市場調查報告書
商品編碼
1298773
2023-2028年按數位管道、最終使用行業和地區分類的數位行銷市場Digital Marketing Market by Digital Channel, End Use Industry, and Region 2023-2028 |
全球數位行銷市場規模在2022年達到3222億美元。展望未來,IMARC Group預計,到2028年,市場規模將達到6898億美元,在2023-2028年期間,成長率(CAGR)為13.62%。高速網際網路的便捷接入、聯網設備的日益普及以及持續的技術進步代表了推動市場發展的一些關鍵因素。
數位行銷涉及通過數位和社會媒體管道推廣產品或服務。它採用各種技術,包括搜索引擎最佳化(SEO)、點擊付費(PPC)廣告、社交媒體行銷以及電子郵件、內容和影響者行銷,以提高品牌知名度並產生線索。與其他行銷方式相比,數位行銷具有眾多優勢,例如能夠根據人口統計學、興趣和行為鎖定特定受眾,並客製化活動以迎合客戶的獨特需求和偏好。除此之外,它還使用數據分析來衡量行銷工作的有效性,並最佳化活動以獲得更好的效果。數位行銷工具有助於追踪眾多指標,如網站流量、點擊率、轉換率和客戶參與度,以獲得對消費者行為的洞察力。因此,它已成為各種企業接觸和接觸潛在客戶的現代行銷戰略的一個重要組成部分。
隨著網際網路普及率的提高,越來越多的人轉向數位管道來做出購買決定。這反過來又敦促企業利用數位技術來接觸和接觸他們的目標受眾,以提高他們的利潤和成長,這主要是推動市場成長。除此之外,連接設備的不斷擴散創造了一個高度發達的數位生態系統,由眾多媒體公司和資訊和通訊技術(ICT)服務提供商提供支持,這為市場創造了有利的前景。此外,消費者對智慧手機和平板電腦等移動設備的使用和需求不斷增加,加上眾多社交媒體平台的出現和影片內容的不斷增加,為市場帶來了有利的成長機會。同時,數位和個性化體驗的重要性正在促使企業投資於數位行銷,以接觸到更大的客戶群,這正在進一步幫助市場擴張。除此之外,由於網上購物的普及,電子商務行業的蓬勃發展,以及各企業廣泛採用全管道行銷來提供無縫和一致的客戶體驗,都有助於市場成長。此外,創新的技術進步,如採用人工智慧(AI)和機器學習(ML)來分析大量數據並即時最佳化行銷策略,正在對市場成長產生積極的影響。
請注意,這只代表部分公司的名單,完整的名單已在報告中提供。
The global digital marketing market size reached US$ 322.2 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 689.8 Billion by 2028, exhibiting a growth rate (CAGR) of 13.62% during 2023-2028. Easy access to high-speed internet, the increasing penetration of connected devices, and ongoing technological advancements represent some of the key factors driving the market.
Digital marketing involves promoting products or services through digital and social media channels. It employs various techniques, including search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, and email, content, and influencer marketing, to improve brand awareness and generate leads. Compared to alternative marketing practices, digital marketing offers numerous advantages, such as the ability to target specific audiences based on demographics, interests, and behaviors and customize campaigns that cater to customers' unique needs and preferences. In addition to this, it uses data analytics to measure the effectiveness of marketing efforts and optimize campaigns for better results. Digital marketing tools help track numerous metrics, such as website traffic, click-through rates, conversion rates, and customer engagement, to gain insights into consumer behavior. As a result, it has become a crucial component of modern marketing strategies among various businesses to reach and engage with potential customers.
With increasing internet penetration, a growing population is turning to digital channels to make purchasing decisions. This, in turn, has urged businesses to leverage digital technologies to reach and engage with their target audience to boost their profit and growth, which is primarily driving the market growth. Besides this, the expanding proliferation of connected devices has created a highly developed digital ecosystem backed by numerous media companies and information and communication technology (ICT) services providers, which is creating a favorable outlook for the market. Moreover, the rising use and demand of mobile devices such as smartphones and tablets among consumers, combined with the emergence of numerous social media platforms and a growing volume of video content, is presenting remunerative growth opportunities for the market. Concurrent with this, the shifting prominence of digital and personalized experiences is prompting businesses to invest in digital marketing to reach a larger customer base, which is further aiding in market expansion. In addition to this, the bolstering growth of the e-commerce industry due to the surging popularity of online shopping and the widespread employment of omnichannel marketing by various businesses to provide a seamless and consistent customer experience are contributing to the market growth. Furthermore, innovative technological advancements, such as the adoption of artificial intelligence (AI) and machine learning (ML) to analyze large amounts of data and optimize marketing strategies in real-time, are positively impacting the market growth.
IMARC Group provides an analysis of the key trends in each segment of the global digital marketing market, along with forecasts at the global, regional, and country levels from 2023-2028. Our report has categorized the market based on the digital channel and end-use industry.
Email Marketing
Search Engine Optimization (SEO)
Interactive Consumer Website
Online/Display Advertising
Blogging and Podcasting (Including Microblogging)
Social Network Marketing
Mobile Marketing
Viral Marketing
Digital OOH Media
Online Video Marketing
Others
The report has provided a detailed breakup and analysis of the digital marketing market based on the digital channel. This includes email marketing, search engine optimization (SEO), interactive consumer website, online/display advertising, blogging and podcasting (including microblogging), social network marketing, mobile marketing, viral marketing, digital OOH media, online video marketing, and others. According to the report, social network marketing represented the largest segment.
Automotive
BFSI
Education
Government
Healthcare
Media and Entertainment
Others
A detailed breakup and analysis of the digital marketing market based on the end use industry has also been provided in the report. This includes automotive, BFSI, education, government, healthcare, media and entertainment, and others.
North America
United States
Canada
Asia Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa
The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America was the largest market for digital marketing. Some of the factors driving the North America digital marketing market included the increasing proliferation of mobile devices and high-speed internet, the emergence of numerous social media platforms, and ongoing technological advancements in the industry.
The report has also provided a comprehensive analysis of the competitive landscape in the global digital marketing market. Competitive analysis such as market structure, market share by key players, player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided. Some of the companies covered include 97th Floor, Cuker, Disruptive Advertising, Ignite Visibility, Location3 Media, PB&J Promotions LLC, Rise Interactive (Quad), Split Reef LLC, Thrive Internet Marketing Agency, TopSpot Internet Marketing, WebFX, Webimax, etc. Kindly note that this only represents a partial list of companies, and the complete list has been provided in the report.
Key Questions Answered in This Report
1. What was the size of the global digital marketing market in 2022?
2. What is the expected growth rate of the global digital marketing market during 2023-2028?
3. What are the key factors driving the global digital marketing market?
4. What has been the impact of COVID-19 on the global digital marketing market?
5. What is the breakup of the global digital marketing market based on the digital channel?
6. What are the key regions in the global digital marketing market?
7. Who are the key players/companies in the global digital marketing market?
Kindly note that this only represents a partial list of companies, and the complete list has been provided in the report.