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早餐穀物市場 - 預測 2023-2028
市場調查報告書
商品編碼
1295336

早餐穀物市場 - 預測 2023-2028

Breakfast Cereals Market - Forecasts from 2023 to 2028
出版日期: | 出版商: Knowledge Sourcing Intelligence | 英文 134 Pages | 商品交期: 最快1-2個工作天內

價格
簡介目錄

早餐穀物市場預計將從 2021 年的估計市場規模 269.3 億美元增長到 2028 年的 359.35 億美元，複合年增長率為 4.21%。

早餐麥片市場是一個龐大且競爭激烈的行業，由許多不同類型的早餐麥片組成。 早餐麥片是世界各地人們流行的方便早餐選擇，有多種口味、形狀和大小。 穀物通常由小麥、燕麥、玉米等穀物製成，可以與牛奶、優格、水果等一起食用。 早餐麥片市場受到多種因素的推動，例如消費者生活方式的改變、健康意識的增強以及多樣化麥片選擇的可用性。 早餐麥片製造商不斷創新，提供新的、獨特的口味和質地，以滿足消費者的口味。 儘管大公司在早餐麥片市場具有重大影響力，但許多小公司提供獨特且利基的麥片產品。 該行業競爭激烈，公司總是在尋找使自己脫穎而出並獲得競爭優勢的方法。 總體而言，由於對健康和方便的早餐選擇的需求增加、新的和創新的穀物產品的推出以及市場向新地區的擴展等因素，早餐穀物市場預計在未來幾年將增長。

通過推出新的和改進的產品，這些公司可以響應不斷變化的消費者偏好，從而增加銷售額和利潤。 這種增長潛力還使這些公司能夠擴大其客戶群和分銷網絡，從而推動收入增長。 因此，主要市場參與者推出新產品已成為推動早餐穀物市場收入增長的關鍵因素。

早餐麥片市場是由主要參與者的投資和研發推動的。

主要參與者的投資和新產品發布是早餐穀物市場的主要促進因素，因為它們導致行業內競爭和創新的加劇。 當公司投資研發來創造新的早餐穀物產品時，他們可以通過提供獨特且有吸引力的選擇來吸引新客戶並留住現有客戶。 這是公司增長和盈利的驅動力。 此外，新產品和創新產品的推出引起了消費者的興趣和興奮，從而導致銷量增加和整體市場增長。

市場趨勢：

  • 2022 年 12 月，Kwality（也稱為 Pagariya Food Products Pvt.）在印度成立。 該系列起價為 49 印度盧比，共有六種選擇：水果圈、脆脆杏仁和葡萄乾麥片以及玉米片（不含精製麵粉）。 Kwality 的目標是為更多人帶來健康的穀物，推出這一新系列是其目標的一部分。
  • 2022 年 6 月，美國早餐麥片製造商 Magic Spoon 在 B 輪融資中籌集了 8500 萬美元，使其融資總額達到 1 億美元。 這筆投資用於擴大和加速公司的發展，從目前的直接面向消費者的模式向實體零售模式轉變。 Target 是第一家擁有該品牌的零售商。 Magic Spoon 提供有著水果口味和花生醬口味的高蛋白、低碳水化合物、無麩質、不含大豆、對酮類友好的穀物和穀物棒。
  • 2022 年 9 月，印度燕麥市場的知名品牌桂格 (Quaker) 在 RTE（即食）穀物領域推出了一款名為“桂格燕麥什錦早餐”的新早餐產品。 該產品由 5 種穀物和 22% 的水果、堅果和種子混合而成，提供營養美味的早餐體驗，有兩種口味（水果和堅果、漿果和種子）。 該產品旨在提供高水平的蛋白質和纖維，為註重健康的消費者提供“真正健身的燃料”。 該公司表示，該產品的推出解決了消費者因家務勞動增加、一天開始時間推遲以及需要方便健康的早餐選擇而不吃早餐這一日益增長的趨勢。

北美在全球早餐麥片市場中佔有很大份額。

按地區劃分，早餐麥片市場分為北美、南美、歐洲、中東和非洲以及亞太地區。

這種增長是由於對方便、健康的早餐選擇的需求增加以及各種獨特風味和營養的穀物產品的供應。 早餐麥片已成為美國消費者的熱門選擇，尤其是那些生活方式忙碌、喜歡快速簡單早餐的消費者。 隨著對更健康食品替代品的需求不斷增長，穀物早餐因其營養價值和易於食用而越來越受歡迎。 近年來，消費者的健康意識越來越強，並正在尋找符合其健康目標的食品。 早餐麥片被宣傳為一種健康的早餐選擇，可提供您所需的營養和能量。 此外，早餐麥片製作方便快捷，可以與牛奶或優格一起食用。

內容

第 1 章簡介

  • 市場概況
  • 市場定義
  • 調查範圍
  • 市場細分
  • 貨幣
  • 先決條件
  • 基準年和預測年的時間表

第 2 章研究方法

  • 調查數據
  • 調查過程

第 3 章執行摘要

  • 研究亮點

第 4 章市場動態

  • 市場促進因素
  • 市場抑制因素
  • 波特五力分析

第 5 章早餐穀物市場：按類型

  • 簡介
  • 熱麥片
  • RTE 系列

第 6 章早餐穀物市場：按產品

  • 簡介
  • 以玉米為主的早餐麥片
  • 其他

第 7 章早餐穀物市場：按分銷渠道劃分

  • 簡介
  • 在線
  • 離線
    • 超市
    • 便利店
    • 其他

第 8 章早餐穀物市場：按地區

  • 簡介
  • 北美
    • 按類型
    • 按產品
    • 按分銷渠道
    • 按國家/地區
  • 南美洲
    • 按類型
    • 按產品
    • 按分銷渠道
    • 按國家/地區
  • 歐洲
    • 按類型
    • 按產品
    • 按分銷渠道
    • 按國家/地區
  • 中東和非洲
    • 按類型
    • 按產品
    • 按分銷渠道
    • 按國家/地區
  • 亞太地區
    • 按類型
    • 按產品
    • 按分銷渠道
    • 按國家/地區

第 9 章競爭格局與分析

  • 主要公司及戰略分析
  • 新興公司和市場盈利能力
  • 合併、收購、協議和合作
  • 供應商競爭力矩陣

第 10 章公司簡介

  • General Mills
  • Nestle S.A.
  • Kellogg Company
  • Dr. Oetker
  • Freedom Foods Group
  • Carman's Fine Foods
  • Food for Life Baking Co. Inc.
  • POST HOLDINGS, INC
  • B&G Foods Inc.
簡介目錄
Product Code: KSI061613502

The breakfast cereals market is expected to grow at a CAGR of 4.21%, from an estimated market size of US$26.930 billion in 2021 to US$35.935 billion in 2028.

The breakfast cereal market is a large and competitive industry that consists of various types of breakfast cereals. Breakfast cereals are a popular and convenient breakfast option for people worldwide, and they come in multiple flavors, shapes, and sizes. Cereals are typically made from grains such as wheat, oats, and corn, and they can be served with milk, yogurt, or fruit. The breakfast cereals market is driven by various factors, such as changing consumer lifestyles, increasing health awareness, and the availability of a wide variety of cereal options. Manufacturers of breakfast cereals are constantly innovating to offer new and unique flavors and textures to appeal to consumer tastes. Major players heavily influence the breakfast cereal market, but many smaller companies offer unique and niche cereal products. The industry is highly competitive, and companies constantly look for ways to differentiate themselves and gain a competitive edge. In general, the breakfast cereal market is expected to grow in the coming years, driven by factors such as the increasing demand for healthy and convenient breakfast options, the introduction of new and innovative cereal products, and the expansion of the market into new regions.

By launching new and improved products, these companies can cater to evolving consumer preferences, resulting in increased sales and revenue growth. This growth potential also enables these companies to expand their customer base and distribution networks, thereby driving revenue growth. Thus, the introduction of new products by key market players is a crucial factor in driving the revenue growth of the breakfast cereals market.

The breakfast cereals market is driven by investments and R&D by key companies.

Investments and new product launches by key players act as major driver for the breakfast cereals market, as they can lead to increased competition and innovation within the industry. When companies invest in research and development to create new breakfast cereal products, they can attract new customers and retain existing ones by offering unique and appealing options. This helps to drive growth and revenue for the company. Moreover, when new and innovative products are launched, it sparks interest and excitement among consumers, leading to increased sales and overall market growth.

Market Developments:

  • In December 2022, Kwality, also known as Pagariya Food Products Pvt. Ltd, introduced a new line of low-priced and wholesome breakfast cereals in India designed to offer a more inclusive assortment of nutritious morning meal alternatives. The range, which starts at INR 49, comprises six options: Fruit Rings, Muesli Crunchy Almond & Raisins, and Corn Flakes, and is devoid of refined wheat flour. The rollout of this new selection is a component of Kwality's aim to make healthy cereals available to a broader audience.
  • In June 2022, Magic Spoon, a breakfast cereal manufacturer based in the United States, secured US$85 million in a Series B funding round, bringing its total funding to US$100 million. The investment was utilized to increase the company's growth beyond its present direct-to-consumer model and into the provision of brick-and-mortar retail and to expedite growth. Target became the first retailer to carry the brand. Magic Spoon offers high-protein, low-carbohydrate, gluten-free, soy-free, and keto-friendly cereals and cereal bars in flavors like Fruity and Peanut Butter.
  • In September 2022, Quaker, a prominent brand in India's oats market, introduced a new breakfast offering in the ready-to-eat (RTE) cereal segment called Quaker Oats Muesli. This product offers a nourishing and flavorful breakfast experience, consisting of a blend of five grains and 22% fruit, nuts, and seeds, available in two flavors: Fruit & Nut and Berries & Seeds. The product provides a rich source of protein and fiber and aims to offer "Fuel for the Real Fit" to consumers who are mindful of their health. According to the company, the launch is a response to the growing trend of consumers missing breakfast due to increased household chores, a delayed start to the day, and the need for convenient and wholesome breakfast options.

North America accounted for a major share of the global breakfast cereals market.

The breakfast cereals market has been segmented by geography into North America, South America, Europe, Middle East and Africa, and Asia Pacific.

The growth can be attributed to the rising demand for convenient and healthy breakfast options and the availability of a wide range of cereal products with unique flavors and nutritional benefits. Breakfast cereals have emerged as a popular choice among US consumers, especially those leading busy lifestyles who prefer quick and easy breakfast options. With a growing demand for healthier alternatives, breakfast cereals are gaining traction due to their high nutrient value and ease of consumption. In recent years, consumers have become increasingly health-conscious, seeking food products that align with their health goals. Breakfast cereals are marketed as a healthy breakfast option providing essential nutrients and energy. Moreover, breakfast cereals are convenient, require minimal preparation time, and can be consumed with milk or yogurt.

Market Segmentation:

BY TYPE

  • Hot cereals
  • Ready-to-eat cereals

BY PRODUCT

  • Corn-based breakfast cereals
  • Others

BY DISTRIBUTION CHANNEL

  • Online
  • Offline
  • Supermarkets
  • Convenience stores
  • Others

BY GEOGRAPHY

  • North America
  • United States
  • Canada
  • Mexico
  • South America
  • Brazil
  • Argentina
  • Others
  • Europe
  • UK
  • Germany
  • France
  • Spain
  • Italy
  • Others
  • Middle East and Africa
  • Saudi Arabia
  • South Africa
  • Others
  • Asia Pacific
  • Japan
  • China
  • India
  • South Korea
  • Indonesia
  • Thailand
  • Taiwan
  • Australia
  • Others

TABLE OF CONTENTS

1. INTRODUCTION

  • 1.1. Market Overview
  • 1.2. Market Definition
  • 1.3. Scope of the Study
  • 1.4. Market Segmentation
  • 1.5. Currency
  • 1.6. Assumptions
  • 1.7. Base, and Forecast Years Timeline

2. RESEARCH METHODOLOGY

  • 2.1. Research Data
  • 2.2. Research Process

3. EXECUTIVE SUMMARY

  • 3.1. Research Highlights

4. MARKET DYNAMICS

  • 4.1. Market Drivers
  • 4.2. Market Restraints
  • 4.3. Porter's Five Force Analysis
    • 4.3.1. Bargaining Power of Suppliers
    • 4.3.2. Bargaining Power of Buyers
    • 4.3.3. Threat of New Entrants
    • 4.3.4. Threat of Substitutes
    • 4.3.5. Competitive Rivalry in the Industry
    • 4.3.6. Industry Value Chain Analysis

5. BREAKFAST CEREALS MARKET, BY TYPE

  • 5.1. Introduction
  • 5.2. Hot cereals
  • 5.3. Ready-to-eat cereals

6. BREAKFAST CEREALS MARKET, BY PRODUCT

  • 6.1. Introduction
  • 6.2. Corn-based breakfast cereals
  • 6.3. Others

7. BREAKFAST CEREALS MARKET, BY DISTRIBUTION CHANNEL

  • 7.1. Introduction
  • 7.2. Online
  • 7.3. Offline
    • 7.3.1. Supermarkets
    • 7.3.2. Convenience stores
    • 7.3.3. Others

8. BREAKFAST CEREALS MARKET, BY GEOGRAPHY

  • 8.1. Introduction
  • 8.2. North America
    • 8.2.1. By Type
    • 8.2.2. By Product
    • 8.2.3. By Distribution Channel
    • 8.2.4. By Country
    • 8.2.4.1. United States
    • 8.2.4.2. Canada
    • 8.2.4.3. Mexico
  • 8.3. South America
    • 8.3.1. By Type
    • 8.3.2. By Product
    • 8.3.3. By Distribution Channel
    • 8.3.4. By Country
    • 8.3.4.1. Brazil
    • 8.3.4.2. Argentina
    • 8.3.4.3. Others
  • 8.4. Europe
    • 8.4.1. By Type
    • 8.4.2. By Product
    • 8.4.3. By Distribution Channel
    • 8.4.4. By Country
    • 8.4.4.1. UK
    • 8.4.4.2. Germany
    • 8.4.4.3. France
    • 8.4.4.4. Spain
    • 8.4.4.5. Italy
    • 8.4.4.6. Others
  • 8.5. Middle East and Africa
    • 8.5.1. By Type
    • 8.5.2. By Product
    • 8.5.3. By Distribution Channel
    • 8.5.4. By Country
    • 8.5.4.1. Saudi Arabia
    • 8.5.4.2. South Africa
    • 8.5.4.3. Others
  • 8.6. Asia Pacific
    • 8.6.1. By Type
    • 8.6.2. By Product
    • 8.6.3. By Distribution Channel
    • 8.6.4. By Country
    • 8.6.4.1. Japan
    • 8.6.4.2. China
    • 8.6.4.3. India
    • 8.6.4.4. South Korea
    • 8.6.4.5. Indonesia
    • 8.6.4.6. Thailand
    • 8.6.4.7. Taiwan
    • 8.6.4.8. Australia
    • 8.6.4.9. Others

9. COMPETITIVE ENVIRONMENT AND ANALYSIS

  • 9.1. Major Players and Strategy Analysis
  • 9.2. Emerging Players and Market Lucrativeness
  • 9.3. Mergers, Acquisitions, Agreements, and Collaborations
  • 9.4. Vendor Competitiveness Matrix

10. COMPANY PROFILES

  • 10.1. General Mills
  • 10.2. Nestle S.A.
  • 10.3. Kellogg Company
  • 10.4. Dr. Oetker
  • 10.5. Freedom Foods Group
  • 10.6. Carman's Fine Foods
  • 10.7. Food for Life Baking Co. Inc.
  • 10.8. POST HOLDINGS, INC
  • 10.9. B&G Foods Inc.