Product Code: TIPRE00019977
The breakfast cereals market is projected to reach US$ 57,482.17 million by 2028 from US$ 44,831.48 million in 2022. It is expected to grow at a CAGR of 4.2% during 2022-2028.
The growth of the breakfast cereals market is driven by the rise in product offerings by breakfast cereals manufacturers. People are highly conscious about their health, particularly the young generation, creating a high demand for packed and ready-to-eat food products with high protein content, which are gluten-free and contain zero additives. Thus, the key players are innovating their product portfolio to attract a more consumer base. The demand for the breakfast cereal market is anticipated to grow in the forecast period due to increasing awareness concerning health and nutrition. People are careful with their food intake, and this is making them more conscious about the amount of fat, sugar, and other ingredients quality while buying the packed food products. Hence, the shift in consumption trends has forced firms in the breakfast cereal industry to come up with innovative and healthier products.
Based on type, the global breakfast cereals market is segmented into low sugar and regular. In 2021, the regular segment accounted for a larger market share, and low sugar is expected to register a higher CAGR during the forecast period. The demand for breakfast cereal containing whole grains and low sugar is higher due to the growing incidence of diabetes, obesity, and other diseases. In addition, growing disposable income has led to the increasing consumption of healthy food items containing vitamins, minerals, and other nutrients. According to NHS, an adult in the UK should not have more than 30g of free sugar on a daily basis.
The consumption of breakfast cereal products is growing rapidly among children due to increasing awareness of health and wellness. For instance, the US Department of Health and Human Services (HHS) and the US Department of Agriculture (USDA) publish the dietary guidelines for Americans every 5 years, highlighting the importance of healthy dietary patterns at every life stage and providing recommendations from infancy to older adulthood. The company, such as Kellogg, has entered into an agreement to acquire Chicago Bar Company LLC, maker of RXBAR, and later in 2021, they have launched a plant-based protein bar named RX Cereal, which contains low sugar. Therefore, the added protein and the avoidance of artificial colors, flavors, ingredients, or preservatives may help the company stand out and attract more consumer base.
By region, the breakfast cereals market is segmented into North America, Europe, Asia-Pacific (APAC), Middle East & Africa (MEA), and South & Central America (SAM). In 2020, North America held the largest share of the market. However, APAC is estimated to register the highest CAGR in the market during the forecast period. The region includes developing countries, such as China and India, which are densely populated and have high breakfast cereals consumption among the masses. Consumer perception of ready-to-eat meals is constantly improving where convenience and high-speed cooking time are ideal. The online distribution channel is the most recognized channel for ready-to-eat meals. Key players are focusing on online retailing to market their products to expand their market share and increase their customer base. Therefore, due to cost-effectiveness, demand for these packed meals is anticipated to increase in the forecast period.
The Kellogg Company; WEETABIX; Bob's Red Mill Natural Foods; General Mills Inc.; Nestle SA; Nature's Path Foods; The Quaker Oats Company; Carman's Fine Foods Pty Ltd.; Calbee, Inc.; and Guilin Seamild Foods Co Ltd. are the players operating in the breakfast cereals market. These companies provide a wide range of product portfolios for the market. The companies have their presence in the developing regions, which provides lucrative opportunities for market growth. Market players are developing high-quality, innovative products to meet customer requirements.
The size of the global breakfast cereals market has been derived using both primary and secondary sources. To begin the research process, exhaustive secondary research has been conducted using internal and external sources to obtain qualitative and quantitative information related to the market. Also, multiple primary interviews have been conducted with industry participants to validate the data and gain analytical insights into the topic. Participants in this process include industry experts, such as VPs, business development managers, market intelligence managers, and national sales managers, along with external consultants, such as valuation experts, research analysts, and key opinion leaders, specializing in the breakfast cereals market.
Reasons to Buy:
Highlights key business priorities in order to assist companies to realign their business strategies.
The key findings and recommendations highlight crucial progressive industry trends in the global breakfast cereals market, thereby allowing players to develop effective long-term strategies.
Develop/modify business expansion plans by using substantial growth offering developed and emerging markets.
Scrutinize in-depth the market trends and outlook coupled with the factors driving the market, as well as those hindering it.
Enhance the decision-making process by understanding the strategies that underpin commercial interest with respect to application.
Table Of Contents
1. Introduction
- 1.1 Study Scope
- 1.2 The Insight Partners Research Report Guidance
- 1.3 Market Segmentation
2. Key Takeaways
3. Research Methodology
- 3.1 Scope of the Study
- 3.2 Research Methodology
- 3.2.1 Data Collection
- 3.2.2 Primary Interviews
- 3.2.3 Hypothesis Formulation
- 3.2.4 Macro-economic Factor Analysis
- 3.2.5 Developing Base Number
- 3.2.6 Data Triangulation
- 3.2.7 Country Level Data
4. Global Breakfast Cereals Market Landscape
- 4.1 Market Overview
- 4.2 Porter's Five Forces Analysis
- 4.2.1 Bargaining Power of Suppliers
- 4.2.2 Bargaining Power of Buyers
- 4.2.3 Threat of New Entrants
- 4.2.4 Competitive Rivalry
- 4.2.5 Threat of Substitutes
- 4.3 Expert Opinion
- 4.4 Ecosystem Analysis
5. Breakfast Cereals Market - Key Market Dynamics
- 5.1 Key Market Drivers
- 5.1.1 Growing consumption of RTE products
- 5.1.2 Increased Penetration of Retail Chains
- 5.2 Key Market Restraints
- 5.2.1 Availability of Alternative Products
- 5.3 Key Market Opportunities
- 5.3.1 Growing Demand for Fortified Breakfast Items
- 5.4 Future Trends
- 5.4.1 Growing Product Launches of Low-Sugar Breakfast Cereals
- 5.5 Impact Analysis of Drivers and Restraint
6. Breakfast cereals - Global Market Analysis
- 6.1 Breakfast Cereals Market Overview
- 6.2 Breakfast Cereals Market -Revenue and Forecast to 2028
- 6.3 Competitive Positioning - Key Market Players
7. Breakfast Cereals Market Analysis - By Product Type
- 7.1 Overview
- 7.2 Breakfast Cereals Market, By Product Type (2021 and 2028)
- 7.3 Ready to Eat
- 7.3.1 Overview
- 7.3.2 Ready to Eat: Breakfast Cereals Market - Revenue and Forecast to 2028 (US$ Million)
- 7.4 Ready to Cook
- 7.4.1 Overview
- 7.4.2 Ready to Cook: Breakfast Cereals Market - Revenue and Forecast to 2028 (US$ Million)
8. Breakfast Cereals Market Analysis - By Category
- 8.1 Overview
- 8.2 Breakfast Cereals Market, By Category (2021 and 2028)
- 8.3 Organic
- 8.3.1 Overview
- 8.3.2 Organic: Breakfast Cereals Market - Revenue and Forecast to 2028 (US$ Million)
- 8.4 Conventional
- 8.4.1 Overview
- 8.4.2 Conventional: Breakfast Cereals Market - Revenue and Forecast to 2028 (US$ Million)
9. Breakfast Cereals Market Analysis - By Type
- 9.1 Overview
- 9.2 Breakfaxt Cereals Market, By Type (2021 and 2028)
- 9.3 Low Sugar
- 9.3.1 Overview
- 9.3.2 Low Sugar: Breakfast Cereals Market - Revenue and Forecast to 2028 (US$ Million)
- 9.4 Regular
- 9.4.1 Overview
- 9.4.2 Regular: Breakfast Cereals Market - Revenue and Forecast to 2028 (US$ Million)
10. Breakfast Cereals Market Analysis - By Distribution Channel
- 10.1 Overview
- 10.2 Breakfast Cereals Markt, By Distribution Channel (2021 and 2028)
- 10.3 Supermarkets and Hypermarkets
- 10.3.1 Overview
- 10.3.2 Supermarkets and Hypermarkets: Breakfast Cereals Market - Revenue and Foreacast to 2028 (US$ Million)
- 10.4 Covenience Store
- 10.4.1 Overview
- 10.4.2 Covenience Store: Breakfast Cereals Market - Revenue and Foreacast to 2028 (US$ Million)
- 10.5 Online Retail
- 10.5.1 Overview
- 10.5.2 Online Retail: Breakfast Cereals Market - Revenue and Foreacast to 2028 (US$ Million)
- 10.6 Others
- 10.6.1 Overview
- 10.6.2 Others: Breakfast Cereals Market - Revenue and Foreacast to 2028 (US$ Million)
11. Breakfast Cereals Market - Geographic Analysis
- 11.1 Overview
- 11.2 North America: Breakfast Cereals Market
- 11.2.1 North America: Breakfast Cereals Market, by Product Type
- 11.2.2 North America: Breakfast Cereals Market, by Category
- 11.2.3 North America: Breakfast Cereals Market, by Type
- 11.2.4 North America: Breakfast Cereals Market, by Distribution Channel
- 11.2.5 North America: Breakfast Cereals Market, by Key Country
- 11.2.5.1 US: Breakfast Cereals Market -Revenue and Forecast to 2028 (US$ Million)
- 11.2.5.1.1 US: Breakfast Cereals Market, by Product Type
- 11.2.5.1.2 US: Breakfast Cereals Market, by Category
- 11.2.5.1.3 US: Breakfast Cereals Market, by Type
- 11.2.5.1.4 US: Breakfast Cereals Market, by Distribution Channel
- 11.2.5.2 Canada: Breakfast Cereals Market -Revenue and Forecast to 2028(US$ Million)
- 11.2.5.2.1 Canada: Breakfast Cereals Market, by Type
- 11.2.5.2.2 Canada: Breakfast Cereals Market, by Category
- 11.2.5.2.3 Canada: Breakfast Cereals Market, by Type
- 11.2.5.2.4 Canada: Breakfast Cereals Market, by Distribution Channel
- 11.2.5.3 Mexico: Breakfast Cereals Market -Revenue and Forecast to 2028 (US$ Million)
- 11.2.5.3.1 Mexico: Breakfast Cereals Market, by Product Type
- 11.2.5.3.2 Mexico: Breakfast Cereals Market, by Category
- 11.2.5.3.3 Mexico: Breakfast Cereals Market, by Type
- 11.2.5.4 Mexico: Breakfast Cereals Market, by Distribution Channel
- 11.3 Europe: Breakfast Cereals Market
- 11.3.1 Europe: Breakfast Cereals Market -Revenue and Forecast to 2028 (US$ Million)
- 11.3.2 Europe: Breakfast Cereals Market, by Product Type
- 11.3.3 Europe: Breakfast Cereals Market, by Category
- 11.3.4 Europe: Breakfast Cereals Market, by Type
- 11.3.5 Europe: Breakfast Cereals Market, by Distribution Channel
- 11.3.6 Europe: Breakfast Cereals Market, by Key Country
- 11.3.6.1 Germany: Breakfast Cereals Market -Revenue and Forecast to 2028 (US$ Million)
- 11.3.6.1.1 Germany: Breakfast Cereals Market, by Product Type
- 11.3.6.1.2 Germany: Breakfast Cereals Market, by Category
- 11.3.6.1.3 Germany: Breakfast Cereals Market, by Type
- 11.3.6.1.4 Germany: Breakfast Cereals Market, by Distribution Channel
- 11.3.6.2 France: Breakfast Cereals Market -Revenue and Forecast to 2028 (US$ Million)
- 11.3.6.2.1 France: Breakfast Cereals Market, by Type
- 11.3.6.2.2 France: Breakfast Cereals Market, by Category
- 11.3.6.2.3 France: Breakfast Cereals Market, by Type
- 11.3.6.2.4 France: Breakfast Cereals Market, by Distribution Channel
- 11.3.6.3 Italy: Breakfast Cereals Market -Revenue and Forecast to 2028(US$ Million)
- 11.3.6.3.1 Italy: Breakfast Cereals Market, by Product Type
- 11.3.6.3.2 Italy: Breakfast Cereals Market, by Category
- 11.3.6.3.3 Italy: Breakfast Cereals Market, by Type
- 11.3.6.3.4 Italy: Breakfast Cereals Market, by Distribution Channel
- 11.3.6.4 United Kingdom: Breakfast Cereals Market -Revenue and Forecast to 2028 (US$ Million)
- 11.3.6.4.1 United Kingdom: Breakfast Cereals Market, by Product Type
- 11.3.6.4.2 United Kingdom: Breakfast Cereals Market, by Category
- 11.3.6.4.3 United Kingdom: Breakfast Cereals Market, by Type
- 11.3.6.4.4 United Kingdom: Breakfast Cereals Market, by Distribution Channel
- 11.3.6.5 Russia: Breakfast Cereals Market -Revenue and Forecast to 2028 (US$ Million)
- 11.3.6.5.1 Russia: Breakfast Cereals Market, by Product Type
- 11.3.6.5.2 Russia: Breakfast Cereals Market, by Category
- 11.3.6.5.3 Russia: Breakfast Cereals Market, by Type
- 11.3.6.5.4 Russia: Breakfast Cereals Market, by Distribution Channel
- 11.3.6.6 Rest of Europe: Breakfast Cereals Market -Revenue and Forecast to 2028 (US$ Million)
- 11.3.6.6.1 Rest of Europe Breakfast Cereals Market, by Product Type
- 11.3.6.6.2 Rest of Europe Breakfast Cereals Market, by Category
- 11.3.6.6.3 Rest of Europe Breakfast Cereals Market, by Type
- 11.3.6.6.4 Rest of Europe Breakfast Cereals Market, by Product Type
- 11.4 Asia-Pacific: Breakfast Cereals Market
- 11.4.1 Asia-Pacific: Breakfast Cereals Market -Revenue and Forecast to 2028 (US$ Million)
- 11.4.2 Asia-Pacific: Breakfast Cereals Market, by Product Type
- 11.4.3 Asia-Pacific: Breakfast Cereals Market, by Category
- 11.4.4 Asia-Pacific: Breakfast Cereals Market, by Type
- 11.4.5 Asia-Pacific: Breakfast Cereals Market, by Distribution Channel
- 11.4.6 Asia-Pacific: Breakfast Cereals Market, by Key Country
- 11.4.6.1 Australia: Breakfast Cereals Market -Revenue and Forecast to 2028 (US$ Million)
- 11.4.6.1.1 Australia: Breakfast Cereals Market, by Product Type
- 11.4.6.1.2 Australia: Breakfast Cereals Market, by Category
- 11.4.6.1.3 Australia: Breakfast Cereals Market, by Type
- 11.4.6.1.4 Australia: Breakfast Cereals Market, by Distribution Channel
- 11.4.6.2 China: Breakfast Cereals Market -Revenue and Forecast to 2028 (US$ Million)
- 11.4.6.2.1 China: Breakfast Cereals Market, by Product Type
- 11.4.6.2.2 China: Breakfast Cereals Market, by Category
- 11.4.6.2.3 China: Breakfast Cereals Market, by Type
- 11.4.6.2.4 China: Breakfast Cereals Market, by Distribution Channel
- 11.4.6.3 India: Breakfast Cereals Market -Revenue and Forecast to 2028 (US$ Million)
- 11.4.6.3.1 India: Breakfast Cereals Market, by Product Type
- 11.4.6.3.2 India: Breakfast Cereals Market, by Category
- 11.4.6.3.3 India: Breakfast Cereals Market, by Type
- 11.4.6.3.4 India: Breakfast Cereals Market, by Distribution Channel
- 11.4.6.4 Japan: Breakfast Cereals Market -Revenue and Forecast to 2028 (US$ Million)
- 11.4.6.4.1 Japan: Breakfast Cereals Market, by Product Type
- 11.4.6.4.2 Japan: Breakfast Cereals Market, by Category
- 11.4.6.4.3 Japan: Breakfast Cereals Market, by Type
- 11.4.6.4.4 Japan: Breakfast Cereals Market, by Distribution Channel
- 11.4.6.5 South Korea: Breakfast Cereals Market -Revenue and Forecast to 2028 (US$ Million)
- 11.4.6.5.1 South Korea: Breakfast Cereals Market, by Product Type
- 11.4.6.5.2 South Korea: Breakfast Cereals Market, by Category
- 11.4.6.5.3 South Korea: Breakfast Cereals Market, by Type
- 11.4.6.5.4 South Korea: Breakfast Cereals Market, by Distribution Channel
- 11.4.6.6 Rest of Asia-Pacific: Breakfast Cereals Market -Revenue and Forecast to 2028 (US$ Million)
- 11.4.6.6.1 Rest of Asia-Pacific: Breakfast Cereals Market, by Product Type
- 11.4.6.6.2 Rest of Asia-Pacific: Breakfast Cereals Market, by Category
- 11.4.6.6.3 Rest of Asia-Pacific: Breakfast Cereals Market, by Type
- 11.4.6.6.4 Rest of Asia-Pacific: Breakfast Cereals Market, by Distribution Channel
- 11.5 Middle East and Africa: Breakfast Cereals Market
- 11.5.1 Middle East and Africa: Breakfast Cereals Market -Revenue and Forecast to 2028 (US$ Million)
- 11.5.2 Middle East and Africa: Breakfast Cereals Market, by Product Type
- 11.5.3 Middle East and Africa: Breakfast Cereals Market, by Category
- 11.5.4 Middle East and Africa: Breakfast Cereals Market, by Type
- 11.5.5 Middle East and Africa: Breakfast Cereals Market, by Distribution Channel
- 11.5.6 Middle East and Africa: Breakfast Cereals Market, by Key Country
- 11.5.6.1 South Africa: Breakfast Cereals Market -Revenue and Forecast to 2028 (US$ Million)
- 11.5.6.1.1 South Africa: Breakfast Cereals Market, by Product Type
- 11.5.6.1.2 South Africa: Breakfast Cereals Market, by Category
- 11.5.6.1.3 South Africa: Breakfast Cereals Market, by Type
- 11.5.6.1.4 South Africa: Breakfast Cereals Market, by Distribution Channel
- 11.5.6.2 Saudi Arabia: Breakfast Cereals Market -Revenue and Forecast to 2028 (US$ Million)
- 11.5.6.2.1 Saudi Arabia: Breakfast Cereals Market, by Product Type
- 11.5.6.2.2 Saudi Arabia: Breakfast Cereals Market, by Category
- 11.5.6.2.3 Saudi Arabia: Breakfast Cereals Market, by Type
- 11.5.6.2.4 Saudi Arabia: Breakfast Cereals Market, by Distribution Channel
- 11.5.6.3 UAE: Breakfast Cereals Market -Revenue and Forecast to 2028 (US$ Million)
- 11.5.6.3.1 UAE: Breakfast Cereals Market, by Product Type
- 11.5.6.3.2 UAE: Breakfast Cereals Market, by Category
- 11.5.6.3.3 UAE: Breakfast Cereals Market, by Type
- 11.5.6.3.4 UAE: Breakfast Cereals Market, by Distribution Channel
- 11.5.6.4 Rest of Middle East and Africa: Breakfast Cereals Market -Revenue and Forecast to 2028 (US$ Million)
- 11.5.6.4.1 Rest of Middle East and Africa: Breakfast Cereals Market, by Product Type
- 11.5.6.4.2 Rest of Middle East and Africa: Breakfast Cereals Market, by Category
- 11.5.6.4.3 Rest of Middle East and Africa: Breakfast Cereals Market, by Type
- 11.5.6.4.4 Rest of Middle East and Africa: Breakfast Cereals Market, by Distribution Channel
- 11.6 South and Central America: Breakfast Cereals Market
- 11.6.1 South and Central America: Breakfast Cereals Market -Revenue and Forecast to 2028 (US$ Million)
- 11.6.2 South and Central America: Breakfast Cereals Market, by Product Type
- 11.6.3 South and Central America: Breakfast Cereals Market, by Category
- 11.6.4 South and Central America: Breakfast Cereals Market, by Type
- 11.6.5 South and Central America: Breakfast Cereals Market, by Distribution Channel
- 11.6.6 South and Central America: Breakfast Cereals Market, by Key Country
- 11.6.6.1 Brazil: Breakfast Cereals Market -Revenue and Forecast to 2028 (US$ Million)
- 11.6.6.1.1 Brazil: Breakfast Cereals Market, by Product Type
- 11.6.6.1.2 Brazil: Breakfast Cereals Market, by Category
- 11.6.6.1.3 Brazil: Breakfast Cereals Market, by Type
- 11.6.6.1.4 Brazil: Breakfast Cereals Market, by Distribution Channel
- 11.6.6.2 Argentina: Breakfast Cereals Market -Revenue and Forecast to 2028 (US$ Million)
- 11.6.6.2.1 Argentina: Breakfast Cereals Market, by Product Type
- 11.6.6.2.2 Argentina: Breakfast Cereals Market, by Category
- 11.6.6.2.3 Argentina: Breakfast Cereals Market, by Type
- 11.6.6.2.4 Argentina: Breakfast Cereals Market, by Distribution Channel
- 11.6.6.3 Rest of South and Central America: Breakfast Cereals Market -Revenue and Forecast to 2028 (US$ Million)
- 11.6.6.3.1 Rest of South and Central America: Breakfast Cereals Market, by Product Type
- 11.6.6.3.2 Rest of South and Central America: Breakfast Cereals Market, by Category
- 11.6.6.3.3 Rest of South and Central America: Breakfast Cereals Market, by Type
- 11.6.6.3.4 Rest of South and Central America: Breakfast Cereals Market, by Distribution Channel
12. Impact of COVID-19 Pandemic on Global Breakfast Cereals Market
- 12.1 Overview
- 12.2 Impact of COVID-19 on Breakfast Cereals Market
- 12.3 North America: Impact Assessment of COVID-19 Pandemic
- 12.4 Europe: Impact Assessment of COVID-19 Pandemic
- 12.5 Asia Pacific: Impact Assessment of COVID-19 Pandemic
- 12.6 Middle East & Africa: Impact Assessment of COVID-19 Pandemic
- 12.7 South and Central America: Impact Assessment of COVID-19 Pandemic
13. Industry Landscape
- 13.1 Overview
- 13.2 Business Planning and Strategy
- 13.3 Merger and Acquisition
- 13.4 Expansion & Collaboration
- 13.5 Product News
14. Company Profiles
- 14.1 The Kellogg Company
- 14.1.1 Key Facts
- 14.1.2 Business Description
- 14.1.3 Products and Services
- 14.1.4 Financial Overview
- 14.1.5 SWOT Analysis
- 14.1.6 Key Developments
- 14.2 WEETABIX
- 14.2.1 Key Facts
- 14.2.2 Business Description
- 14.2.3 Products and Services
- 14.2.4 Financial Overview
- 14.2.5 SWOT Analysis
- 14.2.6 Key Developments
- 14.3 Bob's Red Mill Natural Foods
- 14.3.1 Key Facts
- 14.3.2 Business Description
- 14.3.3 Products and Services
- 14.3.4 Financial Overview
- 14.3.5 SWOT Analysis
- 14.3.6 Key Developments
- 14.4 General Mills Inc.
- 14.4.1 Key Facts
- 14.4.2 Business Description
- 14.4.3 Products and Services
- 14.4.4 Financial Overview
- 14.4.5 SWOT Analysis
- 14.4.6 Key Developments
- 14.5 Nestle SA
- 14.5.1 Key Facts
- 14.5.2 Business Description
- 14.5.3 Products and Services
- 14.5.4 Financial Overview
- 14.5.5 SWOT Analysis
- 14.5.6 Key Developments
- 14.6 Nature's Path Foods
- 14.6.1 Key Facts
- 14.6.2 Business Description
- 14.6.3 Products and Services
- 14.6.4 Financial Overview
- 14.6.5 SWOT Analysis
- 14.6.6 Key Developments
- 14.7 The Quaker Oats Company
- 14.7.1 Key Facts
- 14.7.2 Business Description
- 14.7.3 Products and Services
- 14.7.4 Financial Overview
- 14.7.5 SWOT Analysis
- 14.7.6 Key Developments
- 14.8 Carman's Fine Foods Pty Ltd.
- 14.8.1 Key Facts
- 14.8.2 Business Description
- 14.8.3 Products and Services
- 14.8.4 Financial Overview
- 14.8.5 SWOT Analysis
- 14.8.6 Key Developments
- 14.9 Calbee, Inc.
- 14.9.1 Key Facts
- 14.9.2 Business Description
- 14.9.3 Products and Services
- 14.9.4 Financial Overview
- 14.9.5 SWOT Analysis
- 14.9.6 Key Developments
- 14.10 Guilin Seamild Foods Co Ltd.
- 14.10.1 Key Facts
- 14.10.2 Business Description
- 14.10.3 Products and Services
- 14.10.4 Financial Overview
- 14.10.5 SWOT Analysis
- 14.10.6 Key Developments