power Platform through the joint solution.

Audience Analytics Market Report Highlights:

  • Based on components, the solutions segment accounted for the highest revenue share of 66.8% in 2022. The solutions segment includes predictive analytics. It is intended to assist businesses in realizing their untapped potential. It helps in identifying hidden patterns in the data, which, when used effectively, reveal meaningful customer insights. AI and ML are the most significant contributors to predictive analytics
  • Based on application, the sales and marketing segment is projected to grow at the fastest CAGR of 15.3% over the forecast period. The advent of AI-powered analytics tools has provided a deeper level of precision and real-time analysis, allowing marketers to adapt strategies on the fly and optimize campaign performance
  • Based on enterprise size, the large-size enterprises segment held the largest revenue share of 56.2% in 2022. The intricacies of large-scale operations and the diverse touchpoints through which these enterprises interact with consumers necessitate more comprehensive and adaptable Audience Analytics solutions. These tools are crucial in aggregating data from various sources like e-commerce platforms, multiple marketing channels, customer service interactions, and more
  • Based on end-use industry, the IT & telecommunication segment is expected to grow at the highest CAGR of 14.6% during the forecast period. The surge in digital transformation initiatives within this sector has led to an exponential increase in data generation from various sources, such as mobile devices, network interactions, IoT gadgets, and digital services. This data influx has created a pressing need for robust audience analytics tools capable of processing, interpreting, and leveraging this diverse data ecosystem
  • North America dominated the market with the largest revenue share of 29.9% in 2022. The region's emphasis on data-driven decision-making, coupled with the surge in online advertising and e-commerce activities, has intensified the demand for audience analysis tools

Table of Contents

Chapter 1. Methodology and Scope

  • 1.1. Market Segmentation & Scope
  • 1.2. Market Definitions
  • 1.3. Research Methodology
  • 1.4. Research Assumptions
  • 1.5. List of Data Sources
    • 1.5.1. Secondary sources
    • 1.5.2. Primary sources

Chapter 2. Executive Summary

  • 2.1. Market Snapshot
  • 2.2. Segmental Snapshot
  • 2.3. Competitive Landscape Snapshot

Chapter 3. Market Variables, Trends, & Scope Outlook

  • 3.1. Market Lineage Outlook
  • 3.2. Audience Analytics Market Value Chain Analysis
  • 3.3. Audience Analytics Market Dynamics
    • 3.3.1. Market driver analysis
    • 3.3.2. Market restraint/challenge analysis
    • 3.3.3. Market opportunity analysis
  • 3.4. Industry Analysis - Porter's Five Forces Analysis
    • 3.4.1. Supplier power
    • 3.4.2. Buyer power
    • 3.4.3. Substitution threat
    • 3.4.4. Threat of new entrants
    • 3.4.5. Competitive rivalry
  • 3.5. Audience Analytics Market PESTEL Analysis
    • 3.5.1. Political landscape
    • 3.5.2. Economic landscape
    • 3.5.3. Social landscape
    • 3.5.4. Technology landscape
    • 3.5.5. Environmental landscape
    • 3.5.6. Legal landscape
  • 3.6. Impact of COVID-19 on the Audience Analytics Market

Chapter 4. Audience Analytics Market: Component Outlook

  • 4.1. Audience Analytics Market, By Component Analysis & Market Share, 2022 & 2030
  • 4.2. Solution
    • 4.2.1. Solution market estimates and forecasts, 2018 - 2030 (USD Million)
    • 4.2.2. Solution market estimates and forecasts, by region, 2018 - 2030 (USD Million)
  • 4.3. Services
    • 4.3.1. Services market estimates and forecasts, 2018 - 2030 (USD Million)
    • 4.3.2. Services market estimates and forecasts, by region, 2018 - 2030 (USD Million)

Chapter 5. Audience Analytics Market: Application Outlook

  • 5.1. Audience Analytics Market, By Application Analysis & Market Share, 2022 & 2030
  • 5.2. Competitive Analysis
    • 5.2.1. Competitive analysis market estimates and forecasts, 2018 - 2030 (USD Million)
    • 5.2.2. Competitive analysis market estimates and forecasts, by region, 2018 - 2030 (USD Million)
  • 5.3. Sales & Marketing Management
    • 5.3.1. Sales & marketing management market estimates and forecasts, 2018 - 2030 (USD Million)
    • 5.3.2. Sales & marketing management market estimates and forecasts, by region, 2018 - 2030 (USD Million)
  • 5.4. Customer Experience
    • 5.4.1. Customer experience market estimates and forecasts, 2018 - 2030 (USD Million)
    • 5.4.2. Customer experience market estimates and forecasts, by region, 2018 - 2030 (USD Million)

Chapter 6. Audience Analytics Market: Enterprise Size Outlook

  • 6.1. Audience Analytics Market, By Enterprise Size Analysis & Market Share, 2022 & 2030
  • 6.2. Large Size Enterprises
    • 6.2.1. Large size enterprises market estimates and forecasts, 2018 - 2030 (USD Million)
    • 6.2.2. Large size enterprises market estimates and forecasts, by region, 2018 - 2030 (USD Million)
  • 6.3. Small and Medium-Sized Enterprises
    • 6.3.1. Small and medium-sized enterprises market estimates and forecasts, 2018 - 2030 (USD Million)
    • 6.3.2. Small and medium-sized enterprises market estimates and forecasts, by region, 2018 - 2030 (USD Million)

Chapter 7. Audience Analytics Market: End-use Industry Outlook

  • 7.1. Audience Analytics Market, By End-use Industry Analysis & Market Share, 2022 & 2030
  • 7.2. IT & Telecommunication
    • 7.2.1. IT & telecommunication market estimates and forecasts, 2018 - 2030 (USD Million)
    • 7.2.2. IT & telecommunication market estimates and forecasts, by region, 2018 - 2030 (USD Million)
  • 7.3. Healthcare
    • 7.3.1. Healthcare market estimates and forecasts, 2018 - 2030 (USD Million)
    • 7.3.2. Healthcare market estimates and forecasts, by region, 2018 - 2030 (USD Million)

Chapter 8. Audience Analytics Market: Regional Estimates & Trend Analysis

  • 8.1. Audience Analytics Market Share by Region, 2022 & 2030
  • 8.2. North America
    • 8.2.1. North America market estimates and forecasts, 2018 - 2030
    • 8.2.2. North America market estimates and forecasts, by component, 2018 - 2030 (USD Million)
    • 8.2.3. North America market estimates and forecasts, by application, 2018 - 2030 (USD Million)
    • 8.2.4. North America market estimates and forecasts, by enterprise size, 2018 - 2030 (USD Million)
    • 8.2.5. North America market estimates and forecasts, by end-use industry, 2018 - 2030 (USD Million)
    • 8.2.6. U.S.
      • 8.2.6.1. U.S. market estimates and forecasts, by component, 2018 - 2030 (USD Million)
      • 8.2.6.2. U.S. market estimates and forecasts, by application, 2018 - 2030 (USD Million)
      • 8.2.6.3. U.S. market estimates and forecasts, by enterprise size, 2018 - 2030 (USD Million)
      • 8.2.6.4. U.S. market estimates and forecasts, by end-use industry, 2018 - 2030 (USD Million)
    • 8.2.7. Canada
      • 8.2.7.1. Canada market estimates and forecasts, by component, 2018 - 2030 (USD Million)
      • 8.2.7.2. Canada market estimates and forecasts, by application, 2018 - 2030 (USD Million)
      • 8.2.7.3. Canada market estimates and forecasts, by enterprise size, 2018 - 2030 (USD Million)
      • 8.2.7.4. Canada market estimates and forecasts, by end-use industry, 2018 - 2030 (USD Million)
  • 8.3. Europe
    • 8.3.1. Europe market estimates and forecasts, 2018 - 2030
    • 8.3.2. Europe market estimates and forecasts, by component, 2018 - 2030 (USD Million)
    • 8.3.3. Europe market estimates and forecasts, by application, 2018 - 2030 (USD Million)
    • 8.3.4. Europe market estimates and forecasts, by enterprise size, 2018 - 2030 (USD Million)
    • 8.3.5. Europe market estimates and forecasts, by end-use industry, 2018 - 2030 (USD Million)
    • 8.3.6. UK
      • 8.3.6.1. UK market estimates and forecasts, by component, 2018 - 2030 (USD Million)
      • 8.3.6.2. UK market estimates and forecasts, by application, 2018 - 2030 (USD Million)
      • 8.3.6.3. UK market estimates and forecasts, by enterprise size, 2018 - 2030 (USD Million)
      • 8.3.6.4. UK market estimates and forecasts, by end-use industry, 2018 - 2030 (USD Million)
    • 8.3.7. Germany
      • 8.3.7.1. Germany market estimates and forecasts, by component, 2018 - 2030 (USD Million)
      • 8.3.7.2. Germany market estimates and forecasts, by application, 2018 - 2030 (USD Million)
      • 8.3.7.3. Germany market estimates and forecasts, by enterprise size, 2018 - 2030 (USD Million)
      • 8.3.7.4. Germany market estimates and forecasts, by end-use industry, 2018 - 2030 (USD Million)
    • 8.3.8. France
      • 8.3.8.1. France market estimates and forecasts, by component, 2018 - 2030 (USD Million)
      • 8.3.8.2. France market estimates and forecasts, by application, 2018 - 2030 (USD Million)
      • 8.3.8.3. France market estimates and forecasts, by enterprise size, 2018 - 2030 (USD Million)
      • 8.3.8.4. France market estimates and forecasts, by end-use industry, 2018 - 2030 (USD Million)
    • 8.3.9. Italy
      • 8.3.9.1. Italy market estimates and forecasts, by component, 2018 - 2030 (USD Million)
      • 8.3.9.2. Italy market estimates and forecasts, by application, 2018 - 2030 (USD Million)
      • 8.3.9.3. Italy market estimates and forecasts, by enterprise size, 2018 - 2030 (USD Million)
      • 8.3.9.4. Italy market estimates and forecasts, by end-use industry, 2018 - 2030 (USD Million)
    • 8.3.10. Spain
      • 8.3.10.1. Spain market estimates and forecasts, by component, 2018 - 2030 (USD Million)
      • 8.3.10.2. Spain market estimates and forecasts, by application, 2018 - 2030 (USD Million)
      • 8.3.10.3. Spain market estimates and forecasts, by enterprise size, 2018 - 2030 (USD Million)
      • 8.3.10.4. Spain market estimates and forecasts, by end-use industry, 2018 - 2030 (USD Million)
  • 8.4. Asia Pacific
    • 8.4.1. Asia Pacific market estimates and forecasts, 2018 - 2030
    • 8.4.2. Asia Pacific market estimates and forecasts, by component, 2018 - 2030 (USD Million)
    • 8.4.3. Asia Pacific market estimates and forecasts, by application, 2018 - 2030 (USD Million)
    • 8.4.4. Asia Pacific market estimates and forecasts, by enterprise size, 2018 - 2030 (USD Million)
    • 8.4.5. Asia Pacific market estimates and forecasts, by end-use industry, 2018 - 2030 (USD Million)
    • 8.4.6. India
      • 8.4.6.1. India market estimates and forecasts, by component, 2018 - 2030 (USD Million)
      • 8.4.6.2. India market estimates and forecasts, by application, 2018 - 2030 (USD Million)
      • 8.4.6.3. India market estimates and forecasts, by enterprise size, 2018 - 2030 (USD Million)
      • 8.4.6.4. India market estimates and forecasts, by end-use industry, 2018 - 2030 (USD Million)
    • 8.4.7. China
      • 8.4.7.1. China market estimates and forecasts, by component, 2018 - 2030 (USD Million)
      • 8.4.7.2. China market estimates and forecasts, by application, 2018 - 2030 (USD Million)
      • 8.4.7.3. China market estimates and forecasts, by enterprise size, 2018 - 2030 (USD Million)
      • 8.4.7.4. China market estimates and forecasts, by end-use industry, 2018 - 2030 (USD Million)
    • 8.4.8. Japan
      • 8.4.8.1. Japan market estimates and forecasts, by component, 2018 - 2030 (USD Million)
      • 8.4.8.2. Japan market estimates and forecasts, by application, 2018 - 2030 (USD Million)
      • 8.4.8.3. Japan market estimates and forecasts, by enterprise size, 2018 - 2030 (USD Million)
      • 8.4.8.4. Japan market estimates and forecasts, by end-use industry, 2018 - 2030 (USD Million)
    • 8.4.9. Australia
      • 8.4.9.1. Australia market estimates and forecasts, by component, 2018 - 2030 (USD Million)
      • 8.4.9.2. Australia market estimates and forecasts, by application, 2018 - 2030 (USD Million)
      • 8.4.9.3. Australia market estimates and forecasts, by enterprise size, 2018 - 2030 (USD Million)
      • 8.4.9.4. Australia market estimates and forecasts, by end-use industry, 2018 - 2030 (USD Million)
  • 8.5. Latin America
    • 8.5.1. Latin America market estimates and forecasts, 2018 - 2030
    • 8.5.2. Latin America market estimates and forecasts, by component, 2018 - 2030 (USD Million)
    • 8.5.3. Latin America market estimates and forecasts, by application, 2018 - 2030 (USD Million)
    • 8.5.4. Latin America market estimates and forecasts, by enterprise size, 2018 - 2030 (USD Million)
    • 8.5.5. Latin America market estimates and forecasts, by end-use industry, 2018 - 2030 (USD Million)
    • 8.5.6. Brazil
      • 8.5.6.1. Brazil market estimates and forecasts, by component, 2018 - 2030 (USD Million)
      • 8.5.6.2. Brazil market estimates and forecasts, by application, 2018 - 2030 (USD Million)
      • 8.5.6.3. Brazil market estimates and forecasts, by enterprise size, 2018 - 2030 (USD Million)
      • 8.5.6.4. Brazil market estimates and forecasts, by end-use industry, 2018 - 2030 (USD Million)
    • 8.5.7. Mexico
      • 8.5.7.1. Mexico market estimates and forecasts, by component, 2018 - 2030 (USD Million)
      • 8.5.7.2. Mexico market estimates and forecasts, by application, 2018 - 2030 (USD Million)
      • 8.5.7.3. Mexico market estimates and forecasts, by enterprise size, 2018 - 2030 (USD Million)
      • 8.5.7.4. Mexico market estimates and forecasts, by end-use industry, 2018 - 2030 (USD Million)
    • 8.5.8. Chile
      • 8.5.8.1. Chile market estimates and forecasts, by component, 2018 - 2030 (USD Million)
      • 8.5.8.2. Chile market estimates and forecasts, by application, 2018 - 2030 (USD Million)
      • 8.5.8.3. Chile market estimates and forecasts, by enterprise size, 2018 - 2030 (USD Million)
      • 8.5.8.4. Chile market estimates and forecasts, by end-use industry, 2018 - 2030 (USD Million)
  • 8.6. Middle East & Africa
    • 8.6.1. Middle East & Africa market estimates and forecasts, 2018 - 2030
    • 8.6.2. Middle East & Africa market estimates and forecasts, by component, 2018 - 2030 (USD Million)
    • 8.6.3. Middle East & Africa market estimates and forecasts, by application, 2018 - 2030 (USD Million)
    • 8.6.4. Middle East & Africa market estimates and forecasts, by enterprise size, 2018 - 2030 (USD Million)
    • 8.6.5. Middle East & Africa market estimates and forecasts, by end-use industry, 2018 - 2030 (USD Million)
    • 8.6.6. Saudi Arabia
      • 8.6.6.1. Saudi Arabia market estimates and forecasts, by component, 2018 - 2030 (USD Million)
      • 8.6.6.2. Saudi Arabia market estimates and forecasts, by application, 2018 - 2030 (USD Million)
      • 8.6.6.3. Saudi Arabia market estimates and forecasts, by enterprise size, 2018 - 2030 (USD Million)
      • 8.6.6.4. Saudi Arabia market estimates and forecasts, by end-use industry, 2018 - 2030 (USD Million)
    • 8.6.7. UAE
      • 8.6.7.1. UAE market estimates and forecasts, by component, 2018 - 2030 (USD Million)
      • 8.6.7.2. UAE market estimates and forecasts, by application, 2018 - 2030 (USD Million)
      • 8.6.7.3. UAE market estimates and forecasts, by enterprise size, 2018 - 2030 (USD Million)
      • 8.6.7.4. UAE market estimates and forecasts, by end-use industry, 2018 - 2030 (USD Million)
    • 8.6.8. South Africa
      • 8.6.8.1. South Africa market estimates and forecasts, by component, 2018 - 2030 (USD Million)
      • 8.6.8.2. South Africa market estimates and forecasts, by application, 2018 - 2030 (USD Million)
      • 8.6.8.3. South Africa market estimates and forecasts, by enterprise size, 2018 - 2030 (USD Million)
      • 8.6.8.4. South Africa market estimates and forecasts, by end-use industry, 2018 - 2030 (USD Million)

Chapter 9. Audience Analytics Market Competitive Landscape

  • 9.1. Key Market Participants
    • 9.1.1. Adobe
    • 9.1.2. Oracle
    • 9.1.3. IBM Corporation
    • 9.1.4. SAS Institute Inc.
    • 9.1.5. Google LLC
    • 9.1.6. Audience
    • 9.1.7. Comscore, Inc.
    • 9.1.8. Sightcorp
    • 9.1.9. Unifi Software
    • 9.1.10. Telmar
    • 9.1.11. Quividi
    • 9.1.12. AnalyticsOwl
    • 9.1.13. Akamai Technologies
    • 9.1.14. NetBase Solutions
    • 9.1.15. JCDecaux Group
  • 9.2. Key Company Market Share Analysis, 2022
  • 9.3. Company Categorization/Position Analysis, 2022
  • 9.4. Strategic Mapping
    • 9.4.1. Expansion
    • 9.4.2. Acquisition
    • 9.4.3. Collaborations
    • 9.4.4. Product/service launch
    • 9.4.5. Partnerships
    • 9.4.6. Customer Experience 

List of Tables

  • Table 1 Global audience analytics market revenue estimates and forecast, by component, 2018 - 2030 (USD Million)
  • Table 2 Global audience analytics market revenue estimates and forecast, by application, 2018 - 2030 (USD Million)
  • Table 3 Global audience analytics market revenue estimates and forecast, by enterprise size, 2018 - 2030 (USD Million)
  • Table 4 Global audience analytics market revenue estimates and forecast, by end-use industry, 2018 - 2030 (USD Million)
  • Table 5 Global audience analytics market revenue estimates and forecast, by region, 2018 - 2030 (USD Million)
  • Table 6 Recent Developments & Impact Analysis, By Key Market Participants
  • Table 7 Company Market Share, 2022
  • Table 8 Company Heat Map Analysis
  • Table 9 Key Companies Undergoing Expansions
  • Table 10 Key Companies Involved in M&As
  • Table 11 Key Companies involved in partnerships and collaborations
  • Table 12 Key Companies launching new products

List of Figures

  • Fig. 1 Audience Analytics Market Segmentation
  • Fig. 2 Information procurement
  • Fig. 3 Data analysis models
  • Fig. 4 Market formulation and validation
  • Fig. 5 Data validating & publishing
  • Fig. 6 Market snapshot
  • Fig. 7 Segment snapshot (1/2)
  • Fig. 8 Segment snapshot (2/2)
  • Fig. 9 Competitive landscape snapshot
  • Fig. 10 Audience analytics market value, 2018 - 2030 (USD Million)
  • Fig. 11 Audience analytics market: Industry value chain analysis
  • Fig. 12 Audience analytics market: Market trends
  • Fig. 13 Audience analytics market: Porter's analysis
  • Fig. 14 Audience analytics market: PESTEL analysis
  • Fig. 15 Audience analytics market, by component: Key takeaways
  • Fig. 16 Audience analytics market, by component: Market share, 2022 & 2030
  • Fig. 17 Solution market estimates & forecasts, 2018 - 2030 (USD Million)
  • Fig. 18 Services market estimates & forecasts, 2018 - 2030 (USD Million)
  • Fig. 19 Audience analytics market, by application: Key takeaways
  • Fig. 20 Audience analytics market, by application: Market share, 2022 & 2030
  • Fig. 21 Competitive analysis market estimates & forecasts, 2018 - 2030 (USD Million)
  • Fig. 22 Sales & marketing management market estimates & forecasts, 2018 - 2030 (USD Million)
  • Fig. 23 Customer experience market estimates & forecasts, 2018 - 2030 (USD Million)
  • Fig. 24 Audience analytics market, by enterprise size: Key takeaways
  • Fig. 25 Audience analytics market, by enterprise size: Market share, 2022 & 2030
  • Fig. 26 Large size enterprises market estimates & forecasts, 2018 - 2030 (USD Million)
  • Fig. 27 Small and medium-sized enterprises market estimates & forecasts, 2018 - 2030 (USD Million)
  • Fig. 28 Audience analytics market, by end-use Industry: Key takeaways
  • Fig. 29 Audience analytics market, by end-use Industry: Market share, 2022 & 2030
  • Fig. 30 IT & telecommunication market estimates & forecasts, 2018 - 2030 (USD Million)
  • Fig. 31 Healthcare market estimates & forecasts, 2018 - 2030 (USD Million)
  • Fig. 32 Global audience analytics market revenue, by region, 2022 & 2030 (USD Million)
  • Fig. 33 North America audience analytics market estimates & forecasts, 2018 - 2030 (USD Million)
  • Fig. 34 U.S. audience analytics market estimates & forecasts, 2018 - 2030 (USD Million)
  • Fig. 35 Canada audience analytics market estimates & forecasts, 2018 - 2030 (USD Million)
  • Fig. 36 Europe audience analytics market estimates & forecasts, 2018 - 2030 (USD Million)
  • Fig. 37 UK audience analytics market estimates & forecasts, 2018 - 2030 (USD Million)
  • Fig. 38 Germany audience analytics market estimates & forecasts, 2018 - 2030 (USD Million)
  • Fig. 39 France audience analytics market estimates & forecasts, 2018 - 2030 (USD Million)
  • Fig. 40 Italy audience analytics market estimates & forecasts, 2018 - 2030 (USD Million)
  • Fig. 41 Asia Pacific audience analytics market estimates & forecasts, 2018 - 2030 (USD Million)
  • Fig. 42 India audience analytics market estimates & forecasts, 2018 - 2030 (USD Million)
  • Fig. 43 China audience analytics market estimates & forecasts, 2018 - 2030 (USD Million)
  • Fig. 44 Japan audience analytics market estimates & forecasts, 2018 - 2030 (USD Million)
  • Fig. 45 Australia audience analytics market estimates & forecasts, 2018 - 2030 (USD Million)
  • Fig. 46 Latin America audience analytics market estimates & forecasts, 2018 - 2030 (USD Million)
  • Fig. 47 Brazil audience analytics market estimates & forecasts, 2018 - 2030 (USD Million)
  • Fig. 48 Mexico audience analytics market estimates & forecasts, 2018 - 2030 (USD Million)
  • Fig. 49 Chile audience analytics market estimates & forecasts, 2018 - 2030 (USD Million)
  • Fig. 50 Middle East & Africa audience analytics market estimates & forecasts, 2018 - 2030 (USD Million)
  • Fig. 51 Saudi Arabia audience analytics market estimates & forecasts, 2018 - 2030 (USD Million)
  • Fig. 52 UAE audience analytics market estimates & forecasts, 2018 - 2030 (USD Million)
  • Fig. 53 South Africa audience analytics market estimates & forecasts, 2018 - 2030 (USD Million)
  • Fig. 54 Key company categorization
  • Fig. 55 Audience analytics market - Key company market share analysis, 2022
  • Fig. 56 Strategic Framework