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1438150

2030年防偽化妝品包裝市場預測：按包裝類型、材料、技術、應用和地區分類的全球分析

Anti-counterfeit Cosmetic Packaging Market Forecasts to 2030 - Global Analysis By Packaging Type, Material, Technology, Application and By Geography
出版日期: | 出版商: Stratistics Market Research Consulting | 英文 200+ Pages | 商品交期: 2-3個工作天內

價格

根據Stratistics MRC的數據，2023年全球防偽化妝品包裝市場規模為1,517.5億美元，預計到2030年將達到4,061.4億美元，預測期內複合年成長率為15.1%。

防偽化妝品包裝是指將安全功能和技術融入化妝品包裝中，以防止假冒和未經授權的複製。採用各種防偽措施，包括全像標籤、2D碼、砸道機篡改封條、RFID標籤和其他先進技術。這些功能有助於確認化妝品的真實性，實現整個供應鏈的可追溯性，並確保消費者購買的安全。

根據世界衛生組織估計，網路上銷售的藥品約有 50% 是假藥。

化妝品產業的全球化

隨著化妝品品牌在全球擴張，仿冒品進入各個市場的風險也增加。這些日益嚴重的漏洞正在推動對強力的仿冒品措施的需求，以保護品牌完整性和消費者安全。為了維持跨境信任，化妝品製造商正在投資安全包裝解決方案，包括全像圖和2D碼等先進技術，以確保整個全球供應鏈的產品真實性。標準化的防偽措施對於在國際範圍內保護化妝品品牌至關重要。這增加了市場需求。

與包裝材料的兼容性

防偽化妝品包裝市場面臨確保與玻璃、塑膠和金屬等多種包裝材料相容的挑戰。讓防偽技術適應奢侈品包裝的各種材料、印刷方法和美學是一項複雜的任務。永續性考量和化妝品包裝獨特的外形因素進一步使安全功能的無縫整合變得更加複雜。這些因素阻礙了有效的防偽解決方案在化妝品包裝行業的普及。

蓬勃發展的電子商務平台

隨著越來越多的消費者轉向線上平台購買化妝品，仿冒品進入供應鏈的風險也在增加。包含全像標籤和2D碼等功能的安全包裝解決方案對於維護品牌完整性和確保電子商務中的產品真實性至關重要。這一趨勢正在創造針對線上零售的創新防偽技術的需求，幫助包裝供應商應對數位市場帶來的獨特挑戰，並幫助消費者增強對在線購買化妝品真實性的信心，並提供了增加信任的機會。

成本效應

整合全像、RFID 標籤和專有列印技術等先進的安全功能需要大量的前期成本。這些高昂的實施成本可能會阻礙資源有限的小型化妝品製造商採取有效的防偽措施。此外，增加的製造成本可能會轉嫁給消費者，影響產品的負擔能力和市場競爭力。

COVID-19 的影響

COVID-19 的爆發擾亂了供應鏈、減少了消費者支出並改變了購買模式，從而影響了市場成長。然而，隨著消費者優先考慮衛生，確保化妝品正品的防偽技術變得至關重要。此次疫情加速了數位解決方案的採用，並提供了實施可追溯功能的機會。儘管面臨挑戰，對產品安全和認證的關注仍然是新冠疫情后防偽化妝品包裝市場復甦的關鍵驅動力。

預計全像圖細分市場在預測期內將是最大的

預計全像圖段將佔據最大佔有率。全像標籤和 3D 全像圖可驗證化妝品的真偽、防止假冒並保護品牌完整性。作為防偽策略的一個組成部分，全像圖為化妝品製造商提供了一種經濟高效且可擴展的解決方案，以增強消費者的信任並確保他們獲得正品和安全的產品。此外，全像技術的採用已成為化妝品產業安全包裝發展的關鍵驅動力。

預計化妝品領域在預測期內複合年成長率最高

預計化妝品領域在預測期內將出現良好成長。此細分市場解決了化妝品行業（包括各種美容和個人保健產品）中與假冒相關的獨特挑戰。化妝品包裝中的防偽措施可以保護消費者免受仿冒品和潛在有害產品的侵害，同時維護化妝品品牌的可信度和聲譽。該領域採用了各種技術來確保整個供應鏈中化妝品的可追溯性和真實性。

比最大的地區

由於經濟快速成長、愛美人士不斷成長以及電子商務活動不斷增加，亞太地區在預測期內佔據了最大的市場佔有率。該地區面臨化妝品假冒的重大挑戰，推動了對安全包裝解決方案的需求激增。嚴格的政府法規和技術創新的快速採用進一步推動了全像標籤和RFID標籤等先進防偽措施的採用。隨著亞太地區化妝品產業的持續蓬勃發展，防偽化妝品包裝解決方案的採用預計將會成長。

複合年成長率最高的地區：

預計北美在預測期內將實現盈利成長。該地區對打擊假化妝品的安全包裝解決方案有著強烈的需求。北美化妝品市場對產品安全性和真實性的重視正在推動包裝的持續創新，並為防偽技術創造機會。此外，該地區知名的化妝品品牌和活躍的市場趨勢正在促進防偽化妝品包裝行業的穩定成長和發展。

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目錄

第1章執行摘要

第2章 前言

  • 概述
  • 相關利益者
  • 調查範圍
  • 調查方法
    • 資料探勘
    • 資料分析
    • 資料檢驗
    • 研究途徑
  • 調查來源
    • 主要調查來源
    • 二次調查來源
    • 先決條件

第3章市場趨勢分析

  • 促進因素
  • 抑制因素
  • 機會
  • 威脅
  • 技術分析
  • 應用分析
  • 新興市場
  • 新型冠狀病毒感染疾病（COVID-19）的影響

第4章波特五力分析

  • 供應商的議價能力
  • 買方議價能力
  • 替代品的威脅
  • 新進入者的威脅
  • 競爭公司之間的敵對關係

第5章全球防偽化妝品包裝市場：依包裝類型

  • 瓶子
  • 管子
  • 罐
  • 小袋
  • 泵浦分配器
  • 其他

第6章全球防偽化妝品包裝市場：依材料分類

  • 玻璃
  • 金屬
  • 紙板
  • 塑膠
  • 聚丙烯
  • 聚乙烯
  • 聚對苯二甲酸乙二酯
  • 其他

第7章全球防偽化妝品包裝市場：依技術分類

  • RFID
  • 安全封條
  • 防偽油墨/印刷
  • 全像圖
  • 條碼
  • 大規模編碼
  • 數位加密/序列化

第8章全球防偽化妝品包裝市場：依應用分類

  • 個人護理
  • 化妝品
  • 其他

第9章全球防偽化妝品包裝市場：按地區

  • 北美洲
    • 美國
    • 加拿大
    • 墨西哥
  • 歐洲
    • 德國
    • 英國
    • 義大利
    • 法國
    • 西班牙
    • 其他歐洲國家
  • 亞太地區
    • 日本
    • 中國
    • 印度
    • 澳洲
    • 紐西蘭
    • 韓國
    • 其他亞太地區
  • 南美洲
    • 阿根廷
    • 巴西
    • 智利
    • 南美洲其他地區
  • 中東和非洲
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 卡達
    • 南非
    • 其他中東和非洲

第10章 主要進展

  • 合約、夥伴關係、協作和合資企業
  • 收購和合併
  • 新產品發布
  • 業務擴展
  • 其他關鍵策略

第11章 公司簡介

  • Avery Dennison
  • Zebra Technologies
  • Sun Chemical
  • NHK SPRING
  • Alpvision
  • DNP
  • Flint Grou
  • DuPont
  • 3M
  • Toppan
  • KURZ
  • Techsun
  • Authentix
  • CCL Industries Inc.
  • Honeywell International Inc.
  • Alien Technology Corp.
  • Systech International
  • Ampacet Corporation
  • ACG
  • Avient Corporation
Product Code: SMRC25119

According to Stratistics MRC, the Global Anti-counterfeit Cosmetic Packaging Market is accounted for $151.75 billion in 2023 and is expected to reach $406.14 billion by 2030 growing at a CAGR of 15.1% during the forecast period. Anti-counterfeit cosmetic packaging refers to the incorporation of security features and technologies into cosmetic product packaging to protect against counterfeiting and unauthorised replication. Various anti-counterfeit measures are employed, including holographic labels, QR codes, tamper-evident seals, RFID tags, and other advanced technologies. These features help to verify the authenticity of cosmetic products, enable traceability throughout the supply chain, and assure consumers of the safety of the purchased items.

According to the WHO, around 50% of the drugs for sale in the internet are estimated to be Fake.

Market Dynamics:

Driver:

Globalization of cosmetic industry

As cosmetic brands expand globally, they face an increased risk of counterfeit products entering diverse markets. This heightened vulnerability prompts a growing demand for robust anti-counterfeit measures to protect brand integrity and consumer safety. To maintain trust across borders, cosmetic manufacturers invest in secure packaging solutions, including advanced technologies such as holograms and QR codes, ensuring the authenticity of their products throughout the global supply chain. The need for standardised anti-counterfeit practices becomes crucial to safeguarding cosmetic brands on an international scale. Thereby, it will drive market demand.

Restraint:

Compatibility with packaging materials

The anti-counterfeit cosmetic packaging market faces challenges in ensuring compatibility with diverse packaging materials such as glass, plastic, and metal. Adapting anti-counterfeit technologies to adhere to various materials, printing methods, and luxury packaging aesthetics is a complex task. Sustainability considerations and the unique form factors of cosmetic packaging further complicate the seamless integration of security features. These factors are hindering the widespread adoption of effective anti-counterfeit solutions in the cosmetic packaging industry.

Opportunity:

Booming e-commerce platform

As more consumers turn to online platforms for cosmetic purchases, the risk of counterfeit products entering the supply chain increases. Secure packaging solutions, incorporating features like holographic labels and QR codes, have become essential for maintaining brand integrity and ensuring product authenticity in the e-commerce landscape. This trend creates a demand for innovative anti-counterfeit technologies tailored for online retail, offering an opportunity for packaging providers to address the unique challenges posed by the digital marketplace and enhance consumer confidence in the authenticity of cosmetic products purchased online.

Threat:

Cost implications

The integration of advanced security features, such as holographic labels, RFID tags, or unique printing technologies, incurs substantial upfront expenses. These high implementation costs may deter smaller cosmetic manufacturers with limited resources from adopting effective anti-counterfeit measures. Also, the increased production expenses could potentially be transferred to consumers, impacting product affordability and market competitiveness.

Covid-19 Impact

The COVID-19 pandemic has impacted supply chain disruptions, reduced consumer spending, and a shift in purchasing patterns, which have affected the market's growth. However, as consumers prioritise hygiene; anti-counterfeit technologies that ensure the legitimacy of cosmetic products become crucial. The pandemic has accelerated the adoption of digital solutions, offering opportunities for implementing traceability features. Despite challenges, the focus on product safety and authentication remains a key driver in the post-COVID recovery of the anti-counterfeit cosmetic packaging market.

The holograms segment is expected to be the largest during the forecast period

The holograms segment is estimated to hold the largest share. Holographic labels and 3D holograms serve to authenticate cosmetic products, deterring counterfeiters and safeguarding brand integrity. As an integral component of anti-counterfeit strategies, holograms offer a cost-effective and scalable solution for cosmetic manufacturers to instill confidence among consumers, ensuring they receive genuine and safe products. Moreover, the adoption of holographic technologies remains a key driver in the evolution of secure packaging within the cosmetic industry.

The cosmetics segment is expected to have the highest CAGR during the forecast period

The cosmetics segment is anticipated to have lucrative growth during the forecast period. This segment addresses the unique challenges associated with counterfeiting in the cosmetics industry, which includes a wide range of beauty and personal care products. The use of anti-counterfeit measures in cosmetic packaging helps protect consumers from counterfeit and potentially harmful products while preserving the authenticity and reputation of cosmetic brands. Various technologies are employed within this segment to ensure the traceability and authenticity of cosmetic products throughout the supply chain.

Region with largest share:

Asia Pacific commanded the largest market share during the extrapolated period owing to rapid economic growth, a rising beauty-conscious population, and increasing e-commerce activities. The region faces significant challenges from counterfeit cosmetics, prompting a surge in demand for secure packaging solutions. Governments' stringent regulations and a swift embrace of technological innovations further drive the adoption of advanced anti-counterfeit measures such as holographic labels and RFID tags. As the cosmetic industry continues to thrive in the Asia-Pacific region, the adoption of anti-counterfeit cosmetic packaging solutions is expected to grow.

Region with highest CAGR:

North America is expected to witness profitable growth over the projection period. The region experiences a robust demand for secure packaging solutions to combat counterfeit cosmetics. With a strong emphasis on product safety and authenticity, North America's cosmetics market fosters continuous innovation in packaging, creating opportunities for anti-counterfeit technologies. Furthermore, the region's well-established cosmetic brands and dynamic market trends contribute to the steady growth and evolution of the anti-counterfeit cosmetic packaging sector.

Key players in the market

Some of the key players in the Anti-counterfeit Cosmetic Packaging Market include Avery Dennison, Zebra Technologies, Sun Chemical, NHK SPRING, Alpvision, DNP , Flint Grou, DuPont, 3M, Toppan, KURZ, Techsun, Authentix, CCL Industries Inc., Honeywell International Inc., Alien Technology Corp., Systech International , Ampacet Corporation, ACG and Avient Corporation.

Key Developments:

In April 2023, Sun Chemical to Exhibit Extensive Range of Sustainable Packaging Solutions at interpack 2023, it will demonstrate its solutions for the challenges faced by the packaging market now and in the future across five key packaging themes - flexible, paper, folding carton, labels and metal deco, showing visitors how it is constantly working with its parent company, DIC, to develop and promote sustainable solutions.

In September 2022, 3M announces new Verify platform to report potential counterfeit 3M products, building on the success of its anti-counterfeit efforts during the COVID-19 pandemic by expanding its counterfeit reporting process to include all products made by 3M.

Packaging Types Covered:

  • Bottles
  • Tubes
  • Jars
  • Sachets
  • Pumps & Dispensers
  • Other Packaging Types

Materials Covered:

  • Glass
  • Metal
  • Paperboard
  • Plastic
  • Polypropylene
  • Polyethylene
  • Polyethylene Terephthalate
  • Other Materials

Technologies Covered:

  • RFID
  • Security Seals
  • Security Inks & Printing
  • Holograms
  • Barcode
  • Mass Encoding
  • Digital Encryption & Serialization

Applications Covered:

  • Personal Care
  • Cosmetics
  • Other Applications

Regions Covered:

  • North America
    • US
    • Canada
    • Mexico
  • Europe
    • Germany
    • UK
    • Italy
    • France
    • Spain
    • Rest of Europe
  • Asia Pacific
    • Japan
    • China
    • India
    • Australia
    • New Zealand
    • South Korea
    • Rest of Asia Pacific
  • South America
    • Argentina
    • Brazil
    • Chile
    • Rest of South America
  • Middle East & Africa
    • Saudi Arabia
    • UAE
    • Qatar
    • South Africa
    • Rest of Middle East & Africa

What our report offers:

  • Market share assessments for the regional and country-level segments
  • Strategic recommendations for the new entrants
  • Covers Market data for the years 2021, 2022, 2023, 2026, and 2030
  • Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
  • Strategic recommendations in key business segments based on the market estimations
  • Competitive landscaping mapping the key common trends
  • Company profiling with detailed strategies, financials, and recent developments
  • Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

  • Company Profiling
    • Comprehensive profiling of additional market players (up to 3)
    • SWOT Analysis of key players (up to 3)
  • Regional Segmentation
    • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
  • Competitive Benchmarking
    • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

  • 2.1 Abstract
  • 2.2 Stake Holders
  • 2.3 Research Scope
  • 2.4 Research Methodology
    • 2.4.1 Data Mining
    • 2.4.2 Data Analysis
    • 2.4.3 Data Validation
    • 2.4.4 Research Approach
  • 2.5 Research Sources
    • 2.5.1 Primary Research Sources
    • 2.5.2 Secondary Research Sources
    • 2.5.3 Assumptions

3 Market Trend Analysis

  • 3.1 Introduction
  • 3.2 Drivers
  • 3.3 Restraints
  • 3.4 Opportunities
  • 3.5 Threats
  • 3.6 Technology Analysis
  • 3.7 Application Analysis
  • 3.8 Emerging Markets
  • 3.9 Impact of Covid-19

4 Porters Five Force Analysis

  • 4.1 Bargaining power of suppliers
  • 4.2 Bargaining power of buyers
  • 4.3 Threat of substitutes
  • 4.4 Threat of new entrants
  • 4.5 Competitive rivalry

5 Global Anti-counterfeit Cosmetic Packaging Market, By Packaging Type

  • 5.1 Introduction
  • 5.2 Bottles
  • 5.3 Tubes
  • 5.4 Jars
  • 5.5 Sachets
  • 5.6 Pumps & Dispensers
  • 5.7 Other Packaging Types

6 Global Anti-counterfeit Cosmetic Packaging Market, By Material

  • 6.1 Introduction
  • 6.2 Glass
  • 6.3 Metal
  • 6.4 Paperboard
  • 6.5 Plastic
  • 6.6 Polypropylene
  • 6.7 Polyethylene
  • 6.8 Polyethylene Terephthalate
  • 6.9 Other Materials

7 Global Anti-counterfeit Cosmetic Packaging Market, By Technology

  • 7.1 Introduction
  • 7.2 RFID
  • 7.3 Security Seals
  • 7.4 Security Inks & Printing
  • 7.5 Holograms
  • 7.6 Barcode
  • 7.7 Mass Encoding
  • 7.8 Digital Encryption & Serialization

8 Global Anti-counterfeit Cosmetic Packaging Market, By Application

  • 8.1 Introduction
  • 8.2 Personal Care
  • 8.3 Cosmetics
  • 8.4 Other Applications

9 Global Anti-counterfeit Cosmetic Packaging Market, By Geography

  • 9.1 Introduction
  • 9.2 North America
    • 9.2.1 US
    • 9.2.2 Canada
    • 9.2.3 Mexico
  • 9.3 Europe
    • 9.3.1 Germany
    • 9.3.2 UK
    • 9.3.3 Italy
    • 9.3.4 France
    • 9.3.5 Spain
    • 9.3.6 Rest of Europe
  • 9.4 Asia Pacific
    • 9.4.1 Japan
    • 9.4.2 China
    • 9.4.3 India
    • 9.4.4 Australia
    • 9.4.5 New Zealand
    • 9.4.6 South Korea
    • 9.4.7 Rest of Asia Pacific
  • 9.5 South America
    • 9.5.1 Argentina
    • 9.5.2 Brazil
    • 9.5.3 Chile
    • 9.5.4 Rest of South America
  • 9.6 Middle East & Africa
    • 9.6.1 Saudi Arabia
    • 9.6.2 UAE
    • 9.6.3 Qatar
    • 9.6.4 South Africa
    • 9.6.5 Rest of Middle East & Africa

10 Key Developments

  • 10.1 Agreements, Partnerships, Collaborations and Joint Ventures
  • 10.2 Acquisitions & Mergers
  • 10.3 New Product Launch
  • 10.4 Expansions
  • 10.5 Other Key Strategies

11 Company Profiling

  • 11.1 Avery Dennison
  • 11.2 Zebra Technologies
  • 11.3 Sun Chemical
  • 11.4 NHK SPRING
  • 11.5 Alpvision
  • 11.6 DNP
  • 11.7 Flint Grou
  • 11.8 DuPont
  • 11.9 3M
  • 11.10 Toppan
  • 11.11 KURZ
  • 11.12 Techsun
  • 11.13 Authentix
  • 11.14 CCL Industries Inc.
  • 11.15 Honeywell International Inc.
  • 11.16 Alien Technology Corp.
  • 11.17 Systech International
  • 11.18 Ampacet Corporation
  • 11.19 ACG
  • 11.20 Avient Corporation

List of Tables

  • Table 1 Global Anti-counterfeit Cosmetic Packaging Market Outlook, By Region (2021-2030) ($MN)
  • Table 2 Global Anti-counterfeit Cosmetic Packaging Market Outlook, By Packaging Type (2021-2030) ($MN)
  • Table 3 Global Anti-counterfeit Cosmetic Packaging Market Outlook, By Bottles (2021-2030) ($MN)
  • Table 4 Global Anti-counterfeit Cosmetic Packaging Market Outlook, By Tubes (2021-2030) ($MN)
  • Table 5 Global Anti-counterfeit Cosmetic Packaging Market Outlook, By Jars (2021-2030) ($MN)
  • Table 6 Global Anti-counterfeit Cosmetic Packaging Market Outlook, By Sachets (2021-2030) ($MN)
  • Table 7 Global Anti-counterfeit Cosmetic Packaging Market Outlook, By Pumps & Dispensers (2021-2030) ($MN)
  • Table 8 Global Anti-counterfeit Cosmetic Packaging Market Outlook, By Other Packaging Types (2021-2030) ($MN)
  • Table 9 Global Anti-counterfeit Cosmetic Packaging Market Outlook, By Material (2021-2030) ($MN)
  • Table 10 Global Anti-counterfeit Cosmetic Packaging Market Outlook, By Glass (2021-2030) ($MN)
  • Table 11 Global Anti-counterfeit Cosmetic Packaging Market Outlook, By Metal (2021-2030) ($MN)
  • Table 12 Global Anti-counterfeit Cosmetic Packaging Market Outlook, By Paperboard (2021-2030) ($MN)
  • Table 13 Global Anti-counterfeit Cosmetic Packaging Market Outlook, By Plastic (2021-2030) ($MN)
  • Table 14 Global Anti-counterfeit Cosmetic Packaging Market Outlook, By Polypropylene (2021-2030) ($MN)
  • Table 15 Global Anti-counterfeit Cosmetic Packaging Market Outlook, By Polyethylene (2021-2030) ($MN)
  • Table 16 Global Anti-counterfeit Cosmetic Packaging Market Outlook, By Polyethylene Terephthalate (2021-2030) ($MN)
  • Table 17 Global Anti-counterfeit Cosmetic Packaging Market Outlook, By Other Materials (2021-2030) ($MN)
  • Table 18 Global Anti-counterfeit Cosmetic Packaging Market Outlook, By Technology (2021-2030) ($MN)
  • Table 19 Global Anti-counterfeit Cosmetic Packaging Market Outlook, By RFID (2021-2030) ($MN)
  • Table 20 Global Anti-counterfeit Cosmetic Packaging Market Outlook, By Security Seals (2021-2030) ($MN)
  • Table 21 Global Anti-counterfeit Cosmetic Packaging Market Outlook, By Security Inks & Printing (2021-2030) ($MN)
  • Table 22 Global Anti-counterfeit Cosmetic Packaging Market Outlook, By Holograms (2021-2030) ($MN)
  • Table 23 Global Anti-counterfeit Cosmetic Packaging Market Outlook, By Barcode (2021-2030) ($MN)
  • Table 24 Global Anti-counterfeit Cosmetic Packaging Market Outlook, By Mass Encoding (2021-2030) ($MN)
  • Table 25 Global Anti-counterfeit Cosmetic Packaging Market Outlook, By Digital Encryption & Serialization (2021-2030) ($MN)
  • Table 26 Global Anti-counterfeit Cosmetic Packaging Market Outlook, By Application (2021-2030) ($MN)
  • Table 27 Global Anti-counterfeit Cosmetic Packaging Market Outlook, By Personal Care (2021-2030) ($MN)
  • Table 28 Global Anti-counterfeit Cosmetic Packaging Market Outlook, By Cosmetics (2021-2030) ($MN)
  • Table 29 Global Anti-counterfeit Cosmetic Packaging Market Outlook, By Other Applications (2021-2030) ($MN)

Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.