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市場調查報告書
商品編碼
1465663

2024 年受眾分析世界市場報告

Audience Analytics Global Market Report 2024
出版日期: 按訂單生產 | 出版商: The Business Research Company | 英文 175 Pages | 商品交期: 2-10個工作天內

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簡介目錄

受眾分析市場規模預計在未來幾年將快速成長。 2028年，將以12.7%的複合年成長率成長至94.6億美元。有幾個關鍵因素正在推動預測期內的成長。其中包括數位化的提高、對個人化體驗的需求不斷增加、增強客戶體驗的重要性日益增加，以及社交媒體和線上社群的影響力日益增強。在此期間預計的主要趨勢包括人工智慧和機器學習技術的整合，以實現更高級的分析和洞察，採用即時分析以加快決策速度，以及跨不同平台的無縫客戶旅程，其中包括跨管道整合。提供客戶體驗，利用預測分析來預測客戶行為和需求，並大規模實施個人化體驗以滿足個人偏好和興趣。

電子商務活動的激增將在短期內推動受眾分析市場的成長。電子商務是透過網路和電子網路進行商品和服務的電子購買和銷售，由於智慧型手機的普及、網路連線、競爭因素和消費者便利性，電子商務正在迅速發展。電子商務平台在電子商務中發揮著至關重要的作用，可以更深入地了解客戶、提供個人化體驗、最佳化營運並在競爭激烈的環境中推動成長。電子商務平台利用資料分析和演算法，根據消費者的瀏覽和購買歷史提供個人化的建議和促銷，從而改善整體購物體驗。例如，根據美國人口普查局2024年2月的數據，2023年美國電商銷售總額預計為11187億美元，較2022年成長7.6%，2023年美國電商銷售總額高成長15.4% %，2022 年為14.7%。因此，蓬勃發展的電子商務活動正在推動受眾分析市場的擴張。

受眾分析市場的主要參與者正在積極致力於利用人工智慧開拓創新的先進技術，例如基於人工智慧的受眾分析平台，以豐富其服務和產品並增強市場競爭力。基於人工智慧的受眾分析平台是一種軟體解決方案，利用人工智慧 (AI) 和機器學習演算法來分析與受眾行為、偏好和互動相關的廣泛資料集。例如，美國軟體公司 Alfi Inc. 於 2022 年 6 月推出了 AI Audience Analytics，為數位戶外廣告提供即時受眾匹配、洞察和廣告曝光率檢驗。這個由人工智慧驅動的 SaaS 廣告平台提供了尖端的測量解決方案，使品牌和螢幕所有者能夠即時了解消費行為。此外，在先進演算法的支援下，這個創新平台可以分析即時受眾資料，並為廣告商提供可操作的見解，以微調數位戶外廣告宣傳、精確的受眾定位和準確的廣告曝光率檢驗。

目錄

第1章執行摘要

第2章 市場特點

第3章 市場趨勢與策略

第4章宏觀經濟情景

  • 高通膨對市場的影響
  • 烏克蘭與俄羅斯戰爭對市場的影響
  • COVID-19 對市場的影響

第5章世界市場規模與成長

  • 全球市場促進因素與限制因素
    • 市場促進因素
    • 市場限制因素
  • 2018-2023 年全球市場規模表現與成長
  • 全球市場規模預測與成長，2023-2028、2033

第6章 市場細分

  • 全球受眾分析市場：按組成部分分類的績效和預測，2018-2023、2023-2028F、2033F
  • 服務
  • 解決方案
  • 全球受眾分析市場：按應用分類的績效和預測，2018-2023、2023-2028F、2033F
  • 銷售和行銷
  • 客戶體驗
  • 其他用途
  • 全球受眾分析市場：最終用戶的表現與預測，2018-2023、2023-2028F、2033F
  • 銀行、金融服務和保險
  • 通訊和資訊技術
  • 衛生保健
  • 媒體與娛樂
  • 零售
  • 其他最終用戶

第 7 章 區域/國家分析

  • 全球受眾分析市場：按地區分類的表現與預測，2018-2023、2023-2028F、2033F
  • 全球受眾分析市場：按國家/地區分類的績效和預測，2018-2023、2023-2028F、2033F

第8章亞太市場

第9章 中國市場

第10章 印度市場

第11章 日本市場

第12章 澳洲市場

第13章 印尼市場

第14章 韓國市場

第15章西歐市場

第16章英國市場

第17章 德國市場

第18章 法國市場

第19章 義大利市場

第20章 西班牙市場

第21章 東歐市場

第22章 俄羅斯市場

第23章 北美市場

第24章美國市場

第25章加拿大市場

第26章 南美洲市場

第27章 巴西市場

第28章 中東市場

第29章 非洲市場

第30章 競爭格局及公司概況

  • 受眾分析市場：競爭格局
  • 受眾分析市場：公司簡介
    • Google plc
    • Microsoft Corporation
    • Verizon Communications Inc.
    • Alibaba Group Holding Limited
    • Comcast Corporation

第31章 其他大型創新企業

  • AT&T Inc.
  • Meta Platforms Inc.
  • Tencent Holdings Limited
  • Amazon Web Services Inc.
  • International Business Machines Corporation
  • Oracle Corporation
  • SAP SE
  • ViacomCBS Inc.
  • Salesforce.com Inc.
  • Baidu Inc.
  • Experian plc
  • Snap Inc.
  • Akamai Technologies Inc.
  • JCDecaux
  • Nielsen Holdings plc

第32章競爭基準化分析

第 33 章. 競爭對手儀表板

第34章 重大併購

第35章前瞻性與潛力分析

第36章附錄

簡介目錄
Product Code: r16982

Audience analytics involves the systematic collection and analysis of data pertaining to a specific audience or demographic, aiming to gain valuable insights into their behaviors, preferences, demographics, and interests. These insights empower businesses to make informed, data-driven decisions, optimize marketing strategies, enhance consumer engagement, tailor content or products, and ultimately improve overall business performance.

Key components of audience analytics include services and solutions. Services encompass comprehensive support and assistance provided by providers to help businesses effectively leverage audience data for strategic decision-making and business growth. These services find application across various domains such as sales and marketing, customer experience management, and others, catering to diverse end users including banking, financial services, and insurance sectors, telecom and information technology companies, healthcare providers, media and entertainment firms, retailers, and others.

The audience analytics market research report is one of a series of new reports from The Business Research Company that provides audience analytics market statistics, including audience analytics industry global market size, regional shares, competitors with an audience analytics market share, detailed audience analytics market segments, market trends and opportunities, and any further data you may need to thrive in the audience analytics industry. This audience analytics market research report delivers a complete perspective on everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The audience analytics market size has grown rapidly in recent years. It will grow from $5.18 billion in 2023 to $5.86 billion in 2024 at a compound annual growth rate (CAGR) of 13.0%. Historical growth in this field can be primarily attributed to several factors. These include the utilization of demographic information, analysis of previous marketing campaigns, examination of website traffic patterns, monitoring social media interactions, and gathering insights from customer feedback.

The audience analytics market size is expected to see rapid growth in the next few years. It will grow to $9.46 billion in 2028 at a compound annual growth rate (CAGR) of 12.7%. Anticipated growth in the forecast period is driven by several key factors. These include the ongoing trend of increasing digitalization, heightened demand for personalized experiences, the growing significance of enhancing customer experiences, and the escalating influence of social media and online communities. Major trends expected in this period include the integration of AI and machine learning technologies, enabling more sophisticated analysis and insights, the adoption of real-time analytics for immediate decision-making, cross-channel integration to provide a seamless customer journey across various platforms, the use of predictive analytics to anticipate customer behaviors and needs, and the implementation of personalized experiences at scale to cater to individual preferences and interests.

The surge in e-commerce activities is poised to drive the growth of the audience analytics market in the foreseeable future. E-commerce, the electronic buying and selling of goods and services over the internet or electronic networks, is experiencing a rapid ascent due to factors such as widespread smartphone availability, internet connectivity, competitive pricing, and consumer convenience. Audience analytics play a pivotal role in e-commerce by empowering businesses to gain deeper insights into their customers, deliver personalized experiences, optimize operations, and foster growth in a fiercely competitive landscape. E-commerce platforms leverage data analytics and algorithms to offer personalized recommendations and promotions based on consumers' browsing and purchasing histories, thereby enhancing the overall shopping experience. For example, according to the United States Census Bureau in February 2024, total US e-commerce sales were estimated at $1,118.7 billion in 2023, marking a 7.6% increase from 2022, with e-commerce total sales in the USA rising by 15.4% in 2023 compared to 14.7% in 2022. Hence, the burgeoning e-commerce activities are fueling the expansion of the audience analytics market.

Key players in the audience analytics market are actively focusing on the development of innovative AI-driven advancements, such as AI-based audience analytics platforms, to enrich their services and offerings and enhance market competitiveness. An AI-based audience analytics platform is a software solution that harnesses artificial intelligence (AI) and machine learning algorithms to analyze extensive datasets pertaining to audience behavior, preferences, and interactions. For instance, Alfi Inc., a US-based software company, launched AI Audience Analytics in June 2022, offering real-time audience matching, insights, and impression verification tailored for digital out-of-home advertising. This AI-powered SaaS advertising platform delivers cutting-edge measurement solutions, enabling brands and screen owners to gain real-time insights into consumer behavior. Furthermore, leveraging advanced algorithms, this innovative platform analyzes real-time audience data, enabling advertisers to derive actionable insights to fine-tune their digital out-of-home advertising campaigns, ensure precise audience targeting, and validate impressions with precision.

In February 2022, Brightcove Inc., a software company based in the United States, successfully acquired Wicket Labs Inc. for an undisclosed sum. This strategic acquisition is geared towards elevating Brightcove's analytics offering with enhanced audience insights. It underscores Brightcove's commitment to utilizing analytics, artificial intelligence, and machine learning to empower customers in effectively engaging and monetizing their content. Wicket Labs Inc., headquartered in the US, is renowned for providing audience analytics through its platform, offering valuable insights tailored for media companies.

Major companies operating in the audience analytics market are Google plc, Microsoft Corporation, Verizon Communications Inc., Alibaba Group Holding Limited, Comcast Corporation, AT&T Inc., Meta Platforms Inc., Tencent Holdings Limited, Amazon Web Services Inc., International Business Machines Corporation, Oracle Corporation, SAP SE, ViacomCBS Inc., Salesforce.com Inc., Baidu Inc., Experian plc, Snap Inc., Akamai Technologies Inc., JCDecaux, Nielsen Holdings plc, Roku Inc., SAS Institute Inc., Pinterest Inc., Acxiom Corporation, Comscore Inc.

North America was the largest region in the audience analytics market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the audience analytics market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the audience analytics market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The audience analytics market includes revenues earned by entities by providing services such as data collection and integration, behavioral analysis, predictive analysis, campaign optimization, and customer journey mapping. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Audience Analytics Global Market Report 2024 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on audience analytics market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

Reasons to Purchase

  • Gain a truly global perspective with the most comprehensive report available on this market covering 50+ geographies.
  • Understand how the market has been affected by the COVID-19 and how it is responding as the impact of the virus abates.
  • Assess the Russia - Ukraine war's impact on agriculture, energy and mineral commodity supply and its direct and indirect impact on the market.
  • Measure the impact of high global inflation on market growth.
  • Create regional and country strategies on the basis of local data and analysis.
  • Identify growth segments for investment.
  • Outperform competitors using forecast data and the drivers and trends shaping the market.
  • Understand customers based on the latest market shares.
  • Benchmark performance against key competitors.
  • Suitable for supporting your internal and external presentations with reliable high quality data and analysis
  • Report will be updated with the latest data and delivered to you within 3-5 working days of order along with an Excel data sheet for easy data extraction and analysis.
  • All data from the report will also be delivered in an excel dashboard format.

Where is the largest and fastest growing market for audience analytics ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The audience analytics market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

  • The market characteristics section of the report defines and explains the market.
  • The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
  • The forecasts are made after considering the major factors currently impacting the market. These include:

The impact of sanctions, supply chain disruptions, and altered demand for goods and services due to the Russian Ukraine war, impacting various macro-economic factors and parameters in the Eastern European region and its subsequent effect on global markets.

The impact of higher inflation in many countries and the resulting spike in interest rates.

The continued but declining impact of COVID-19 on supply chains and consumption patterns.

  • Market segmentations break down the market into sub markets.
  • The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth. It covers the growth trajectory of COVID-19 for all regions, key developed countries and major emerging markets.
  • The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
  • The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.

Scope

Markets Covered:

  • 1) By Component: Service; Solution
  • 2) By Application: Sales And Marketing; Customer Experience; Other Applications
  • 3) By End User: Banking, Financial Services, And Insurance; Telecom And Information Technology; Healthcare; Media And entertainment; Retail; Other End Users
  • Companies Mentioned: Google plc; Microsoft Corporation; Verizon Communications Inc.; Alibaba Group Holding Limited; Comcast Corporation
  • Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; USA; Canada; Italy; Spain
  • Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
  • Time series: Five years historic and ten years forecast.
  • Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,
  • Data segmentations: country and regional historic and forecast data, market share of competitors, market segments.
  • Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
  • Delivery format: PDF, Word and Excel Data Dashboard.

Table of Contents

1. Executive Summary

2. Audience Analytics Market Characteristics

3. Audience Analytics Market Trends And Strategies

4. Audience Analytics Market - Macro Economic Scenario

  • 4.1. Impact Of High Inflation On The Market
  • 4.2. Ukraine-Russia War Impact On The Market
  • 4.3. COVID-19 Impact On The Market

5. Global Audience Analytics Market Size and Growth

  • 5.1. Global Audience Analytics Market Drivers and Restraints
    • 5.1.1. Drivers Of The Market
    • 5.1.2. Restraints Of The Market
  • 5.2. Global Audience Analytics Historic Market Size and Growth, 2018 - 2023, Value ($ Billion)
  • 5.3. Global Audience Analytics Forecast Market Size and Growth, 2023 - 2028, 2033F, Value ($ Billion)

6. Audience Analytics Market Segmentation

  • 6.1. Global Audience Analytics Market, Segmentation By Component, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Service
  • Solution
  • 6.2. Global Audience Analytics Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Sales And Marketing
  • Customer Experience
  • Other Application
  • 6.3. Global Audience Analytics Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Banking, Financial Services, And Insurance
  • Telecom And Information Technology
  • Healthcare
  • Media And Entertainment
  • Retail
  • Other End Users

7. Audience Analytics Market Regional And Country Analysis

  • 7.1. Global Audience Analytics Market, Split By Region, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 7.2. Global Audience Analytics Market, Split By Country, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

8. Asia-Pacific Audience Analytics Market

  • 8.1. Asia-Pacific Audience Analytics Market Overview
  • Region Information, Impact Of COVID-19, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
  • 8.2. Asia-Pacific Audience Analytics Market, Segmentation By Component, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 8.3. Asia-Pacific Audience Analytics Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 8.4. Asia-Pacific Audience Analytics Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

9. China Audience Analytics Market

  • 9.1. China Audience Analytics Market Overview
  • 9.2. China Audience Analytics Market, Segmentation By Component, Historic and Forecast, 2018-2023, 2023-2028F, 2033F,$ Billion
  • 9.3. China Audience Analytics Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F,$ Billion
  • 9.4. China Audience Analytics Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F,$ Billion

10. India Audience Analytics Market

  • 10.1. India Audience Analytics Market, Segmentation By Component, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 10.2. India Audience Analytics Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 10.3. India Audience Analytics Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

11. Japan Audience Analytics Market

  • 11.1. Japan Audience Analytics Market Overview
  • 11.2. Japan Audience Analytics Market, Segmentation By Component, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 11.3. Japan Audience Analytics Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 11.4. Japan Audience Analytics Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

12. Australia Audience Analytics Market

  • 12.1. Australia Audience Analytics Market, Segmentation By Component, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 12.2. Australia Audience Analytics Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 12.3. Australia Audience Analytics Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

13. Indonesia Audience Analytics Market

  • 13.1. Indonesia Audience Analytics Market, Segmentation By Component, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 13.2. Indonesia Audience Analytics Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 13.3. Indonesia Audience Analytics Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

14. South Korea Audience Analytics Market

  • 14.1. South Korea Audience Analytics Market Overview
  • 14.2. South Korea Audience Analytics Market, Segmentation By Component, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 14.3. South Korea Audience Analytics Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 14.4. South Korea Audience Analytics Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

15. Western Europe Audience Analytics Market

  • 15.1. Western Europe Audience Analytics Market Overview
  • 15.2. Western Europe Audience Analytics Market, Segmentation By Component, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 15.3. Western Europe Audience Analytics Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 15.4. Western Europe Audience Analytics Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

16. UK Audience Analytics Market

  • 16.1. UK Audience Analytics Market, Segmentation By Component, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 16.2. UK Audience Analytics Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 16.3. UK Audience Analytics Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

17. Germany Audience Analytics Market

  • 17.1. Germany Audience Analytics Market, Segmentation By Component, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 17.2. Germany Audience Analytics Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 17.3. Germany Audience Analytics Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

18. France Audience Analytics Market

  • 18.1. France Audience Analytics Market, Segmentation By Component, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 18.2. France Audience Analytics Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 18.3. France Audience Analytics Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

19. Italy Audience Analytics Market

  • 19.1. Italy Audience Analytics Market, Segmentation By Component, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 19.2. Italy Audience Analytics Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 19.3. Italy Audience Analytics Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

20. Spain Audience Analytics Market

  • 20.1. Spain Audience Analytics Market, Segmentation By Component, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 20.2. Spain Audience Analytics Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 20.3. Spain Audience Analytics Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

21. Eastern Europe Audience Analytics Market

  • 21.1. Eastern Europe Audience Analytics Market Overview
  • 21.2. Eastern Europe Audience Analytics Market, Segmentation By Component, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 21.3. Eastern Europe Audience Analytics Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 21.4. Eastern Europe Audience Analytics Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

22. Russia Audience Analytics Market

  • 22.1. Russia Audience Analytics Market, Segmentation By Component, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 22.2. Russia Audience Analytics Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 22.3. Russia Audience Analytics Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

23. North America Audience Analytics Market

  • 23.1. North America Audience Analytics Market Overview
  • 23.2. North America Audience Analytics Market, Segmentation By Component, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 23.3. North America Audience Analytics Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 23.4. North America Audience Analytics Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

24. USA Audience Analytics Market

  • 24.1. USA Audience Analytics Market Overview
  • 24.2. USA Audience Analytics Market, Segmentation By Component, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 24.3. USA Audience Analytics Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 24.4. USA Audience Analytics Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

25. Canada Audience Analytics Market

  • 25.1. Canada Audience Analytics Market Overview
  • 25.2. Canada Audience Analytics Market, Segmentation By Component, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 25.3. Canada Audience Analytics Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 25.4. Canada Audience Analytics Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

26. South America Audience Analytics Market

  • 26.1. South America Audience Analytics Market Overview
  • 26.2. South America Audience Analytics Market, Segmentation By Component, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 26.3. South America Audience Analytics Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 26.4. South America Audience Analytics Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

27. Brazil Audience Analytics Market

  • 27.1. Brazil Audience Analytics Market, Segmentation By Component, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 27.2. Brazil Audience Analytics Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 27.3. Brazil Audience Analytics Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

28. Middle East Audience Analytics Market

  • 28.1. Middle East Audience Analytics Market Overview
  • 28.2. Middle East Audience Analytics Market, Segmentation By Component, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 28.3. Middle East Audience Analytics Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 28.4. Middle East Audience Analytics Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

29. Africa Audience Analytics Market

  • 29.1. Africa Audience Analytics Market Overview
  • 29.2. Africa Audience Analytics Market, Segmentation By Component, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 29.3. Africa Audience Analytics Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 29.4. Africa Audience Analytics Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

30. Audience Analytics Market Competitive Landscape And Company Profiles

  • 30.1. Audience Analytics Market Competitive Landscape
  • 30.2. Audience Analytics Market Company Profiles
    • 30.2.1. Google plc
      • 30.2.1.1. Overview
      • 30.2.1.2. Products and Services
      • 30.2.1.3. Strategy
      • 30.2.1.4. Financial Performance
    • 30.2.2. Microsoft Corporation
      • 30.2.2.1. Overview
      • 30.2.2.2. Products and Services
      • 30.2.2.3. Strategy
      • 30.2.2.4. Financial Performance
    • 30.2.3. Verizon Communications Inc.
      • 30.2.3.1. Overview
      • 30.2.3.2. Products and Services
      • 30.2.3.3. Strategy
      • 30.2.3.4. Financial Performance
    • 30.2.4. Alibaba Group Holding Limited
      • 30.2.4.1. Overview
      • 30.2.4.2. Products and Services
      • 30.2.4.3. Strategy
      • 30.2.4.4. Financial Performance
    • 30.2.5. Comcast Corporation
      • 30.2.5.1. Overview
      • 30.2.5.2. Products and Services
      • 30.2.5.3. Strategy
      • 30.2.5.4. Financial Performance

31. Audience Analytics Market Other Major And Innovative Companies

  • 31.1. AT&T Inc.
  • 31.2. Meta Platforms Inc.
  • 31.3. Tencent Holdings Limited
  • 31.4. Amazon Web Services Inc.
  • 31.5. International Business Machines Corporation
  • 31.6. Oracle Corporation
  • 31.7. SAP SE
  • 31.8. ViacomCBS Inc.
  • 31.9. Salesforce.com Inc.
  • 31.10. Baidu Inc.
  • 31.11. Experian plc
  • 31.12. Snap Inc.
  • 31.13. Akamai Technologies Inc.
  • 31.14. JCDecaux
  • 31.15. Nielsen Holdings plc

32. Global Audience Analytics Market Competitive Benchmarking

33. Global Audience Analytics Market Competitive Dashboard

34. Key Mergers And Acquisitions In The Audience Analytics Market

35. Audience Analytics Market Future Outlook and Potential Analysis

  • 35.1 Audience Analytics Market In 2028 - Countries Offering Most New Opportunities
  • 35.2 Audience Analytics Market In 2028 - Segments Offering Most New Opportunities
  • 35.3 Audience Analytics Market In 2028 - Growth Strategies
    • 35.3.1 Market Trend Based Strategies
    • 35.3.2 Competitor Strategies

36. Appendix

  • 36.1. Abbreviations
  • 36.2. Currencies
  • 36.3. Historic And Forecast Inflation Rates
  • 36.4. Research Inquiries
  • 36.5. The Business Research Company
  • 36.6. Copyright And Disclaimer