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封面
市場調查報告書
商品編碼
1445917

數位行銷分析：全球市場佔有率 (2022)

Market Share: Digital Marketing Analytics, 2022, Worldwide
出版日期: | 出版商: Quadrant Knowledge Solutions | 英文 39 Pages | 商品交期: 最快1-2個工作天內

價格

預計到 2027 年，全球數位行銷分析市場的複合年增長率將達到 16.48%。

數位行銷分析解決方案使行銷人員能夠透過分析網路上的用戶行為並分析用戶對品牌產品的需求和期望來深入了解客戶旅程。 數位行銷分析師與行銷團隊合作觀察、分析和優化數位行銷活動。 您使用各種分析和商業智慧工具收集數據，進行分析，形成見解和建議，並透過報告和簡報與您的團隊分享。 DMA 平台涵蓋預測、流量、轉換、參與度、點擊率 (CTR) 和網站載入速度等進階分析，為企業提供可行的見解。 數位分析由統一的客戶旅程資料來源提供支援，加快了公司分析和評估行銷活動績效的能力。

該報告將數位行銷分析 (DMA) 定義為 "獨立的端到端分析平台，透過分析行銷計劃的績效來幫助改善跨多個數位管道的用戶體驗。" 。 該平台從企業用於與客戶聯繫和互動的各種管道收集數據，執行分析，並幫助行銷人員透過行銷活動優化將行為數據轉化為可操作的見解。提供收集的客戶數據的可視化以幫助您。 該軟體可幫助企業建立信譽，並使行銷人員能夠在業務決策中部署更好的見解。 透過利用分析進行決策，您可以得出更準確的預測並幫助更快地增加收入。

本報告分析了全球數位行銷分析市場的份額結構，概述了解決方案、市場的基本結構、按實施方法、地區、行業和公司類型劃分的份額結構，並描述了行業參與者。我們將整理並提供給客戶的建議等資訊。

目錄

第1章分析概論

  • 競爭前景（2023 年）
  • 主要分析結果及結論

第2章市場概述

  • 市場定義和範圍
  • 收入類型
  • 分析目標區域
  • 分析目標產業

第3章市佔率分析

  • 市佔率：整個市場
  • 市佔率：依實施方法劃分
    • 雲
    • 本地
  • 市佔率：依地區劃分
    • 加拿大
    • 中歐和東歐
    • 日本
    • 拉丁美洲
    • 中東/非洲
    • 美國
    • 西歐
    • 亞洲（不包括日本和中國）(AxJC)
    • 中國
  • 市佔率：依產業劃分
    • 銀行/金融服務
    • 電子/通訊
    • 零售/電子商務
    • 專業服務
    • 醫療/生命科學
    • 製造業
    • 媒體娛樂
    • 政府/公部門
    • 教育
    • 能源/公用事業/其他
    • 其他
  • 市場佔有率：依客戶類型劃分
    • 中小企業
    • 大型公司

第 4 章分析師的建議

第5章附錄

Product Code: QKS-02390

Quadrant Knowledge Solutions Reveals that Digital Marketing Analytics Market is Projected to Register a CAGR of 16.48% % by 2027.

Digital Marketing Analytics Solution allows marketers to drill down into customer journeys by analyzing user behavior on the web that gives an insight into their requirements and expectations from a brands product. A digital marketing analyst works with a marketing team to monitor, analyze, and optimize digital marketing campaigns. They collect data using various analytics and business intelligence tools, then analyze it to develop insights and recommendations to share with the team via reports and presentations. A DMA platform encompasses advanced analytics, such as predictive, traffic, conversions, engagement, click-through rate (CTR), and site load speed, to provide companies with actionable insights. Digital analytics is powered by an integrated source of customer journey data, which accelerates organizations' ability to analyze and score campaign performance.

Quadrant Knowledge Solutions defines Digital Marketing Analytics (DMA) as "a self-contained, end-to-end analytics platform that assists organizations in improving user experiences across multiple digital channels by analyzing the performance of marketing initiatives. The platform collects data from various channels businesses use to connect and engage with customers, performs analysis, and provides visualization of gathered customer data to assist marketers in translating behavioral data into actionable insights through campaign optimization." The software assists organizations in establishing credibility, which enables marketers to develop better business insights in business decisions. Use of analytics in decision-making aids in deriving more accurate predictions and faster revenue growth.

Table of Contents

Chapter 01: Research Summary

  • 2023 Competition Outlook
  • Top Research Findings and Key Takeaways

Chapter 02: Market Overview

  • Market Definition and Scope
  • Revenue Type
  • Geographical Regions
  • Industry Verticals

Chapter 03: Market Share Analysis

  • Market Share by Total Market
  • Market Share by Deployment Type
    • Cloud
    • On-Premises
  • Market Share by Geographical Regions
    • Canada
    • Central & Eastern Europe
    • Japan
    • Latin America
    • Middle East & Africa
    • USA
    • Western Europe
    • Asia Ex-Japan China (AxJC)
    • China
  • Market Share by Industry Verticals
    • Banking and Financial Services
    • Electronics & Telecom
    • Retail and eCommerce
    • Professional Services
    • Healthcare and Life Sciences
    • Manufacturing
    • Media & Entertainment
    • Government and Public Sectors
    • Education
    • Energy & Utility Others
    • Others
  • Market Share by Customer Types
    • SMB
    • Large
    • Enterprise

Chapter 04: Analyst Recommendations

  • Analyst Recommendations

Chapter 05: Appendix

  • Research Methodologies

List of Tables

  • Table 1 : Market Share, Total Market, Worldwide
  • Table 2 : Market Share By Deployment Type, Worldwide
  • Table 3 : Market Share By Geographical Regions, USA
  • Table 4 : Market Share By Geographical Regions, Canada
  • Table 5 : Market Share By Geographical Regions, Latin America
  • Table 6 : Market Share By Geographical Regions, Western Europe
  • Table 7 : Market Share By Geographical Regions, Central & Eastern Europe
  • Table 8 : Market Share By Geographical Regions, MEA
  • Table 9 : Market Share By Geographical Regions, Asia ex. JPC
  • Table 10 : Market Share By Geographical Regions, Japan
  • Table 11 : Market Share By Geographical Regions, China
  • Table 12 : Market Share By Industry Vertical 1, Worldwide
  • Table 13 : Market Share By Industry Vertical 2, Worldwide
  • Table 14 : Market Share By Industry Vertical 3, Worldwide
  • Table 15 : Market Share By Industry Vertical 4, Worldwide
  • Table 16 : Market Share By Industry Vertical 5, Worldwide
  • Table 17 : Market Share By Industry Vertical 6, Worldwide
  • Table 18 : Market Share By Industry Vertical 7, Worldwide
  • Table 19 : Market Share By Industry Vertical 8, Worldwide

List of Figures

  • Fig. 1 Market Share of Digital Marketing Analytics,, Worldwide, 2022
  • Fig. 2 Market Share of Digital Marketing Analytics,, USA, 2022
  • Fig. 3 Market Share of Digital Marketing Analytics,, Canada, 2022
  • Fig. 4 Market Share of Digital Marketing Analytics,, Latin America, 2022
  • Fig. 5 Market Share of Digital Marketing Analytics,, Western Europe, 2022
  • Fig. 6 Market Share of Digital Marketing Analytics,, Central & Eastern Europe, 2022
  • Fig. 7 Market Share of Digital Marketing Analytics,, Middle East & Africa, 2022
  • Fig. 8 Market Share of Digital Marketing Analytics,, Asia excluding Japan and China, 2022
  • Fig. 9 Market Share of Digital Marketing Analytics,, Japan, 2022
  • Fig. 10 Market Share of Digital Marketing Analytics,, China, 2022
  • Fig. 11 Market Share of Digital Marketing Analytics,, IT & Telecom Industry, 2022
  • Fig. 12 Market Share of Digital Marketing Analytics,, Banking & Financial Services Industry, 2022
  • Fig. 13 Market Share of Digital Marketing Analytics,, Insurance Industry, 2022
  • Fig. 14 Market Share of Digital Marketing Analytics,, Healthcare Industry, 2022
  • Fig. 15 Market Share of Digital Marketing Analytics,, Government & Public Sector, 2022
  • Fig. 16 Market Share of Digital Marketing Analytics,, Retail & eCommerce, 2022
  • Fig. 17 Market Share of Digital Marketing Analytics,, Manufacturing, 2022
  • Fig. 18 Market Share of Digital Marketing Analytics,, Hospitality, 2022
  • Fig. 19 Market Share of Digital Marketing Analytics,, On-premises Deployment, 2022
  • Fig. 20 Market Share of Digital Marketing Analytics,, Cloud Deployment, 2022
  • Fig. 21 Market Share of Digital Marketing Analytics,, SMB Customers, 2022
  • Fig. 22 Market Share of Digital Marketing Analytics,, Large Customers, 2022
  • Fig. 23 Market Share of Digital Marketing Analytics,, Enterprise Customers, 2022