Product Code: PM3022
The global Outdoor Advertising Market size is expected to reach USD 40.49 billion by 2032, according to a new study by Polaris Market Research. The report "Outdoor Advertising Market Share, Size, Trends, Industry Analysis Report, By Type (Traditional Outdoor Advertising, and Digital Outdoor Advertising); By Product; By End Use; By Region; Segment Forecast, 2023-2032" gives a detailed insight into current market dynamics and provides analysis on future market growth.
The need for outdoor advertising among businesses will rise in response to marketers' and advertisers' growing demand for sophisticated digital marketing solutions to ensure efficient digital product advertising. Enterprises are now prioritizing social media advertising based on user demographics to increase the conversion rate of potential customers. This is projected to provide considerable revenue prospects to social media platforms through digital out-of-home (OOH) advertising.
The industry is expanding because of the growing use of LCD screens for several advertisements on a single display in buses, taxis, and trains. The consumer's increasing preference for trains and buses for their daily commute is another factor anticipated to fuel the market's expansion. Additionally, the market growth is projected to be aided by the growing use of digital transit and transportation advertising for brand recognition.
More than 50% of Chinese advertisers ranked commercial buildings and transportation hubs as the best locations for placing advertisements. The market's potential growth is also being driven by rising food and beverage and financial services companies in China, which are spending a lot on outdoor advertising. The rising adoption of cutting-edge technologies like precision outdoor advertising for brand promotion also drives the market for outdoor advertising in China.
Additionally, among many other forms of transportation, airports are desirable locations for advertising, particularly for luxury and high-end goods. Airports are under increasing pressure to develop cutting-edge methods for boosting market revenue. Airports may offer several sponsors instead of just one by transforming static displays like posters into digital presentations. As a result, the market's revenue rises considerably. For instance, in April 2022, Adani Airports offered programmatic, which allowed Lemma to enable digital outdoor advertising. This business, a pioneer in integrated infrastructure and transportation, offers programmatic digital OOH media advertising through its fleet of Indian airports.
Outdoor Advertising Market Report Highlights:
- Media & Entertainment segment is anticipated to grow at a significant CAGR over the forecast period. The sector is expanding as a result of platforms like YouTube continuing to provide new music with video material for free.
- Digital Outdoor Advertising dominated the substrate market in 2022, due to the increasing in spending power brought on by the growth in the metropolitan population.
- Asia Pacific is expected to grow with the fastest CAGR over the forecast period. The market is anticipated to be driven by the growing emphasis on the use of LCDs or screens at bus shelters, railroad stations, and other locations
- The global players include: Adams Outdoor Advertising, AdSpace Networks Corporation, Burkhart Advertising, Clear Channel Outdoor, Daktronics Corporation, JCDecaux Inc., Lamar Advertising, NEC Display Solutions Corporation, OUTFRONT Media, Prismview Limited, and Stroer Media Corporation
Polaris Market Research has segmented the Outdoor Advertising Market report based on type, product, end-use industry, and region:
Outdoor Advertising Market, Type Outlook (Revenue - USD Billion, 2019 - 2032)
- Traditional Outdoor Advertising
- Digital Outdoor Advertising
Outdoor Advertising Market, product Outlook (Revenue - USD Billion, 2019 - 2032)
- Billboard Advertising
- Transport Advertising
- Street Furniture Advertising
- Others
Outdoor Advertising Market, End-use Industry Outlook (Revenue - USD Billion, 2019 - 2032)
- BFSI
- Retail and Consumer Goods
- Business and Consumer Services
- Healthcare
- Manufacturing
- Transportation and Mobility
- Energy and Utility
- Trading and Warehousing
- Media & Entertainment
- Hospitality
Outdoor Advertising Market, Regional Outlook (Revenue - USD Billion, 2019 - 2032)
- Europe
- Germany
- UK
- France
- Italy
- Spain
- Russia
- Netherlands
- Asia Pacific
- China
- India
- Japan
- South Korea
- Indonesia
- Malaysia
- Middle East & Africa
- UAE
- Saudi Arabia
- Israel
- South Africa
Table of Contents
1. Introduction
- 1.1. Report Description
- 1.1.1. Objectives of the Study
- 1.1.2. Market Scope
- 1.1.3. Assumptions
- 1.2. Stakeholders
2. Executive Summary
3. Research Methodology
- 3.1. Overview
- 3.2. Data Sources
- 3.2.1. Primary Sources
- 3.2.2. Secondary Sources
4. Global Outdoor Advertising Market Market Insights
- 4.1. Outdoor Advertising Market - Industry Snapshot
- 4.2. Outdoor Advertising Market Market Dynamics
- 4.2.1. Drivers and Opportunities
- 4.2.1.1. Rising use of digital screens for advertisements
- 4.2.1.2. Strict government laws about data security and privacy
- 4.2.2. Restraints and Challenges
- 4.3. Porter's Five Forces Analysis
- 4.3.1. Bargaining Power of Suppliers (Moderate)
- 4.3.2. Threats of New Entrants: (Low)
- 4.3.3. Bargaining Power of Buyers (Moderate)
- 4.3.4. Threat of Substitute (Moderate)
- 4.3.5. Rivalry among existing firms (High)
- 4.4. PESTEL Analysis
- 4.5. Outdoor Advertising Market Market Industry Trends
- 4.6. Value Chain Analysis
- 4.7. COVID-19 Impact Analysis
5. Global Outdoor Advertising Market Market, by Type
- 5.1. Key Findings
- 5.2. Introduction
- 5.2.1. Global Outdoor Advertising Market Market, by Type, 2019-2032 (USD Billion)
- 5.3. Traditional Outdoor Advertising
- 5.3.1. Global Outdoor Advertising Market Market, by Traditional Outdoor Advertising, by Region, 2019-2032 (USD Billion)
- 5.4. Digital Outdoor Advertising
- 5.4.1. Global Outdoor Advertising Market Market, by Digital Outdoor Advertising, by Region, 2019-2032 (USD Billion)
6. Global Outdoor Advertising Market Market, by Product
- 6.1. Key Findings
- 6.2. Introduction
- 6.2.1. Global Outdoor Advertising Market Market, by Product, 2019-2032 (USD Billion)
- 6.3. Billboard Advertising
- 6.3.1. Global Outdoor Advertising Market Market, by Billboard Advertising, by Region, 2019-2032 (USD Billion)
- 6.4. Transport Advertising
- 6.4.1. Global Outdoor Advertising Market Market, by Transport Advertising, by Region, 2019-2032 (USD Billion)
- 6.5. Street Furniture Advertising
- 6.5.1. Global Outdoor Advertising Market Market, by Street Furniture Advertising, by Region, 2019-2032 (USD Billion)
- 6.6. Others
- 6.6.1. Global Outdoor Advertising Market Market, by Others, by Region, 2019-2032 (USD Billion)
7. Global Outdoor Advertising Market Market, by End-Use Industry
- 7.1. Key Findings
- 7.2. Introduction
- 7.2.1. Global Outdoor Advertising Market Market, by End-Use Industry, 2019-2032 (USD Billion)
- 7.3. BFSI
- 7.3.1. Global Outdoor Advertising Market Market, by BFSI, By Region, 2019-2032 (USD Billion)
- 7.4. Retail and Consumer Goods
- 7.4.1. Global Outdoor Advertising Market Market, by Retail and Consumer Goods, By Region, 2019-2032 (USD Billion)
- 7.5. Business and Consumer Services
- 7.5.1. Global Outdoor Advertising Market Market, by Business and Consumer Services, By Region, 2019-2032 (USD Billion)
- 7.6. Healthcare
- 7.6.1. Global Outdoor Advertising Market Market, by Healthcare, By Region, 2019-2032 (USD Billion)
- 7.7. Manufacturing
- 7.7.1. Global Outdoor Advertising Market Market, by Manufacturing, By Region, 2019-2032 (USD Billion)
- 7.8. Transportation and Mobility
- 7.8.1. Global Outdoor Advertising Market Market, by Transportation and Mobility, By Region, 2019-2032 (USD Billion)
- 7.9. Energy and Utility
- 7.9.1. Global Outdoor Advertising Market Market, by Energy and Utility, By Region, 2019-2032 (USD Billion)
- 7.10. Trading and Warehousing
- 7.10.1. Global Outdoor Advertising Market Market, by Trading and Warehousing, By Region, 2019-2032 (USD Billion)
- 7.11. Media & Entertainment
- 7.11.1. Global Outdoor Advertising Market Market, by Media & Entertainment, By Region, 2019-2032 (USD Billion)
- 7.12. Hospitality
- 7.12.1. Global Outdoor Advertising Market Market, by Hospitality, By Region, 2019-2032 (USD Billion)
8. Global Outdoor Advertising Market Market, by Geography
- 8.1. Key findings
- 8.2. Introduction
- 8.2.1. Outdoor Advertising Market Market Assessment, By Geography, 2019-2032 (USD Billion)
- 8.3. Outdoor Advertising Market Market - North America
- 8.3.1. North America: Outdoor Advertising Market Market, by Type, 2019-2032 (USD Billion)
- 8.3.2. North America: Outdoor Advertising Market Market, by End-Use Industry, 2019-2032 (USD Billion)
- 8.3.3. North America: Outdoor Advertising Market Market, by Product, 2019-2032 (USD Billion)
- 8.3.4. Outdoor Advertising Market Market - U.S.
- 8.3.4.1. U.S.: Outdoor Advertising Market Market, by Type, 2019-2032 (USD Billion)
- 8.3.4.2. U.S.: Outdoor Advertising Market Market, by End-Use Industry, 2019-2032 (USD Billion)
- 8.3.4.3. U.S.: Outdoor Advertising Market Market, by Product, 2019-2032 (USD Billion)
- 8.3.5. Outdoor Advertising Market Market - Canada
- 8.3.5.1. Canada: Outdoor Advertising Market Market, by Type, 2019-2032 (USD Billion)
- 8.3.5.2. Canada.: Outdoor Advertising Market Market, by End-Use Industry, 2019-2032 (USD Billion)
- 8.3.5.3. Canada: Outdoor Advertising Market Market, by Product, 2019-2032 (USD Billion)
- 8.4. Outdoor Advertising Market Market - Europe
- 8.4.1. Europe: Outdoor Advertising Market Market, by Type, 2019-2032 (USD Billion)
- 8.4.2. Europe.: Outdoor Advertising Market Market, by End-Use Industry, 2019-2032 (USD Billion)
- 8.4.3. Europe: Outdoor Advertising Market Market, by Product, 2019-2032 (USD Billion)
- 8.4.4. Outdoor Advertising Market Market - UK
- 8.4.4.1. UK: Outdoor Advertising Market Market, by Type, 2019-2032 (USD Billion)
- 8.4.4.2. UK.: Outdoor Advertising Market Market, by End-Use Industry, 2019-2032 (USD Billion)
- 8.4.4.3. UK: Outdoor Advertising Market Market, by Product, 2019-2032 (USD Billion)
- 8.4.5. Outdoor Advertising Market Market - France
- 8.4.5.1. France: Outdoor Advertising Market Market, by Type, 2019-2032 (USD Billion)
- 8.4.5.2. France.: Outdoor Advertising Market Market, by End-Use Industry, 2019-2032 (USD Billion)
- 8.4.5.3. France: Outdoor Advertising Market Market, by Product, 2019-2032 (USD Billion)
- 8.4.6. Outdoor Advertising Market Market - Germany
- 8.4.6.1. Germany: Outdoor Advertising Market Market, by Type, 2019-2032 (USD Billion)
- 8.4.6.2. Germany.: Outdoor Advertising Market Market, by End-Use Industry, 2019-2032 (USD Billion)
- 8.4.6.3. Germany: Outdoor Advertising Market Market, by Product, 2019-2032 (USD Billion)
- 8.4.7. Outdoor Advertising Market Market - Italy
- 8.4.7.1. Italy: Outdoor Advertising Market Market, by Type, 2019-2032 (USD Billion)
- 8.4.7.2. Italy.: Outdoor Advertising Market Market, by End-Use Industry, 2019-2032 (USD Billion)
- 8.4.7.3. Italy: Outdoor Advertising Market Market, by Product, 2019-2032 (USD Billion)
- 8.4.8. Outdoor Advertising Market Market - Spain
- 8.4.8.1. Spain: Outdoor Advertising Market Market, by Type, 2019-2032 (USD Billion)
- 8.4.8.2. Spain.: Outdoor Advertising Market Market, by End-Use Industry, 2019-2032 (USD Billion)
- 8.4.8.3. Spain: Outdoor Advertising Market Market, by Product, 2019-2032 (USD Billion)
- 8.4.9. Outdoor Advertising Market Market - Netherlands
- 8.4.9.1. Netherlands: Outdoor Advertising Market Market, by Type, 2019-2032 (USD Billion)
- 8.4.9.2. Netherlands.: Outdoor Advertising Market Market, by End-Use Industry, 2019-2032 (USD Billion)
- 8.4.9.3. Netherlands: Outdoor Advertising Market Market, by Product, 2019-2032 (USD Billion)
- 8.4.10. Outdoor Advertising Market Market - Russia
- 8.4.10.1. Russia: Outdoor Advertising Market Market, by Type, 2019-2032 (USD Billion)
- 8.4.10.2. Russia.: Outdoor Advertising Market Market, by End-Use Industry, 2019-2032 (USD Billion)
- 8.4.10.3. Russia: Outdoor Advertising Market Market, by Product, 2019-2032 (USD Billion)
- 8.5. Outdoor Advertising Market Market - Asia Pacific
- 8.5.1. Asia Pacific: Outdoor Advertising Market Market, by Type, 2019-2032 (USD Billion)
- 8.5.2. Asia Pacific.: Outdoor Advertising Market Market, by End-Use Industry, 2019-2032 (USD Billion)
- 8.5.3. Asia Pacific: Outdoor Advertising Market Market, by Product, 2019-2032 (USD Billion)
- 8.5.4. Outdoor Advertising Market Market - China
- 8.5.4.1. China: Outdoor Advertising Market Market, by Type, 2019-2032 (USD Billion)
- 8.5.4.2. China.: Outdoor Advertising Market Market, by End-Use Industry, 2019-2032 (USD Billion)
- 8.5.4.3. China: Outdoor Advertising Market Market, by Product, 2019-2032 (USD Billion)
- 8.5.5. Outdoor Advertising Market Market - India
- 8.5.5.1. India: Outdoor Advertising Market Market, by Type, 2019-2032 (USD Billion)
- 8.5.5.2. India.: Outdoor Advertising Market Market, by End-Use Industry, 2019-2032 (USD Billion)
- 8.5.5.3. India: Outdoor Advertising Market Market, by Product, 2019-2032 (USD Billion)
- 8.5.6. Outdoor Advertising Market Market - Malaysia
- 8.5.6.1. Malaysia: Outdoor Advertising Market Market, by Type, 2019-2032 (USD Billion)
- 8.5.6.2. Malaysia.: Outdoor Advertising Market Market, by End-Use Industry, 2019-2032 (USD Billion)
- 8.5.6.3. Malaysia: Outdoor Advertising Market Market, by Product, 2019-2032 (USD Billion)
- 8.5.7. Outdoor Advertising Market Market - Japan
- 8.5.7.1. Japan: Outdoor Advertising Market Market, by Type, 2019-2032 (USD Billion)
- 8.5.7.2. Japan.: Outdoor Advertising Market Market, by End-Use Industry, 2019-2032 (USD Billion)
- 8.5.7.3. Japan: Outdoor Advertising Market Market, by Product, 2019-2032 (USD Billion)
- 8.5.8. Outdoor Advertising Market Market - Indonesia
- 8.5.8.1. Indonesia: Outdoor Advertising Market Market, by Type, 2019-2032 (USD Billion)
- 8.5.8.2. Indonesia.: Outdoor Advertising Market Market, by End-Use Industry, 2019-2032 (USD Billion)
- 8.5.8.3. Indonesia: Outdoor Advertising Market Market, by Product, 2019-2032 (USD Billion)
- 8.5.9. Outdoor Advertising Market Market - South Korea
- 8.5.9.1. South Korea: Outdoor Advertising Market Market, by Type, 2019-2032 (USD Billion)
- 8.5.9.2. South Korea.: Outdoor Advertising Market Market, by End-Use Industry, 2019-2032 (USD Billion)
- 8.5.9.3. South Korea: Outdoor Advertising Market Market, by Product, 2019-2032 (USD Billion)
- 8.6. Outdoor Advertising Market Market - Middle East & Africa
- 8.6.1. Middle East & Africa: Outdoor Advertising Market Market, by Type, 2019-2032 (USD Billion)
- 8.6.2. Middle East & Africa.: Outdoor Advertising Market Market, by End-Use Industry, 2019-2032 (USD Billion)
- 8.6.3. Middle East & Africa: Outdoor Advertising Market Market, by Product, 2019-2032 (USD Billion)
- 8.6.4. Outdoor Advertising Market Market - Saudi Arabia
- 8.6.4.1. Saudi Arabia: Outdoor Advertising Market Market, by Type, 2019-2032 (USD Billion)
- 8.6.4.2. Saudi Arabia.: Outdoor Advertising Market Market, by End-Use Industry, 2019-2032 (USD Billion)
- 8.6.4.3. Saudi Arabia: Outdoor Advertising Market Market, by Product, 2019-2032 (USD Billion)
- 8.6.5. Outdoor Advertising Market Market - UAE
- 8.6.5.1. UAE: Outdoor Advertising Market Market, by Type, 2019-2032 (USD Billion)
- 8.6.5.2. UAE.: Outdoor Advertising Market Market, by End-Use Industry, 2019-2032 (USD Billion)
- 8.6.5.3. UAE: Outdoor Advertising Market Market, by Product, 2019-2032 (USD Billion)
- 8.6.6. Outdoor Advertising Market Market - Israel
- 8.6.6.1. Israel: Outdoor Advertising Market Market, by Type, 2019-2032 (USD Billion)
- 8.6.6.2. Israel.: Outdoor Advertising Market Market, by End-Use Industry, 2019-2032 (USD Billion)
- 8.6.6.3. Israel: Outdoor Advertising Market Market, by Product, 2019-2032 (USD Billion)
- 8.6.7. Outdoor Advertising Market Market - South Africa
- 8.6.7.1. South Africa: Outdoor Advertising Market Market, by Type, 2019-2032 (USD Billion)
- 8.6.7.2. South Africa.: Outdoor Advertising Market Market, by End-Use Industry, 2019-2032 (USD Billion)
- 8.6.7.3. South Africa: Outdoor Advertising Market Market, by Product, 2019-2032 (USD Billion)
- 8.7. Outdoor Advertising Market Market - Latin America
- 8.7.1. Latin America: Outdoor Advertising Market Market, by Type, 2019-2032 (USD Billion)
- 8.7.2. Latin America.: Outdoor Advertising Market Market, by End-Use Industry, 2019-2032 (USD Billion)
- 8.7.3. Latin America: Outdoor Advertising Market Market, by Product, 2019-2032 (USD Billion)
- 8.7.4. Outdoor Advertising Market Market - Mexico
- 8.7.4.1. Mexico: Outdoor Advertising Market Market, by Type, 2019-2032 (USD Billion)
- 8.7.4.2. Mexico.: Outdoor Advertising Market Market, by End-Use Industry, 2019-2032 (USD Billion)
- 8.7.4.3. Mexico: Outdoor Advertising Market Market, by Product, 2019-2032 (USD Billion)
- 8.7.5. Outdoor Advertising Market Market - Brazil
- 8.7.5.1. Brazil: Outdoor Advertising Market Market, by Type, 2019-2032 (USD Billion)
- 8.7.5.2. Brazil.: Outdoor Advertising Market Market, by End-Use Industry, 2019-2032 (USD Billion)
- 8.7.5.3. Brazil: Outdoor Advertising Market Market, by Product, 2019-2032 (USD Billion)
- 8.7.6. Outdoor Advertising Market Market - Argentina
- 8.7.6.1. Argentina: Outdoor Advertising Market Market, by Type, 2019-2032 (USD Billion)
- 8.7.6.2. Argentina.: Outdoor Advertising Market Market, by End-Use Industry, 2019-2032 (USD Billion)
- 8.7.6.3. Argentina: Outdoor Advertising Market Market, by Product, 2019-2032 (USD Billion)
9. Competitive Landscape
- 9.1. Expansion and Acquisition Analysis
- 9.1.1. Expansion
- 9.1.2. Acquisitions
- 9.2. Partnerships/Collaborations/Agreements/Exhibitions
10. Company Profiles
- 10.1. Adams Outdoor Advertising
- 10.1.1. Company Overview
- 10.1.2. Financial PerProductance
- 10.1.3. Product Benchmarking
- 10.1.4. Recent Development
- 10.2. AdSpace Networks Corporation
- 10.2.1. Company Overview
- 10.2.2. Financial PerProductance
- 10.2.3. Product Benchmarking
- 10.2.4. Recent Development
- 10.3. AirMedia Inc
- 10.3.1. Company Overview
- 10.3.2. Financial PerProductance
- 10.3.3. Product Benchmarking
- 10.3.4. Recent Development
- 10.4. APN Outdoor
- 10.4.1. Company Overview
- 10.4.2. Financial PerProductance
- 10.4.3. Product Benchmarking
- 10.4.4. Recent Development
- 10.5. SGA Cop
- 10.5.1. Company Overview
- 10.5.2. Financial PerProductance
- 10.5.3. Product Benchmarking
- 10.5.4. Recent Development
- 10.6. Burkhart Advertising
- 10.6.1. Company Overview
- 10.6.2. Financial PerProductance
- 10.6.3. Product Benchmarking
- 10.6.4. Recent Development
- 10.7. Clear Channel Outdoor
- 10.7.1. Company Overview
- 10.7.2. Financial PerProductance
- 10.7.3. Product Benchmarking
- 10.7.4. Recent Development
- 10.8. Daktronics Corporation
- 10.8.1. Company Overview
- 10.8.2. Financial PerProductance
- 10.8.3. Product Benchmarking
- 10.8.4. Recent Development
- 10.9. JCDecaux
- 10.9.1. Company Overview
- 10.9.2. Financial PerProductance
- 10.9.3. Product Benchmarking
- 10.9.4. Recent Development
- 10.10. Lamar Advertising
- 10.10.1. Company Overview
- 10.10.2. Financial PerProductance
- 10.10.3. Product Benchmarking
- 10.10.4. Recent Development
- 10.11. NEC Display Solutions
- 10.11.1. Company Overview
- 10.11.2. Financial PerProductance
- 10.11.3. Product Benchmarking
- 10.11.4. Recent Development
- 10.12. OUTFRONT Media
- 10.12.1. Company Overview
- 10.12.2. Financial PerProductance
- 10.12.3. Product Benchmarking
- 10.12.4. Recent Development
- 10.13. Prismview Limited
- 10.13.1. Company Overview
- 10.13.2. Financial PerProductance
- 10.13.3. Product Benchmarking
- 10.13.4. Recent Development
- 10.14. Stroer Media
- 10.14.1. Company Overview
- 10.14.2. Financial PerProductance
- 10.14.3. Product Benchmarking
- 10.14.4. Recent Development