市場調查報告書
商品編碼
1420187
到 2030 年北美防偽包裝市場預測 - 區域分析 - 按技術和應用North America Anti-Counterfeit Packaging Market Forecast to 2030 - Regional Analysis - by Technology and Application |
北美防偽包裝市場預計將從2022年的5,192萬美元成長到2030年的1.378億美元。預計2022年至2030年CAGR為13.0%。
越來越多的假冒案件和與防偽包裝相關的嚴格法規推動了北美防偽包裝市場
假冒偽劣已成為全球市場上普遍存在的問題,影響著各個產業,為政府、企業和消費者帶來了重大挑戰。在全球化、電子商務和先進技術的推動下,造假者利用了供應鏈的複雜性和消費者對平價產品的需求。假冒產品會造成重大經濟損失和失業,也會危害消費者安全、損害品牌聲譽並削弱市場信任。據北卡羅來納州立大學稱,假貨貿易額已從1980 年代的300 億美元成長到2021 年的6000 億美元。假貨者瞄準的主要市場包括消費品、航空航太零部件、煙草、電子產品、汽車零零件、藥品、工業零件、服裝和食品。造假者也瞄準耐吉、阿迪達斯、彪馬等知名鞋類品牌。防偽包裝解決方案結合了各種安全功能,有助於驗證產品真實性、防止篡改並阻止未經授權的複製,從而減少假冒活動。這些解決方案通常包含隱藏的安全功能,包括隱藏代碼、標籤劑或專用墨水,這些功能只能使用專用設備或技術進行驗證,使得造假者難以複製。此外,嚴格的監管環境以及行業協會和政府打擊假冒的努力加大了對防偽包裝的關注。菸草、藥品和奢侈品等各行業的監管要求都強制要求使用防偽措施來保護消費者並維護產業誠信。因此,不斷增加的假冒案件和嚴格的政府法規正在推動對防偽包裝的需求。
北美洲防偽包裝市場概況
北美擁有多個成熟的行業,例如食品和飲料、電氣和電子、奢侈品、紡織和服裝、製藥以及個人護理和化妝品。由於工業市場高度多元化,美國和加拿大等國家主導了該地區的經濟。製藥、食品飲料、紡織服裝等產業因仿冒品受到嚴重影響。假冒商品的氾濫對消費者的健康、安全和品牌聲譽帶來風險。假藥銷售是一個重大威脅,近年來急劇成長。根據美國緝毒局(DEA)統計,2022年9月,查獲的受芬太尼污染的假藥數量從2019年到2022年成長了430%。因此,美國政府實施的藥品供應鏈安全法案(DSCSA) 2013年,控制仿冒品在國內的銷售。此外,消費者對他們購買和消費的藥物變得更加警惕。人們越來越意識到與假藥相關的風險,並且需要更好地保證產品的真實性。此外,在北美,食品飲料和電子商務行業也取得了顯著的發展,因為這些行業是標籤和包裝的最終用戶。根據美國商務部統計,2021年美國電子商務銷售總額達9,595億美元,較2020年的8,116億美元年增18.3%。北美正在採取必要措施保護消費者和環境免受假冒產品的侵害。 2022 年 11 月,來自國務卿辦公室、州反假冒工作組和北卡羅來納州地方當局的商標執法人員從該地區的多家商店查獲了價值 223,824 美元的添加 THC 的軟糖和零食。此類事件增加了該地區防偽包裝的重要性。 2023 年 4 月,亞馬遜公司推出了防偽交換 (ACX) 計劃,幫助零售商店標記和追蹤市場假貨,作為這家電子商務公司防止其平台上有組織犯罪的努力的一部分。此外,美國政府實施了一項計劃,透過食物銀行轉移、教育和推廣以及標準化食品標籤日期標記等不同方法,將國內食品浪費減少 20%。智慧包裝通常配備 QR、RFID 和 NFC 技術。因此,智慧包裝的使用不斷增加預計將推動預測期內北美防偽包裝市場的成長。
北美防偽包裝市場收入及2030年預測(百萬美元)
北美防偽包裝市場細分
北美防偽包裝市場按技術、應用和國家細分。
根據技術,北美防偽包裝市場分為安全油墨和塗料、無線射頻辨識(RFID)、法醫標記、防篡改、全像圖、條碼等。 2022年,條碼細分市場在北美防偽包裝市場中佔據最大佔有率。
根據應用,北美防偽包裝市場分為食品和飲料;製藥;個人護理和化妝品;電氣和電子產品;紡織和服裝;汽車;和別的。 2022年,藥品領域在北美防偽包裝市場中佔據最大佔有率。
依國家分類,北美防偽包裝市場分為美國、加拿大、墨西哥。 2022年,美國在北美防偽包裝市場中佔據最大佔有率。
Antares Vision SpA、Arjo AB、艾利丹尼森公司; Brady Corp、CCL Industries Inc、Constantia Flexibles International GmbH、Gestion Groupe Optel Inc、KURZ Transfer Products LP、Octane5 International LLC 和 The Label Printers LP 是北美防偽包裝市場上的一些領先公司。
The North America anti-counterfeit packaging market is expected to grow from US$ 51.92 million in 2022 to US$ 137.80 million by 2030. It is estimated to grow at a CAGR of 13.0% from 2022 to 2030.
Increasing Cases of Counterfeiting and Stringent Regulations Associated with Anti-Counterfeit Packaging Drives North America Anti-Counterfeit Packaging Market
Counterfeiting has become a pervasive issue in the global market, affecting various industries and posing significant challenges to governments, businesses, and consumers. Enabled by globalization, e-commerce, and advanced technology, counterfeiters exploit the complexity of supply chains and consumer demand for affordable products. Counterfeiting causes significant economic losses and job displacement, as well as jeopardizes consumer safety, undermines brand reputation, and erodes trust in the marketplaces. According to NC State University, counterfeiting has grown from a US$ 30 billion trade in the 1980s and exceeded US$ 600 billion in trade in 2021. The major markets targeted by counterfeiters include consumer goods, aerospace components, tobacco, electronics, automotive parts, pharmaceuticals, industrial components, apparel, and food. Counterfeiters also target Nike, Adidas, Puma, and other well-known footwear brands. Anti-counterfeit packaging solutions incorporate various security features that help verify product authenticity, prevent tampering, and deter unauthorized replications, thereby reducing counterfeiting activities. These solutions often incorporate covert security features that include hidden codes, taggants, or specialized inks, which can only be authenticated using specialized devices or technologies, making it difficult for counterfeiters to replicate. Further, the stringent regulatory landscape and the efforts of industry associations and governments to combat counterfeiting have heightened the focus on anti-counterfeit packaging. Regulatory requirements in various sectors, such as tobacco, pharmaceuticals, and luxury goods, mandate the use of anti-counterfeit measures to protect consumers and maintain industry integrity. Thus, increasing counterfeiting cases and stringent government regulations are driving the demand for anti-counterfeit packaging.
North America Anti-Counterfeit Packaging Market Overview
North America has several well-established industries, such as food & beverages, electrical & electronics, luxury goods, textile & apparel, pharmaceutical, and personal care & cosmetics. Due to its highly diversified industrial market, countries such as the US and Canada dominate the region's economy. The pharmaceutical, food & beverages, textile & apparel, and other industries are severely affected due to counterfeit products. The proliferation of counterfeit goods poses risks to consumer health, safety, and brand reputation. Counterfeit drug sales are a significant threat, which has grown drastically in recent years. According to the US Drug Enforcement Administration (DEA), in September 2022, the number of seized fentanyl-tainted counterfeit pills recorded a growth of 430% from 2019 to 2022. Thus, the US government-imposed Drug Supply Chain Security Act (DSCSA) in 2013 to control counterfeit product sales in the country. In addition, consumers are becoming more vigilant about the medications they purchase and consume. There is a growing awareness of the risks associated with counterfeit drugs and a demand for greater assurance of product authenticity. Moreover, in North America, the food & beverages and e-commerce industries have witnessed significant development, as these industries are end users of labeling and packaging. According to the US Department of Commerce, in 2021, total e-commerce sales in the US reached US$ 959.5 billion, and registered 18.3% year-over-year increase from US$ 811.6 billion in 2020. Moreover, governments of various countries in North America are taking necessary steps to protect consumers and the environment from counterfeit products. In November 2022, Trademark enforcement agents from the Secretary of State's Office, the state Anti-Counterfeiting Task Force, and local authorities in North Carolina seized US$ 223,824 worth of THC-infused gummies and snacks from various stores across the region. Such incidences have increased the importance of anti-counterfeit packaging in the region. In April 2023, Amazon.com, Inc launched its Anti-Counterfeiting Exchange (ACX) initiative to help retail stores label and track marketplace counterfeits as part of the e-commerce company's efforts to prevent organized crime on its platform. In addition, the US government implemented a plan to reduce food waste in the country by 20% through different approaches such as the diversion of food-to-food banks, education and outreach, and efforts to standardize date markings on food labels. Smart packaging is typically equipped with QR, RFID, and NFC technologies. Therefore, the increasing usage of smart packaging is expected to propel the growth of the North America anti-counterfeit packaging market during the forecast period.
North America Anti-Counterfeit Packaging Market Revenue and Forecast to 2030 (US$ Million)
North America Anti-Counterfeit Packaging Market Segmentation
The North America anti-counterfeit packaging market is segmented into technology, application, and country.
Based on technology, the North America anti-counterfeit packaging market is segmented into security inks and coatings, radio frequency identification (RFID), forensic markers, tamper evident, holograms, barcode, and others. In 2022, the barcode segment registered the largest share in the North America anti-counterfeit packaging market.
Based on application, the North America anti-counterfeit packaging market is segmented into food and beverage; pharmaceutical; personal care and cosmetics; electrical and electronics; textile and apparel; automotive; and others. In 2022, the pharmaceutical segment registered the largest share in the North America anti-counterfeit packaging market.
Based on country, the North America anti-counterfeit packaging market is segmented into the US, Canada, Mexico. In 2022, the US registered the largest share in the North America anti-counterfeit packaging market.
Antares Vision SpA, Arjo AB, Avery Dennison Corp; Brady Corp, CCL Industries Inc, Constantia Flexibles International GmbH, Gestion Groupe Optel Inc, KURZ Transfer Products LP, Octane5 International LLC, and The Label Printers LP are some of the leading companies operating in the North America anti-counterfeit packaging market.