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市場調查報告書
商品編碼
1468148

2024-2032 年按拍賣類型、廣告格式、應用程式、設備和地區分類的即時競價市場報告

Real-Time Bidding Market Report by Auction Type, Advertisement Format, Application, Device, and Region 2024-2032
出版日期: | 出版商: IMARC | 英文 137 Pages | 商品交期: 2-3個工作天內

價格

2023年，IMARC Group即時競價市場規模達158億美元。

即時出價 (RTB) 是指透過即時自動拍賣購買和銷售線上廣告、展示次數或觀看次數的過程。它是程式化購買的重要組成部分，一旦買家贏得拍賣，他/她的廣告就會立即顯示在發布商的網站上。即時競價不是以庫存為中心的批量購買，而是模仿證券交易所的功能，並使用基於電腦的演算法在幾毫秒內完成交易。它透過分析從網路獲得的人口統計和行為資料來提高廣告活動的有效性，有助於提高歸因準確性、更大的透明度和利潤率，同時減少媒體浪費和整體成本。

即時競價市場趨勢：

推動市場成長的關鍵因素包括各種社交媒體平台的激增以及全球網路用戶數量的快速增加。電子商務和零售業的蓬勃發展也為市場提供了動力。消費者擴大花時間透過智慧型手機、電腦和筆記型電腦上網和觀看線上內容。這鼓勵了廣告商投資 RTB 影片廣告，因為它們被證明是吸引目標受眾的強大工具。此外，企業擴大採用根據個人用戶的線上活動向其展示個人化廣告的服務，也對市場產生了積極影響。廣告主可以即時買賣個人頁面瀏覽量，以提高廣告活動效率和品牌知名度。此外，數位行銷、機器學習（ML）和人工智慧（AI）技術與投標軟體的整合預計將進一步推動市場發展。其他因素，例如媒體和娛樂產業的顯著成長和進步，以及數位行銷的上升趨勢，也為市場創造了積極的前景。

IMARC Group 的最新報告深入洞察了全球即時競價市場，涵蓋了其所有重要方面。內容涵蓋從宏觀市場概況到微觀細節的行業表現、近期趨勢、關鍵市場促進因素和挑戰、SWOT分析、波特五力分析、價值鏈分析等。 、研究人員、顧問、商業策略師以及所有擁有任何股份或計劃以任何方式進軍即時競價市場的人。

本報告回答的關鍵問題

  • 2023年全球即時競價市場規模有多大？
  • 2024-2032年全球即時競價市場的預期成長率是多少？
  • 推動全球即時競價市場的關鍵因素是什麼？
  • COVID-19 對全球即時競價市場有何影響？
  • 全球即時競價市場按拍賣類型分類是怎樣的？
  • 全球即時競價市場以廣告形式分類是怎樣的？
  • 基於應用的全球即時競價市場的細分如何？
  • 基於設備的全球即時競價市場區隔如何？
  • 全球即時競價市場的重點區域有哪些？
  • 全球即時競價市場的主要參與者/公司有哪些？

目錄

第1章：前言

第 2 章：範圍與方法

  • 研究目的
  • 利害關係人
  • 資料來源
    • 主要資源
    • 二手資料
  • 市場預測
    • 自下而上的方法
    • 自上而下的方法
  • 預測方法

第 3 章：執行摘要

第 4 章：簡介

  • 概述
  • 主要行業趨勢

第 5 章：全球即時競價市場

  • 市場概況
  • 市場業績
  • COVID-19 的影響
  • 市場預測

第 6 章：市場區隔：按拍賣類型

  • 公開拍賣
    • 市場走向
    • 市場預測
  • 邀請拍賣
    • 市場走向
    • 市場預測

第 7 章：市場區隔：依廣告形式

  • 影片
    • 市場走向
    • 市場預測
  • 影像
    • 市場走向
    • 市場預測

第 8 章：市場區隔：按應用

  • 媒體與娛樂
    • 市場走向
    • 市場預測
  • 零售及電子商務
    • 市場走向
    • 市場預測
  • 遊戲
    • 市場走向
    • 市場預測
  • 旅遊與奢華
    • 市場走向
    • 市場預測
  • 行動應用程式
    • 市場走向
    • 市場預測
  • 其他
    • 市場走向
    • 市場預測

第 9 章：市場區隔：按設備

  • 移動的
    • 市場走向
    • 市場預測
  • 桌面
    • 市場走向
    • 市場預測
  • 其他
    • 市場走向
    • 市場預測

第 10 章：市場區隔：按地區

  • 北美洲
    • 美國
    • 加拿大
  • 亞太地區
    • 中國
    • 日本
    • 印度
    • 韓國
    • 澳洲
    • 印尼
    • 其他
  • 歐洲
    • 德國
    • 法國
    • 英國
    • 義大利
    • 西班牙
    • 俄羅斯
    • 其他
  • 拉丁美洲
    • 巴西
    • 墨西哥
    • 阿根廷
    • 哥倫比亞
    • 智利
    • 秘魯
    • 其他
  • 中東和非洲
    • 土耳其
    • 沙烏地阿拉伯
    • 伊朗
    • 阿拉伯聯合大公國
    • 其他

第 11 章：SWOT 分析

  • 概述
  • 優勢
  • 弱點
  • 機會
  • 威脅

第 12 章：價值鏈分析

  • 概述
  • 入境物流
  • 營運
  • 出境物流
  • 行銷與銷售
  • 服務

第 13 章：波特五力分析

  • 概述
  • 買家的議價能力
  • 供應商的議價能力
  • 競爭程度
  • 新進入者的威脅
  • 替代品的威脅

第 14 章：價格指標

第15章：競爭格局

  • 市場結構
  • 關鍵參與者
  • 關鍵參與者簡介
    • Adobe Inc.
    • AppNexus Inc.
    • Criteo SA
    • Facebook Inc.
    • Google LLC
    • Match2One AB
    • MediaMath, Inc.
    • MoPub/ Twitter, Inc.
    • PubMatic, Inc.
    • Salesforce.com, inc.
    • Smaato, Inc.
    • The Rubicon Project, Inc.
    • Verizon Media
    • WPP plc
    • Yandex Europe AG
Product Code: SR112024A1847

The global real-time bidding market size reached US$ 15.8 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 81.1 Billion by 2032, exhibiting a growth rate (CAGR) of 19.4% during 2024-2032.

Real-time bidding (RTB) refers to the process of buying and selling online advertisements, impressions or views through live, automated auctions. It is a crucial component of programmatic buying, where once the buyer wins an auction, his/her advertisement is instantly displayed on the publisher's website. Instead of inventory-centric and bulk buying, real-time bidding mimics the functioning of the stock exchange and uses computer-based algorithms to make the trade in milliseconds. It enhances the effectiveness of advertising campaigns by analyzing demographics and behavioral data obtained from the internet, thus aiding in improved attribution accuracy, and greater transparency and profit margins, while reducing media wastage and overall costs.

Real-Time Bidding Market Trends:

The key factors driving the growth of the market include the proliferation of various social media platforms and the rapidly increasing number of internet users across the globe. The thriving e-commerce and retail industries are also providing a boost to the market. Consumers are increasingly spending time surfing the internet and watching online content through smartphones, computers and laptops. This has encouraged the advertisers to invest in RTB video ads, as they are proving to be a powerful tool to engage the target audience. Additionally, increasing service adoption by businesses to display personalized ads to individual users according to their online activity is also creating a positive impact on the market. Advertisers can buy and sell individual page views in real-time to enhance their campaign efficiency and brand awareness. Moreover, the integration of digital marketing, machine learning (ML) and artificial intelligence (AI) techniques with the bidding software is projected to drive the market further. Other factors, such as significant growth and advancements in the media and entertainment industry, along with the rising trend of digital marketing, are also creating a positive outlook for the market.

IMARC Group's latest report provides a deep insight into the global real-time bidding market covering all its essential aspects. This ranges from macro overview of the market to micro details of the industry performance, recent trends, key market drivers and challenges, SWOT analysis, Porter's five forces analysis, value chain analysis, etc. This report is a must-read for industry players, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the real-time bidding market in any manner.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the global real-time bidding market report, along with forecasts at the global, regional and country level from 2024-2032. Our report has categorized the market based on auction type, advertisement format, application and device.

Breakup by Auction Type:

Open Auction

Invitation-Auction

Breakup by Advertisement Format:

Video

Image

Breakup by Application:

Media & Entertainment

Retail and E-commerce

Games

Travel & Luxury

Mobile Applications

Others

Breakup by Device:

Mobile

Desktop

Others

Breakup by Region:

North America

United States

Canada

Asia Pacific

China

Japan

India

South Korea

Australia

Indonesia

Others

Europe

Germany

France

United Kingdom

Italy

Spain

Russia

Others

Latin America

Brazil

Mexico

Argentina

Colombia

Chile

Peru

Others

Middle East and Africa

Turkey

Saudi Arabia

Iran

United Arab Emirates

Others

Competitive Landscape:

The competitive landscape of the industry has also been examined with some of the key players being Adobe Inc., AppNexus Inc., Criteo SA, Facebook Inc., Google LLC, Match2One AB, MediaMath, Inc., MoPub/ Twitter, Inc., PubMatic, Inc., Salesforce.com, inc., Smaato, Inc., The Rubicon Project, Inc., Verizon Media, WPP plc, Yandex Europe AG.

Key Questions Answered in This Report

  • 1. What was the size of the global real-time bidding market in 2023?
  • 2. What is the expected growth rate of the global real-time bidding market during 2024-2032?
  • 3. What are the key factors driving the global real-time bidding market?
  • 4. What has been the impact of COVID-19 on the global real-time bidding market?
  • 5. What is the breakup of the global real-time bidding market based on the auction type?
  • 6. What is the breakup of the global real-time bidding market based on the advertisement format?
  • 7. What is the breakup of the global real-time bidding market based on application?
  • 8. What is the breakup of the global real-time bidding market based on the device?
  • 9. What are the key regions in the global real-time bidding market?
  • 10. Who are the key players/companies in the global real-time bidding market?

Table of Contents

1 Preface

2 Scope and Methodology

  • 2.1 Objectives of the Study
  • 2.2 Stakeholders
  • 2.3 Data Sources
    • 2.3.1 Primary Sources
    • 2.3.2 Secondary Sources
  • 2.4 Market Estimation
    • 2.4.1 Bottom-Up Approach
    • 2.4.2 Top-Down Approach
  • 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

  • 4.1 Overview
  • 4.2 Key Industry Trends

5 Global Real-Time Bidding Market

  • 5.1 Market Overview
  • 5.2 Market Performance
  • 5.3 Impact of COVID-19
  • 5.4 Market Forecast

6 Market Breakup by Auction Type

  • 6.1 Open Auction
    • 6.1.1 Market Trends
    • 6.1.2 Market Forecast
  • 6.2 Invitation-Auction
    • 6.2.1 Market Trends
    • 6.2.2 Market Forecast

7 Market Breakup by Advertisement Format

  • 7.1 Video
    • 7.1.1 Market Trends
    • 7.1.2 Market Forecast
  • 7.2 Image
    • 7.2.1 Market Trends
    • 7.2.2 Market Forecast

8 Market Breakup by Application

  • 8.1 Media & Entertainment
    • 8.1.1 Market Trends
    • 8.1.2 Market Forecast
  • 8.2 Retail and E-commerce
    • 8.2.1 Market Trends
    • 8.2.2 Market Forecast
  • 8.3 Games
    • 8.3.1 Market Trends
    • 8.3.2 Market Forecast
  • 8.4 Travel & Luxury
    • 8.4.1 Market Trends
    • 8.4.2 Market Forecast
  • 8.5 Mobile Applications
    • 8.5.1 Market Trends
    • 8.5.2 Market Forecast
  • 8.6 Others
    • 8.6.1 Market Trends
    • 8.6.2 Market Forecast

9 Market Breakup by Device

  • 9.1 Mobile
    • 9.1.1 Market Trends
    • 9.1.2 Market Forecast
  • 9.2 Desktop
    • 9.2.1 Market Trends
    • 9.2.2 Market Forecast
  • 9.3 Others
    • 9.3.1 Market Trends
    • 9.3.2 Market Forecast

10 Market Breakup by Region

  • 10.1 North America
    • 10.1.1 United States
      • 10.1.1.1 Market Trends
      • 10.1.1.2 Market Forecast
    • 10.1.2 Canada
      • 10.1.2.1 Market Trends
      • 10.1.2.2 Market Forecast
  • 10.2 Asia Pacific
    • 10.2.1 China
      • 10.2.1.1 Market Trends
      • 10.2.1.2 Market Forecast
    • 10.2.2 Japan
      • 10.2.2.1 Market Trends
      • 10.2.2.2 Market Forecast
    • 10.2.3 India
      • 10.2.3.1 Market Trends
      • 10.2.3.2 Market Forecast
    • 10.2.4 South Korea
      • 10.2.4.1 Market Trends
      • 10.2.4.2 Market Forecast
    • 10.2.5 Australia
      • 10.2.5.1 Market Trends
      • 10.2.5.2 Market Forecast
    • 10.2.6 Indonesia
      • 10.2.6.1 Market Trends
      • 10.2.6.2 Market Forecast
    • 10.2.7 Others
      • 10.2.7.1 Market Trends
      • 10.2.7.2 Market Forecast
  • 10.3 Europe
    • 10.3.1 Germany
      • 10.3.1.1 Market Trends
      • 10.3.1.2 Market Forecast
    • 10.3.2 France
      • 10.3.2.1 Market Trends
      • 10.3.2.2 Market Forecast
    • 10.3.3 United Kingdom
      • 10.3.3.1 Market Trends
      • 10.3.3.2 Market Forecast
    • 10.3.4 Italy
      • 10.3.4.1 Market Trends
      • 10.3.4.2 Market Forecast
    • 10.3.5 Spain
      • 10.3.5.1 Market Trends
      • 10.3.5.2 Market Forecast
    • 10.3.6 Russia
      • 10.3.6.1 Market Trends
      • 10.3.6.2 Market Forecast
    • 10.3.7 Others
      • 10.3.7.1 Market Trends
      • 10.3.7.2 Market Forecast
  • 10.4 Latin America
    • 10.4.1 Brazil
      • 10.4.1.1 Market Trends
      • 10.4.1.2 Market Forecast
    • 10.4.2 Mexico
      • 10.4.2.1 Market Trends
      • 10.4.2.2 Market Forecast
    • 10.4.3 Argentina
      • 10.4.3.1 Market Trends
      • 10.4.3.2 Market Forecast
    • 10.4.4 Colombia
      • 10.4.4.1 Market Trends
      • 10.4.4.2 Market Forecast
    • 10.4.5 Chile
      • 10.4.5.1 Market Trends
      • 10.4.5.2 Market Forecast
    • 10.4.6 Peru
      • 10.4.6.1 Market Trends
      • 10.4.6.2 Market Forecast
    • 10.4.7 Others
      • 10.4.7.1 Market Trends
      • 10.4.7.2 Market Forecast
  • 10.5 Middle East and Africa
    • 10.5.1 Turkey
      • 10.5.1.1 Market Trends
      • 10.5.1.2 Market Forecast
    • 10.5.2 Saudi Arabia
      • 10.5.2.1 Market Trends
      • 10.5.2.2 Market Forecast
    • 10.5.3 Iran
      • 10.5.3.1 Market Trends
      • 10.5.3.2 Market Forecast
    • 10.5.4 United Arab Emirates
      • 10.5.4.1 Market Trends
      • 10.5.4.2 Market Forecast
    • 10.5.5 Others
      • 10.5.5.1 Market Trends
      • 10.5.5.2 Market Forecast

11 SWOT Analysis

  • 11.1 Overview
  • 11.2 Strengths
  • 11.3 Weaknesses
  • 11.4 Opportunities
  • 11.5 Threats

12 Value Chain Analysis

  • 12.1 Overview
  • 12.2 Inbound Logistics
  • 12.3 Operations
  • 12.4 Outbound Logistics
  • 12.5 Marketing and Sales
  • 12.6 Service

13 Porters Five Forces Analysis

  • 13.1 Overview
  • 13.2 Bargaining Power of Buyers
  • 13.3 Bargaining Power of Suppliers
  • 13.4 Degree of Competition
  • 13.5 Threat of New Entrants
  • 13.6 Threat of Substitutes

14 Price Indicators

15 Competitive Landscape

  • 15.1 Market Structure
  • 15.2 Key Players
  • 15.3 Profiles of Key Players
    • 15.3.1 Adobe Inc.
      • 15.3.1.1 Company Overview
      • 15.3.1.2 Product Portfolio
      • 15.3.1.3 Financials
      • 15.3.1.4 SWOT Analysis
    • 15.3.2 AppNexus Inc.
      • 15.3.2.1 Company Overview
      • 15.3.2.2 Product Portfolio
    • 15.3.3 Criteo SA
      • 15.3.3.1 Company Overview
      • 15.3.3.2 Product Portfolio
      • 15.3.3.3 Financials
    • 15.3.4 Facebook Inc.
      • 15.3.4.1 Company Overview
      • 15.3.4.2 Product Portfolio
    • 15.3.5 Google LLC
      • 15.3.5.1 Company Overview
      • 15.3.5.2 Product Portfolio
      • 15.3.5.3 SWOT Analysis
    • 15.3.6 Match2One AB
      • 15.3.6.1 Company Overview
      • 15.3.6.2 Product Portfolio
    • 15.3.7 MediaMath, Inc.
      • 15.3.7.1 Company Overview
      • 15.3.7.2 Product Portfolio
    • 15.3.8 MoPub/ Twitter, Inc.
      • 15.3.8.1 Company Overview
      • 15.3.8.2 Product Portfolio
    • 15.3.9 PubMatic, Inc.
      • 15.3.9.1 Company Overview
      • 15.3.9.2 Product Portfolio
    • 15.3.10 Salesforce.com, inc.
      • 15.3.10.1 Company Overview
      • 15.3.10.2 Product Portfolio
    • 15.3.11 Smaato, Inc.
      • 15.3.11.1 Company Overview
      • 15.3.11.2 Product Portfolio
    • 15.3.12 The Rubicon Project, Inc.
      • 15.3.12.1 Company Overview
      • 15.3.12.2 Product Portfolio
      • 15.3.12.3 Financials
    • 15.3.13 Verizon Media
      • 15.3.13.1 Company Overview
      • 15.3.13.2 Product Portfolio
    • 15.3.14 WPP plc
      • 15.3.14.1 Company Overview
      • 15.3.14.2 Product Portfolio
      • 15.3.14.3 Financials
      • 15.3.14.4 SWOT Analysis
    • 15.3.15 Yandex Europe AG
      • 15.3.15.1 Company Overview
      • 15.3.15.2 Product Portfolio

List of Figures

  • Figure 1: Global: Real-Time Bidding Market: Major Drivers and Challenges
  • Figure 2: Global: Real-Time Bidding Market: Sales Value (in Billion US$), 2018-2023
  • Figure 3: Global: Real-Time Bidding Market: Breakup by Auction Type (in %), 2023
  • Figure 4: Global: Real-Time Bidding Market: Breakup by Advertisement Format (in %), 2023
  • Figure 5: Global: Real-Time Bidding Market: Breakup by Application (in %), 2023
  • Figure 6: Global: Real-Time Bidding Market: Breakup by Device (in %), 2023
  • Figure 7: Global: Real-Time Bidding Market: Breakup by Region (in %), 2023
  • Figure 8: Global: Real-Time Bidding Market Forecast: Sales Value (in Billion US$), 2024-2032
  • Figure 9: Global: Real-Time Bidding (Open Auction) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 10: Global: Real-Time Bidding (Open Auction) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 11: Global: Real-Time Bidding (Invitation-Auction) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 12: Global: Real-Time Bidding (Invitation-Auction) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 13: Global: Real-Time Bidding (Video) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 14: Global: Real-Time Bidding (Video) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 15: Global: Real-Time Bidding (Image) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 16: Global: Real-Time Bidding (Image) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 17: Global: Real-Time Bidding (Media & Entertainment) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 18: Global: Real-Time Bidding (Media & Entertainment) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 19: Global: Real-Time Bidding (Retail and E-commerce) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 20: Global: Real-Time Bidding (Retail and E-commerce) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 21: Global: Real-Time Bidding (Games) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 22: Global: Real-Time Bidding (Games) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 23: Global: Real-Time Bidding (Travel & Luxury) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 24: Global: Real-Time Bidding (Travel & Luxury) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 25: Global: Real-Time Bidding (Mobile Applications) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 26: Global: Real-Time Bidding (Mobile Applications) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 27: Global: Real-Time Bidding (Other Applications) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 28: Global: Real-Time Bidding (Other Applications) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 29: Global: Real-Time Bidding (Mobile) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 30: Global: Real-Time Bidding (Mobile) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 31: Global: Real-Time Bidding (Desktop) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 32: Global: Real-Time Bidding (Desktop) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 33: Global: Real-Time Bidding (Other Devices) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 34: Global: Real-Time Bidding (Other Devices) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 35: North America: Real-Time Bidding Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 36: North America: Real-Time Bidding Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 37: United States: Real-Time Bidding Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 38: United States: Real-Time Bidding Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 39: Canada: Real-Time Bidding Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 40: Canada: Real-Time Bidding Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 41: Asia Pacific: Real-Time Bidding Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 42: Asia Pacific: Real-Time Bidding Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 43: China: Real-Time Bidding Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 44: China: Real-Time Bidding Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 45: Japan: Real-Time Bidding Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 46: Japan: Real-Time Bidding Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 47: India: Real-Time Bidding Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 48: India: Real-Time Bidding Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 49: South Korea: Real-Time Bidding Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 50: South Korea: Real-Time Bidding Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 51: Australia: Real-Time Bidding Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 52: Australia: Real-Time Bidding Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 53: Indonesia: Real-Time Bidding Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 54: Indonesia: Real-Time Bidding Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 55: Others: Real-Time Bidding Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 56: Others: Real-Time Bidding Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 57: Europe: Real-Time Bidding Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 58: Europe: Real-Time Bidding Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 59: Germany: Real-Time Bidding Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 60: Germany: Real-Time Bidding Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 61: France: Real-Time Bidding Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 62: France: Real-Time Bidding Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 63: United Kingdom: Real-Time Bidding Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 64: United Kingdom: Real-Time Bidding Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 65: Italy: Real-Time Bidding Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 66: Italy: Real-Time Bidding Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 67: Spain: Real-Time Bidding Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 68: Spain: Real-Time Bidding Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 69: Russia: Real-Time Bidding Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 70: Russia: Real-Time Bidding Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 71: Others: Real-Time Bidding Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 72: Others: Real-Time Bidding Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 73: Latin America: Real-Time Bidding Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 74: Latin America: Real-Time Bidding Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 75: Brazil: Real-Time Bidding Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 76: Brazil: Real-Time Bidding Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 77: Mexico: Real-Time Bidding Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 78: Mexico: Real-Time Bidding Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 79: Argentina: Real-Time Bidding Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 80: Argentina: Real-Time Bidding Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 81: Colombia: Real-Time Bidding Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 82: Colombia: Real-Time Bidding Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 83: Chile: Real-Time Bidding Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 84: Chile: Real-Time Bidding Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 85: Peru: Real-Time Bidding Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 86: Peru: Real-Time Bidding Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 87: Others: Real-Time Bidding Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 88: Others: Real-Time Bidding Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 89: Middle East and Africa: Real-Time Bidding Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 90: Middle East and Africa: Real-Time Bidding Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 91: Turkey: Real-Time Bidding Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 92: Turkey: Real-Time Bidding Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 93: Saudi Arabia: Real-Time Bidding Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 94: Saudi Arabia: Real-Time Bidding Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 95: Iran: Real-Time Bidding Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 96: Iran: Real-Time Bidding Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 97: United Arab Emirates: Real-Time Bidding Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 98: United Arab Emirates: Real-Time Bidding Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 99: Others: Real-Time Bidding Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 100: Others: Real-Time Bidding Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 101: Global: Real-Time Bidding Industry: SWOT Analysis
  • Figure 102: Global: Real-Time Bidding Industry: Value Chain Analysis
  • Figure 103: Global: Real-Time Bidding Industry: Porter's Five Forces Analysis

List of Tables

  • Table 1: Global: Real-Time Bidding Market: Key Industry Highlights, 2023 and 2032
  • Table 2: Global: Real-Time Bidding Market Forecast: Breakup by Auction Type (in Million US$), 2024-2032
  • Table 3: Global: Real-Time Bidding Market Forecast: Breakup by Advertisement Format (in Million US$), 2024-2032
  • Table 4: Global: Real-Time Bidding Market Forecast: Breakup by Application (in Million US$), 2024-2032
  • Table 5: Global: Real-Time Bidding Market Forecast: Breakup by Device (in Million US$), 2024-2032
  • Table 6: Global: Real-Time Bidding Market Forecast: Breakup by Region (in Million US$), 2024-2032
  • Table 7: Global: Real-Time Bidding Market: Competitive Structure
  • Table 8: Global: Real-Time Bidding Market: Key Players