日本POS終端：市場佔有率分析、產業趨勢/統計、2024年至2029年成長預測

日本POS終端市場上年度為114,320台，預計未來五年將達到183,820台，預測期內複合年成長率為9.31%。

由於投資收益的提高和可訪問的便利性，POS 終端市場在過去幾年中顯著成長。銷售點系統促進了零售、餐旅服務業、運輸和銀行等多個行業的核心業務要素的交易，多年來對於各種規模的企業來說都變得越來越重要。

主要亮點

• 在當前的市場場景下，POS終端系統已從以交易為導向的設備發展成為支援和整合企業CRM和其他金融解決方案的系統。在這種情況下，企業可以利用從 POS 終端收集的交易資料來提供業務洞察。
• 廠商支援行動付款的持續發展，特別是智慧型手機2D碼付款。同樣，生態系統的其他領域也取得了進展。無現金計劃取得了令人矚目的進展，包括建立政府資助的生物識別基礎設施以及擴大使用基於 EMV 的非接觸式付款（在日本稱為 NFC Pay）。這些趨勢預計將成為日本 POS 終端採用率增加的主要催化劑。
• 隨著時間的推移，現代 POS 終端會降低設定、部署、維護和電力消耗成本，從而降低總擁有成本。許多供應商提供模組化 POS 終端，具有觸控螢幕顯示器和低功耗等功能，有助於降低整體擁有成本。 Sharp Corporation Electronics 和 NEC 等公司提供配備觸控螢幕顯示器和強大處理器的固定 POS 解決方案，以幫助改善業務並減少故障。此外，Aures 提供的 POS 配備無風扇溫度控制，減少了終端內移動部件的數量。
• 經濟數位化的擴大和各領域 POS 平台應用的增加預計將推動 POS 終端市場向前發展。人們對 POS 顯示器有效性的認知不斷提高、零售連鎖店數量不斷增加、近場通訊支援系統的使用不斷增加等都可能推動市場成長。
• 簽帳金融卡卡和信用卡、電子錢包以及 Pasmo 和 Suica 等智慧付款等數位和電子付款技術的使用正在年輕買家和主要都市區廣泛普及。它們為消費者提供了一種便捷有效的方式進行交易，而無需使用實體貨幣或信用卡。此外，它非常安全，允許用戶監控他們的支出。日本交通運輸業者已推出 Suica 和 Pasmo IC 卡，可用於交通、自動販賣機和商店購物。
• 此外，日本政府也舉措推動日本國內無現金支付，實施“無現金願景”，目標是到2025年將無現金付款提高到40%，長期目標是80%，努力營造支持無現金支付的氛圍。付款成長。同時也引進了獎勵制度，2019 年無現金付款的引進增加。由於消費者在交易過程中避免接觸，這種流行病也增加了非現金支付。
• 同樣，2022年1月，萬事達卡宣布與和歌山縣建立戰略合作夥伴關係，利用其世界一流的付款網路，支持旅遊業的發展，並改善該縣中小企業的無現金交易基礎設施。加速數位轉型。
• 此次合作將推動推出世界標準的非現金付款系統，該系統整合了IC卡和智慧型手機的非接觸式付款。此外，兩家公司將利用虛擬卡等技術來促進該地區企業的有效付款程序。
• COVID-19 大流行極大地改變了顧客的購物方式並影響了各個商業領域。疫情對零售業造成了巨大影響。消費者也增加了各種銷售策略的使用，包括路邊取貨、虛擬諮詢、非接觸式付款、社交商務和社交媒體購買。根據最新的零售專家和消費者調查，這種新習慣預計將在整個預測期內持續存在。這些變化正在影響 POS 終端的需求。

日本POS終端市場趨勢

行動POS付款市場可望大幅成長

• 零售、旅遊、電商等行業對具有申請管理、庫存管理、影像掃描等便利功能的行動POS終端的需求不斷成長，預計將帶動POS終端市場的發展。此外，隨著簽帳金融卡和信用卡技術的發展，無需輸入密碼普及快速完成交易的非接觸式付款變得越來越普遍，推動了日本 POS 終端市場的需求。
• 與傳統付款終端相比，Android 智慧付款POS 具有許多優勢，包括易用性、更大的彈性和更快的交易時間。它還支援多種付款，包括2D碼、數位錢包、NFC以及專專用商家設計和客製化的應用程式，使其成為各種規模企業的理想解決方案。因此，行動 POS付款預計將在預測期內進一步佔領部分市場。
• 智慧型手機普及的不斷提高、中小型企業和微企業的龐大基礎以及透過各種政府和銀行卡受理計畫擴大卡片用戶的規模正在推動日本 POS 市場的發展。
• 據日本內務部稱，到2022年，約93.4%的20-29歲人群、94.3%的30-39歲人群和92.2%的40-49歲人群將使用智慧型手機上網。隨著智慧型手機的普及，日本的行動網路使用量顯著增加。智慧型手機已成為普及的網路連線裝置。行動網際網路連接也用於付款（NFC 技術），推動了日本 POS 終端市場的發展。
• 越來越多的個人和企業採用數位付款選項可能會支持市場成長。此外，近年來，日本政府一直致力於實現無現金社會，以提高金融交易的便利性和效率，並降低處理現金的成本。
• 該地區的供應商正在透過引入新的解決方案來擴展其產品線，從而推動市場成長。例如，2023年2月，Ingenico宣佈在日本推出Android智慧POS和付款創新。 Android AXIUM DX8000 在商店中提供一流的數位體驗，同時最佳化安全性、生產力和效能。 DX8000配備EMV晶片和PIN、磁條、非接觸式、2D碼掃描器和數位錢包，支援多種付款方式。

零售業預計將大幅成長

• 每個地區的零售店數量不斷增加，透過大幅折扣和其他服務吸引顧客，但客戶維繫已成為維持市場的主要課題。這種競爭增加了創新經營模式的必要性，以避免陷入價格競爭，並在新技術投資和收益之間取得平衡。
• POS 終端機提供的銷售報告、庫存和財務管理以及客戶分析功能可以幫助零售商克服客戶維繫問題。因此，客戶維繫的需求和行業競爭的加劇正在推動 POS 終端的成長。
• 在市場上，當地零售商店和供應商已經建立了多個合作夥伴關係，以實現更有效的銷售並改善數位轉型和結帳體驗，這正在創造對 POS 系統的需求。例如，2022 年 8 月，ACI Worldwide 宣布與 CARDNET 建立策略合作夥伴關係，以實現日本數位付款的現代化。新的基礎設施將使該公司能夠為客戶提供更複雜的數位付款解決方案和服務，以滿足不斷成長的需求並覆蓋國內和國際市場。
• 該國的供應商為基於餐廳的 POS 系統提供有效的解決方案。例如，2023年6月， Oracle宣布推出Oracle MICROS Workstation 8系列。 Workstation 8 系列提供多種設定選項。其中包括用於低調設置的支架，有助於消除客人和工作人員之間的障礙，以及帶有加重底座的垂直支架，用於流線型檯面設計，隱藏電纜走線，以達到乾淨的美感。餐廳可以部署獨立工作站或利用周邊設備擴展模組 (PEM)，該模組提供現金抽屜、秤和掃描器等選項。這將推動餐飲業 POS 終端的成長。

日本POS終端產業概況

日本 POS 終端市場競爭適中，區域參與者數量眾多。公司正在利用策略合作舉措和收購來增加市場佔有率和盈利。

2023 年 8 月，NCR Corporation 宣布與領先的企業技術供應商 Autobooks 建立策略合作夥伴關係，將複雜的數位申請、付款受理和會計功能整合到 NCR 數位銀行中。此次合作將使金融機構能夠為中小型企業提供專業的現金管理解決方案和全面的整合付款套件。

2023 年 3 月，Ingenico 宣布收購 Phos，這是一家領先的純軟體 POS 解決方案 (SoftPoS) 供應商，擴大了其針對基於智慧型手機的商家支付受理的產品範圍。 SoftPoS 將平板電腦和智慧型手機轉變為付款終端，同時遵守最高的付款安全標準。

其他福利

• Excel 格式的市場預測 (ME) 表
• 3 個月分析師支持

目錄

第1章簡介

• 研究假設和市場定義
• 調查範圍

第2章調查方法

第3章執行摘要

第4章市場洞察

• 市場概況
• 日本POS終端市場規模及預估
• 產業價值鏈分析
• 產業吸引力－波特五力分析
  • 供應商的議價能力
  • 買家/消費者的議價能力
  • 新進入者的威脅
  • 替代品的威脅
  • 競爭公司之間敵對關係的強度
• COVID-19 市場影響評估

第5章市場動態

• 市場促進因素
  • 行動POS付款市場預計將大幅成長
  • POS和付款產業數位化的投資增加可望推動市場成長
  • 由於信用卡和簽帳金融卡用戶的增加，預計市場將大幅成長
• 市場課題
  • 由於使用敏感資訊而引起的安全性問題
• 市場機會
  • 對無現金經濟的期望
• POS終端主要法規及申訴標準
• 關於非接觸式付款的日益普及及其對行業影響的說明
• 重大案例分析

第6章市場區隔

• 依類型
  • 固定POS系統
  • 行動/攜帶式 POS 系統
• 依最終用戶產業
  • 零售
  • 款待
  • 衛生保健
  • 其他最終用戶產業

第7章 競爭形勢

• 公司簡介
  • NEC Corporation
  • NCR Corporation
  • Pax Japan
  • Sharp Electronics
  • Uniwell Corporation
  • Fujitsu Japan Limited
  • Casio Computer Co. Ltd.
  • Samsung Electronics Co. Ltd.
  • Ingenico Japan Co. Ltd.
  • Vesca Co., Ltd.
  • Micros POS Systems（Oracle）
• 主要企業市場佔有率

第8章投資分析

第9章 市場未來展望

The Japanese POS Terminal market is valued at 114.32 thousand units in the previous year and is expected to register a CAGR of 9.31% during the forecast period to become 183.82 thousand units by the next five years. The POS terminal market has grown significantly over the past few years, owing to its ability to offer an increased return on investment and ease of access. POS systems that facilitate transactions from the central component of businesses across industries, like retail, hospitality, transportation, and banking, have gained importance in companies of small and big sizes over the years.

Key Highlights

• POS terminal systems have grown from transaction-oriented devices to systems that support and integrate into firms' CRM and other financial solutions in the present market scenario. Companies could use collected transactional data from POS terminals to provide business insight in this case.
• Vendors have supported consistent development in mobile payments, particularly smartphone-enabled QR-code payments. Similarly, progress has been made in other sectors of the ecosystem. Cashless projects are making tremendous progress, with the establishment of a government-funded biometrics infrastructure and a rise in the use of EMV-based contactless payments (or NFC Pay as it is known in Japan). Such trends are expected to act as major catalysts for the increase in the adoption of POS terminals in the country.
• Modern POS terminals reduce the cost of setup, deployment, maintenance, and power consumption over time, leading to the total cost of ownership. Various vendors offer modular POS terminals with attributes such as touchscreen displays and low power consumption, which helps in reducing the overall cost of ownership. Companies such as Sharp Electronics, NEC Corporation, and others offer fixed POS solutions with touchscreen displays and robust processors that help improve operations and reduce failures. In addition, the POS offered by Aures comes with fanless temperature control to reduce the number of moving parts in a terminal.
• The expanding digitization of the economy and the increasing application of POS platforms across sectors will drive the POS Terminals market forward. Growing awareness of the effectiveness of POS displays, an increase in retail chains, and the increasing usage of near-field communication-enabled systems are all likely to help the market's growth.
• The utilization of digital and electronic payment techniques, like debit and credit cards, e-wallets, and smart cards, such as Pasmo and Suica, is extensively growing among younger buyers and in major urban areas. They provide a convenient and effective method for consumers to conduct transactions without requiring physical currency or a credit card. Additionally, they are extremely safe and enable users to monitor their expenditures. Japan's transportation enterprises created Suica and Pasmo smart cards, which can be utilized for transportation, automated vending machines, and in-store acquisitions.
• Moreover, the government of Japan has been taking proactive initiative and striving to establish a supportive atmosphere for the growth of cashless payments in Japan by implementing a "Cashless Vision" with the aim of raising cashless transactions to 40% by 2025 and 80% by the long run. They have also introduced a reward system, which increased cashless payments adoption in 2019. The pandemic also boosted non-cash payments as consumers avoid contact during transactions.
• Similarly, in January 2022, Mastercard announced a strategic partnership with Wakayama Prefecture to leverage its global standard payment network to boost the development of the tourism sector and accelerate the cashless transaction infrastructure and digital transformation for small and medium businesses in the prefecture.
• This partnership will encourage the adoption of global standard cashless payment systems, which involve the integration of contactless payments using IC cards and smartphones. Moreover, both parties will promote effective payment procedures at businesses in the region through the utilization of technologies like virtual cards.
• The COVID-19 pandemic substantially altered how customers purchase, affecting various business segments. The pandemic had a significant impact on the retail industry. Consumers also increased their usage of diverse sales tactics, such as curbside pickup, virtual consultations, contactless payment, social commerce, or social media purchasing. According to the most recent retail experts and shopper surveys, this new habit is projected to persist during the projection period. Such changes have influenced POS terminal demand.

Japan POS Terminals Market Trends

Mobile POS Payments is Expected to Witness Significant Growth in the Market

• The growing need for mobile POS terminals with convenience features like invoice management, inventory management, and image scanners across industry verticals, including retail, tourism, and e-commerce, will push the POS terminal market forward. Furthermore, as debit and credit card technology evolved, contactless payments became popular for completing a rapid transaction without inputting a PIN, driving up demand for the POS terminal market in Japan.
• Android Smart POS offers various advantages over traditional payment terminals, such as user-friendliness, greater flexibility, and faster transaction times. It can also provide access to accept a diverse range of payments such as QR codes, digital wallets, NFC, and apps that can be designed and customized specifically for the merchant, making them the ideal solution for all sizes of businesses. As a result, mobile POS payments are projected to further acquire a portion of the market in the forecasted time period.
• Growth in smartphone penetration, a large base of SMEs and micro-merchants, and an expansion of card user base due to different government and bank card acceptance programs are boosting the Japan POS market.
• According to Japan's Ministry of Internal Affairs and Communications, in 2022, approximately 93.4% of people aged 20 to 29 years old, 94.3% (30 to 39 years old), and 92.2% (40 to 49 years old) used smartphones to access the internet. Because of the adoption of smartphones, mobile internet usage has grown significantly in Japan. Smartphones have become the most popular internet access device. Mobile internet connections are also used for payment(NFC technology), propelling the POS terminal market in Japan forward.
• The increasing number of individuals and businesses embracing digital payment options will support market growth. Furthermore, in recent years, the government of Japan has also taken initiatives to push toward a cashless society to improve the convenience and efficiency of financial transactions and reduce the costs linked with handling cash.
• The vendors in this region are expanding their product line by launching new solutions and promoting market growth. For instance, in February 2023, Ingenico announced the introduction of Android Smart POS and payment innovation in Japan. Android AXIUM DX8000 offers a best-in-class digital experience in-store while optimizing security, productivity, and performance. The DX8000 is equipped with EMV Chip & PIN, magstripe, contactless, QR-code scanner, and digital wallets to accept various payment methods.

The Retail Segment is Expected to Grow Significantly

• The increasing number of retail stores across regions attract customers due to large discounts and other services; however, customer retention becomes the major challenge for them to sustain in the market. This competition increases the need to reinvent their business models to keep away from the competition concerning price and find the balance between investing in new technologies and revenue.
• The sales reporting, inventory and financial management, and customer analytics features that POS terminals provide assist retailers in overcoming the issues related to customer retention. Hence, the need for customer retention and competition growth in the industry promotes the growth of POS terminals.
• The market is witnessing several partnerships between retail stores and vendors in the region to deliver more effective sales and improve digital transformation and the checkout experience, which creates the demand for POS systems. For instance, in August 2022, ACI Worldwide announced a strategic partnership with CARDNET to modernize digital payments in Japan. The new infrastructure will allow the company to fulfill increasing demand and provide its customers with more sophisticated digital payment solutions and services covering both Japan's domestic and international markets.
• The vendors in this country are providing effective solutions for Restaurant-based POS systems. For instance, in June 2023, Oracle announced the launch of the Oracle MICROS Workstation 8 series. The Workstation 8 Series features multiple configuration options. This includes a mount for a low-profile setup that helps remove any barriers between guests and staff or a vertical stand with a weighted base for a streamlined countertop design that conceals cabling for a clean aesthetic. Restaurants can implement a workstation on its own or leverage the Peripheral Expansion Module (PEM), which provides options for a cash drawer, scale, or scanner. This promotes the growth of the POS terminals in the Restaurant division.

Japan POS Terminals Industry Overview

The Japan POS Terminal Market is moderately competitive, with a considerable number of regional players. The companies are leveraging strategic collaborative initiatives and acquisitions to increase market share and profitability.

In August 2023, NCR Corporation announced a strategic partnership with Autobooks, a leading enterprise technology provider, to integrate sophisticated digital invoicing, payment acceptance, and accounting features into NCR Digital Banking. The partnership will allow financial institutions to provide cash management solutions and a comprehensive, integrated payment suite built specifically for small businesses.

In March 2023, Ingenico announced the acquisition of Phos, a leading provider of software-only Point of Sale Solutions (SoftPoS), to extend its offer for merchant payment acceptance via smartphone. SoftPoS will allow tablets or smartphones to become payment terminals while adhering to the highest payment security standards.

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

• 1.1 Study Assumptions and Market Definitions
• 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET INSIGHTS

• 4.1 Market Overview
• 4.2 Market Sizing and Estimates of Japan POS Terminals Market
• 4.3 Industry Value Chain Analysis
• 4.4 Industry Attractiveness - Porter's Five Forces Analysis
  • 4.4.1 Bargaining Power of Suppliers
  • 4.4.2 Bargaining Power of Buyers/Consumers
  • 4.4.3 Threat of New Entrants
  • 4.4.4 Threat of Substitute Products
  • 4.4.5 Intensity of Competitive Rivalry
• 4.5 Assessment of COVID-19 Impact on the Market

5 MARKET DYNAMICS

• 5.1 Market Drivers
  • 5.1.1 Mobile POS Payments is Expected to Witness Significant Growth in the Market
  • 5.1.2 Growing Investments in POS and Digitalization in the Payment Industry are Expected to Boost the Market Growth
  • 5.1.3 Increase in Credit & Debit Card Users Expects Significant Growth in the Market
• 5.2 Market Challenges
  • 5.2.1 Security Concerns Owing to the Use of Critical Information
• 5.3 Market Opportunities
  • 5.3.1 Anticipating a Cashless Economy
• 5.4 Key Regulations and Complaince Standards of PoS Terminals
• 5.5 Commentary on the rising use of contactless payment and its impact on the industry
• 5.6 Analysis of Major Case Studies

6 MARKET SEGMENTATION

• 6.1 By Type
  • 6.1.1 Fixed Point-of-sale Systems
  • 6.1.2 Mobile/Portable Point-of-sale Systems
• 6.2 By End-User Industry
  • 6.2.1 Retail
  • 6.2.2 Hospitality
  • 6.2.3 Healthcare
  • 6.2.4 Other End-User Industries

7 COMPETITIVE LANDSCAPE

• 7.1 Company Profiles
  • 7.1.1 NEC Corporation
  • 7.1.2 NCR Corporation
  • 7.1.3 Pax Japan
  • 7.1.4 Sharp Electronics
  • 7.1.5 Uniwell Corporation
  • 7.1.6 Fujitsu Japan Limited
  • 7.1.7 Casio Computer Co. Ltd.
  • 7.1.8 Samsung Electronics Co. Ltd.
  • 7.1.9 Ingenico Japan Co. Ltd.
  • 7.1.10 Vesca Co., Ltd.
  • 7.1.11 Micros POS Systems (Oracle)
• 7.2 Market Share of Key Players

8 INVESTMENT ANALYSIS

9 FUTURE OUTLOOK OF THE MARKET