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歐洲除毛產品市場預測至 2028 年 - 按產品類型最終用戶和配銷通路進行區域分析

市場調查報告書

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1375215

歐洲除毛產品市場預測至 2028 年 - 按產品類型最終用戶和配銷通路進行區域分析

Europe Hair Removal Products Market Forecast to 2028 - Regional Analysis By Product type End User, and Distribution Channel

出版日期: 2023年09月14日 | 出版商:

The Insight Partners | 英文 125 Pages | 訂單完成後即時交付

價格

簡介目錄圖表

歐洲除毛產品市場預計將從2022年的22.2438億美元成長到2028年的29.4608億美元。預計2022年至2028年年複合成長率為4.8%。

男士除毛產品需求的成長推動歐洲除毛產品市場

個人除毛產品促銷活動的興起已將客戶的視角從沙龍造型轉向家庭個人護理。此外，男性臉部剃鬚和身體除毛的頻率高於女性。男性通常使用剃刀和刀片來去除或修剪臉部毛髮，並且更喜歡使用除毛膏或噴霧來去除不需要的體毛。例如，2019年，Reckitt Benckiser Group plc推出了Veet男士除毛膏系列，包括Veet Men Normal和Veet Men Sensitive。此外，各種公司向客戶提供剃刀或除毛套件訂閱，其中，公司按照客戶指定的定期間隔將脫毛套件送貨上門。例如，Harry's、Dollar Shave Club 和寶潔公司等公司提供除毛訂閱盒。理髮器、電動刮鬍刀、刮鬍刀、刀片和除毛膏等男士個人美容產品需求的成長正在推動除毛產品市場的發展。

歐洲除毛產品市場概況

歐洲除毛產品市場大致分為德國、法國、義大利、英國、俄羅斯和歐洲其他國家。歐洲男性對乾淨刮鬍子、修剪整齊的鬍鬚和個人儀表的偏好預計將在未來幾年為該地區的主要市場參與者創造利潤豐厚的機會。此外，客戶購買行為的變化和對豪華剃須產品的需求不斷成長預計將在預測期內推動歐洲除毛產品市場的成長。歐洲擁有多家成熟的除毛產品公司，包括 Edwin Jagger、Wilde & Harte、Bolin Webb、Procter & Gamble Company 和 Reckitt Benckiser Group plc。製造商在歐洲推出除毛產品，並輔以有效的行銷活動，以提高產品知名度並擴大客戶群。 2019年，寶潔公司旗下品牌吉列在英國推出了奢侈品零售和美容類別的優質「吉列實驗室」系列加熱刮鬍刀。此外，2021年，BIC在歐洲市場推出了混合刮鬍刀——男士Hybrid 5 Flex和女士Click 3 Soleil。歐洲各地推出的創新產品預計將在預測期內推動除毛產品市場的成長。

歐洲除毛產品市場收入及 2028 年預測（百萬美元）

歐洲除毛產品市場細分

歐洲除毛產品市場按類型、應用、個人護理和國家細分。

根據產品類型，歐洲除毛產品市場分為除毛膏、除毛蠟條、刮鬍刀和刀片、除毛器等。 2022 年，刮鬍刀和刀片細分市場在歐洲除毛產品市場中佔據更大佔有率。

根據最終用戶，歐洲除毛產品市場分為男性和女性。 2022 年，女性細分市場在歐洲除毛產品市場中佔據最大佔有率。

根據配銷通路，歐洲除毛產品市場分為超市和大賣場、便利商店、線上零售等。 2022年，超市和大賣場佔據歐洲除毛產品市場的最大佔有率。

根據國家/地區，歐洲除毛產品市場分為德國、法國、義大利、英國、俄羅斯和歐洲其他地區。 2022年，歐洲其他地區主導了歐洲除毛產品市場。

America International Inc、Church & Dwight Co Inc、Koninklijke Philips NV、Oriflame Holding AG、Reckitt Benckiser Group Pls 和 The Procter & Gamble Co 是歐洲除毛產品市場上的一些領先公司。

The rise in promotional campaigns regarding personal hair removal products has shifted the customer perspective from salon styling to at-home personal care. Moreover, the frequency of facial shaving and undesired body hair removal among men is higher than among women. Men generally use razors and blades for facial hair removal or trimming and prefer hair removal creams or sprays for removing undesired body hair. For instance, in 2019, Reckitt Benckiser Group plc launched the Veet hair removal cream range for men, featuring Veet Men Normal and Veet Men Sensitive. Moreover, various companies offer razor or hair removal kit subscriptions to customers, wherein, the company delivers hair removal kits to their doorstep on a regular interval specified by the customer. For instance, companies such as Harry's, Dollar Shave Club, and The Procter & Gamble Company offer hair removal subscription boxes. Rise in demand for men's personal grooming products such as hair clippers, electric shavers, razors, blades, and hair removal creams is driving the hair removal products market.

Europe Hair Removal Products Market Overview

The Europe hair removal products market is broadly segmented into Germany, France, Italy, the UK, Russia, the Rest of Europe. The preference of men in Europe for clean shaves, well-trimmed beards, and personal grooming is expected to create lucrative opportunities for major market players in the region over the coming years. Moreover, a changing customer buying behavior and rising demand for luxury shaving products are expected to boost the hair removal products market growth in Europe during the forecast period. Europe has several well-established hair removal product companies, including Edwin Jagger, Wilde & Harte, Bolin Webb, the Procter & Gamble Company, and Reckitt Benckiser Group plc. The manufacturers launch hair removal products in Europe, supported by effective marketing campaigns, to increase product awareness and widen customer base. In 2019, the Procter & Gamble Company's brand Gillette launched heated razors in the UK under the premium "Gillette labs" range in the luxury retail and grooming category. Moreover, in 2021, BIC launched hybrid razors-Hybrid 5 Flex for men and Click 3 Soleil for women-in the European market. Innovative product launches across Europe are expected to drive the growth of the hair removal products market during the forecast period.

Europe Hair Removal Products Market Revenue and Forecast to 2028 (US$ Million)

Europe Hair Removal Products Market Segmentation

The Europe hair removal products market is segmented into type, application, personal care, and country.

Based on product type, the Europe hair removal products market is segmented into creams, wax strips, razors and blades, epilators, and others. The razors and blades segment held a larger share of the Europe hair removal products market in 2022.

Based on end user, the Europe hair removal products market is segmented into men and women. The women segment held the largest share of the Europe hair removal products market in 2022.

Based on distribution channel, the Europe hair removal products market is segmented into supermarket and hypermarket, convenience store, online retail, and others. The supermarket and hypermarket segment held the largest share of the Europe hair removal products market in 2022.

Based on country, the Europe hair removal products market is segmented into Germany, France, Italy, the UK, Russia, and the Rest of Europe. The Rest of Europe dominated the share of the Europe hair removal products market in 2022.

America International Inc, Church & Dwight Co Inc, Koninklijke Philips NV, Oriflame Holding AG, Reckitt Benckiser Group Pls, and The Procter & Gamble Co are some of the leading companies operating in the Europe hair removal products market.

Reasons to Buy:

Save and reduce time carrying out entry-level research by identifying the growth, size, leading players, and segments in the Europe Hair Removal Products Market.
Highlights key business priorities in order to assist companies to realign their business strategies.
The key findings and recommendations highlight crucial progressive industry trends in Europe Hair Removal Products Market, thereby allowing players across the value chain to develop effective long-term strategies.
Develop/modify business expansion plans by using substantial growth offering developed and emerging markets.
Scrutinize in-depth Europe Market trends and outlook coupled with the factors driving the market, as well as those hindering it.
Enhance the decision-making process by understanding the strategies that underpin security interest with respect to client products, segmentation, pricing and distribution.

1. Introduction

1.1 Study Scope
1.2 The Insight Partners Research Report Guidance
1.3 Market Segmentation
- 1.3.1 Europe Hair Removal Products Market, by Product Type
- 1.3.2 Europe Hair Removal Products Market, by End User
- 1.3.3 Europe Hair Removal Products Market, by Distribution Channel
- 1.3.4 Europe Hair Removal Products Market, by Country

2. Key Takeaways

3. Research Methodology

3.1 Scope of the Study
3.2 Research Methodology
- 3.2.1 Data Collection:
- 3.2.2 Primary Interviews:
- 3.2.3 Hypothesis formulation:
- 3.2.4 Macro-economic factor analysis:
- 3.2.5 Developing base number:
- 3.2.6 Data Triangulation:
- 3.2.7 Country level data:

4. Europe Hair Removal Products Market Landscape

4.1 Market Overview
4.2 Porter's Five Forces Analysis
4.3 Ecosystem Analysis
4.4 Expert Opinion

5. Europe Hair Removal Products Market - Key Market Dynamics

5.1 Market Drivers
- 5.1.1 Rise in Demand for Men's Hair Removal Products
- 5.1.2 Increased Spending on Personal Grooming Products
5.2 Market Restraints
- 5.2.1 Adoption of Permanent Hair Removal Methods
5.3 Market Opportunities
- 5.3.1 Development of Smart Hair Removal Devices
5.4 Future Trends
- 5.4.1 Preference for Natural and Clean-Label Hair Removal Products
5.5 Impact Analysis of Drivers and Restraints

6. Hair Removal Products - Europe Market Analysis

6.1 Europe Hair Removal Products Market Overview
6.2 Europe Hair Removal Products Market Forecast and Analysis

7. Europe Hair Removal Products Market Analysis - By Product Type

7.1 Overview
7.2 Europe Hair Removal Products Market, By Product Type (2021 and 2028)
7.3 Creams
- 7.3.1 Overview
- 7.3.2 Creams: Europe Hair Removal Products Market - Revenue and Forecast to 2028 (US$ Million)
7.4 Wax Strips
- 7.4.1 Overview
- 7.4.2 Wax Strips: Europe Hair Removal Products Market - Revenue and Forecast to 2028 (US$ Million)
7.5 Razors and Blades:
- 7.5.1 Overview
- 7.5.2 Razors and Blades: Europe Hair Removal Products Market - Revenue and Forecast to 2028 (US$ Million)
7.6 Epilators:
- 7.6.1 Overview
- 7.6.2 Epilators: Europe Hair Removal Products Market - Revenue and Forecast to 2028 (US$ Million)
7.7 Others:
- 7.7.1 Overview
- 7.7.2 Others: Europe Hair Removal Products Market - Revenue and Forecast to 2028 (US$ Million)

8. Europe Hair Removal Products Market Analysis - By End User

8.1 Overview
8.2 Europe Hair Removal Products Market, By End User (2021 and 2028)
8.3 Men
- 8.3.1 Overview
- 8.3.2 Men: Europe Hair Removal Products Market - Revenue and Forecast to 2028 (US$ Million)
8.4 Women
- 8.4.1 Overview
- 8.4.2 Women: Europe Hair Removal Products Market - Revenue and Forecast to 2028 (US$ Million)

9. Europe Hair Removal Products Market Analysis - By Distribution Channel

9.1 Overview
9.2 Europe Hair Removal Products Market, By Distribution Channel (2021 and 2028)
9.3 Supermarkets and Hypermarkets
- 9.3.1 Overview
- 9.3.2 Supermarkets and Hypermarkets: Europe Hair Removal Products Market- Revenue and Forecast to 2028 (US$ Million)
9.4 Convenience Stores
- 9.4.1 Overview
- 9.4.2 Convenience Stores: Europe Hair Removal Products Market- Revenue and Forecast to 2028 (US$ Million)
9.5 Online Retail
- 9.5.1 Overview
- 9.5.2 Online Retail: Europe Hair Removal Products Market- Revenue and Forecast to 2028 (US$ Million)
9.6 Others
- 9.6.1 Overview
- 9.6.2 Others: Europe Hair Removal Products Market- Revenue and Forecast to 2028 (US$ Million)

10. Europe Hair Removal Products Market - Country Analysis

10.1 Overview

11. Industry Landscape

11.1 Overview
11.2 New Product Development
11.3 Merger and Acquisition

12. Company Profiles

12.1 Church & Dwight Co Inc
- 12.1.1 Key Facts
- 12.1.2 Business Description
- 12.1.3 Products and Services
- 12.1.4 Financial Overview
- 12.1.5 SWOT Analysis
- 12.1.6 Key Developments
12.2 Reckitt Benckiser Group Plc
- 12.2.1 Key Facts
- 12.2.2 Business Description
- 12.2.3 Products and Services
- 12.2.4 Financial Overview
- 12.2.5 SWOT Analysis
- 12.2.6 Key Developments
12.3 Oriflame Holding AG
- 12.3.1 Key Facts
- 12.3.2 Business Description
- 12.3.3 Products and Services
- 12.3.4 Financial Overview
- 12.3.5 SWOT Analysis
- 12.3.6 Key Developments
12.4 The Procter & Gamble Co
- 12.4.1 Key Facts
- 12.4.2 Business Description
- 12.4.3 Products and Services
- 12.4.4 Financial Overview
- 12.4.5 SWOT Analysis
- 12.4.6 Key Developments
12.5 Koninklijke Philips NV
- 12.5.1 Key Facts
- 12.5.2 Business Description
- 12.5.3 Products and Services
- 12.5.4 Financial Overview
- 12.5.5 SWOT Analysis
- 12.5.6 Key Developments
12.6 American International Inc
- 12.6.1 Key Facts
- 12.6.2 Business Description
- 12.6.3 Products and Services
- 12.6.4 Financial Overview
- 12.6.5 SWOT Analysis
- 12.6.6 Key Developments

13. Appendix

13.1 About The Insight Partners
13.2 Glossary of Terms

簡介目錄圖表

List Of Tables

Table 1. Europe Hair Removal Products Market Revenue Forecast to 2028 (US$ Mn)
Table 2. Germany Europe Hair Removal Products Market, By Product Type - Revenue and Forecast to 2028 (US$ Million)
Table 3. Germany Europe Hair Removal Products Market, by End User - Revenue and Forecast to 2028 (US$ Million)
Table 4. Germany Europe Hair Removal Products Market, by Distribution Channel - Revenue and Forecast to 2028 (US$ Million)
Table 5. France Europe Hair Removal Products Market, By Product Type - Revenue and Forecast to 2028 (US$ Million)
Table 6. France Europe Hair Removal Products Market, by End User - Revenue and Forecast to 2028 (US$ Million)
Table 7. France Europe Hair Removal Products Market, by Distribution Channel - Revenue and Forecast to 2028 (US$ Million)
Table 8. Italy Europe Hair Removal Products Market, By Product Type - Revenue and Forecast to 2028 (US$ Million)
Table 9. Italy Europe Hair Removal Products Market, by End User - Revenue and Forecast to 2028 (US$ Million)
Table 10. Italy Europe Hair Removal Products Market, by Distribution Channel - Revenue and Forecast to 2028 (US$ Million)
Table 11. UK Europe Hair Removal Products Market, By Product Type - Revenue and Forecast to 2028 (US$ Million)
Table 12. UK Europe Hair Removal Products Market, by End User - Revenue and Forecast to 2028 (US$ Million)
Table 13. UK Europe Hair Removal Products Market, by Distribution Channel - Revenue and Forecast to 2028 (US$ Million)
Table 14. Russia Europe Hair Removal Products Market, By Product Type - Revenue and Forecast to 2028 (US$ Million)
Table 15. Russia Europe Hair Removal Products Market, by End User - Revenue and Forecast to 2028 (US$ Million)
Table 16. Russia Europe Hair Removal Products Market, by Distribution Channel - Revenue and Forecast to 2028 (US$ Million)
Table 17. Rest of Europe Hair Removal Products Market, By Product Type - Revenue and Forecast to 2028 (US$ Million)
Table 18. Rest of Europe Hair Removal Products Market, by End User - Revenue and Forecast to 2028 (US$ Million)
Table 19. Rest of Europe Hair Removal Products Market, by Distribution Channel - Revenue and Forecast to 2028 (US$ Million)
Table 20. Glossary of Terms, Europe Hair Removal Products Market

List Of Figures

Figure 1. Europe Hair Removal Products Market Segmentation
Figure 2. Europe Hair Removal Products Market Segmentation - By Country
Figure 3. Europe Hair Removal Products Market Overview
Figure 4. Europe Hair Removal Products Market, By Product Type
Figure 5. Europe Hair Removal Products Market, by Country
Figure 7. Porter's Five Forces Analysis
Figure 8. Ecosystem: Europe Hair Removal Products Market
Figure 9. Expert Opinion
Figure 10. Europe Hair Removal Products Market Impact Analysis of Drivers and Restraints
Figure 11. Europe Hair Removal Products Market Forecast and Analysis, 2020-2028 (US$ Mn)
Figure 12. Europe Hair Removal Products Market Revenue Share, By Product Type (2021 and 2028)
Figure 13. Creams: Europe Hair Removal Products Market - Revenue and Forecast To 2028 (US$ Million)
Figure 14. Wax Strips: Europe Hair Removal Products Market - Revenue and Forecast To 2028 (US$ Million)
Figure 15. Razors and Blades: Europe Hair Removal Products Market - Revenue and Forecast To 2028 (US$ Million)
Figure 16. Epilators: Europe Hair Removal Products Market - Revenue and Forecast To 2028 (US$ Million)
Figure 17. Others: Europe Hair Removal Products Market - Revenue and Forecast To 2028 (US$ Million)
Figure 18. Europe Hair Removal Products Market Revenue Share, By End User (2021 and 2028)
Figure 19. Men: Europe Hair Removal Products Market - Revenue and Forecast To 2028 (US$ Million)
Figure 20. Women: Europe Hair Removal Products Market - Revenue and Forecast To 2028 (US$ Million)
Figure 21. Europe Hair Removal Products Market Revenue Share, By Distribution Channel (2021 and 2028)
Figure 22. Supermarkets and Hypermarkets: Europe Hair Removal Products Market- Revenue and Forecast To 2028 (US$ Million)
Figure 23. Convenience Stores: Europe Hair Removal Products Market- Revenue and Forecast To 2028 (US$ Million)
Figure 24. Online Retail: Europe Hair Removal Products Market- Revenue and Forecast To 2028 (US$ Million)
Figure 25. Others: Europe Hair Removal Products Market- Revenue and Forecast To 2028 (US$ Million)
Figure 26. Europe Hair Removal Products Market, by Key Country - Revenue (2021) (US$ Million)
Figure 27. Europe Hair Removal Products Market Share Revenue, by Key Country (2021 and 2028)
Figure 28. Germany: Europe Hair Removal Products Market - Revenue and Forecast to 2028 (US$ Million)
Figure 29. France: Europe Hair Removal Products Market - Revenue and Forecast to 2028 (US$ Million)
Figure 30. Italy: Europe Hair Removal Products Market - Revenue and Forecast to 2028 (US$ Million)
Figure 31. UK: Europe Hair Removal Products Market - Revenue and Forecast to 2028 (US$ Million)
Figure 32. Russia: Europe Hair Removal Products Market - Revenue and Forecast to 2028 (US$ Million)
Figure 33. Rest of Europe: Europe Hair Removal Products Market - Revenue and Forecast to 2028 (US$ Million)