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市場調查報告書
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1392859

2024 年即時競標(RTB) 全​​球市場報告

Real Time Bidding (RTB) Global Market Report 2024
出版日期: 按訂單生產 | 出版商: The Business Research Company | 英文 200 Pages | 商品交期: 2-10個工作天內

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簡介目錄

近年來，即時競標（RTB）市場規模迅速擴大。將從2023年的133.8億美元成長到2024年的168.1億美元，複合年成長率為25.6%。過去一段時間的成長可歸因於數位廣告的擴張、定向廣告需求的增加、廣告技術和程序化廣告的進步、受眾區隔能力的增強以及行動廣告的興起等因素。

電子商務的成長軌跡預計將大大促進即時競標（RTB）市場的擴張。電子商務，線上買賣商品和服務，是即時競標(RTB) 活動的核心。電子商務企業對廣告投放進行即時競標，確保潛在客戶的可見度。 2023年第二季度，電商年增7.5%，貢獻總銷售額的15.4%。電子商務活動的激增正在推動即時競標(RTB) 市場的成長。

2023 年，北美是即時競標(RTB) 市場最大的地區。預計亞太地區將成為預測期內成長最快的地區。即時競標(RTB) 市場報告涵蓋的地區包括亞太地區、西歐、東歐、北美、南美以及中東和非洲。

目錄

第1章執行摘要

第2章 即時競標（RTB）市場特點

第3章 即時競標（RTB）市場趨勢與策略

第 4 章 即時競標(RTB) 市場 - 宏觀經濟情勢

  • 高通膨對市場的影響
  • 烏克蘭與俄羅斯戰爭對市場的影響
  • COVID-19 對市場的影響

第5章 全球即時競標（RTB）市場規模與成長

  • 市場促進因素/市場抑制因素
    • 市場促進因素
    • 市場抑制因素
  • 2018-2023年市場規模與成長實績
  • 市場規模與成長預測，2023-2028，2033F

第6章 即時競標（RTB）市場區隔

  • 全球即時競標(RTB) 市場，依廣告格式區隔，實績與預測，2018-2023、2023-2028F、2033F
  • RTB 影像
  • 即時廣播影片
  • 全球即時競標(RTB) 市場，依競標區隔，實績與預測，2018-2023、2023-2028F、2033F
  • 公開競標
  • 邀請競標
  • 全球即時競標(RTB) 市場，依應用區隔、實績和預測，2018-2023、2023-2028F、2033F
  • 媒體娛樂
  • 遊戲
  • 零售/電子商務
  • 旅行/奢侈品
  • 行動應用
  • 其他

第 7 章 依地區和國家分類的即時競標(RTB) 市場分析

  • 全球即時競標(RTB) 市場，依地區、實績和預測，2018-2023、2023-2028F、2033F
  • 全球即時競標(RTB) 市場，依國家、實績與預測，2018-2023、2023-2028F、2033F

第8章亞太地區即時競標（RTB）市場

  • 概述
  • 區域資訊、COVID-19疾病的影響、市場資訊、背景資訊、政府配合措施、法規、監管機構、主要組織、課稅、企業稅務結構、投資、主要企業
  • 依廣告格式、實績和預測區隔，2018-2023、2023-2028F、2033F
  • 依競標、實績和預測區隔，2018-2023、2023-2028F、2033F
  • 依應用、實績和預測區隔，2018-2023、2023-2028F、2033F

第9章 中國即時競標（RTB）市場

第10章 印度即時競標（RTB）市場

第11章 日本即時競標（RTB）市場

第12章 澳洲即時競標（RTB）市場

第13章 印尼即時競標（RTB）市場

第14章 韓國即時競標（RTB）市場

第15章 西歐即時競標（RTB）市場

  • 概述
  • 依廣告格式、實績和預測區隔，2018-2023、2023-2028F、2033F
  • 依競標、實績和預測區隔，2018-2023、2023-2028F、2033F
  • 依應用、實績和預測區隔，2018-2023、2023-2028F、2033F

第16章英國即時競標（RTB）市場

第17章 德國即時競標（RTB）市場

第18章 法國即時競標（RTB）市場

第19章 義大利即時競標（RTB）市場

第20章 西班牙即時競標（RTB）市場

第21章 東歐即時競標（RTB）市場

  • 概述
  • 依廣告格式、實績和預測區隔，2018-2023、2023-2028F、2033F
  • 依競標、實績和預測區隔，2018-2023、2023-2028F、2033F
  • 依應用、實績和預測區隔，2018-2023、2023-2028F、2033F

第22章 俄羅斯即時競標（RTB）市場

第23章 北美即時競標（RTB）市場

  • 概述
  • 依廣告格式、實績和預測區隔，2018-2023、2023-2028F、2033F
  • 依競標、實績和預測區隔，2018-2023、2023-2028F、2033F
  • 依應用、實績和預測區隔，2018-2023、2023-2028F、2033F

第24章美國即時競標（RTB）市場

第25章加拿大即時競標（RTB）市場

第26章 南美洲即時競標（RTB）市場

  • 概述
  • 依廣告格式、實績和預測區隔，2018-2023、2023-2028F、2033F
  • 依競標、實績和預測區隔，2018-2023、2023-2028F、2033F
  • 依應用、實績和預測區隔，2018-2023、2023-2028F、2033F

第27章 巴西即時競標（RTB）市場

第28章 中東即時競標（RTB）市場

  • 概述
  • 依廣告格式、實績和預測區隔，2018-2023、2023-2028F、2033F
  • 依競標、實績和預測區隔，2018-2023、2023-2028F、2033F
  • 依應用、實績和預測區隔，2018-2023、2023-2028F、2033F

第29章 非洲即時競標（RTB）市場

  • 概述
  • 依廣告格式、實績和預測區隔，2018-2023、2023-2028F、2033F
  • 依競標、實績和預測區隔，2018-2023、2023-2028F、2033F
  • 依應用、實績和預測區隔，2018-2023、2023-2028F、2033F

第30章 即時競標（RTB）市場競爭形勢及公司概況

  • 即時競標（RTB）市場競爭形勢
  • 即時競標(RTB) 市場公司簡介
    • Google LLC
    • Facebook Inc.
    • Adobe Inc.
    • PubMatic Inc.
    • Smaato Inc.

第31章 全球即時競標（RTB）市場競爭基準化分析

第 32 章：全球即時競標(RTB) 市場競爭儀表板

第33章 即時競標（RTB）市場重大併購

第34章 即時競標（RTB）市場未來展望及潛力分析

第35章附錄

簡介目錄
Product Code: r10547

“Real Time Bidding (RTB) Global Market Report 2024 ” from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on real time bidding (rtb) market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

Reasons to Purchase

  • Gain a truly global perspective with the most comprehensive report available on this market covering 50+ geographies.
  • Understand how the market has been affected by the COVID-19 and how it is responding as the impact of the virus abates.
  • Assess the Russia - Ukraine war's impact on agriculture, energy and mineral commodity supply and its direct and indirect impact on the market.
  • Measure the impact of high global inflation on market growth.
  • Create regional and country strategies on the basis of local data and analysis.
  • Identify growth segments for investment.
  • Outperform competitors using forecast data and the drivers and trends shaping the market.
  • Understand customers based on the latest market shares.
  • Benchmark performance against key competitors.
  • Suitable for supporting your internal and external presentations with reliable high quality data and analysis
  • Report will be updated with the latest data and delivered to you within 3-5 working days of order along with an Excel data sheet for easy data extraction and analysis.
  • All data from the report will also be delivered in an excel dashboard format.

Where is the largest and fastest growing market for real time bidding (rtb)? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? “The real time bidding (rtb) market global report ” from The Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

Scope

Markets Covered:

  • 1) By Ad Format: RTB Image; RTB Video
  • 2) By Auction: Open Auction; Invited Auction
  • 3) By Applications: Media And Entertainment; Games; Retail And E-Commerce; Travel And Luxury; Mobile Apps; Other Applications
  • Companies Mentioned: Google LLC; Facebook Inc.; Adobe Inc.; PubMatic Inc.; Smaato Inc.
  • Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; USA; Canada; Italy; Spain
  • Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
  • Time series: Five years historic and ten years forecast.
  • Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,
  • Data segmentations: country and regional historic and forecast data, market share of competitors, market segments.
  • Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
  • Delivery format: PDF, Word and Excel Data Dashboard.

Executive Summary

Real-time bidding (RTB) is a process in digital advertising where ad inventory is bought and sold through instantaneous auctions between authorized buyers. This allows buyers to evaluate and bid on each available impression, facilitating the sale of premium ad spots that are in high demand. Publishers use RTB to manage potential buyers and efficiently allocate advertising space.

Real-time bidding encompasses various ad formats, with RTB image and RTB video being prominent examples. RTB image involves programmatic trading where the ad inventory on publishers' websites is instantly auctioned to advertisers, displaying stock images across the internet. RTB enables the running of multiple stock image ads on diverse platforms, including websites and apps, making it popular among advertisers. Auctions in real-time bidding can take different forms, including open auctions and invited auctions. Real-time bidding finds applications in various industries, including media and entertainment, games, retail and e-commerce, travel and luxury, mobile apps, among others.

The real time bidding market research report is one of a series of new reports from The Business Research Company that provides real time bidding market statistics, including real time bidding industry global market size, regional shares, competitors with a real time bidding market share, detailed real time bidding market segments, market trends and opportunities, and any further data you may need to thrive in the real time bidding industry. This real-time bidding market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The real time bidding (rtb) market size has grown exponentially in recent years. It will grow from $13. 38 billion in 2023 to $16. 81 billion in 2024 at a compound annual growth rate (CAGR) of 25. 6%. The growth observed in the historical period can be attributed to factors such as the expansion of digital advertising, increased demand for targeted advertising, advancements in ad tech and programmatic advertising, enhanced audience segmentation capabilities, and the rise of mobile advertising.

The real time bidding (rtb) market size is expected to see exponential growth in the next few years. It will grow to $41. 48 billion in 2028 at a compound annual growth rate (CAGR) of 25. 3%. The anticipated growth in the forecast period can be attributed to factors such as the expansion of Connected TV (CTV) advertising, an emphasis on privacy-compliant advertising solutions, the growing importance of data-driven decision-making in ad buying, increased adoption of header bidding, and the growing popularity of IoT (Internet of Things) and BYOD (Bring Your Own Device). Major trends expected in the forecast period include integration with artificial intelligence for ad optimization, the implementation of first-price auctions in real-time bidding (RTB), server-side header bidding, unified auctions for multiple ad formats, and a focus on contextual and brand-safe advertising.

The anticipated growth of the real-time bidding (RTB) market is closely linked to the increasing number of smartphone users. With smartphones serving as integrated devices with computing capabilities, web browsing functionalities, and the ability to run applications, they have become indispensable tools for marketers utilizing real-time bidding. The global smartphone user base reached 6. 65 billion in 2022, representing 83. 37% of the world's population. This prevalence enables RTB marketers to engage with their audience in real-time, employing location and context-based targeting strategies. Notably, 91. 16% of the global population, equivalent to 7. 26 billion people, own either a smartphone or a feature phone, underscoring the influential role of smartphone users in driving the growth of the real-time bidding market.

The upward trajectory of e-commerce is poised to contribute significantly to the expansion of the real-time bidding market. E-commerce, involving online buying and selling of goods and services, has become a focal point for real-time bidding activities. The ability of e-commerce businesses to bid in real-time for ad placements ensures visibility to potential customers. In the second quarter of 2023, e-commerce experienced a 7. 5% increase compared to the same period in 2022, contributing to 15. 4% of all sales. This surge in e-commerce activities is a driving force behind the growth of the real-time bidding market.

A notable trend in the real-time bidding market is the emphasis on technological innovations. Key market players are introducing cutting-edge technologies, such as a live charter bidding platform that operates on data and instant communication, to fortify their market position. For instance, Aerobid, a Poland-based company, introduced a live charter bidding platform designed to facilitate near-instantaneous flight requests and bookings for brokers and operators. Leveraging data and instant communication, this platform enables quick and transparent bookings, enhancing efficiency in the bidding process.

Major companies in the real-time bidding market are investing in innovative technological products to enhance their market profitability. The introduction of Real-Time Bidding for programmatic outdoor media by JCDecaux Group, a France-based media company, exemplifies this trend. This technology provides a seamless and transparent ecosystem for advertisers, agencies, and media buyers, allowing them to access impression-level attributes specific to their target audience and optimize outdoor campaigns in real-time. The integration of programmatic technology enhances the effectiveness of outdoor advertising campaigns.

In December 2021, Discovery Inc., an American mass media company, acquired the assets, techniques, and intellectual property of ZEDO, an advertising technology company based in the US and India. This acquisition bolsters Discovery's global direct-to-consumer (DTC) platforms by incorporating key ad technology platform capabilities, including supply-side platform (SSP) and real-time bidding (RTB). The acquisition aims to enhance the consumer experience and drive monetization, enabling Discovery's ad solutions to innovate more rapidly.

Major companies operating in the in the real time bidding (rtb) market report are Google LLC, Facebook Inc., Adobe Inc., PubMatic Inc., Smaato Inc., WPP plc, Yandex N. V., Criteo S. A., OpenX Technologies Inc., MediaAlpha Inc., Infectious Media Holdings Limited, Yieldbot Inc., DeepStream Technologies Ltd., AppNexus Inc., Rubicon Project LLC, AdRoll Inc., Rocket Fuel Inc., The Trade Desk Inc., Adform A/S, BidSwitch Ltd., BrightRoll Inc., DoubleClick (Google LLC), Index Exchange Inc., LiveRamp Holdings Inc., PulsePoint Inc., RhythmOne LLCSpotX Inc., Tremor International Ltd., Verizon Media LLC, Xandr Inc.

North America was the largest region in the real time bidding market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the real time bidding (rtb) market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa

The countries covered in the real time bidding (rtb) market report are: Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Italy, Canada, Spain.

The real-time bidding (RTB) market consists of revenues earned by entities by providing private marketplaces and open exchanges. Values in this market are 'factory gate' values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified)).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Table of Contents

1. Executive Summary

2. Real Time Bidding (RTB) Market Characteristics

3. Real Time Bidding (RTB) Market Trends And Strategies

4. Real Time Bidding (RTB) Market - Macro Economic Scenario

  • 4.1. Impact Of High Inflation On The Market
  • 4.2. Ukraine-Russia War Impact On The Market
  • 4.3. COVID-19 Impact On The Market

5. Global Real Time Bidding (RTB) Market Size and Growth

  • 5.1. Global Real Time Bidding (RTB) Market Drivers and Restraints
    • 5.1.1. Drivers Of The Market
    • 5.1.2. Restraints Of The Market
  • 5.2. Global Real Time Bidding (RTB) Historic Market Size and Growth, 2018 - 2023, Value ($ Billion)
  • 5.3. Global Real Time Bidding (RTB) Forecast Market Size and Growth, 2023 - 2028, 2033F, Value ($ Billion)

6. Real Time Bidding (RTB) Market Segmentation

  • 6.1. Global Real Time Bidding (RTB) Market, Segmentation By Ad Format, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • RTB Image
  • RTB Video
  • 6.2. Global Real Time Bidding (RTB) Market, Segmentation By Auction, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Open Auction
  • Invited Auction
  • 6.3. Global Real Time Bidding (RTB) Market, Segmentation By Applications, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Media And Entertainment
  • Games
  • Retail And E-Commerce
  • Travel And Luxury
  • Mobile Apps
  • Other Applications

7. Real Time Bidding (RTB) Market Regional And Country Analysis

  • 7.1. Global Real Time Bidding (RTB) Market, Split By Region, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 7.2. Global Real Time Bidding (RTB) Market, Split By Country, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

8. Asia-Pacific Real Time Bidding (RTB) Market

  • 8.1. Asia-Pacific Real Time Bidding (RTB) Market Overview
  • Region Information, Impact Of COVID-19, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
  • 8.2. Asia-Pacific Real Time Bidding (RTB) Market, Segmentation By Ad Format, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 8.3. Asia-Pacific Real Time Bidding (RTB) Market, Segmentation By Auction, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 8. 4. Asia-Pacific Real Time Bidding (RTB) Market, Segmentation By Applications, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

9. China Real Time Bidding (RTB) Market

  • 9.1. China Real Time Bidding (RTB) Market Overview
  • 9.2. China Real Time Bidding (RTB) Market, Segmentation By Ad Format, Historic and Forecast, 2018-2023, 2023-2028F, 2033F,$ Billion
  • 9.3. China Real Time Bidding (RTB) Market, Segmentation By Auction, Historic and Forecast, 2018-2023, 2023-2028F, 2033F,$ Billion
  • 9. 4. China Real Time Bidding (RTB) Market, Segmentation By Applications, Historic and Forecast, 2018-2023, 2023-2028F, 2033F,$ Billion

10. India Real Time Bidding (RTB) Market

  • 10.1. India Real Time Bidding (RTB) Market, Segmentation By Ad Format, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 10.2. India Real Time Bidding (RTB) Market, Segmentation By Auction, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 10.3. India Real Time Bidding (RTB) Market, Segmentation By Applications, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

11. Japan Real Time Bidding (RTB) Market

  • 11.1. Japan Real Time Bidding (RTB) Market, Segmentation By Ad Format, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 11.2. Japan Real Time Bidding (RTB) Market, Segmentation By Auction, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 11.3. Japan Real Time Bidding (RTB) Market, Segmentation By Applications, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

12. Australia Real Time Bidding (RTB) Market

  • 12.1. Australia Real Time Bidding (RTB) Market, Segmentation By Ad Format, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 12.2. Australia Real Time Bidding (RTB) Market, Segmentation By Auction, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 12.3. Australia Real Time Bidding (RTB) Market, Segmentation By Applications, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

13. Indonesia Real Time Bidding (RTB) Market

  • 13.1. Indonesia Real Time Bidding (RTB) Market, Segmentation By Ad Format, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 13.2. Indonesia Real Time Bidding (RTB) Market, Segmentation By Auction, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 13.3. Indonesia Real Time Bidding (RTB) Market, Segmentation By Applications, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

14. South Korea Real Time Bidding (RTB) Market

  • 14.1. South Korea Real Time Bidding (RTB) Market, Segmentation By Ad Format, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 14.2. South Korea Real Time Bidding (RTB) Market, Segmentation By Auction, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 14.3. South Korea Real Time Bidding (RTB) Market, Segmentation By Applications, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

15. Western Europe Real Time Bidding (RTB) Market

  • 15.1. Western Europe Real Time Bidding (RTB) Market Overview
  • 15.2. Western Europe Real Time Bidding (RTB) Market, Segmentation By Ad Format, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 15.3. Western Europe Real Time Bidding (RTB) Market, Segmentation By Auction, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 15. 4. Western Europe Real Time Bidding (RTB) Market, Segmentation By Applications, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

16. UK Real Time Bidding (RTB) Market

  • 16.1. UK Real Time Bidding (RTB) Market, Segmentation By Ad Format, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 16.2. UK Real Time Bidding (RTB) Market, Segmentation By Auction, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 16.3. UK Real Time Bidding (RTB) Market, Segmentation By Applications, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

17. Germany Real Time Bidding (RTB) Market

  • 17.1. Germany Real Time Bidding (RTB) Market, Segmentation By Ad Format, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 17.2. Germany Real Time Bidding (RTB) Market, Segmentation By Auction, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 17.3. Germany Real Time Bidding (RTB) Market, Segmentation By Applications, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

18. France Real Time Bidding (RTB) Market

  • 18. 5. France Real Time Bidding (RTB) Market, Segmentation By Ad Format, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 18. 6. France Real Time Bidding (RTB) Market, Segmentation By Auction, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 18. 7. France Real Time Bidding (RTB) Market, Segmentation By Applications, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

19. Italy Real Time Bidding (RTB) Market

  • 19. 9. Italy Real Time Bidding (RTB) Market, Segmentation By Ad Format, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 19.10. Italy Real Time Bidding (RTB) Market, Segmentation By Auction, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 19.11. Italy Real Time Bidding (RTB) Market, Segmentation By Applications, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

20. Spain Real Time Bidding (RTB) Market

  • 20.13. Spain Real Time Bidding (RTB) Market, Segmentation By Ad Format, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 20.14. Spain Real Time Bidding (RTB) Market, Segmentation By Auction, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 20.15. Spain Real Time Bidding (RTB) Market, Segmentation By Applications, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

21. Eastern Europe Real Time Bidding (RTB) Market

  • 21.1. Eastern Europe Real Time Bidding (RTB) Market Overview
  • 21.2. Eastern Europe Real Time Bidding (RTB) Market, Segmentation By Ad Format, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 21.3. Eastern Europe Real Time Bidding (RTB) Market, Segmentation By Auction, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 21. 4. Eastern Europe Real Time Bidding (RTB) Market, Segmentation By Applications, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

22. Russia Real Time Bidding (RTB) Market

  • 22.1. Russia Real Time Bidding (RTB) Market, Segmentation By Ad Format, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 22.2. Russia Real Time Bidding (RTB) Market, Segmentation By Auction, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 22.3. Russia Real Time Bidding (RTB) Market, Segmentation By Applications, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

23. North America Real Time Bidding (RTB) Market

  • 23.1. North America Real Time Bidding (RTB) Market Overview
  • 23.2. North America Real Time Bidding (RTB) Market, Segmentation By Ad Format, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 23.3. North America Real Time Bidding (RTB) Market, Segmentation By Auction, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 23. 4. North America Real Time Bidding (RTB) Market, Segmentation By Applications, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

24. USA Real Time Bidding (RTB) Market

  • 24.1. USA Real Time Bidding (RTB) Market Overview
  • 24.2. USA Real Time Bidding (RTB) Market, Segmentation By Ad Format, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 24.3. USA Real Time Bidding (RTB) Market, Segmentation By Auction, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 24. 4. USA Real Time Bidding (RTB) Market, Segmentation By Applications, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

25. Canada Real Time Bidding (RTB) Market

  • 25.1. Canada Real Time Bidding (RTB) Market Overview
  • 25.2. Canada Real Time Bidding (RTB) Market, Segmentation By Ad Format, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 25.3. Canada Real Time Bidding (RTB) Market, Segmentation By Auction, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 25. 4. Canada Real Time Bidding (RTB) Market, Segmentation By Applications, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

26. South America Real Time Bidding (RTB) Market

  • 26.1. South America Real Time Bidding (RTB) Market Overview
  • 26.2. South America Real Time Bidding (RTB) Market, Segmentation By Ad Format, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 26.3. South America Real Time Bidding (RTB) Market, Segmentation By Auction, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 26. 4. South America Real Time Bidding (RTB) Market, Segmentation By Applications, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

27. Brazil Real Time Bidding (RTB) Market

  • 27.1. Brazil Real Time Bidding (RTB) Market, Segmentation By Ad Format, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 27.2. Brazil Real Time Bidding (RTB) Market, Segmentation By Auction, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 27.3. Brazil Real Time Bidding (RTB) Market, Segmentation By Applications, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

28. Middle East Real Time Bidding (RTB) Market

  • 28.1. Middle East Real Time Bidding (RTB) Market Overview
  • 28.2. Middle East Real Time Bidding (RTB) Market, Segmentation By Ad Format, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 28.3. Middle East Real Time Bidding (RTB) Market, Segmentation By Auction, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 28. 4. Middle East Real Time Bidding (RTB) Market, Segmentation By Applications, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

29. Africa Real Time Bidding (RTB) Market

  • 29.1. Africa Real Time Bidding (RTB) Market Overview
  • 29.2. Africa Real Time Bidding (RTB) Market, Segmentation By Ad Format, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 29.3. Africa Real Time Bidding (RTB) Market, Segmentation By Auction, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 29. 4. Africa Real Time Bidding (RTB) Market, Segmentation By Applications, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

30. Real Time Bidding (RTB) Market Competitive Landscape And Company Profiles

  • 30.1. Real Time Bidding (RTB) Market Competitive Landscape
  • 30.2. Real Time Bidding (RTB) Market Company Profiles
    • 30.2.1. Google LLC
      • 30.2.1.1. Overview
      • 30.2.1.2. Products and Services
      • 30.2.1.3. Strategy
      • 30.2.1. 4. Financial Performance
    • 30.2.2. Facebook Inc.
      • 30.2.2.1. Overview
      • 30.2.2.2. Products and Services
      • 30.2.2.3. Strategy
      • 30.2.2. 4. Financial Performance
    • 30.2.3. Adobe Inc.
      • 30.2.3.1. Overview
      • 30.2.3.2. Products and Services
      • 30.2.3.3. Strategy
      • 30.2.3. 4. Financial Performance
    • 30.2. 4. PubMatic Inc.
      • 30.2. 4.1. Overview
      • 30.2. 4.2. Products and Services
      • 30.2. 4.3. Strategy
      • 30.2. 4. 4. Financial Performance
    • 30.2. 5. Smaato Inc.
      • 30.2. 5.1. Overview
      • 30.2. 5.2. Products and Services
      • 30.2. 5.3. Strategy
      • 30.2. 5. 4. Financial Performance

31. Global Real Time Bidding (RTB) Market Competitive Benchmarking

32. Global Real Time Bidding (RTB) Market Competitive Dashboard

33. Key Mergers And Acquisitions In The Real Time Bidding (RTB) Market

34. Real Time Bidding (RTB) Market Future Outlook and Potential Analysis

  • 34.1 Real Time Bidding (RTB) Market In 2028 - Countries Offering Most New Opportunities
  • 34.2 Real Time Bidding (RTB) Market In 2028 - Segments Offering Most New Opportunities
  • 34. 3 Real Time Bidding (RTB) Market In 2028 - Growth Strategies
    • 34.3.1 Market Trend Based Strategies
    • 34.3.2 Competitor Strategies

35. Appendix

  • 35.1. Abbreviations
  • 35.2. Currencies
  • 35.3. Historic And Forecast Inflation Rates
  • 35. 4. Research Inquiries
  • 35. 5. The Business Research Company
  • 35. 6. Copyright And Disclaimer