實時投標市場：2023-2028 年全球行業趨勢、份額、規模、增長、機遇和預測

2022年全球實時競價市場規模將達到128億美元。 展望未來，IMARC Group 預測到 2028 年將達到 438 億美元，2023 年至 2028 年的增長率 (CAGR) 為 22.5%。

實時出價 (RTB) 是指在實時自動拍賣中買賣在線廣告、展示次數和觀看次數的過程。 作為程序化購買的一個關鍵組成部分，當買家贏得拍賣時，廣告會立即出現在發布商的網站上。 實時出價模仿證券交易所的功能，並使用基於計算機的算法在毫秒內執行交易，而不是以股票為中心的批量購買。 分析來自互聯網的人口統計和行為數據，以提高廣告活動的有效性，提高歸因準確性，提高透明度和利潤率，並減少媒體浪費和總體成本。為做貢獻。

實時競價市場趨勢

• 推動市場增長的主要因素是各種社交媒體平台的普及以及全球互聯網用戶數量的快速增長。 電子商務和零售業的繁榮也提振了市場。 消費者花費越來越多的時間在智能手機、個人電腦和筆記本電腦上上網和觀看在線內容。 這促使廣告商投資於 RTB 視頻廣告，這已被證明是吸引目標受眾的有力工具。 此外，越來越多的公司推出根據個人用戶的在線活動向其顯示個性化廣告的服務，對市場產生了積極影響。 廣告商可以通過實時買賣個人綜合瀏覽量來提高活動效率和品牌知名度。 此外，數字營銷、機器學習 (ML) 和人工智能 (AI) 技術與投標軟件的整合預計將進一步推動市場。 此外，媒體和娛樂行業的顯著增長和進步，以及數字營銷的上升趨勢，都給市場帶來了光明的前景。
• IMARC Group 的最新報告深入洞察了全球實時競價市場，涵蓋了它的所有重要方面。 內容從市場的宏觀概覽到行業表現、近期發展、市場驅動因素/挑戰、SWOT 分析、波特五力分析和價值鏈分析等微觀細節。 這份報告是業內人士、投資者、研究人員、顧問、商業策略師以及任何正在或計劃以某種方式進入實時競價市場的人的必讀之作。

主要市場細分

• IMARC Group 分析了全球實時競價市場報告每個子部分的主要趨勢，並提供了 2023 年至 2028 年全球、區域和國家層面的預測。 該報告根據拍賣類型、廣告格式、應用程序和設備對市場進行分類。

本報告中回答的關鍵問題

• 1.2022年全球實時競價市場規模有多大？
• 2. 2023-2028年全球實時競價市場的預期增長率是多少？
• 3. 推動全球實時競價市場發展的關鍵因素是什麼？
• 4.COVID-19 對全球實時競價市場有何影響？
• 5. 全球實時競價市場按拍賣類型劃分是怎樣的？
• 6. 按廣告格式細分的實時競價全球市場是怎樣的？
• 7. 按應用劃分的實時競價全球市場是怎樣的？
• 8. 按設備劃分的實時競價全球市場是怎樣的？
• 9. 全球實時競價市場的主要區域有哪些？
• 10. 全球實時競價市場的主要參與者/公司有哪些？

內容

第一章前言

第 2 章範圍和方法論

• 調查目的
• 利益相關者
• 數據源
  • 主要信息
  • 次要信息
• 市場評估
  • 自下而上的方法
  • 自上而下的方法
• 調查方法

第 3 章執行摘要

第四章介紹

• 概覽
• 主要行業趨勢

第 5 章實時競價的全球市場

• 市場概覽
• 市場結果
• COVID-19 的影響
• 市場預測

第 6 章按拍賣類型劃分的市場細分

• 公開競價
  • 關於市場趨勢
  • 市場預測
• 邀請拍賣
  • 市場趨勢
  • 市場預測

第 7 章按廣告格式劃分的市場細分

• 視頻
  • 市場趨勢
  • 市場預測
• 圖片
  • 市場趨勢
  • 市場預測

第 8 章按應用劃分的市場細分

• 媒體和娛樂
  • 市場趨勢
  • 市場預測
• 零售和電子商務
  • 市場趨勢
  • 市場預測
• 遊戲
  • 市場趨勢
  • 市場預測
• 旅遊與奢侈品
  • 市場趨勢
  • 市場預測
• 移動應用
  • 關於市場趨勢
  • 市場預測
• 其他
  • 關於市場趨勢
  • 市場預測

第 9 章設備市場細分

• 手機
  • 關於市場趨勢
  • 市場預測
• 桌面
  • 關於市場趨勢
  • 市場預測
• 其他
  • 關於市場趨勢
  • 市場預測

第 10 章區域市場細分

• 北美
  • 美國
    • 關於市場趨勢
    • 市場預測
  • 加拿大
    • 關於市場趨勢
    • 市場預測
• 亞太地區
  • 中國
    • 市場趨勢
    • 市場預測
  • 日本
    • 市場趨勢
    • 市場預測
  • 印度
    • 市場趨勢
    • 市場預測
  • 韓國
    • 關於市場趨勢
    • 市場預測
  • 澳大利亞
    • 關於市場趨勢
    • 市場預測
  • 印度尼西亞
    • 關於市場趨勢
    • 市場預測
  • 其他
    • 市場趨勢
    • 市場預測
• 歐洲
  • 德國
    • 市場趨勢
    • 市場預測
  • 法國
    • 市場趨勢
    • 市場預測
  • 英國
    • 市場趨勢
    • 市場預測
  • 意大利
    • 市場趨勢
    • 市場預測
  • 西班牙
    • 市場趨勢
    • 市場預測
  • 俄羅斯
    • 市場趨勢
    • 市場預測
  • 其他
    • 市場趨勢
    • 市場預測
• 拉丁美洲
  • 巴西
    • 市場趨勢
    • 市場預測
  • 墨西哥
    • 市場趨勢
    • 市場預測
  • 阿根廷
    • 市場趨勢
    • 市場預測
  • 哥倫比亞
    • 市場趨勢
    • 市場預測
  • 智利
    • 市場趨勢
    • 市場預測
  • 秘魯
    • 市場趨勢
    • 市場預測
  • 其他
    • 市場趨勢
    • 市場預測
• 中東和非洲
  • 土耳其
    • 市場趨勢
    • 市場預測
  • 沙特阿拉伯
    • 關於市場趨勢
    • 市場預測
  • 伊朗
    • 關於市場趨勢
    • 市場預測
  • 阿拉伯聯合酋長國
    • 關於市場趨勢
    • 市場預測
  • 其他
    • 關於市場趨勢
    • 市場預測

第 11 章 SWOT 分析

• 概覽
• 力量
• 弱點
• 機會
• 威脅

第12章價值鏈分析

• 概覽
• 入站物流
• 運營
• 出境物流
• 市場營銷/銷售
• 服務

第13章搬運工五力分析

• 概覽
• 買家的議價能力
• 供應商的議價能力
• 競爭程度
• 新進入者的威脅
• 替代品的威脅

第14章價格指數

第15章競爭格局

• 市場結構
• 主要公司
• 主要公司簡介
  • Adobe Inc.
  • AppNexus Inc.
  • Criteo SA
  • Facebook Inc.
  • Google LLC
  • Match2One AB
  • MediaMath, Inc.
  • MoPub/Twitter, Inc.
  • PubMatic, Inc.
  • Salesforce.com, inc.
  • Smaato, Inc.
  • The Rubicon Project, Inc.
  • Verizon Media
  • WPP plc
  • Yandex Europe AG

The global real-time bidding market size reached US$ 12.8 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 43.8 Billion by 2028, exhibiting a growth rate (CAGR) of 22.5% during 2023-2028.

Real-time bidding (RTB) refers to the process of buying and selling online advertisements, impressions or views through live, automated auctions. It is a crucial component of programmatic buying, where once the buyer wins an auction, his/her advertisement is instantly displayed on the publisher's website. Instead of inventory-centric and bulk buying, real-time bidding mimics the functioning of the stock exchange and uses computer-based algorithms to make the trade in milliseconds. It enhances the effectiveness of advertising campaigns by analyzing demographics and behavioral data obtained from the internet, thus aiding in improved attribution accuracy, and greater transparency and profit margins, while reducing media wastage and overall costs.

Real-Time Bidding Market Trends:

• The key factors driving the growth of the market include the proliferation of various social media platforms and the rapidly increasing number of internet users across the globe. The thriving e-commerce and retail industries are also providing a boost to the market. Consumers are increasingly spending time surfing the internet and watching online content through smartphones, computers and laptops. This has encouraged the advertisers to invest in RTB video ads, as they are proving to be a powerful tool to engage the target audience. Additionally, increasing service adoption by businesses to display personalized ads to individual users according to their online activity is also creating a positive impact on the market. Advertisers can buy and sell individual page views in real-time to enhance their campaign efficiency and brand awareness. Moreover, the integration of digital marketing, machine learning (ML) and artificial intelligence (AI) techniques with the bidding software is projected to drive the market further. Other factors, such as significant growth and advancements in the media and entertainment industry, along with the rising trend of digital marketing, are also creating a positive outlook for the market.
• IMARC Group's latest report provides a deep insight into the global real-time bidding market covering all its essential aspects. This ranges from macro overview of the market to micro details of the industry performance, recent trends, key market drivers and challenges, SWOT analysis, Porter's five forces analysis, value chain analysis, etc. This report is a must-read for industry players, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the real-time bidding market in any manner.

Key Market Segmentation:

• IMARC Group provides an analysis of the key trends in each sub-segment of the global real-time bidding market report, along with forecasts at the global, regional and country level from 2023-2028. Our report has categorized the market based on auction type, advertisement format, application and device.

Breakup by Auction Type:

• Open Auction
• Invitation-Auction

Breakup by Advertisement Format:

• Video
• Image

Breakup by Application:

• Media & Entertainment
• Retail and E-commerce
• Games
• Travel & Luxury
• Mobile Applications
• Others

Breakup by Device:

• Mobile
• Desktop
• Others

Breakup by Region:

• North America
• United States
• Canada
• Asia Pacific
• China
• Japan
• India
• South Korea
• Australia
• Indonesia
• Others
• Europe
• Germany
• France
• United Kingdom
• Italy
• Spain
• Russia
• Others
• Latin America
• Brazil
• Mexico
• Argentina
• Colombia
• Chile
• Peru
• Others
• Middle East and Africa
• Turkey
• Saudi Arabia
• Iran
• United Arab Emirates
• Others

Competitive Landscape:

• The competitive landscape of the industry has also been examined with some of the key players being Adobe Inc., AppNexus Inc., Criteo SA, Facebook Inc., Google LLC, Match2One AB, MediaMath, Inc., MoPub/ Twitter, Inc., PubMatic, Inc., Salesforce.com, inc., Smaato, Inc., The Rubicon Project, Inc., Verizon Media, WPP plc, Yandex Europe AG.

Key Questions Answered in This Report:

• 1. What was the size of the global real-time bidding market in 2022?
• 2. What is the expected growth rate of the global real-time bidding market during 2023-2028?
• 3. What are the key factors driving the global real-time bidding market?
• 4. What has been the impact of COVID-19 on the global real-time bidding market?
• 5. What is the breakup of the global real-time bidding market based on the auction type?
• 6. What is the breakup of the global real-time bidding market based on the advertisement format?
• 7. What is the breakup of the global real-time bidding market based on application?
• 8. What is the breakup of the global real-time bidding market based on the device?
• 9. What are the key regions in the global real-time bidding market?
• 10. Who are the key players/companies in the global real-time bidding market?

Table of Contents

1 Preface

2 Scope and Methodology

• 2.1 Objectives of the Study
• 2.2 Stakeholders
• 2.3 Data Sources
  • 2.3.1 Primary Sources
  • 2.3.2 Secondary Sources
• 2.4 Market Estimation
  • 2.4.1 Bottom-Up Approach
  • 2.4.2 Top-Down Approach
• 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

• 4.1 Overview
• 4.2 Key Industry Trends

5 Global Real-Time Bidding Market

• 5.1 Market Overview
• 5.2 Market Performance
• 5.3 Impact of COVID-19
• 5.4 Market Forecast

6 Market Breakup by Auction Type

• 6.1 Open Auction
  • 6.1.1 Market Trends
  • 6.1.2 Market Forecast
• 6.2 Invitation-Auction
  • 6.2.1 Market Trends
  • 6.2.2 Market Forecast

7 Market Breakup by Advertisement Format

• 7.1 Video
  • 7.1.1 Market Trends
  • 7.1.2 Market Forecast
• 7.2 Image
  • 7.2.1 Market Trends
  • 7.2.2 Market Forecast

8 Market Breakup by Application

• 8.1 Media & Entertainment
  • 8.1.1 Market Trends
  • 8.1.2 Market Forecast
• 8.2 Retail and E-commerce
  • 8.2.1 Market Trends
  • 8.2.2 Market Forecast
• 8.3 Games
  • 8.3.1 Market Trends
  • 8.3.2 Market Forecast
• 8.4 Travel & Luxury
  • 8.4.1 Market Trends
  • 8.4.2 Market Forecast
• 8.5 Mobile Applications
  • 8.5.1 Market Trends
  • 8.5.2 Market Forecast
• 8.6 Others
  • 8.6.1 Market Trends
  • 8.6.2 Market Forecast

9 Market Breakup by Device

• 9.1 Mobile
  • 9.1.1 Market Trends
  • 9.1.2 Market Forecast
• 9.2 Desktop
  • 9.2.1 Market Trends
  • 9.2.2 Market Forecast
• 9.3 Others
  • 9.3.1 Market Trends
  • 9.3.2 Market Forecast

10 Market Breakup by Region

• 10.1 North America
  • 10.1.1 United States
    • 10.1.1.1 Market Trends
    • 10.1.1.2 Market Forecast
  • 10.1.2 Canada
    • 10.1.2.1 Market Trends
    • 10.1.2.2 Market Forecast
• 10.2 Asia Pacific
  • 10.2.1 China
    • 10.2.1.1 Market Trends
    • 10.2.1.2 Market Forecast
  • 10.2.2 Japan
    • 10.2.2.1 Market Trends
    • 10.2.2.2 Market Forecast
  • 10.2.3 India
    • 10.2.3.1 Market Trends
    • 10.2.3.2 Market Forecast
  • 10.2.4 South Korea
    • 10.2.4.1 Market Trends
    • 10.2.4.2 Market Forecast
  • 10.2.5 Australia
    • 10.2.5.1 Market Trends
    • 10.2.5.2 Market Forecast
  • 10.2.6 Indonesia
    • 10.2.6.1 Market Trends
    • 10.2.6.2 Market Forecast
  • 10.2.7 Others
    • 10.2.7.1 Market Trends
    • 10.2.7.2 Market Forecast
• 10.3 Europe
  • 10.3.1 Germany
    • 10.3.1.1 Market Trends
    • 10.3.1.2 Market Forecast
  • 10.3.2 France
    • 10.3.2.1 Market Trends
    • 10.3.2.2 Market Forecast
  • 10.3.3 United Kingdom
    • 10.3.3.1 Market Trends
    • 10.3.3.2 Market Forecast
  • 10.3.4 Italy
    • 10.3.4.1 Market Trends
    • 10.3.4.2 Market Forecast
  • 10.3.5 Spain
    • 10.3.5.1 Market Trends
    • 10.3.5.2 Market Forecast
  • 10.3.6 Russia
    • 10.3.6.1 Market Trends
    • 10.3.6.2 Market Forecast
  • 10.3.7 Others
    • 10.3.7.1 Market Trends
    • 10.3.7.2 Market Forecast
• 10.4 Latin America
  • 10.4.1 Brazil
    • 10.4.1.1 Market Trends
    • 10.4.1.2 Market Forecast
  • 10.4.2 Mexico
    • 10.4.2.1 Market Trends
    • 10.4.2.2 Market Forecast
  • 10.4.3 Argentina
    • 10.4.3.1 Market Trends
    • 10.4.3.2 Market Forecast
  • 10.4.4 Colombia
    • 10.4.4.1 Market Trends
    • 10.4.4.2 Market Forecast
  • 10.4.5 Chile
    • 10.4.5.1 Market Trends
    • 10.4.5.2 Market Forecast
  • 10.4.6 Peru
    • 10.4.6.1 Market Trends
    • 10.4.6.2 Market Forecast
  • 10.4.7 Others
    • 10.4.7.1 Market Trends
    • 10.4.7.2 Market Forecast
• 10.5 Middle East and Africa
  • 10.5.1 Turkey
    • 10.5.1.1 Market Trends
    • 10.5.1.2 Market Forecast
  • 10.5.2 Saudi Arabia
    • 10.5.2.1 Market Trends
    • 10.5.2.2 Market Forecast
  • 10.5.3 Iran
    • 10.5.3.1 Market Trends
    • 10.5.3.2 Market Forecast
  • 10.5.4 United Arab Emirates
    • 10.5.4.1 Market Trends
    • 10.5.4.2 Market Forecast
  • 10.5.5 Others
    • 10.5.5.1 Market Trends
    • 10.5.5.2 Market Forecast

11 SWOT Analysis

• 11.1 Overview
• 11.2 Strengths
• 11.3 Weaknesses
• 11.4 Opportunities
• 11.5 Threats

12 Value Chain Analysis

• 12.1 Overview
• 12.2 Inbound Logistics
• 12.3 Operations
• 12.4 Outbound Logistics
• 12.5 Marketing and Sales
• 12.6 Service

13 Porters Five Forces Analysis

• 13.1 Overview
• 13.2 Bargaining Power of Buyers
• 13.3 Bargaining Power of Suppliers
• 13.4 Degree of Competition
• 13.5 Threat of New Entrants
• 13.6 Threat of Substitutes

14 Price Indicators

15 Competitive Landscape

• 15.1 Market Structure
• 15.2 Key Players
• 15.3 Profiles of Key Players
  • 15.3.1 Adobe Inc.
    • 15.3.1.1 Company Overview
    • 15.3.1.2 Product Portfolio
    • 15.3.1.3 Financials
    • 15.3.1.4 SWOT Analysis
  • 15.3.2 AppNexus Inc.
    • 15.3.2.1 Company Overview
    • 15.3.2.2 Product Portfolio
  • 15.3.3 Criteo SA
    • 15.3.3.1 Company Overview
    • 15.3.3.2 Product Portfolio
    • 15.3.3.3 Financials
  • 15.3.4 Facebook Inc.
    • 15.3.4.1 Company Overview
    • 15.3.4.2 Product Portfolio
  • 15.3.5 Google LLC
    • 15.3.5.1 Company Overview
    • 15.3.5.2 Product Portfolio
    • 15.3.5.3 SWOT Analysis
  • 15.3.6 Match2One AB
    • 15.3.6.1 Company Overview
    • 15.3.6.2 Product Portfolio
  • 15.3.7 MediaMath, Inc.
    • 15.3.7.1 Company Overview
    • 15.3.7.2 Product Portfolio
  • 15.3.8 MoPub/ Twitter, Inc.
    • 15.3.8.1 Company Overview
    • 15.3.8.2 Product Portfolio
  • 15.3.9 PubMatic, Inc.
    • 15.3.9.1 Company Overview
    • 15.3.9.2 Product Portfolio
  • 15.3.10 Salesforce.com, inc.
    • 15.3.10.1 Company Overview
    • 15.3.10.2 Product Portfolio
  • 15.3.11 Smaato, Inc.
    • 15.3.11.1 Company Overview
    • 15.3.11.2 Product Portfolio
  • 15.3.12 The Rubicon Project, Inc.
    • 15.3.12.1 Company Overview
    • 15.3.12.2 Product Portfolio
    • 15.3.12.3 Financials
  • 15.3.13 Verizon Media
    • 15.3.13.1 Company Overview
    • 15.3.13.2 Product Portfolio
  • 15.3.14 WPP plc
    • 15.3.14.1 Company Overview
    • 15.3.14.2 Product Portfolio
    • 15.3.14.3 Financials
    • 15.3.14.4 SWOT Analysis
  • 15.3.15 Yandex Europe AG
    • 15.3.15.1 Company Overview
    • 15.3.15.2 Product Portfolio

List of Figures

• Figure 1: Global: Real-Time Bidding Market: Major Drivers and Challenges
• Figure 2: Global: Real-Time Bidding Market: Sales Value (in Billion US$), 2017-2022
• Figure 3: Global: Real-Time Bidding Market: Breakup by Auction Type (in %), 2022
• Figure 4: Global: Real-Time Bidding Market: Breakup by Advertisement Format (in %), 2022
• Figure 5: Global: Real-Time Bidding Market: Breakup by Application (in %), 2022
• Figure 6: Global: Real-Time Bidding Market: Breakup by Device (in %), 2022
• Figure 7: Global: Real-Time Bidding Market: Breakup by Region (in %), 2022
• Figure 8: Global: Real-Time Bidding Market Forecast: Sales Value (in Billion US$), 2023-2028
• Figure 9: Global: Real-Time Bidding (Open Auction) Market: Sales Value (in Million US$), 2017 & 2022
• Figure 10: Global: Real-Time Bidding (Open Auction) Market Forecast: Sales Value (in Million US$), 2023-2028
• Figure 11: Global: Real-Time Bidding (Invitation-Auction) Market: Sales Value (in Million US$), 2017 & 2022
• Figure 12: Global: Real-Time Bidding (Invitation-Auction) Market Forecast: Sales Value (in Million US$), 2023-2028
• Figure 13: Global: Real-Time Bidding (Video) Market: Sales Value (in Million US$), 2017 & 2022
• Figure 14: Global: Real-Time Bidding (Video) Market Forecast: Sales Value (in Million US$), 2023-2028
• Figure 15: Global: Real-Time Bidding (Image) Market: Sales Value (in Million US$), 2017 & 2022
• Figure 16: Global: Real-Time Bidding (Image) Market Forecast: Sales Value (in Million US$), 2023-2028
• Figure 17: Global: Real-Time Bidding (Media & Entertainment) Market: Sales Value (in Million US$), 2017 & 2022
• Figure 18: Global: Real-Time Bidding (Media & Entertainment) Market Forecast: Sales Value (in Million US$), 2023-2028
• Figure 19: Global: Real-Time Bidding (Retail and E-commerce) Market: Sales Value (in Million US$), 2017 & 2022
• Figure 20: Global: Real-Time Bidding (Retail and E-commerce) Market Forecast: Sales Value (in Million US$), 2023-2028
• Figure 21: Global: Real-Time Bidding (Games) Market: Sales Value (in Million US$), 2017 & 2022
• Figure 22: Global: Real-Time Bidding (Games) Market Forecast: Sales Value (in Million US$), 2023-2028
• Figure 23: Global: Real-Time Bidding (Travel & Luxury) Market: Sales Value (in Million US$), 2017 & 2022
• Figure 24: Global: Real-Time Bidding (Travel & Luxury) Market Forecast: Sales Value (in Million US$), 2023-2028
• Figure 25: Global: Real-Time Bidding (Mobile Applications) Market: Sales Value (in Million US$), 2017 & 2022
• Figure 26: Global: Real-Time Bidding (Mobile Applications) Market Forecast: Sales Value (in Million US$), 2023-2028
• Figure 27: Global: Real-Time Bidding (Other Applications) Market: Sales Value (in Million US$), 2017 & 2022
• Figure 28: Global: Real-Time Bidding (Other Applications) Market Forecast: Sales Value (in Million US$), 2023-2028
• Figure 29: Global: Real-Time Bidding (Mobile) Market: Sales Value (in Million US$), 2017 & 2022
• Figure 30: Global: Real-Time Bidding (Mobile) Market Forecast: Sales Value (in Million US$), 2023-2028
• Figure 31: Global: Real-Time Bidding (Desktop) Market: Sales Value (in Million US$), 2017 & 2022
• Figure 32: Global: Real-Time Bidding (Desktop) Market Forecast: Sales Value (in Million US$), 2023-2028
• Figure 33: Global: Real-Time Bidding (Other Devices) Market: Sales Value (in Million US$), 2017 & 2022
• Figure 34: Global: Real-Time Bidding (Other Devices) Market Forecast: Sales Value (in Million US$), 2023-2028
• Figure 35: North America: Real-Time Bidding Market: Sales Value (in Million US$), 2017 & 2022
• Figure 36: North America: Real-Time Bidding Market Forecast: Sales Value (in Million US$), 2023-2028
• Figure 37: United States: Real-Time Bidding Market: Sales Value (in Million US$), 2017 & 2022
• Figure 38: United States: Real-Time Bidding Market Forecast: Sales Value (in Million US$), 2023-2028
• Figure 39: Canada: Real-Time Bidding Market: Sales Value (in Million US$), 2017 & 2022
• Figure 40: Canada: Real-Time Bidding Market Forecast: Sales Value (in Million US$), 2023-2028
• Figure 41: Asia Pacific: Real-Time Bidding Market: Sales Value (in Million US$), 2017 & 2022
• Figure 42: Asia Pacific: Real-Time Bidding Market Forecast: Sales Value (in Million US$), 2023-2028
• Figure 43: China: Real-Time Bidding Market: Sales Value (in Million US$), 2017 & 2022
• Figure 44: China: Real-Time Bidding Market Forecast: Sales Value (in Million US$), 2023-2028
• Figure 45: Japan: Real-Time Bidding Market: Sales Value (in Million US$), 2017 & 2022
• Figure 46: Japan: Real-Time Bidding Market Forecast: Sales Value (in Million US$), 2023-2028
• Figure 47: India: Real-Time Bidding Market: Sales Value (in Million US$), 2017 & 2022
• Figure 48: India: Real-Time Bidding Market Forecast: Sales Value (in Million US$), 2023-2028
• Figure 49: South Korea: Real-Time Bidding Market: Sales Value (in Million US$), 2017 & 2022
• Figure 50: South Korea: Real-Time Bidding Market Forecast: Sales Value (in Million US$), 2023-2028
• Figure 51: Australia: Real-Time Bidding Market: Sales Value (in Million US$), 2017 & 2022
• Figure 52: Australia: Real-Time Bidding Market Forecast: Sales Value (in Million US$), 2023-2028
• Figure 53: Indonesia: Real-Time Bidding Market: Sales Value (in Million US$), 2017 & 2022
• Figure 54: Indonesia: Real-Time Bidding Market Forecast: Sales Value (in Million US$), 2023-2028
• Figure 55: Others: Real-Time Bidding Market: Sales Value (in Million US$), 2017 & 2022
• Figure 56: Others: Real-Time Bidding Market Forecast: Sales Value (in Million US$), 2023-2028
• Figure 57: Europe: Real-Time Bidding Market: Sales Value (in Million US$), 2017 & 2022
• Figure 58: Europe: Real-Time Bidding Market Forecast: Sales Value (in Million US$), 2023-2028
• Figure 59: Germany: Real-Time Bidding Market: Sales Value (in Million US$), 2017 & 2022
• Figure 60: Germany: Real-Time Bidding Market Forecast: Sales Value (in Million US$), 2023-2028
• Figure 61: France: Real-Time Bidding Market: Sales Value (in Million US$), 2017 & 2022
• Figure 62: France: Real-Time Bidding Market Forecast: Sales Value (in Million US$), 2023-2028
• Figure 63: United Kingdom: Real-Time Bidding Market: Sales Value (in Million US$), 2017 & 2022
• Figure 64: United Kingdom: Real-Time Bidding Market Forecast: Sales Value (in Million US$), 2023-2028
• Figure 65: Italy: Real-Time Bidding Market: Sales Value (in Million US$), 2017 & 2022
• Figure 66: Italy: Real-Time Bidding Market Forecast: Sales Value (in Million US$), 2023-2028
• Figure 67: Spain: Real-Time Bidding Market: Sales Value (in Million US$), 2017 & 2022
• Figure 68: Spain: Real-Time Bidding Market Forecast: Sales Value (in Million US$), 2023-2028
• Figure 69: Russia: Real-Time Bidding Market: Sales Value (in Million US$), 2017 & 2022
• Figure 70: Russia: Real-Time Bidding Market Forecast: Sales Value (in Million US$), 2023-2028
• Figure 71: Others: Real-Time Bidding Market: Sales Value (in Million US$), 2017 & 2022
• Figure 72: Others: Real-Time Bidding Market Forecast: Sales Value (in Million US$), 2023-2028
• Figure 73: Latin America: Real-Time Bidding Market: Sales Value (in Million US$), 2017 & 2022
• Figure 74: Latin America: Real-Time Bidding Market Forecast: Sales Value (in Million US$), 2023-2028
• Figure 75: Brazil: Real-Time Bidding Market: Sales Value (in Million US$), 2017 & 2022
• Figure 76: Brazil: Real-Time Bidding Market Forecast: Sales Value (in Million US$), 2023-2028
• Figure 77: Mexico: Real-Time Bidding Market: Sales Value (in Million US$), 2017 & 2022
• Figure 78: Mexico: Real-Time Bidding Market Forecast: Sales Value (in Million US$), 2023-2028
• Figure 79: Argentina: Real-Time Bidding Market: Sales Value (in Million US$), 2017 & 2022
• Figure 80: Argentina: Real-Time Bidding Market Forecast: Sales Value (in Million US$), 2023-2028
• Figure 81: Colombia: Real-Time Bidding Market: Sales Value (in Million US$), 2017 & 2022
• Figure 82: Colombia: Real-Time Bidding Market Forecast: Sales Value (in Million US$), 2023-2028
• Figure 83: Chile: Real-Time Bidding Market: Sales Value (in Million US$), 2017 & 2022
• Figure 84: Chile: Real-Time Bidding Market Forecast: Sales Value (in Million US$), 2023-2028
• Figure 85: Peru: Real-Time Bidding Market: Sales Value (in Million US$), 2017 & 2022
• Figure 86: Peru: Real-Time Bidding Market Forecast: Sales Value (in Million US$), 2023-2028
• Figure 87: Others: Real-Time Bidding Market: Sales Value (in Million US$), 2017 & 2022
• Figure 88: Others: Real-Time Bidding Market Forecast: Sales Value (in Million US$), 2023-2028
• Figure 89: Middle East and Africa: Real-Time Bidding Market: Sales Value (in Million US$), 2017 & 2022
• Figure 90: Middle East and Africa: Real-Time Bidding Market Forecast: Sales Value (in Million US$), 2023-2028
• Figure 91: Turkey: Real-Time Bidding Market: Sales Value (in Million US$), 2017 & 2022
• Figure 92: Turkey: Real-Time Bidding Market Forecast: Sales Value (in Million US$), 2023-2028
• Figure 93: Saudi Arabia: Real-Time Bidding Market: Sales Value (in Million US$), 2017 & 2022
• Figure 94: Saudi Arabia: Real-Time Bidding Market Forecast: Sales Value (in Million US$), 2023-2028
• Figure 95: Iran: Real-Time Bidding Market: Sales Value (in Million US$), 2017 & 2022
• Figure 96: Iran: Real-Time Bidding Market Forecast: Sales Value (in Million US$), 2023-2028
• Figure 97: United Arab Emirates: Real-Time Bidding Market: Sales Value (in Million US$), 2017 & 2022
• Figure 98: United Arab Emirates: Real-Time Bidding Market Forecast: Sales Value (in Million US$), 2023-2028
• Figure 99: Others: Real-Time Bidding Market: Sales Value (in Million US$), 2017 & 2022
• Figure 100: Others: Real-Time Bidding Market Forecast: Sales Value (in Million US$), 2023-2028
• Figure 101: Global: Real-Time Bidding Industry: SWOT Analysis
• Figure 102: Global: Real-Time Bidding Industry: Value Chain Analysis
• Figure 103: Global: Real-Time Bidding Industry: Porter's Five Forces Analysis

List of Tables

• Table 1: Global: Real-Time Bidding Market: Key Industry Highlights, 2022 and 2028
• Table 2: Global: Real-Time Bidding Market Forecast: Breakup by Auction Type (in Million US$), 2023-2028
• Table 3: Global: Real-Time Bidding Market Forecast: Breakup by Advertisement Format (in Million US$), 2023-2028
• Table 4: Global: Real-Time Bidding Market Forecast: Breakup by Application (in Million US$), 2023-2028
• Table 5: Global: Real-Time Bidding Market Forecast: Breakup by Device (in Million US$), 2023-2028
• Table 6: Global: Real-Time Bidding Market Forecast: Breakup by Region (in Million US$), 2023-2028
• Table 7: Global: Real-Time Bidding Market: Competitive Structure
• Table 8: Global: Real-Time Bidding Market: Key Players