市場調查報告書
商品編碼
1125353
戶外廣告全球市場規模調查,按產品(數位標牌,交通廣告,街道家具),行業(電信,交通,BFSI,零售,FMC&G,電子商務,M&E(機械/電氣))地區預測2022-2028版Global Out-Of-Home Advertising Market Size study, By Product (Digital Billboards, Transit, Street Furniture), By Industry Vertical (Telecom, Transport, BFSI, Retail, FMC&G, E-Commerce, M&E [Mechanical and Electrical]) and Regional Forecasts 2022-2028 |
戶外廣告是戶外廣告的一種,如廣告牌、街頭家具、牆景等等。
現在,人們在戶外度過的時間主要是為了吸引他們觀看廣告牌或牆上的廣告。戶外廣告被用於許多地方,例如購物中心、便利店、沙龍、醫療中心等等。最重要的因素是數位廣告的增長。數位廣告比非數位廣告更流行。例如,根據皮尤研究中心的數據,2020 年非數位廣告總收入為 898.4239 億美元,2020 年數位廣告總收入為 1522.5285 億美元。此外,城市地區的人口增長正在推動市場增長。戶外廣告的一個機會是智慧城市的發展。開創性的智慧城市對於促進戶外廣告的市場增長非常重要。然而,戶外廣告成本的波動阻礙了 2022-2028 年預測期內的市場增長。
研究全球戶外廣告市場的主要地區包括亞太地區、北美、歐洲、拉丁美洲和世界其他地區。由於城市化人口的增加,亞太地區是戶外廣告的主要地區。中國是戶外廣告的主要市場。歐洲是主要貢獻者地區,為整個歐洲地區的戶外廣告市場創造了有利可圖的增長前景。
本報告中包括的主要市場進入者是:
該研究的目的是確定近年來不同細分市場和國家/地區的市場規模,並預測未來 8 年的價值。本報告旨在捕捉所研究的每個地區和國家的行業的定性和定量方面。此外,它還提供了有關關鍵方面的詳細信息,例如定義市場未來增長的驅動因素和挑戰。此外,報告還應詳細分析主要參與者的競爭格局和產品供應,以及微觀市場中可供利益相關者投資的機會。市場的詳細細分和子細分如下所述。
按產品
數位廣告牌
過境
街道家具
按行業:
電信
交通
BFSI
零售
FMC&G
電子商務
機電(機械/電氣)
按地區
北美
美國
加拿大
歐洲
英國
德國
法國
西班牙
意大利
其他歐洲
亞太地區
中國
印度
日本
澳大利亞
韓國
其他亞太地區
拉丁美洲
巴西
墨西哥
世界其他地方
此外,本研究考慮的年份是:
過去幾年 - 2018 年、2019 年、2020 年
2021 年基準年
預測期 - 2022-2028
本報告的目標受眾是全球戶外廣告市場。
主要諮詢公司和顧問
大公司、中型公司、中小企業
風險投資
增值經銷商 (VAR)
第三方知識提供者
投資銀行家
投資者
Global Out-Of-Home Advertising Market is valued approximately USD XX million in 2021 and is anticipated to grow with a healthy growth rate of more than XX % over the forecast period 2022-2028.
The Out-Of-Home Advertising is a type of outdoor advertising such as billboard, street furniture, wallscapes and many more. Now a days people mostly spent their time out of home, which attracts them towards advertisement displayed on billboards or on wallscapes. . Out of Home Advertising is used in many places such as malls, convenience stores, salons, medical centers and many more. The foremost key factor is rising the growth of digital advertising. Digital advertising is more trendy compared to non-digital advertising. For instances, according to the Pew Research Center, the total revenue of non-digital advertising in the year 2020 is USD 89,842,390,000 and the total revenue of digital advertising in the year 2020 is USD 152,252,850,000. Moreover increase in population in urban cities drives the growth of the market. For instances, according to the World Bank Data, the total population of urbanization in the year 2018 is USD 2629473 and the total population of urbanization in the year 2021 is USD 27250902. The opportunity of Out-Of-Home Advertising is development of smart city. Development of smart city is important to increase the market growth of out of home advertising. However, fluctuation in the cost of out of home advertising is impede the growth of the market over the forecast period of 2022-2028.
The key regions considered for the global Out-Of-Home Advertising Market study include Asia Pacific, North America, Europe, Latin America, and the Rest of the World. Asia Pacific is the leading region of Out-of-Home Advertising due to growing population of urbanization. China is the main market of Out-Of-Home Advertising. Europe is the major region of contributor would create lucrative growth prospects for the Out-Of-Home Advertising market across the Europe region.
Major market players included in this report are:
JCDecaux Group
Clear Channel Outdoor Holding Inc.
OUTFRONT Media
Daktronics Dr.
Prismview LLC
NEC Display Solution Ltd.
OOH advertising Media Ltd.
Broadsign International LLC
Stroer SE & Co.
Christie Digital Systems Inc.
The objective of the study is to define market sizes of different segments & countries in recent years and to forecast the values to the coming eight years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within each of the regions and countries involved in the study. Furthermore, the report also caters the detailed information about the crucial aspects such as driving factors & challenges which will define the future growth of the market. Additionally, the report shall also incorporate available opportunities in micro markets for stakeholders to invest along with the detailed analysis of competitive landscape and product offerings of key players. The detailed segments and sub-segment of the market are explained below:
By Product
Digital Billboards
Transit
Street Furniture
By Industry Vertical
Telecom
Transport
BFSI
Retail
FMC&G
E-Commerce
M&E (Mechanical and Electrical)
By Region:
North America
U.S.
Canada
Europe
UK
Germany
France
Spain
Italy
ROE
Asia Pacific
China
India
Japan
Australia
South Korea
RoAPAC
Latin America
Brazil
Mexico
Rest of the World
Furthermore, years considered for the study are as follows:
Historical year - 2018, 2019, 2020
Base year - 2021
Forecast period - 2022 to 2028
Target Audience of the Global Out-Of-Home Advertising Market in Market Study:
Key Consulting Companies & Advisors
Large, medium-sized, and small enterprises
Venture capitalists
Value-Added Resellers (VARs)
Third-party knowledge providers
Investment bankers
Investors
List of figures