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市場調查報告書

商品編碼

1316266

全球早餐穀物市場 - 2023-2030 年

Global Breakfast Cereals Market - 2023-2030

出版日期: 2023年07月27日 | 出版商:

DataM Intelligence | 英文 102 Pages | 商品交期: 約2個工作天內

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簡介目錄

市場概述

2022 年，全球早餐穀物市場規模為1012 億美元，預計到2030 年將達到1751 億美元，實現利潤豐厚的成長。在2023-2030 年的預測期內，市場年複合成長率為7.1%。

消費者越來越重視健康和保健，導致對健康穀物早餐的需求增加。消費者正在尋找強化維生素、礦物質和纖維的穀物，以及低糖和全穀物穀物。生產商順應這一趨勢，推出了更健康的穀物食品，並將其作為營養早餐進行行銷。

隨著麩質過敏症和乳糜瀉的增加，人們對無麩質穀物早餐的需求也在不斷成長。無麩質穀物不含小麥、大麥和黑麥等含麩質的成分。生產商正在利用米、玉米、藜麥和小米等替代穀物開發無麩質版的流行穀物食品，以滿足這一消費群體的需求。

市場動態

對健康營養食品的需求不斷成長，推動了早餐穀物市場的成長

消費者越來越意識到保持健康生活方式和做出更好飲食選擇的重要性。早餐穀物食品，尤其是強化維生素、礦物質和纖維的早餐穀物食品，被認為是既方便又營養的選擇。例如，1 杯（40 克）強化穀物中含有40 毫克的鐵，達到了每日鐵攝入量的100%。穀類食品可滿足蛋白質每日需要量的一半以上，其中還含有6-12%的離胺酸缺乏蛋白質。

早餐穀物通常提供一系列必需營養素，包括碳水化合物、纖維、蛋白質、維生素和礦物質。穀物早餐營養均衡，有助於滿足消費者的日常飲食需求，因此深受消費者青睞。由於工作繁忙，許多人認為早餐穀物食品是一種方便快捷的健康食品。

西方飲食習慣的影響越來越大，推動了早餐穀物市場的成長

隨著全球化的不斷擴大，西方飲食習慣和食品趨勢已滲透到各個地區和文化中。西式生活方式的傳播，包括早餐偏好的傳播，導致世界許多地區對穀物早餐等西式早餐的需求增加。

西式穀物早餐方便省時，符合現代生活方式。隨著越來越多的人面臨日程繁忙、時間緊迫的問題，他們開始尋求快捷方便的早餐解決方案。即食穀物食品正好滿足了這一需求，只需極少的準備工作，就能提供方便省事的早餐選擇。

對穀物中糖分和添加劑的健康關注增加可能阻礙成長

消費者越來越意識到過量攝入糖分對健康的不利影響，如肥胖、糖尿病和心血管疾病。早餐穀物食品，尤其是針對兒童的早餐穀物食品，經常因含糖量高而受到批評。營養學家建議消費者避免食用每份含糖量超過10 克的麥片。然而，通常每100 克麥片（一份）的平均含糖量為19.8 克。

消費者越來越關注食品中使用的成分和添加劑。清潔標籤運動強調透明度和使用天然、可識別的成分。有些穀物早餐含有人工色素、香精和防腐劑，這可能不符合注重健康的消費者的偏好。未能解決這些問題的製造商可能會在吸引和留住顧客方面面臨挑戰。

COVID-19 影響分析

COVID-19 分析包括COVID 前情景、COVID 情景和COVID 後情景，以及定價動態（包括大流行期間和之後的定價變化，並與COVID 前情景進行比較）、供求光譜（由於貿易限制、封鎖和後續問題而導致的供需變化）、政府計劃（政府機構為振興市場、部門或行業而採取的計劃）和製造商戰略計劃（此處將涵蓋製造商為緩解COVID 問題而採取的措施）。

Market Overview

The Global Breakfast Cereals Market US$ 101.2 billion in 2022 and is projected to witness lucrative growth by reaching up to US$ 175.1 billion by 2030. The market is growing at a CAGR of 7.1% during the forecast period 2023-2030.

There is a growing emphasis on health and wellness among consumers, leading to increased demand for healthier breakfast cereal options. Consumers are looking for cereals that are fortified with vitamins, minerals, and fiber, as well as those that are low in sugar and made with whole grains. Manufacturers are responding to this trend by introducing healthier variants and marketing them as nutritious breakfast options.

With the rise in gluten sensitivities and celiac disease, there is a growing demand for gluten-free breakfast cereal options. Gluten-free cereals are made without ingredients containing gluten, such as wheat, barley, and rye. Manufacturers are developing gluten-free versions of popular cereals using alternative grains like rice, corn, quinoa, and millet to cater to this consumer segment.

Market Dynamics

Growing Demand for Healthy and Nutritious Food is Driving the Market Growth of the Breakfast Cereal Market

There is an increasing awareness among consumers about the importance of maintaining a healthy lifestyle and making better dietary choices. Breakfast cereals, especially those fortified with vitamins, minerals, and fiber, are perceived as a convenient and nutritious choice. For instance, 100% of the daily value of iron is present in 1 cup (40 grams) of fortified cereal, which has 40 mg of iron in it. More than half of the daily requirement for protein is met by cereals, which also include 6-12% of lysine-deficient protein.

Breakfast cereals often offer a range of essential nutrients, including carbohydrates, fiber, protein, vitamins, and minerals. Consumers are drawn to cereals that provide a balanced nutritional profile, helping them meet their daily dietary requirements. With busy schedules, many individuals view breakfast cereals as a convenient way to obtain a quick and wholesome meal.

Growing Influence of Western Eating Habits is Driving the Market Growth Of Breakfast Cereals Market

As globalization continues to expand, Western eating habits and food trends have permeated various regions and cultures. The spread of Western lifestyles, including breakfast preferences, has led to an increased demand for Western-style breakfast options, such as breakfast cereals, in many parts of the world.

Western-style breakfast cereals offer convenience and time efficiency, which align with modern lifestyles. As more individuals face busy schedules and time constraints, they seek quick and easy breakfast solutions. Ready-to-eat cereals fit this need, requiring minimal preparation and providing a convenient and hassle-free breakfast option.

Increased Health Concerns Regarding Sugar and Additives in Cereals can Hamper the Growth

There is increasing awareness among consumers about the detrimental health effects of excessive sugar consumption, such as obesity, diabetes, and cardiovascular diseases. Breakfast cereals, particularly those targeted at children, have often been criticized for their high sugar content. Consumers are advised by nutritionists to avoid cereals with more than 10 grams of sugar per serving. However, the average box of cereal normally contains 19.8 grams of sugar for every 100 grams of cereal (one serving).

Consumers are becoming more concerned about the ingredients and additives used in their food. The clean label movement emphasizes transparency and the use of natural, recognizable ingredients. Some breakfast cereals contain artificial colors, flavors, and preservatives, which may not align with the preferences of health-conscious consumers. Manufacturers that fail to address these concerns may face challenges in attracting and retaining customers.

COVID-19 Impact Analysis

The COVID-19 Analysis includes Pre-COVID Scenario, COVID Scenario, and Post-COVID Scenario along with Pricing Dynamics (Including pricing change during and post-pandemic comparing it to pre-COVID scenarios), Demand-Supply Spectrum (Shift in demand and supply owing to trading restrictions, lockdown, and subsequent issues), Government Initiatives (Initiatives to revive market, sector or Industry by Government Bodies) and Manufacturers Strategic Initiatives (What manufacturers did to mitigate the COVID issues will be covered here).

Segment Analysis

The global breakfast cereals market is segmented based on product type, source, flavor, distribution channel, and region.

Convenience and Variety of Ready-to-Eat Cereals Leads to the Segment Growth

Based on product type, the breakfast cereals market is divided into hot cereals and ready-to-eat cereals.

In 2022, Ready-to-eat cereals have gained a significant market share in the cereal industry due it's convenience, variety, and taste. Ready-to-eat cereals offer unmatched convenience to consumers. They are pre-cooked and require no additional cooking or preparation, making them a quick and easy breakfast option. This convenience resonates well with busy lifestyles and time-constrained individuals who are looking for a hassle-free meal solution. In December 2022, Quaker expands its Portfolio with Ready-To-Eat Breakfast Cereals and introduced Quaker Oats Muesli.

With the fast-paced nature of modern life, consumers often prioritize efficiency in their morning routines. Ready-to-eat cereals eliminate the need for cooking or extensive preparation, allowing consumers to have a nutritious breakfast without spending much time in the kitchen. This time-saving aspect has contributed to the popularity of RTE cereals.

Geographical Analysis

Growing Consumption of Cereals by Large-size Population in the Asia-Pacific Region

In 2022, the Asia Pacific region had a significant share of the breakfast cereal market. With a growing middle class and increasing disposable incomes, the demand for convenient and ready-to-eat breakfast options has risen significantly in that region. As awareness about health and nutrition continues to increase in Asia Pacific, consumers are seeking healthier breakfast alternatives. Ready-to-eat cereals, especially those fortified with vitamins, minerals, and fiber, are often perceived as a convenient and nutritious option, aligning with changing dietary preferences.

According to The World Bank, in 2021, China produced 633,846,950 metric tons of cereals. The influence of Western cultures and the globalization of food trends have played a significant role in the popularity of breakfast cereals in the region. Western-style breakfasts, including cereal consumption, have gained traction, particularly among urban populations and younger demographics.

Competitive Landscape

The major global players in the market include: Nestle S.A., The Kellogg Company, General Mills, Inc., Clif Bar & Company, PepsiCo, Inc., Bagrrys India Limited, Freeland Foods, The Quaker Oats Company, Bob's Red Mill, Post-Consumer Brands

Why Purchase the Report?

To visualize the global breakfast cereals market segmentation based on product type, source, flavor, distribution channel, and region understand key commercial assets and players.
Identify commercial opportunities by analyzing trends and co-development.
Excel data sheet with numerous data points of breakfast cereal market-level with all segments.
PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
Product mapping available as excel consisting of key products of all the major players.

The Global Breakfast Cereals Market Report Would Provide Approximately 69 Tables, 69 Figures and 102 Page.

Target Audience 2023

Manufacturers/ Buyers
Industry Investors/Investment Bankers
Research Professionals
Emerging Companies

1. Methodology and Scope

1.1. Research Methodology
1.2. Research Objective and Scope of the Report

2. Definition and Overview

3. Executive Summary

3.1. Snippet by Product Type
3.2. Snippet by Source
3.3. Snippet by Flavor
3.4. Snippet by Distribution Channel
3.5. Snippet by Region

4. Dynamics

4.1. Impacting Factors
- 4.1.1. Drivers
  - 4.1.1.1. Growing Demand for Healthy and Nutritious Food
  - 4.1.1.2. Growing Influence of Western Eating Habits
- 4.1.2. Restraints
  - 4.1.2.1. The Availability of Other Affordable and Healthful Meal Options
- 4.1.3. Opportunity
  - 4.1.3.1. Expansion of the Food Industry
- 4.1.4. Impact Analysis

5. Industry Analysis

5.1. Porter's Five Force Analysis
5.2. Supply Chain Analysis
5.3. Pricing Analysis
5.4. Regulatory Analysis

6. COVID-19 Analysis

6.1. Analysis of COVID-19
- 6.1.1. Scenario Before COVID
- 6.1.2. Scenario During COVID
- 6.1.3. Scenario Post COVID
6.2. Pricing Dynamics Amid COVID-19
6.3. Demand-Supply Spectrum
6.4. Government Initiatives Related to the Market During Pandemic
6.5. Manufacturers Strategic Initiatives
6.6. Conclusion

7. By Product Type

7.1. Introduction
- 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
- 7.1.2. Market Attractiveness Index, By Product Type
7.2. Hot Cereals*
- 7.2.1. Introduction
- 7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
7.3. Ready to Eat Cereals

8. By Source

8.1. Introduction
- 8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Source
- 8.1.2. Market Attractiveness Index, By Source
8.2. Wheat*
- 8.2.1. Introduction
- 8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
8.3. Oats
8.4. Rice
8.5. Corn
8.6. Mixed Grain
8.7. Others

9. By Flavor

9.1. Introduction
- 9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Flavor
- 9.1.2. Market Attractiveness Index, By Flavor
9.2. Non-Flavored*
- 9.2.1. Introduction
- 9.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
9.3. Flavored

10. By Distribution Channel

10.1. Introduction
- 10.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 10.1.2. Market Attractiveness Index, By Distribution Channel
10.2. Supermarket/Hypermarket*
- 10.2.1. Introduction
- 10.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
10.3. Specialty Stores
10.4. Online Sales
10.5. Others

11. By Region

11.1. Introduction
- 11.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
- 11.1.2. Market Attractiveness Index, By Region
11.2. North America
- 11.2.1. Introduction
- 11.2.2. Key Region-Specific Dynamics
- 11.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
- 11.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Source
- 11.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Flavor
- 11.2.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 11.2.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 11.2.7.1. U.S.
  - 11.2.7.2. Canada
  - 11.2.7.3. Mexico
11.3. Europe
- 11.3.1. Introduction
- 11.3.2. Key Region-Specific Dynamics
- 11.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
- 11.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Source
- 11.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Flavor
- 11.3.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 11.3.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 11.3.7.1. Germany
  - 11.3.7.2. UK
  - 11.3.7.3. France
  - 11.3.7.4. Italy
  - 11.3.7.5. Spain
  - 11.3.7.6. Rest of Europe
11.4. South America
- 11.4.1. Introduction
- 11.4.2. Key Region-Specific Dynamics
- 11.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
- 11.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Source
- 11.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Flavor
- 11.4.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 11.4.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 11.4.7.1. Brazil
  - 11.4.7.2. Argentina
  - 11.4.7.3. Rest of South America
11.5. Asia-Pacific
- 11.5.1. Introduction
- 11.5.2. Key Region-Specific Dynamics
- 11.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
- 11.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Source
- 11.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Flavor
- 11.5.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 11.5.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 11.5.7.1. China
  - 11.5.7.2. India
  - 11.5.7.3. Japan
  - 11.5.7.4. Australia
  - 11.5.7.5. Rest of Asia-Pacific
11.6. Middle East and Africa
- 11.6.1. Introduction
- 11.6.2. Key Region-Specific Dynamics
- 11.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
- 11.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Source
- 11.6.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Flavor
- 11.6.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel

12. Competitive Landscape

12.1. Competitive Scenario
12.2. Market Positioning/Share Analysis
12.3. Mergers and Acquisitions Analysis

13. Company Profiles

13.1. Nestle S.A.*
- 13.1.1. Company Overview
- 13.1.2. Product Portfolio and Description
- 13.1.3. Financial Overview
- 13.1.4. Key Developments
13.2. The Kellogg Company
13.3. General Mills, Inc.
13.4. Clif Bar & Company
13.5. PepsiCo, Inc.
13.6. Bagrrys India Limited
13.7. Freeland Foods
13.8. The Quaker Oats Company
13.9. Bob's Red Mill
13.10. Post-Consumer Brands

LIST NOT EXHAUSTIVE