全球電子郵件行銷軟體市場規模、佔有率、成長分析，依管道（企業對企業 (B2B) 和企業對客戶 (B2C)）、依應用（電子郵件潛在客戶生成、銷售報告）- 2024-2031 年行業預測

2022 年全球電子郵件行銷軟體市場規模為 12.6 億美元，預計將從 2023 年的 14.1 億美元成長到 2031 年的 34.4 億美元，預測期內（2024-2031 年）複合CAGR為 11.8%。

由於公司越來越認知到集中溝通和客戶互動的需求，全球電子郵件行銷軟體市場經歷了顯著成長。電子郵件行銷軟體提供了廣泛的工具和功能，使企業能夠設計、自動化、評估和增強其電子郵件行銷活動，最終改善客戶關係並推動擴張。數位行銷方法的日益使用、對相關和客製化溝通的需求以及電子郵件活動可以產生的可量化投資回報 (ROI) 是推動電子郵件行銷軟體市場成長的一些主要驅動力。零售、電子商務、銀行和醫療保健等各行各業的公司都在使用電子郵件行銷軟體來吸引受眾、宣傳產品或服務並培養品牌忠誠度。

使用人工智慧 (AI) 和機器學習 (ML) 等尖端技術來改善活動定位、內容個人化和最佳化是市場上最引人注目的發展之一。透過預測用戶行為、更成功地區隔受眾以及自動化部分電子郵件行銷流程，這些技術可幫助行銷人員創建更成功、更有效率的行銷活動。此外，更嚴格的資料保護法，例如《加州消費者隱私法》(CCPA) 和《一般資料保護規範》(GDPR)，使得有必要在電子郵件行銷策略中更加重視資料安全和合規性。電子郵件行銷軟體供應商更重視提供保護消費者隱私並讓廣告主遵守這些規則的功能。

目錄

執行摘要

• 市場概況
• 命運之輪

研究方法論

• 資訊採購
• 二手和主要資料來源
• 市場規模估計
• 市場假設與限制

母公司市場分析

• 市場概況
• 市場規模
• 市場動態
  • 促進要素
  • 機會
  • 限制
  • 課題

主要市場洞察

• 技術分析
• 定價分析
• 供應鏈分析
• 價值鏈分析
• 市場生態系統
• 智慧財產權分析
• 貿易分析
• 啟動分析
• 原料分析
• 創新矩陣
• 管道產品分析
• 總體經濟指標
• 頂級投資分析
• 成功的關鍵因素
• 競爭程度

市場動態與展望

• 市場動態
  • 促進要素
  • 機會
  • 限制
  • 課題
• 監管環境
• 波特分析
• 對未來顛覆的特別見解

依通路分類的全球電子郵件行銷軟體市場

• 市場概況
• 企業對企業 (B2B) 和企業對客戶 (B2C)

全球電子郵件行銷軟體市場（依應用）

• 市場概況
• 電子郵件潛在客戶生成
• 銷售報告
• 用戶管理。

全球電子郵件行銷軟體市場規模（依地區）

• 市場概況
• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 歐洲其他地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 亞太其他地區
• 拉丁美洲
  • 巴西
  • 拉丁美洲其他地區
• 中東和非洲 (MEA)
  • 海灣合作理事會國家
  • 南非
  • MEA 的其餘部分

競爭格局

• 前 5 名玩家比較
• 2021 年關鍵參與者的市場定位
• 主要市場參與者所採取的策略
• 最佳制勝策略
• 近期市集活動
• 主要公司市佔率（%），2021年

主要公司簡介

• Oracle Corporation (US)
• Salesforce, Inc. (US)
• HubSpot, Inc. (US)
• Campaign Monitor (US)
• Constant Contact, Inc. (US)
• Klaviyo (US)
• Jivox Corporation (US)
• Benchmark Internet Group, LLC (US)
• Mailjet (France)
• Mailchimp (US)

Global Email Marketing Software Market size was valued at USD 1.26 billion in 2022 and is poised to grow from USD 1.41 billion in 2023 to USD 3.44 billion by 2031, growing at a CAGR of 11.8% in the forecast period (2024-2031).

Due to companies' growing recognition of the need of focused communication and client interaction, the worldwide email marketing software market has experienced significant growth. Email marketing software provides an extensive range of tools and functionalities that empower businesses to design, automate, evaluate, and enhance their email campaigns, ultimately improving client relations and propelling expansion. The increasing use of digital marketing methods, the demand for relevant and tailored communication, and the quantifiable return on investment (ROI) that email campaigns can yield are some of the major drivers propelling the growth of the email marketing software market. Email marketing software is being used by companies in a wide range of industries, such as retail, e-commerce, banking, and healthcare, to engage with their audience, advertise products or services, and foster brand loyalty.

Using cutting-edge technology like artificial intelligence (AI) and machine learning (ML) to improve campaign targeting, content personalization, and optimization is one of the most noticeable developments in the market. By predicting user behavior, segmenting audiences more successfully, and automating parts of the email marketing process, these technologies help marketers create campaigns that are both more successful and efficient. Furthermore, stricter data protection laws, such the California Consumer Privacy Act (CCPA) and the General Data Protection Regulation (GDPR), have made it necessary to place a higher priority on data security and compliance in email marketing strategies. Providers of email marketing software are putting more of an emphasis on providing capabilities that protect consumer privacy and let advertisers follow these rules.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Email Marketing Software Market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Email Marketing Software Market Segmental Analysis

The segmentation of the worldwide email marketing software market is based on the following factors: application, deployment, enterprise size, channel, and geography. The market is divided into Business-to-Business (B2B) and Business-to-Customers (B2C) segments based on the channel. The market is divided into On-Premise and Cloud segments based on deployment. The market is divided into three segments based on the size of the enterprise: large, small, and medium. The market is divided into three segments based on application: customer management, sales reporting, and email lead generation. The market is divided into Latin America, Middle East and Africa, Asia Pacific, North America, and Europe.

Drivers of the Global Email Marketing Software Market

The need for email marketing software has been driven greatly by the global shift towards digitalization and the growing dependence on online marketing methods. All sizes of businesses understand how important it is to stay active online and interact with their target audiences via targeted email marketing. With the help of segmentation, automation, and analytics capabilities offered by email marketing software, businesses can connect and engage with their customers more successfully, increasing sales and fostering brand loyalty.

Restraints in the Global Email Marketing Software Market

Strict guidelines for data protection, like the California Consumer Privacy Act (CCPA) and the General Data Protection Regulation (GDPR), place tight restrictions on the gathering, storing, and using of personal information. Email marketing software providers have to negotiate complicated regulatory environments, which could result in higher expenses and legal issues. Significant fines for noncompliance may hinder the uptake and growth of email marketing software.

Market Trends of the Global Email Marketing Software Market

Personalization and Automation: More sophisticated personalization and automation features are being added to email marketing software. To examine user behavior, preferences, and engagement patterns, marketers are utilizing artificial intelligence (AI) and machine learning algorithms. They are able to produce highly tailored and targeted email messages as a result, appealing to specific receivers. Workflows that are automated enable pertinent and timely follow-ups, which enhance client interaction and increase conversion rates. The industry's emphasis on providing recipients with relevant and personalized material is highlighted by the move towards automation and personalization, which also increases the effectiveness of campaigns overall.

Integration with Multichannel Marketing: Email marketing is becoming an essential component of larger multichannel marketing strategy rather than being used in isolation. The customer relationship management (CRM) systems, social media, content marketing, and email marketing platforms of today are all made to work together harmoniously. With the help of this connection, marketers can design campaigns that are coherent and consistent across a range of touchpoints, resulting in a more comprehensive customer experience and a single brand message. The trend toward multichannel integration emphasizes how crucial it is to develop unified marketing plans that make use of a variety of communication channels in order to successfully reach and interact with target consumers.

Table of Contents

Executive Summary

• Market Overview
• Wheel of Fortune

Research Methodology

• Information Procurement
• Secondary & Primary Data Sources
• Market Size Estimation
• Market Assumptions & Limitations

Parent Market Analysis

• Market Overview
• Market Size
• Market Dynamics
  • Drivers
  • Opportunities
  • Restraints
  • Challenges

Key Market Insights

• Technology Analysis
• Pricing Analysis
• Supply Chain Analysis
• Value Chain Analysis
• Ecosystem of the Market
• IP Analysis
• Trade Analysis
• Startup Analysis
• Raw Material Analysis
• Innovation Matrix
• Pipeline Product Analysis
• Macroeconomic Indicators
• Top Investment Analysis
• Key Success Factor
• Degree of Competition

Market Dynamics & Outlook

• Market Dynamics
  • Drivers
  • Opportunities
  • Restraints
  • Challenges
• Regulatory Landscape
• Porters Analysis
  • Competitive rivalry
  • Threat of Substitute Products
  • Bargaining Power of Buyers
  • Threat of New Entrants
  • Bargaining Power of Suppliers
• Skyquest Special Insights on Future Disruptions
  • Political Impact
  • Economic Impact
  • Social Impact
  • Technical Impact
  • Environmental Impact
  • Legal Impact

Global Email Marketing Software Market by Channel

• Market Overview
• Business-to-Business (B2B) and Business-to-Customers (B2C)

Global Email Marketing Software Market by Application

• Market Overview
• Email Lead Generation
• Sales Reporting
• and Customer Management.

Global Email Marketing Software Market Size by Region

• Market Overview
• North America
  • USA
  • Canada
• Europe
  • Germany
  • Spain
  • France
  • UK
  • Rest of Europe
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America
  • Brazil
  • Rest of Latin America
• Middle East & Africa (MEA)
  • GCC Countries
  • South Africa
  • Rest of MEA

Competitive Landscape

• Top 5 Player Comparison
• Market Positioning of Key Players, 2021
• Strategies Adopted by Key Market Players
• Top Winning Strategies
  • By Development
  • By Company
  • By Year
• Recent Activities in the Market
• Key Companies Market Share (%), 2021

Key Company Profiles

• Oracle Corporation (U.S.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Salesforce, Inc. (U.S.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• HubSpot, Inc. (U.S.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Campaign Monitor (U.S.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Constant Contact, Inc. (U.S.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Klaviyo (U.S.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Jivox Corporation (U.S.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Benchmark Internet Group, LLC (U.S.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mailjet (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mailchimp (U.S.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments