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商品編碼

1347930

全球 Android 機上盒 (STB) 市場 - 2023-2030

Global Android Set-Top Box (STB) Market - 2023-2030

出版日期: 2023年09月11日 | 出版商:

DataM Intelligence | 英文 202 Pages | 商品交期: 約2個工作天內

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簡介目錄

概述

全球Android機上盒（STB）市場在2022年達到5億美元，預計到2030年將達到22億美元，2023-2030年預測期間年複合成長率為19.7%。

隨著消費者尋求更多的互動娛樂體驗，安卓機上盒提供了一個將傳統內容與線上流媒體服務、應用程式和遊戲相結合的平台。 Android 設置盒提供了一種經濟高效的轉變，將普通電視轉變為智慧電視，並允許用戶訪問線上內容和服務，而無需投資購買新電視。

Android操作系統龐大的應用生態系統促進了Android機上盒的普及。用戶可以從 Google Play 商店訪問各種應用程式，包括流媒體服務、社交媒體應用程式和遊戲。它提供了一個方便用戶使用的界面，旨在輕鬆導航。 Android設置盒支持各種多媒體格式，使用戶能夠流式傳輸遊戲、高品質影片和圖像。

由於技術的轉變、城市化、人口成長和技術進步推動了智慧電視的採用，亞太地區是全球 Android 機上盒 (STB) 市場成長的地區之一，約佔市場的 1/4。 Android 機上盒 (STB) 為用戶提供了一種經濟實惠的方式，將其現有電視升級為智慧功能。

動力學

OTT 平台的湧入

Netflix、Disney+ 和 Amazon Prime Video 等流媒體服務的普及導致對可輕鬆訪問這些平台的設備的需求增加。 OTT 使用戶能夠將傳統電視轉換為智慧電視，並允許用戶享受各種應用程式、遊戲和流媒體頻道。用戶還可以直接從 Google Play 商店下載並安裝各種應用程式。

例如，2022年9月8日，中興通訊通過推出新的UP1解碼器，加強了與TELE System的合作。 UP1 解碼器整合了 NETFLIX，使其成為第一個這樣做的零售 DTV 解碼器，這種整合允許 NETFLIX 訂戶在提供 DVB-T2 直播頻道的同一設備上享受該平台。借助 UP1 解碼器，用戶可以通過 Google Play 商店訪問 6,000 多個應用程式，包括 Netflix、Disney+、Amazon Prime Video 和 Spotify 等流行的流媒體服務。

技術進步

語音控制的虛擬助手消除了手動遠程控制導航的需要。用戶只需使用語音命令即可執行更改頻道、調節音量、搜索內容和啟動應用程式等任務，這種免持便利性增強了可訪問性，尤其是對於行動不便的用戶。 Android TV 整合了谷歌支持、亞馬遜 Alexa 等。

例如，2021 年7 月14 日，Technicolor Connected Home 和SKY Brasil 推出了SKY Connect，這是一款整合了Google Assistant 遠場語音技術的下一代機上盒，這項創新使巴西用戶能夠使用語音命令導航他們的娛樂內容。 SKY Connect 與傳統的單一功能 CPE 不同，提供了滿足廣泛數位體驗的多功能設備。

公司之間不斷加強的合作

硬體製造商、軟體開發商和內容提供商之間的合作將先進的特性和功能整合到Android STB 中，其中包括處理能力、記憶體、圖形和連接選項的改進，從而打造出更強大、更通用的裝置. UI 設計師和軟體開發人員之間的協作可增強用戶體驗。

例如，2022 年 9 月 11 日，著名 Android TV 解決方案提供商 SDMC 和聯網電視設備軟體解決方案提供商 iWedia SA 合作開發 4K Android TV 混合機上盒，此次合作旨在提供向市場提供全面的直播電視業務解決方案。該解決方案包括 SDMC 的 4K Android TV 混合機上盒，與 Google 的通用廣播堆棧 (CBS) 完全整合，以及 iWedia 開發的優質直播電視應用程式。

系統兼容性和存儲問題

Android STB 的硬體規格差異很大，導致性能、處理能力和圖形功能存在差異。低階設備可能難以順利運行資源密集型應用程式和內容。為 Android 創建應用程式的開發人員面臨著不同硬體配置範圍內的兼容性挑戰。在高階設置盒上運行的應用程式在小端設置盒上運行時不兼容。

Android STB 通常配備有限的內置存儲空間，這些存儲空間可能會因應用程式安裝、更新和下載內容而快速消耗，這可能導致用戶必須不斷管理其存儲空間、刪除應用程式和清除快取以釋放空間。擁有有限數量應用程式的用戶會導致存儲問題，這給想要享受各種應用程式的用戶帶來了挑戰。

Overview

Global Android Set-Top Box (STB) Market reached US$ 0.5 billion in 2022 and is expected to reach US$ 2.2 billion by 2030, growing with a CAGR of 19.7% during the forecast period 2023-2030.

As consumers seek more interactive entertainment experiences in which the android setup box provides a platform that combines traditional content with online streaming services, apps and games. Android setup box offers a cost-effective transformation in which regular TVs into smart TVs and allows users to access online content and services without investing into buy new television.

The vast app ecosystem of Android OS contributes to the popularity of Android STBs. Users can access a wide range of apps from the Google Play Store, including streaming services, social media apps and games. It offers a user-friendly interface that is designed for easy navigation. Android setup box supports various multimedia formats that enable users to stream games, high-quality videos and images.

Asia-Pacific is among the growing regions in the global android set-top box (STB) market covering around 1/4th of the market due to the shift in technology, urbanization, population growth and technological advancement that drives the adoption of smart TVs. Android Set-Top Box (STB) offers an affordable way for users for upgrading their existing TV into smart capabilities.

Dynamics

The Influx of OTT Platforms

The rise in popularity of streaming services such as Netflix, Disney + and Amazon Prime Video led to a rise in demand for devices that easily provides access to these platforms. OTT enables users to convert their traditional TV into Smart TVs and allows users to enjoy a wide range of apps, games and streaming channels. Users can also download and install a wide range of apps directly from google play stores.

For instance, on 8 September 2022, ZTE Corporation strengthened its collaboration with TELE System through the introduction of the new UP1 decoder. The UP1 decoder integrates NETFLIX, making it the first retail DTV decoder to do so and this integration allows NETFLIX subscribers to enjoy the platform on the same device that offers DVB-T2 Live channels. With the UP1 decoder, users can access over 6,000 apps via the Google Play Store, including popular streaming services like Netflix, Disney + , Amazon Prime Video and Spotify.

Technology Advancement

Voice-controlled virtual assistants eliminate the need for manual remote-control navigation. Users can simply use voice commands to perform tasks such as changing channels, adjusting volume, searching for content and launching apps, this hands-free convenience enhances accessibility, especially for those with mobility challenges. Android TV incorporated with google assistance, amazon Alexa and others.

For instance, on 14 July 2021, Technicolor Connected Home and SKY Brasil unveiled SKY Connect, a next-generation set-top box that integrates Google Assistant's far-field voice technology and this innovation enables subscribers in Brazil to navigate their entertainment content using voice commands. SKY Connect represents a departure from traditional single-function CPEs, offering a multifunctional device that caters to a wide range of digital experiences.

The Rising Collaboration between Companies

Collaboration between hardware manufacturers, software developers and content providers lead to the integration of advanced features and capabilities in Android STB, this includes improvements in processing power, memory, graphics and connectivity options, resulting in a more powerful and versatile device. Collaboration between UI designers and software developers enhances the user experiences.

For instance, on 11 September 2022, SDMC, a prominent Android TV solution provider and iWedia S.A, a software solutions provider for connected TV devices, have collaborated on the development of a 4K Android TV hybrid set-top box and this partnership aims to offer a comprehensive Live TV business solution to the market. The solution comprises a 4K Android TV hybrid set-top box by SDMC, fully integrated with Google's Common Broadcast Stack (CBS) and a premium Live TV app developed by iWedia.

System Compatibility and Storage Issue

The hardware specifications of Android STBs can vary widely, leading to differences in performance, processing power and graphics capabilities. Lower-end devices may struggle to smoothly run resource-intensive apps and content. Developers who create apps for android face compatibility challenges across a different range of hardware configurations. The app that runs on a high-end setup box is not compatible when running on a small-end setup box.

Android STBs typically come with limited built-in storage that can quickly be consumed by app installations, updates and downloaded content and this can lead to users constantly having to manage their storage space, delete apps and clear caches to free up room. Users with a limited number of apps cause storage issues and this creates challenges for user who want to enjoy a variety of apps.

Segment Analysis

The global android set-top box (STB) market is segmented based on resolution, distribution channel, application and region.

The Rising Demand for HD Resolution Boost the Growth

During the forecast period, the HD Full HD segment holds a major share of around 1/3rd of the global android set-top box (STB) market. Consumers are increasingly adopting smart entertainment solutions which provide access to a wide range of content that includes streaming services, apps and virtual platforms. Android STBs offer a convenient and cost-effective way to transform regular HD and Full HD TVs into smart TVs. It provides a vast range of streaming services that includes Netflix, Amazon Prime and Youtube. HD and Full HD Tv widely used globally because they are affordable to buy and easily available.

For instance, on 7 March 2023, Canadian Telecommunications Company Telus partnered with technology firm 3SS to launch its new entertainment service on Android TV OS. The service offers users access to over 400 channels, more than 80,000 On Demand assets and third-party streaming apps. Telus introduced the new 4K Ultra HD Jade set-top box from Vantiva, which incorporates a powerful quad-core processor and Bluetooth 5.0 technology.

Geographical Penetration

The Rising Adoption of Integrating Entertainment Solutions in North America

North America is among the growing regions in the global android set-top box market covering more than 1/3rd of the market in 2022. Consumers in North America are increasingly adopting integrated entertainment solutions that combine traditional TV content with online streaming, apps and gaming. Android STBs provide a platform to fulfill these demands. The popularity of streaming services like Netflix, Disney + and others has led to a greater need for devices that can seamlessly access and stream these services on standard TVs.

For instance, on 9 January 2023, Amino, a global media and entertainment technology solutions provider, established a partnership with Xperi to support operator customers using the TiVo Managed IPTV Service. Amino has integrated its certified Android TV operator tier set-top box with the TiVo service, offering an alternative managed device solution for North American customers.

Competitive Landscape

The major global players include: SAGEMCOM, Evolution Digital, LLC, Technicolor, Coship, NVIDIA Corporation, ARRIS International Limited, Shenzhen Skyworth Digital Technology Co., Ltd., Kaonmedia Co., Ltd. and HUMAX Electronics Co., Ltd.

COVID-19 Impact Analysis

The pandemic caused lockdowns and travel restrictions in place, people spent more time at home, this led to a surge in demand for home entertainment solutions, including streaming services accessed through STBs As traditional entertainment options like theaters and live events were limited, consumers turned to stream platforms for content. Android STBs provided a convenient way to access a wide range of streaming apps and services.

Economic uncertainties caused by the pandemic led to reduced consumer spending in some regions, this could affect the purchasing decisions for non-essential items like STBs. The pandemic introduced operational challenges for manufacturers, including remote work, logistical difficulties and adherence to safety protocols, which could have impacted production and customer support.

AI Impact

AI algorithm analyzes user habits preference and interaction and then provides personalized content recommendations, these help the user to discover a wide variety of new movies, TV shows and apps and leads to an increase in more engaging entertainment experiences. AI also provides voice assistants like Alexa and google assistant that offers hand-free control over android setup box.

NLP technology advances the way the user interacts with AI-powered set up box in which the NLP algorithm uses sentiment analysis on the user as they are happy, sad or neutral and recommend movies according to that, this eliminates the need for specific commands or complex navigations and increases attractions. Users can easily do voice searches by speaking naturally rather than typing words.

The integration of AI techniques into set-top boxes is transforming the home entertainment landscape and enhancing user experiences. One of the notable applications is the usage of AI for super-resolution upscaling of video content, which improves the quality of high-definition and standard-definition programs. Instead of blurring images, AI algorithms compare a degraded version of the content with a full-resolution version, enabling the reconstruction of missing details.

Russia- Ukraine War Impact

Geopolitical conflicts create economic uncertainty that affects consumer spending habits and overall market conditions. If people become cautious about their financial situation, it could impact the demand for electronic devices, including setup box and the conflict led to disruptions in trade routes, border closures or other logistical challenges, it could potentially impact the supply chain for electronic components, which are used in manufacturing setup box.

Android set-up box manufacturers or component suppliers are based in conflict-affected regions, their operations could be disrupted, leading to potential delays in production and distribution. If international sanctions or trade restrictions are imposed as a result of the conflict, it could impact the import and export of electronics and technology products, including android set-up.

By Resolution

HD Full HD
4K and Above

By Distribution Channel

Online
Brick Mortar

By Application

Residential
Commercial

By Region

North America
- U.S.
- Canada
- Mexico

Europe
- Germany
- UK
- France
- Italy
- Russia
- Rest of Europe

South America
- Brazil
- Argentina
- Rest of South America

Asia-Pacific
- China
- India
- Japan
- Australia
- Rest of Asia-Pacific

Middle East and Africa

Key Developments

On 8 March 2023, Tata Elxsi, a company specializing in aiding multiple-system operators (MSOs), internet service providers and media firms in launching OTT video streaming services, discusses India's evolving OTT landscape, trends, 5G's impact and its future plans in an interview.
On 7 July 2022, Ukrainian pay TV operator Kyivstar has chosen Inext to supply its next-generation set-top boxes. Kyivstar TV, established in 2019, offers over 320 TV channels with more than 100 in HD, along with an on-demand library housing over 20,000 movies and shows. The new Inext TV-X set-top box for Kyivstar incorporates a customized Android 10 version, dual-band Wi-Fi AC (IEEE 802.11ac) and Bluetooth 5.0 technology.
On 20 September 2022, StarHub, a Singaporean telecommunications company, launched its TV + Pro set-top box, running the latest Operator Tier version of Android TV 11. The box supports Dolby Atmos and Dolby Vision technologies, offering a high-quality audio and visual experience. It comes preloaded with popular streaming apps like Disney + , Netflix and Viu, enhancing the entertainment options for users.

Why Purchase the Report?

To visualize the global android set-top box market segmentation based on resolution, distribution channel, application and region, as well as understand key commercial assets and players.
Identify commercial opportunities by analyzing trends and co-development.
Excel data sheet with numerous data points of android set-top box market-level with all segments.
PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
Product mapping available as Excel consisting of key products of all the major players.

The global android set-top box market report would provide approximately 61 tables, 54 figures and 202 Pages.

Target Audience 2023

Manufacturers/ Buyers
Industry Investors/Investment Bankers
Research Professionals
Emerging Companies

1. Methodology and Scope

1.1. Research Methodology
1.2. Research Objective and Scope of the Report

2. Definition and Overview

3. Executive Summary

3.1. Snippet by Resolution
3.2. Snippet by Distribution Channel
3.3. Snippet by Application
3.4. Snippet by Region

4. Dynamics

4.1. Impacting Factors
- 4.1.1. Driver
  - 4.1.1.1. The Influx of OTT Platforms
  - 4.1.1.2. Technology Advancement
  - 4.1.1.3. The Rising Collaboration between Companies
- 4.1.2. Restraints
  - 4.1.2.1. System Compatibility and Storage Issue
- 4.1.3. Opportunity
- 4.1.4. Impact Analysis

5. Industry Analysis

5.1. Porter's Five Force Analysis
5.2. Supply Chain Analysis
5.3. Pricing Analysis
5.4. Regulatory Analysis
5.5. Russia-Ukraine War Impact Analysis
5.6. DMI Opinion

6. COVID-19 Analysis

6.1. Analysis of COVID-19
- 6.1.1. Scenario Before COVID
- 6.1.2. Scenario During COVID
- 6.1.3. Scenario Post COVID
6.2. Pricing Dynamics Amid COVID-19
6.3. Demand-Supply Spectrum
6.4. Government Initiatives Related to the Market During Pandemic
6.5. Manufacturers Strategic Initiatives
6.6. Conclusion

7. By Resolution

7.1. Introduction
- 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Resolution
- 7.1.2. Market Attractiveness Index, By Resolution
7.2. HD Full HD *
- 7.2.1. Introduction
- 7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
7.3. 4K and Above

8. By Distribution Channel

8.1. Introduction
- 8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 8.1.2. Market Attractiveness Index, By Distribution Channel
8.2. Online *
- 8.2.1. Introduction
- 8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
8.3. Brick Mortar

9. By Application

9.1. Introduction
- 9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 9.1.2. Market Attractiveness Index, By Application
9.2. Residential *
- 9.2.1. Introduction
- 9.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
9.3. Commercial

10. By Region

10.1. Introduction
- 10.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
- 10.1.2. Market Attractiveness Index, By Region
10.2. North America
- 10.2.1. Introduction
- 10.2.2. Key Region-Specific Dynamics
- 10.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Resolution
- 10.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 10.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 10.2.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 10.2.6.1. U.S.
  - 10.2.6.2. Canada
  - 10.2.6.3. Mexico
10.3. Europe
- 10.3.1. Introduction
- 10.3.2. Key Region-Specific Dynamics
- 10.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Resolution
- 10.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 10.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 10.3.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 10.3.6.1. Germany
  - 10.3.6.2. UK
  - 10.3.6.3. France
  - 10.3.6.4. Italy
  - 10.3.6.5. Russia
  - 10.3.6.6. Rest of Europe
10.4. South America
- 10.4.1. Introduction
- 10.4.2. Key Region-Specific Dynamics
- 10.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Resolution
- 10.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 10.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 10.4.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 10.4.6.1. Brazil
  - 10.4.6.2. Argentina
  - 10.4.6.3. Rest of South America
10.5. Asia-Pacific
- 10.5.1. Introduction
- 10.5.2. Key Region-Specific Dynamics
- 10.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Resolution
- 10.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 10.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 10.5.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 10.5.6.1. China
  - 10.5.6.2. India
  - 10.5.6.3. Japan
  - 10.5.6.4. Australia
  - 10.5.6.5. Rest of Asia-Pacific
10.6. Middle East and Africa
- 10.6.1. Introduction
- 10.6.2. Key Region-Specific Dynamics
- 10.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Resolution
- 10.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 10.6.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application

11. Competitive Landscape

11.1. Competitive Scenario
11.2. Market Positioning/Share Analysis
11.3. Mergers and Acquisitions Analysis

12. Company Profiles

12.1. SAGEMCOM *
- 12.1.1. Company Overview
- 12.1.2. Product Portfolio and Description
- 12.1.3. Financial Overview
- 12.1.4. Key Developments
12.2. Evolution Digital
12.3. LLC
12.4. Technicolor
12.5. Coship
12.6. NVIDIA Corporation
12.7. ARRIS International Limited
12.8. Shenzhen Skyworth Digital Technology Co., Ltd.
12.9. Kaonmedia Co., Ltd.
12.10. HUMAX Electronics Co., Ltd

LIST NOT EXHAUSTIVE