戶外廣告的全球市場 (2023～2030年):類型 (廣告用公告牌·避難所)·平台 (物理戶外廣告·數位戶外廣告) 別的規模·佔有率·成長分析·預測

Global Out Of Home Advertising Market Size, Share, Growth Analysis, By Type(Billboards, Shelters), By Platform(Physical Outdoor Advertising, Digital Outdoor Advertising) - Industry Forecast 2023-2030

出版日期: 2023年04月30日 | 出版商:

SkyQuest | 英文 165 Pages | 商品交期: 3-5個工作天內

價格

簡介目錄

戶外廣告的市場規模在2021年估算為260億1,000萬美元，在2022年為284億8,000萬美元，從2023年到2030年的預測期間中預計將以9.7％的年複合成長率推移，2030年將成長到619億5,000萬美元的規模。

本報告提供全球戶外廣告的市場調查，彙整市場概要，市場的各種影響因素的分析，技術·革新趨勢，市場規模的轉變·預測，各種區分·各地區的明細，競爭情形，主要企業簡介等資訊。

市場概要
市場規模
市場動態
促進因素
機會
阻礙因素
課題
主要的市場洞察
技術分析
價格分析
供應鏈分析
價值鏈分析
市場生態系統
IP分析
貿易分析
Start-Ups分析
原料分析
革新矩陣
開發中產品的分析
宏觀經濟指標
主要投資分析
主要成功因素
競爭的程度
市場動態及預測
市場動態
促進因素
機會
阻礙因素
課題
法規情形
波特分析
Skyquest 對未來顛覆的特別見解

全球戶外廣告市場:各類型

市場概要
廣告用公告牌
避難所
交通機關顯示器
street furniture
全球戶外廣告市場:各平台
市場概要
物理戶外廣告
數位戶外廣告
全球戶外廣告市場:各地區
市場概要
北美
美國
加拿大
歐洲
德國
西班牙
法國
英國
其他的歐洲
亞太地區
中國
印度
日本
韓國
其他的亞太地區
南美
巴西
其他的南美
中東·非洲
GCC各國
南非
其他的中東·非洲
競爭情形
主要5公司的比較
主要企業的地位
主要企業的招聘策略
主要成功策略
市場上最近的活動
主要企業的市場佔有率
主要企業簡介
Daktronics Inc.
Lamar Advertising Co
JCDecaux
Clear Channel Outdoor
Outfront Media Inc.
Stroer SE & Co. KGaA
APG¦SGA SA
Global Outdoor Advertising Market (GOAM)
oOh!media Limited
Adams Outdoor Advertising
Intersection
Exterion Media
Primedia Outdoor
Ocean Outdoor Limited
Pattison Outdoor Advertising
Fairway Outdoor Advertising
Broadsign International LLC
Vector Media
Zoom Media
Ayuda Media Systems

簡介目錄

Product Code: SQSG25Z2001

Out Of Home Advertising Market size was valued at USD 26.01 billion in 2021 and is poised to grow from USD 28.48 billion in 2022 to USD 61.95 billion by 2030, growing at a CAGR of 9.7% in the forecast period (2023-2030).

The out-of-home advertising segment might relate exposure to ads to perceptions of a brand. Additionally, with the integration of location data, provide information about potential purchases, website visits, app downloads, and more. Now that they can see a direct correlation between exposure and the results that matter to them most, marketers can confidently spend in out-of-home advertising. The market for out-of-home marketing is expanding at a faster rate during the analysis period as a result of all these variables.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Out Of Home Advertising Market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined by using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Segments covered in this report:

The Global Out of Home Advertising Market is segmented based on Type, Platform, and region. Based on type, the market is segmented into Billboards, Shelters, Transit displays, and Street furniture. Based on Platforms, the market is segmented into Physical outdoor advertising and digital outdoor advertising. Based on region, the global Out of Home Advertising market is segmented into North America, Europe, Asia-Pacific, South America, and MEA.

Driver

One of the key elements fueling the industry for out-of-home advertising is the expanding usage of digital billboards. Anywhere nearby the needed audience could be used to erect these digital billboards. The key factor driving the expansion of digital billboard advertising is these boards' portability. During the analysis period, the out-of-home advertising market had a surge in demand due to the improved features, such as light emission and shining day and night, which make it a feasible option for the firm to advertise through it.

Restraint

The demand for digital marketing techniques is rising as smartphone usage continues to rise and the internet spreads to more and more parts of the globe. These techniques can be used to display a particular kind of advertisement to a certain kind of customer, which helps improve lead conversion-a major constraint on the out-of-home advertising industry throughout the analysed period.

Market Trends

Some recent advances in the out-of-home advertising sector include the effective use of analytical techniques to expand the reach of advertisements and attract consumers' attention. Thanks to these solutions, advertisers can now remotely oversee their advertising campaigns. Analytics' inclusion in the marketing initiative gives the business the ability to monitor and analyse consumer response to the product promotion via out-of-home commercials.

All of this draws investment into the industry, aids in the creation of more sophisticated analytics software tools for analysis and efficiency improvement, and helps firms with marketing solutions.