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市場調查報告書
商品編碼
1386576

認證與品牌保護市場報告：2030 年趨勢、預測與競爭分析

Authentication and Brand Protection Market Report: Trends, Forecast and Competitive Analysis to 2030
出版日期: | 出版商: Lucintel | 英文 150 Pages | 商品交期: 3個工作天內

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簡介目錄

認證/品牌保護趨勢與預測

到 2030 年，全球認證和品牌保護市場預計將達到 55 億美元，2024 年至 2030 年年複合成長率為 8.5%。該市場的主要驅動力是確保產品和品牌完整性受到保護的需求不斷成長、對消費者安全和滿意度的日益關注以及政府對防偽法律規章的加強。全球認證和品牌保護市場的未來前景廣闊，電子、製藥、汽車、食品和飲料和飲料、服裝、奢侈品和化妝品市場都有機遇。

認證和品牌保護市場洞察

Lucintel 預測，在預測期內，2D碼將繼續成為最大的細分市場，因為它們為產品認證提供了便捷且多功能的解決方案，使消費者能夠使用智慧型手機輕鬆驗證產品真偽。

在北美，許多公司正在投入精力和資源來開發自己的認證和品牌保護技術，而該地區的大型競爭和龐大的消費群使這項技術變得困難。在預測期內，北美很可能仍然是最大的地區，因為它促進創新。

本報告回答了 11 個關鍵問題：

  • Q.1. 細分市場中最有前途和高成長的機會是什麼？
  • Q.2.哪個細分市場將以更快的速度成長？為什麼？
  • Q.3.您認為哪些地區未來會出現更快的成長？為什麼？
  • Q.4. 影響市場動態的主要因素有哪些？市場的主要挑戰和商業風險是什麼？
  • Q.5. 這個市場的商業風險和競爭威脅是什麼？
  • Q.6.這個市場有哪些新趨勢？為什麼？
  • Q.7.市場客戶需求有何改變？
  • Q.8. 該市場有哪些新發展以及哪些公司處於領先地位？
  • Q.9.這個市場的主要企業有哪些？主要企業採取哪些策略配合措施來發展業務？
  • Q.10. 該市場上的競爭產品有哪些？由於材料或產品替代而導致市場佔有率下降的威脅有多大？
  • Q.11.過去年度發生了哪些併購事件，對產業產生了哪些影響？

目錄

第1章 執行摘要

第2章 全球認證與品牌保護市場：市場動態

  • 簡介、背景、分類
  • 供應鏈
  • 產業促進因素與挑戰

第3章 2018-2030年市場趨勢及預測分析

  • 宏觀經濟趨勢（2018-2023）與預測（2024-2030）
  • 全球認證和品牌保護市場趨勢（2018-2023）和預測（2024-2030）
  • 按技術分類的全球認證和品牌保護市場
    • 公開
    • 隱蔽
    • 數位的
    • 法醫
  • 全球認證和品牌保護市場（按報價）
    • 防偽標籤和油墨
    • 全像圖
    • 條碼
    • RFID/NFC
    • 認證晶片
    • QR 圖碼
  • 按應用分類的全球認證和品牌保護市場
    • 電子產品
    • 藥品
    • 汽車
    • 食品與飲品
    • 衣服
    • 奢侈品
    • 化妝品
    • 其他

第4章 2018-2030年分地區市場趨勢及預測分析

  • 按地區分類的全球認證和品牌保護市場
  • 北美認證和品牌保護市場
  • 歐洲認證和品牌保護市場
  • 亞太認證與品牌保護市場
  • 其他地區的認證和品牌保護市場

第5章 競爭分析

  • 產品系列分析
  • 營運整合
  • 波特五力分析

第6章 成長機會與策略分析

  • 成長機會分析
    • 全球認證和品牌保護市場成長機會（按技術）
    • 全球認證和品牌保護市場成長機會（按報價）
    • 全球認證和品牌保護市場成長機會（按應用）
    • 按地區分類的全球認證和品牌保護市場成長機會
  • 全球認證與品牌保護市場新趨勢
  • 戰略分析
    • 新產品開發
    • 擴大全球認證和品牌保護市場的能力
    • 全球認證和品牌保護市場的合併、收購和合資企業
    • 認證和許可

第7章 主要企業概況

  • Authentix
  • Brady
  • Avery Dennison
  • WiseKey
  • Infineon
  • Centro Grafico
  • Sunchemicals
簡介目錄

Authentication and Brand Protection Trends and Forecast

The future of the global global authentication and brand protection market looks promising with opportunities in the electronics, pharmaceutical, automobile, food & beverage, apparel, luxury goods, and cosmetic markets. The global global authentication and brand protection market is expected to reach an estimated $5.5 billion by 2030 with a CAGR of 8.5% from 2024 to 2030. The major drivers for this market are growing imperative to ensure the protection of product and brand integrity, increased emphasis on consumer safety and satisfaction, and rising government enforcement of anti-counterfeiting laws and regulations.

A more than 150-page report is developed to help in your business decisions.

Authentication and Brand Protection by Segment

The study includes a forecast for the global authentication and brand protection by technology, offering, application, and region.

Authentication and Brand Protection Market by Technology [Shipment Analysis by Value from 2018 to 2030]:

  • Overt
  • Covert
  • Digital
  • Forensic

Authentication and Brand Protection Market by Offering [Shipment Analysis by Value from 2018 to 2030]:

  • Security Labels and Inks
  • Holograms
  • Barcodes
  • RFID/NFC
  • Authentication Chips
  • QR codes

Authentication and Brand Protection Market by Application [Shipment Analysis by Value from 2018 to 2030]:

  • Electronics
  • Pharmaceuticals
  • Automobile
  • Food & Beverage
  • Apparel
  • Luxury Goods
  • Cosmetics
  • Others

Authentication and Brand Protection Market by Region [Shipment Analysis by Value from 2018 to 2030]:

  • North America
  • Europe
  • Asia Pacific
  • The Rest of the World

List of Authentication and Brand Protection Companies

Companies in the market compete on the basis of product quality offered. Major players in this market focus on expanding their manufacturing facilities, R&D investments, infrastructural development, and leverage integration opportunities across the value chain. With these strategies authentication and brand protection companies cater increasing demand, ensure competitive effectiveness, develop innovative products & technologies, reduce production costs, and expand their customer base. Some of the authentication and brand protection companies profiled in this report include-

  • Authentix
  • Brady
  • Avery Dennison
  • Wisekey
  • Infineon
  • Centro Grafico
  • Sunchemicals

Authentication and Brand Protection Market Insights

Lucintel forecasts that QR codes will remain the largest segment over the forecast period because it provides a convenient and versatile solutions for authenticating products, allowing consumers to easily verify the authenticity of the product using their smartphones.

North America will remain the largest region over the forecast period because of numerous companies in North America are dedicating their efforts and resources to the development of distinctive authentication and brand protection technologies, as well as, the region benefits from the presence of significant competitors and a vast consumer base, driving this innovation.

Features of the Global Global Authentication and Brand Protection Market

Market Size Estimates: Authentication and brand protection market size estimation in terms of value ($B).

Trend and Forecast Analysis: Market trends (2018 to 2023) and forecast (2024 to 2030) by various segments and regions.

Segmentation Analysis: Authentication and brand protection market size by technology, offering, application, and region in terms of value ($B).

Regional Analysis: Authentication and brand protection market breakdown by North America, Europe, Asia Pacific, and Rest of the World.

Growth Opportunities: Analysis of growth opportunities in different technology, offering, application, and regions for the authentication and brand protection market.

Strategic Analysis: This includes M&A, new product development, and competitive landscape of the authentication and brand protection market.

Analysis of competitive intensity of the industry based on Porter's Five Forces model.

FAQ

Q.1 What is the authentication and brand protection market size?

Answer: The global authentication and brand protection market is expected to reach an estimated $5.5 billion by 2030.

Q.2 What is the growth forecast for authentication and brand protection market?

Answer: The global authentication and brand protection market is expected to grow with a CAGR of 8.5% from 2024 to 2030.

Q.3 What are the major drivers influencing the growth of the authentication and brand protection market?

Answer: The major drivers for this market are growing imperative to ensure the protection of product and brand integrity, increased emphasis on consumer safety and satisfaction, and rising government enforcement of anti-counterfeiting laws and regulations.

Q4. What are the major segments for authentication and brand protection market?

Answer: The future of the global global authentication and brand protection market looks promising with opportunities in the electronics, pharmaceutical, automobile, food & beverage, apparel, luxury goods, and cosmetic markets.

Q5. Who are the key authentication and brand protection market companies?

Answer: Some of the key authentication and brand protection companies are as follows:

  • Authentix
  • Brady
  • Avery Dennison
  • Wisekey
  • Infineon
  • Centro Grafico
  • Sunchemicals

Q6. Which authentication and brand protection market segment will be the largest in future?

Answer: Lucintel forecasts that QR codes will remain the largest segment over the forecast period because it provides a convenient and versatile solutions for authenticating products, allowing consumers to easily verify the authenticity of the product using their smartphones.

Q7. In authentication and brand protection market, which region is expected to be the largest in next 5 years?

Answer: North America will remain the largest region over the forecast period because of numerous companies in North America are dedicating their efforts and resources to the development of distinctive authentication and brand protection technologies, as well as, the region benefits from the presence of significant competitors and a vast consumer base, driving this innovation.

Q.8 Do we receive customization in this report?

Answer: Yes, Lucintel provides 10% customization without any additional cost.

This report answers following 11 key questions:

  • Q.1. What are some of the most promising, high-growth opportunities for the authentication and brand protection market by technology (overt, covert, digital, and forensic), offering (security labels and inks, holograms, barcodes, RFID/NFC, authentication chips, and QR codes), application (electronics, pharmaceuticals, automobile, food & beverage, apparel, luxury goods, cosmetics, and others), and region (North America, Europe, Asia Pacific, and the Rest of the World)?
  • Q.2. Which segments will grow at a faster pace and why?
  • Q.3. Which region will grow at a faster pace and why?
  • Q.4. What are the key factors affecting market dynamics? What are the key challenges and business risks in this market?
  • Q.5. What are the business risks and competitive threats in this market?
  • Q.6. What are the emerging trends in this market and the reasons behind them?
  • Q.7. What are some of the changing demands of customers in the market?
  • Q.8. What are the new developments in the market? Which companies are leading these developments?
  • Q.9. Who are the major players in this market? What strategic initiatives are key players pursuing for business growth?
  • Q.10. What are some of the competing products in this market and how big of a threat do they pose for loss of market share by material or product substitution?
  • Q.11. What M&A activity has occurred in the last 5 years and what has its impact been on the industry?

Table of Contents

1. Executive Summary

2. Global Authentication and Brand Protection Market : Market Dynamics

  • 2.1: Introduction, Background, and Classifications
  • 2.2: Supply Chain
  • 2.3: Industry Drivers and Challenges

3. Market Trends and Forecast Analysis from 2018 to 2030

  • 3.1. Macroeconomic Trends (2018-2023) and Forecast (2024-2030)
  • 3.2. Global Authentication and Brand Protection Market Trends (2018-2023) and Forecast (2024-2030)
  • 3.3: Global Authentication and Brand Protection Market by Technology
    • 3.3.1: Overt
    • 3.3.2: Covert
    • 3.3.3: Digital
    • 3.3.4: Forensic
  • 3.4: Global Authentication and Brand Protection Market by Offering
    • 3.4.1: Security labels and inks
    • 3.4.2: Holograms
    • 3.4.3: Barcodes
    • 3.4.4: RFID/NFC
    • 3.4.5: Authentication Chips
    • 3.4.6: QR codes
  • 3.5: Global Authentication and Brand Protection Market by Application
    • 3.5.1: Electronics
    • 3.5.2: Pharmaceuticals
    • 3.5.3: Automobile
    • 3.5.4: Food & beverage
    • 3.5.5: Apparel
    • 3.5.6: Luxury Goods
    • 3.5.7: Cosmetics
    • 3.5.8: Others

4. Market Trends and Forecast Analysis by Region from 2018 to 2030

  • 4.1: Global Authentication and Brand Protection Market by Region
  • 4.2: North American Authentication and Brand Protection Market
    • 4.2.1: North American Authentication and Brand Protection Market by Offering: Security labels and inks, Holograms, Barcodes, RFID/NFC, Authentication Chips, and QR codes
    • 4.2.2: North American Authentication and Brand Protection Market by Application: Electronics, Pharmaceuticals, Automobile, Food & beverage, Apparel, Luxury Goods, Cosmetics, and Others
  • 4.3: European Authentication and Brand Protection Market
    • 4.3.1: European Authentication and Brand Protection Market by Offering: Security labels and inks, Holograms, Barcodes, RFID/NFC, Authentication Chips, and QR codes
    • 4.3.2: European Authentication and Brand Protection Market by Application: Electronics, Pharmaceuticals, Automobile, Food & beverage, Apparel, Luxury Goods, Cosmetics, and Others
  • 4.4: APAC Authentication and Brand Protection Market
    • 4.4.1: APAC Authentication and Brand Protection Market by Offering: Security labels and inks, Holograms, Barcodes, RFID/NFC, Authentication Chips, and QR codes
    • 4.4.2: APAC Authentication and Brand Protection Market by Application: Electronics, Pharmaceuticals, Automobile, Food & beverage, Apparel, Luxury Goods, Cosmetics, and Others
  • 4.5: ROW Authentication and Brand Protection Market
    • 4.5.1: ROW Authentication and Brand Protection Market by Offering: Security labels and inks, Holograms, Barcodes, RFID/NFC, Authentication Chips, and QR codes
    • 4.5.2: ROW Authentication and Brand Protection Market by Application: Electronics, Pharmaceuticals, Automobile, Food & beverage, Apparel, Luxury Goods, Cosmetics, and Others

5. Competitor Analysis

  • 5.1: Product Portfolio Analysis
  • 5.2: Operational Integration
  • 5.3: Porter's Five Forces Analysis

6. Growth Opportunities and Strategic Analysis

  • 6.1: Growth Opportunity Analysis
    • 6.1.1: Growth Opportunities for the Global Authentication and Brand Protection Market by Technology
    • 6.1.2: Growth Opportunities for the Global Authentication and Brand Protection Market by Offering
    • 6.1.3: Growth Opportunities for the Global Authentication and Brand Protection Market by Application
    • 6.1.4: Growth Opportunities for the Global Authentication and Brand Protection Market by Region
  • 6.2: Emerging Trends in the Global Authentication and Brand Protection Market
  • 6.3: Strategic Analysis
    • 6.3.1: New Product Development
    • 6.3.2: Capacity Expansion of the Global Authentication and Brand Protection Market
    • 6.3.3: Mergers, Acquisitions, and Joint Ventures in the Global Authentication and Brand Protection Market
    • 6.3.4: Certification and Licensing

7. Company Profiles of Leading Players

  • 7.1: Authentix
  • 7.2: Brady
  • 7.3: Avery Dennison
  • 7.4: WiseKey
  • 7.5: Infineon
  • 7.6: Centro Grafico
  • 7.7: Sunchemicals