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市場調查報告書
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1440273

電視與機上盒：市場佔有率分析、產業趨勢與統計、成長預測（2024-2029）

Television and Set Top Box - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2024 - 2029)
出版日期: | 出版商: Mordor Intelligence | 英文 120 Pages | 商品交期: 2-3個工作天內

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簡介目錄

以出貨計算，電視和機上盒市場規模將從2024年的2.9098億台成長到2029年的3.8102億台，預測期內（2024-2029年）複合年成長率為5.54%，預計將持續成長至10,000 單位。

電視和機上盒 - 市場

主要亮點

  • 人工智慧（AI）在機上盒中的快速採用、新興市場中網際網路普及和寬頻普及的提高以及基於作業系統的設備的持續部署在推動市場方面發揮著至關重要的作用。
  • 政府法規強制要求安裝機上盒、機上盒供應商部署可用的基於作業系統的設備以及新興國家模擬關閉的遷移正在推動機上盒市場的需求。例如，印度政府透過修訂《有線電視網路（監管）法》強制要求機上盒。 STB 透過數位訊號提供更好的觀看體驗，並防止非法頻道在印度播出。
  • 此外，去年最後一個季度，資訊和廣播部（MIB）成立了一個四人委員會，負責審議印度電視評級公司的指導方針，並決定對返迴路徑資料（RPD）的規定進行標準化。 受到推崇的。這使得 RPD 成為與加密、條件存取和其他基本 STB 級功能同等的普遍功能。
  • 此外，隨著各種技術創新的發展，各種具有各種創新功能的機上盒被開發出來。這加劇了機上盒公司之間的競爭。此外，數位錄影是觀眾最想要的功能之一，它允許觀眾觀看和錄製他們喜歡的節目。
  • 此外，市場正在見證數位娛樂服務和IPTV的整合。例如，今年第二季度，亞洲首家4K RDK IPTV盒子提供商創維數字宣布，印度多系統營運商Bhimavaram Community Network（BCN）選擇創維數字作為BCN數字娛樂服務提供來源.宣布確實如此。
  • 此外，根據 Conviva 的數據，截至 2021 年第一季，Roku 是最受歡迎的 OTT 電視設備，佔北美電視觀看時間的 37%。此外，4K 等技術的出現改善了觀眾體驗，再加上更好的基礎設施和設備，促使了捆綁式音訊視訊和資訊服務的出現。此外，電視收視率測量組織印度廣播觀眾研究委員會（BARC India）的報告顯示，疫情期間電視收視率持續飆升。預計此類趨勢將進一步成為所研究市場成長的催化劑。
  • 冠狀病毒感染疾病（COVID-19）大流行導致政府實施封鎖以遏制病毒傳播。各國的封鎖影響了各個通訊服務供應商的供應鏈。去年第三季度，Airtel DTH部門宣布將在去年底之前停止進口高清機上盒，以應對COVID-19感染疾病的供應鏈中斷，並生產本地開發的機上盒計劃已公佈。然而，由於 COVID-19Over-the-Top感染疾病，OTT 服務也有所增加。 Hulu、Prime Video 和 Netflix 等 OTT 平台都宣布上調用戶費用。向 OTT 服務的轉變促使服務供應商提供混合上盒，以提供直播串流媒體和Over-the-Top內容。

電視和機上盒市場趨勢

衛星技術預計將出現顯著的市場成長

  • 衛星電視是機上盒市場最重要的應用之一。衛星電視的創新之一是引入了節目錄製功能，使消費者能夠即時錄製節目並在以後方便時觀看。
  • 衛星機上盒也擴大配備了各種互動功能，例如視訊點播和電子節目指南。更先進的機上盒單元直接透過使用者電視系統（例如網際網路）提供一系列互動式和多媒體服務。除了基本功能外，它還具有瀏覽、電子郵件和即時通訊等功能。
  • 各國政府正在擴大其太空計劃，以擴大境內外直接到戶（DTH）服務的覆蓋範圍。今年第二季度，ISRO宣布發射通訊GSAT-24。該衛星由 NewSpace India Limited (NSIL) 在其首次需求驅動的通訊任務中發射。 GSAT-24上的總合衛星容量將出租給其忠實客戶Tata Play（塔塔集團的DTH業務），以滿足應用需求。
  • 此外，衛星/DTH 機上盒市場的供應商正在推出有吸引力的產品來吸引該市場的客戶群。例如，在馬哈拉斯特拉邦最後一個季度，Dish 奧里薩邦宣布向用戶提供免費的 MPEG4 盒子升級優惠。印度古吉拉突邦、喜馬偕爾邦、恰蒂斯加爾邦、查謨和克什米爾邦。升級時提供機上盒、遙控器、HDMI 或 A/V 電纜和轉接器。用戶的新機上盒還可享有 12 個月的保固。此外，混合DTH 機上盒的推出提高了其在機上盒市場衛星部分的受歡迎程度。
  • 根據印度電訊監理局（TRAI）統計，塔塔集團旗下子公司塔塔天空（Tata Sky）去年上半年佔據印度DTH市場最大佔有率，約佔33%的市場佔有率。在測量期間，營運商領先 Airtel，其次是 Dish TV 和 Sun Direct。除Dish TV市場佔有率下滑外，其餘DTH業者當年的市場主導地位進一步鞏固。因此，這些營運商市場佔有率的上升將在整個預測期內擴大市場。

亞太地區維持主要市場佔有率

  • 亞太地區也是技術採用的主要地區之一。由於市場飽和以及付費電視消費者的激烈競爭，亞太地區的供應商不斷尋求在其基於 Android 的智慧電視中添加閘道器功能、安全性、應用程式和高清功能等功能。
  • 此外，亞洲國家強制安裝機上盒的政府法規正在推動亞太地區機上盒市場的成長。根據資訊和廣播部 (MIB) 的數據，共有 1,726 家 MSO。此外，還有 12 家 MSO 和 1 家空中頭端 (HITS) 營運商，每家的用戶基數均超過 100 萬。目前，印度有4家付費DTH營運商，為6,957萬用戶提供電視服務。
  • 此外，由於人們越來越關注更高品質的電影和更強大的技術介面，以及豐富的資源和勞動力推動的國內生產成本較低，該地區的市場正在擴大。 Technicolor 等公司正在擴大印度等亞洲國家的製造能力。此外，去年第三季度，塔塔天空也推出了首款印度製造的機上盒。該機上盒是與 Technicolor Connected Home 和 Flextronics 合作製造的。
  • 此外，該地區顯然正在見證從電纜到OTT的轉變。 過渡的主要原因是為阻止 COVID-19 大流行的傳播而實施的封鎖。 根據視頻廣告和貨幣化平臺SpotX去年的一份報告，亞太地區有超過4億人使用OTT視頻流媒體服務，超過69%的視頻觀眾每周至少觀看一次流媒體視頻。 此外，OTT收視率排名前三的市場包括新加坡（91%）、澳大利亞（81%）和印尼（76%）。 東南亞的OTT流媒體也大幅增加。
  • TRAI 發布的資料顯示，隨著 Netflix、Amazon Prime Video 和 AltBalaji 獲得了大量用戶，有線電視和 DTH 電視服務供應商在疫情期間也向串流媒體服務讓出了陣地。同樣，通訊DTH供應商也與OTT玩家合作，提供完整的娛樂內容。去年第三季度，Vodafone Idea宣布，由於OTT平台消費的增加和物聯網（IoT）的加速，通訊業正在經歷數位轉型。該公司已與 Voot Select 和 Sun NXT 等本地 OTT 平台合作。

電視及機上盒產業概況

電視行業在過去的幾年裡經歷了無數的變化，變得更加多元化。 ARRIS International PLC、Intek Digital Inc.、中興通訊、三星電子和 LG 電子等主要企業不斷創新，透過策略性合併、收購和合作夥伴關係尋求市場擴張。

2022 年 3 月，Technicolor Connected Home 與法國著名的網路服務提供者之一 Bouygues Telecom 合作，擁有超過 2620 萬固定和行動使用者，為消費者提供整個法國市場的視頻體驗。 我們開發並部署了一款面向未來的優質 Android 4K 超高清 （UHD） 機頂盒，集成了一流的 Wi-Fi。

其他福利

  • Excel 格式的市場預測 (ME) 表
  • 3 個月分析師支持

目錄

第1章簡介

  • 研究假設和市場定義
  • 調查範圍

第2章調查方法

第3章執行摘要

第4章市場洞察

  • 市場概況
  • 產業吸引力－五力分析
    • 供應商的議價能力
    • 消費者議價能力
    • 新進入者的威脅
    • 競爭公司之間的敵意強度
    • 替代品的威脅
  • 產業相關人員分析
  • 評估新型冠狀病毒感染疾病（COVID-19）對市場的影響
  • 技術簡介

第5章市場動態

  • 市場促進因素
    • 先進技術創新
    • 擴大新興市場的採用
    • 基於作業系統的設備部署
  • 市場限制因素
    • 生產成本上升和供應商整合被認為是預期成長放緩的主要原因。
    • 有鑑於市場已趨於成熟，

第6章機上盒市場區隔

  • 依技術
    • 衛星/DTH
    • IPTV
    • 電纜
    • 其他類型（DTT 和 OTT）
  • 依解決方案
    • SD
    • HD
    • 超高清或更高
  • 依地區
    • 北美洲
    • 歐洲
    • 亞太地區
    • 世界其他地區

第7章電視市場區隔

  • 依解析度
    • HD/FHD
    • 4K
    • 8K
  • 依尺寸（英吋）
    • 32歲以下
    • 39-43歲
    • 48-50歲
    • 55-60歲
    • 65歲以上
  • 依技術
    • 液晶
    • OLED
    • QLED
  • 依地區
    • 北美洲
    • 歐洲
    • 亞太地區
    • 世界其他地區

第8章供應商市場佔有率分析

  • 供應商市場佔有率機上盒市場
  • 供應商市場佔有率電視市場

第9章競爭形勢-公司簡介

  • Set Top Box
    • ARRIS International PLC（CommScope Inc.）
    • Technicolor SA
    • Intek Digital Inc.
    • HUMAX Electronics Co. Ltd
    • ZTE Corporation
    • Skyworth Digital Ltd
    • Sagemcom SAS
    • Gospell Digital Technology Co. Limited
    • Kaon Media Co. Limited
    • Shenzhen Coship Electronics Co. Ltd
    • Evolution Digital LLC.
    • Shenzhen SDMC Technology Co. Ltd
  • Television
    • Samsung Electronics Co. Ltd
    • LG Electronics
    • TCL
    • Hisense
    • Xiaomi

第10章投資分析

第11章市場的未來

簡介目錄
Product Code: 72098

The Television and Set Top Box Market size in terms of shipment volume is expected to grow from 290.98 Million units in 2024 to 381.02 Million units by 2029, at a CAGR of 5.54% during the forecast period (2024-2029).

Television and Set Top Box - Market

Key Highlights

  • The surge in the adoption of artificial intelligence (AI) in set-top boxes, the rising internet penetration and broadband adoption in emerging markets, continuous deployment of OS-based devices is playing a very significant role in driving the market.
  • The government regulations mandating the installation of set-top boxes, deployment of available OS-based devices by STB vendors, and analog switch-off transition in emerging countries are driving the demand for the STB market. For instance, the Government of India has made STBs compulsory through an amendment to the Cable Television Networks (Regulation) Act. STBs provide a better viewing experience because of digital signals and help prevent illegal channels from being broadcasted in India.
  • Moreover, in the last quarter of the previous year, the four-member committee formed by the Ministry of Information and Broadcasting (MIB) to review guidelines for TV rating agencies in India recommended that the provision for Return Path Data (RPD) be made a mandatory capability in all future set-top boxes (STBs) deployed by Distribution Platform Operators (DPOs) so that the RPD becomes a ubiquitous capability on par with encryption, conditional access, and other such mandatory STB-level capabilities.
  • Also, the rise in various technological innovations led to development a wide range of STBs with various innovative features. This, in turn, has made the competition fierce among the set-top box companies. Moreover, digital video recording is one of the most desired features, enabling viewers to watch and record their favorite shows.
  • Additionally, the market is witnessing the integration of digital entertainment services and IPTV. For instance, in the second quarter of this year, Asia's first 4K RDK IPTV box provider Skyworth Digital announced that Bhimavaram Community Network (BCN), India's multi-system operator, had selected Skyworth Digital as the source of BCN's digital entertainment offerings.
  • Also, according to Conviva, the most popular OTT TV device as of Q1 2021 was Roku, with a 37% share of TV viewing time in North America. Moreover, enhanced viewer experience, owing to the advent of technologies such as 4K, coupled with better infrastructure and devices, has led to the emergence of bundled voice video and data services. Further, TV viewership continued to surge during the pandemic, as reported by the television viewership measurement agency Broadcast Audience Research Council of India (BARC India). Such trends are further expected to act as catalysts for the growth of the studied market.
  • The COVID-19 pandemic led to lockdowns imposed by the government to curb the spread of the virus. The lockdown across countries has affected the supply chains of various telecom service providers. In the 3rd quarter of the last year, Airtel DTH arm announced plans to stop imports of high-definition set-top boxes by the end of last year to tackle the COVID-19-induced supply chain disruption and make locally developed set-top boxes. However, the COVID-19 pandemic also led to an increase in over-the-top (OTT) services. OTT platforms, such as Hulu, Prime Video, Netflix, and more, have all announced their increase in subscriber rates. The shift toward OTT services has led service providers to offer hybrid set-top boxes that provide live streaming and over-the-top content.

Television & Set Top Box Market Trends

Satellite Technology is Expected to Witness Significant Market Growth

  • Satellite television is one of the most significant applications of the set-top box market. One of the innovations in satellite TV is introducing a show-recording facility, which enables consumers to record their shows in real-time and watch them later at their convenience.
  • Also, the satellite STB units are increasingly equipped with various interactive features, like video-on-demand, electronic program guides, etc. More advanced STB units also provide a suite of interactive and multimedia services directly through a user television system, such as internet browsing, email, and instant messaging, in addition to basic functionality.
  • The governments have been looking to expand their space programs to increase the range of respective direct-to-home (DTH) offerings within and outside their borders. In the 2nd quarter of this year, ISRO announced the launch of the communication satellite GSAT-24. The satellite was launched by NewSpace India Limited (NSIL) in its first demand-driven communication satellite mission. The total satellite capacity on board GSAT-24 will be leased to its committed customer Tata Play, the DTH business of Tata Group, to meet their application requirements.
  • Moreover, satellite/DTH set-top box market vendors are coming up with attractive offers to lure the customer base in this market. For instance, in the last quarter of 2021, Dish TV offered a free MPEG4 box upgrade offer for users in Maharashtra, Uttar Pradesh, West Bengal, North East, and Assam, and eight more states, including Orissa, Punjab, Rajasthan, Haryana, Gujarat, Himachal Pradesh, Chhattisgarh and Jammu & Kashmir in India. The set-top box, remote, HDMI, or A/V cable and adapter would be provided upon upgrading. Subscribers will also get 12 monthly warranty on the new STB. Furthermore, the launch of Hybrid DTH set-top boxes is gaining popularity in the satellite segment of the STB market.
  • As per Telecom Regulatory Authority of India (TRAI), in India's DTH market during the first half of the last year, Tata Sky, a business under the Tata Group, had the most significant share with around 33% of the market. During the measured time, the operator was ahead of Airtel, followed by Dish TV and Sun Direct. The remaining DTH operators further solidified their control of the market that year, except for Dish TV, which suffered a fall in its market shares. Hence, the rise in such market shares of these operators will amplify the market throughout the forecasted period.

Asia Pacific to Hold Major Market Share

  • The Asia-Pacific region is also one of the prominent regions in terms of technology adoption. Due to the market saturation of Pay-TV consumers and stiff competition, vendors in the Asia Pacific region are constantly trying to add features to their Smart android-based televisions, such as gateway abilities, security, applications, and HD functionality.
  • Moreover, the supportive government regulations mandating the installation of set-top boxes in Asian countries are driving the growth of the Asia Pacific set-top box market. According to the Ministry of Information and Broadcasting (MIB), there are 1726 MSOs. Further, there is 12 MSOs and one Headend-in-the-Sky (HITS) operator with a subscriber base greater than one million each. There are currently 4 Pay DTH operators in India, providing television services to 69.57 million users.
  • Additionally, the region's market is expanding due to the growing emphasis on higher-quality movies and potent technological interfaces and the nation's low production costs brought on by the availability of plentiful resources and labor. Companies such as Technicolor, and others, have been expanding their manufacturing capabilities in Asian countries such as India. Moreover, in the 3rd quarter of the last year, Tata sky also unveiled its first batch of India-made set-top boxes. The set-top boxes were manufactured in partnership with Technicolor Connected Home and Flextronics.
  • Additionally, the region has clearly seen the transition from cable to over-the-top (OTT). The main cause of the transition was the lockdowns implemented to stop the COVID-19 pandemic from spreading. According to last year's report by SpotX, a video advertising and monetization platform, more than 400 million people use OTT video streaming services across the Asia Pacific region, with over 69% of video viewers watching a streaming video at least once a week. Furthermore, the top three markets for OTT viewing included Singapore (91%), Australia (81%), and Indonesia (76%). Also, OTT streaming has increased drastically in Southeast Asia.
  • Also, according to the data released by the TRAI, cable and DTH television service providers ceded ground to streaming services during the pandemic, as Netflix, Amazon Prime Video, and AltBalaji reached a significant number of subscribers. On similar lines, telecom DTH providers are also partnering with OTT players to offer complete entertainment content. In the third quarter of the last year, Vodafone Idea announced that the telecom industry is undergoing a digital transformation due to the growing consumption of OTT platforms and the Internet of Things (IoT) acceleration. The company partnered with local OTT platforms such as Voot Select and Sun NXT.

Television & Set Top Box Industry Overview

The television industry has witnessed myriad changes over the past several years and has become more diverse. The major players, such as ARRIS International PLC, Intek Digital Inc., ZTE Corporation, Samsung Electronics Co. Ltd., and LG Electronics, continuously innovate and seek market expansion through strategic mergers, acquisitions, and partnerships.

In March 2022, Technicolor Connected Home partnered with Bouygues Telecom, one of France's prominent network service providers with over 26.2 million fixed and mobile subscribers, to develop and deploy a futureproof and premium Android 4K ultra high-definition (UHD) STB integrated with best-in-class Wi-Fi that delivers video experiences to consumers throughout the French market.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET INSIGHTS

  • 4.1 Market Overview
  • 4.2 Industry Attractveness - Porter's Five Forces Analysis
    • 4.2.1 Bargaining power of Suppliers
    • 4.2.2 Bargaining Power of Consumers
    • 4.2.3 Threat of New Entrants
    • 4.2.4 Intensity of Competitive Rivalry
    • 4.2.5 Threat of Substitutes
  • 4.3 Industry Stakeholder Analysis
  • 4.4 An Assessment of Impact of COVID-19 on the Market
  • 4.5 Technology Snapshot

5 MARKET DYNAMICS

  • 5.1 Market Drivers
    • 5.1.1 High Levels of Technological Innovations
    • 5.1.2 Growing Adoption in the Emerging Markets
    • 5.1.3 Deployment of OS-based Devices
  • 5.2 Market Restraints
    • 5.2.1 Growing Production Costs and Vendor Consolidation Cited as the Key Reasons for Slow Growth Forecast
    • 5.2.2 Given that the Market is on the Verge of Reaching Maturity

6 SET-TOP BOX MARKET SEGMENTATION

  • 6.1 By Technology
    • 6.1.1 Satellite/DTH
    • 6.1.2 IPTV
    • 6.1.3 Cable
    • 6.1.4 Other Types (DTT and OTT)
  • 6.2 Resolution
    • 6.2.1 SD
    • 6.2.2 HD
    • 6.2.3 Ultra-HD and Higher
  • 6.3 Geography
    • 6.3.1 North America
    • 6.3.2 Europe
    • 6.3.3 Asia-Pacific
    • 6.3.4 Rest of the World

7 TELEVISION MARKET SEGMENTATION

  • 7.1 By Resolution
    • 7.1.1 HD/FHD
    • 7.1.2 4K
    • 7.1.3 8K
  • 7.2 By Size (in inches)
    • 7.2.1 32 and below
    • 7.2.2 39-43
    • 7.2.3 48-50
    • 7.2.4 55-60
    • 7.2.5 65 and above
  • 7.3 By Technology
    • 7.3.1 LCD
    • 7.3.2 OLED
    • 7.3.3 QLED
  • 7.4 By Geography
    • 7.4.1 North America
    • 7.4.2 Europe
    • 7.4.3 Asia-Pacific
    • 7.4.4 Rest of the World

8 VENDOR MARKET SHARE ANALYSIS

  • 8.1 Vendor Market Share Set-top box Market
  • 8.2 Vendor Market Share Television Market

9 COMPETITIVE LANDSCAPE - COMPANY PROFILES

  • 9.1 Set Top Box
    • 9.1.1 ARRIS International PLC (CommScope Inc.)
    • 9.1.2 Technicolor SA
    • 9.1.3 Intek Digital Inc.
    • 9.1.4 HUMAX Electronics Co. Ltd
    • 9.1.5 ZTE Corporation
    • 9.1.6 Skyworth Digital Ltd
    • 9.1.7 Sagemcom SAS
    • 9.1.8 Gospell Digital Technology Co. Limited
    • 9.1.9 Kaon Media Co. Limited
    • 9.1.10 Shenzhen Coship Electronics Co. Ltd
    • 9.1.11 Evolution Digital LLC.
    • 9.1.12 Shenzhen SDMC Technology Co. Ltd
  • 9.2 Television
    • 9.2.1 Samsung Electronics Co. Ltd
    • 9.2.2 LG Electronics
    • 9.2.3 TCL
    • 9.2.4 Hisense
    • 9.2.5 Xiaomi

10 INVESTMENT ANALYSIS

11 FUTURE OF THE MARKET