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認證和品牌保護市場 - 全球規模、佔有率、趨勢分析、機會、預測報告，2019-2029
市場調查報告書
商品編碼
1347295

認證和品牌保護市場 - 全球規模、佔有率、趨勢分析、機會、預測報告，2019-2029

Authentication and Brand Protection Market - Global Size, Share, Trend Analysis, Opportunity and Forecast Report, 2019-2029, Segmented By Offering ; By Technology ; By Application ; By Region
出版日期: | 出版商: Blueweave Consulting | 英文 400 Pages | 商品交期: 2-3個工作天內

價格
簡介目錄

到2029年，全球認證和品牌保護市場規模將達到48.1億美元

由於對保護產品和品牌完整性的日益關注以及追蹤技術的出現，全球認證和品牌保護市場蓬勃發展。

領先的策略諮詢和市場研究公司 BlueWeave Consulting 在最近的一項研究中估計，2022年全球認證和品牌保護市場規模將達到 26.9 億美元。 BlueWeave 預測，2023年至2029年預測期內，全球認證和品牌保護市場規模將以 8.7%的年複合成長率大幅成長，到2029年達到 48.1 億美元。認證技術可以對抗對認證和品牌保護的威脅以及相關問題，減輕仿冒品的潛在損害。複雜的供應鏈需要透明度和可追溯性的解決方案。在數位時代，安全的身份和交易非常重要。這些技術可以保護品牌完整性，同時解決藥品和電子設備產品等劣質和仿冒品帶來的風險。透過投資高階身份驗證，公司可以確保消費者的安全、信任和有彈性的市場環境。然而，現有技術的局限性預計將限制預測期內的整體市場成長。

本報告的詳細分析提供了有關全球認證和品牌保護市場的成長潛力、未來趨勢和統計資料的資訊。還涵蓋了推動市場總規模預測的要素。本報告致力於提供全球認證和品牌保護市場的最新技術趨勢以及行業見解，以幫助決策者做出明智的策略決策。此外，也分析了市場的成長促進因素、挑戰和競爭力。

目錄

第1章 研究框架

第2章 執行摘要

第3章 全球認證與品牌保護市場洞察

  • 產業價值鏈分析
  • DROC分析
    • 成長促進因素
      • 越來越注重保護產品和品牌完整性
      • 追蹤技術的出現
    • 抑制因素
      • 現有技術的局限性
    • 機會
      • 品牌侵權現像日益普遍
      • 身份驗證技術的進步
    • 課題
      • 假貨增加
      • 複雜的供應鏈
  • 科技進步/最新發展
  • 法律規範
  • 波特五力分析

第4章 全球認證與品牌保護市場概述

  • 2019-2029年市場規模及預測
    • 按金額
  • 市場佔有率及預測
    • 按認證方式
      • 智慧型手機認證
      • 區塊鏈認證
    • 依報價
      • 安全標籤
      • 防偽油墨
      • 全像圖
      • 條碼
      • RFID(無線射頻辨識)
      • 認證晶片
      • QR 圖碼
    • 依技術
      • 公開
      • 秘密
      • 數位
      • 法醫學
    • 依用途
      • 藥品
      • 家用電器
      • 飲食
      • 服飾/服飾
      • 奢侈品
      • 汽車
      • 其他
    • 依地區
      • 北美洲
      • 歐洲
      • 亞太地區(APAC)
      • 拉丁美洲(LATAM)
      • 中東和非洲(MEA)

第5章 北美認證與品牌保護市場

  • 2019-2029年市場規模及預測
    • 按金額
  • 市場佔有率及預測
    • 按認證方式
    • 依報價
    • 依技術
    • 依用途
    • 依國家/地區
      • 美國
      • 加拿大

第6章 歐洲認證與品牌保護市場

  • 2019-2029年市場規模及預測
    • 按金額
  • 市場佔有率及預測
    • 按認證方式
    • 依報價
    • 依技術
    • 依用途
    • 依國家/地區
      • 德國
      • 英國
      • 義大利
      • 法國
      • 西班牙
      • 比利時
      • 俄羅斯
      • 荷蘭
      • 其他歐洲國家

第7章 亞太認證與品牌保護市場

  • 2019-2029年市場規模及預測
    • 按金額
  • 市場佔有率及預測
    • 按認證方式
    • 依報價
    • 依技術
    • 依用途
    • 依國家/地區
      • 中國
      • 印度
      • 日本
      • 韓國
      • 澳洲和紐西蘭
      • 印尼
      • 馬來西亞
      • 新加坡
      • 越南
      • 亞太地區其他國家

第8章 拉丁美洲認證與品牌保護市場

  • 2019-2029年市場規模及預測
    • 按金額
  • 市場佔有率及預測
    • 按認證方式
    • 依報價
    • 依技術
    • 依用途
    • 依國家/地區
      • 巴西
      • 墨西哥
      • 阿根廷
      • 秘魯
      • 拉丁美洲其他地區

第9章 中東及非洲認證及品牌保護市場

  • 2019-2029年市場規模及預測
    • 按金額
  • 市場佔有率及預測
    • 按認證方式
    • 依報價
    • 依技術
    • 依用途
    • 依國家/地區
      • 沙烏地阿拉伯
      • 阿拉伯聯合大公國
      • 卡達
      • 科威特
      • 南非
      • 奈及利亞
      • 阿爾及利亞
      • MEA 的其餘部分

第10章 競爭形勢

  • 主要企業及其產品列表
  • 2022年全球認證與品牌保護市場佔有率分析
  • 透過管理參數進行競爭基準化分析
  • 主要策略發展(合併、收購、合作夥伴關係等)

第11章 COVID-19 對全球認證與品牌保護市場的影響

第12章 公司簡介(公司簡介、財務矩陣、競爭形勢、關鍵人員、主要競爭、聯絡地址、策略展望、SWOT分析)

  • Authentix
  • Avery Dennison
  • Checkpoint Systems
  • Domino Printing Sciences
  • Giesecke &Devrient
  • Kodak
  • Lumigent
  • Manhattan Associates
  • Oberthur Technologies
  • Sealed Air
  • Brady
  • DE LA RUE
  • WiseKey
  • Infineon
  • Centro Grafico
  • Sunchemicals
  • 其他主要企業

第13章 關鍵戰略建議

第14章 調查方法

簡介目錄
Product Code: BWC23681

Global Authentication and Brand Protection Market Size Set to Touch USD 4.81 Billion by 2029.

Global authentication and brand protection market is flourishing because of the growing focus on safeguarding product and brand integrity and the emergence of track and trace technologies.

BlueWeave Consulting, a leading strategic consulting and market research firm, in its recent study, estimated the global authentication and brand protection market size at USD 2.69 billion in 2022. During the forecast period between 2023 and 2029, BlueWeave expects global authentication and brand protection market size to grow at a significant CAGR of 8.7% reaching a value of USD 4.81 billion by 2029. Authentication technologies combat threats to the authentication and brand protection and related concerns and mitigate potential harm from counterfeit goods. Amid complex supply chains, transparency and traceability solutions are sought. In the digital era, secure identities and transactions are paramount. These technologies safeguard brand integrity while addressing risks posed by inferior counterfeit products such as pharmaceuticals and electronics. By investing in advanced authentication, companies ensure consumer safety, trust, and a resilient market landscape. However, the limitations of existing technologies is anticipated to restrain the overall market growth during the forecast period.

Global Authentication and Brand Protection Market - Overview:

The global authentication and brand protection market encompasses a range of solutions and technologies aimed at ensuring the authenticity of products, safeguarding brand reputation, and countering issues such as counterfeiting and fraud. It involves methods like authentication technologies, traceability solutions, and secure digital identity measures. This market has emerged due to the rising demand from companies to combat counterfeit goods, maintain customer trust, and navigate complex supply chains. The market's core objective is to provide tools that verify the origin and authenticity of products, thereby fostering consumer safety and bolstering brand credibility in a rapidly evolving business landscape.

Impact of COVID-19 on Global Authentication and Brand Protection Market:

COVID-19 pandemic adversely affected the global authentication and brand protection market. Supply chain disruptions, remote work, and heightened online transactions created opportunities for counterfeit operations. The market witnessed a transition towards digital authentication solutions to facilitate contactless interactions. However, decreased consumer spending and economic uncertainties hindered extensive investments in brand protection. The pandemic accelerated the demand for secure digital identities, yet budget limitations slowed widespread adoption. Despite challenges, the crisis underscored the necessity for advanced authentication and brand protection measures in an evolving business environment, prompting a renewed emphasis on innovation and resilience.

Global Authentication and Brand Protection Market - By Offering:

Based on offering, the global authentication and brand protection market is divided into Security Labels, Security Inks, Holograms, Barcodes, RFID (Radio-Frequency Identification), Authentication Chips, and QR Code segments. The holograms segment held the highest market share by offering due to its multifaceted advantages. Holograms offer a visually striking and easily recognizable form of authentication that acts as a potent deterrent against counterfeiting. Their quick verification process enables rapid authentication, crucial in industries where swift identification is essential. Customizable designs and intricate security features make holograms challenging to replicate, bolstering their effectiveness. Also, holograms often incorporate tamper-evident properties, further enhancing security. They enjoy wide-ranging applications, from consumer goods to official documents, catering to diverse industries. Meanwhile, the barcodes segment is expected to witness the fastest growth rate during the forecast period. This is due to their cost-effectiveness, ease of implementation, efficiency in supply chain management, and widespread acceptance across industries, making them a practical solution for enhancing brand integrity and combating counterfeiting.

Competitive Landscape:

Major players operating in the global authentication and brand protection market include: Authentix, Avery Dennison, Checkpoint Systems, Domino Printing Sciences, Giesecke & Devrient, Kodak, Lumigent, Manhattan Associates, Oberthur Technologies, Sealed Air, Brady, DE LA RUE, WiseKey, Infineon, Centro Grafico, and Sunchemicals. To further enhance their market share, these companies employ various strategies, including mergers and acquisitions, partnerships, joint ventures, license agreements, and new product launches.

The in-depth analysis of the report provides information about growth potential, upcoming trends, and statistics of Global Authentication and Brand Protection Market. It also highlights the factors driving forecasts of total market size. The report promises to provide recent technology trends in Global Authentication and Brand Protection Market and industry insights to help decision-makers make sound strategic decisions. Furthermore, the report also analyzes the growth drivers, challenges, and competitive dynamics of the market.

Table of Contents

1. Research Framework

  • 1.1. Research Objective
  • 1.2. Product Overview
  • 1.3. Market Segmentation

2. Executive Summary

3. Global Authentication and Brand Protection Market Insights

  • 3.1. Industry Value Chain Analysis
  • 3.2. DROC Analysis
    • 3.2.1. Growth Drivers
      • 3.2.1.1. Increasing focus on safeguarding product and brand integrity
      • 3.2.1.2. Emergence of track & trace technologies
    • 3.2.2. Restraints
      • 3.2.2.1. Limitations of existing technologies
    • 3.2.3. Opportunities
      • 3.2.3.1. Increasing prevalence of brand infringement
      • 3.2.3.2. Advancements in authentication technologies
    • 3.2.4. Challenges
      • 3.2.4.1. Rising counterfeit activities
      • 3.2.4.2. Complex supply chains
  • 3.3. Technological Advancements/Recent Developments
  • 3.4. Regulatory Framework
  • 3.5. Porter's Five Forces Analysis
    • 3.5.1. Bargaining Power of Suppliers
    • 3.5.2. Bargaining Power of Buyers
    • 3.5.3. Threat of New Entrants
    • 3.5.4. Threat of Substitutes
    • 3.5.5. Intensity of Rivalry

4. Global Authentication and Brand Protection Market Overview

  • 4.1. Market Size & Forecast, 2019-2029
    • 4.1.1. By Value (USD Million)
  • 4.2. Market Share and Forecast
    • 4.2.1. By Authentication Mode
      • 4.2.1.1. Smartphone Authentication
      • 4.2.1.2. Blockchain Authentication
    • 4.2.2. By Offering
      • 4.2.2.1. Security Labels
      • 4.2.2.2. Security Inks
      • 4.2.2.3. Holograms
      • 4.2.2.4. Barcodes
      • 4.2.2.5. RFID (Radio-Frequency Identification)
      • 4.2.2.6. Authentication Chips
      • 4.2.2.7. QR Codes
    • 4.2.3. By Technology
      • 4.2.3.1. Overt
      • 4.2.3.2. Covert
      • 4.2.3.3. Digital
      • 4.2.3.4. Forensic
    • 4.2.4. By Application
      • 4.2.4.1. Pharmaceuticals
      • 4.2.4.2. Consumer Electronics
      • 4.2.4.3. Food & Beverages
      • 4.2.4.4. Clothing & Apparel
      • 4.2.4.5. Luxury Goods
      • 4.2.4.6. Automotive
      • 4.2.4.7. Others
    • 4.2.5. By Region
      • 4.2.5.1. North America
      • 4.2.5.2. Europe
      • 4.2.5.3. Asia Pacific (APAC)
      • 4.2.5.4. Latin America (LATAM)
      • 4.2.5.5. Middle East and Africa (MEA)

5. North America Authentication and Brand Protection Market

  • 5.1. Market Size & Forecast, 2019-2029
    • 5.1.1. By Value (USD Million)
  • 5.2. Market Share & Forecast
    • 5.2.1. By Authentication Mode
    • 5.2.2. By Offering
    • 5.2.3. By Technology
    • 5.2.4. By Application
    • 5.2.5. By Country
      • 5.2.5.1. United States
      • 5.2.5.1.1. By Authentication Mode
      • 5.2.5.1.2. By Offering
      • 5.2.5.1.3. By Technology
      • 5.2.5.1.4. By Application
      • 5.2.5.2. Canada
      • 5.2.5.2.1. By Authentication Mode
      • 5.2.5.2.2. By Offering
      • 5.2.5.2.3. By Technology
      • 5.2.5.2.4. By Application

6. Europe Authentication and Brand Protection Market

  • 6.1. Market Size & Forecast, 2019-2029
    • 6.1.1. By Value (USD Million)
  • 6.2. Market Share & Forecast
    • 6.2.1. By Authentication Mode
    • 6.2.2. By Offering
    • 6.2.3. By Technology
    • 6.2.4. By Application
    • 6.2.5. By Country
      • 6.2.5.1. Germany
      • 6.2.5.1.1. By Authentication Mode
      • 6.2.5.1.2. By Offering
      • 6.2.5.1.3. By Technology
      • 6.2.5.1.4. By Application
      • 6.2.5.2. United Kingdom
      • 6.2.5.2.1. By Authentication Mode
      • 6.2.5.2.2. By Offering
      • 6.2.5.2.3. By Technology
      • 6.2.5.2.4. By Application
      • 6.2.5.3. Italy
      • 6.2.5.3.1. By Authentication Mode
      • 6.2.5.3.2. By Offering
      • 6.2.5.3.3. By Technology
      • 6.2.5.3.4. By Application
      • 6.2.5.4. France
      • 6.2.5.4.1. By Authentication Mode
      • 6.2.5.4.2. By Offering
      • 6.2.5.4.3. By Technology
      • 6.2.5.4.4. By Application
      • 6.2.5.5. Spain
      • 6.2.5.5.1. By Authentication Mode
      • 6.2.5.5.2. By Offering
      • 6.2.5.5.3. By Technology
      • 6.2.5.5.4. By Application
      • 6.2.5.6. Belgium
      • 6.2.5.6.1. By Authentication Mode
      • 6.2.5.6.2. By Offering
      • 6.2.5.6.3. By Technology
      • 6.2.5.6.4. By Application
      • 6.2.5.7. Russia
      • 6.2.5.7.1. By Authentication Mode
      • 6.2.5.7.2. By Offering
      • 6.2.5.7.3. By Technology
      • 6.2.5.7.4. By Application
      • 6.2.5.8. The Netherlands
      • 6.2.5.8.1. By Authentication Mode
      • 6.2.5.8.2. By Offering
      • 6.2.5.8.3. By Technology
      • 6.2.5.8.4. By Application
      • 6.2.5.9. Rest of Europe
      • 6.2.5.9.1. By Authentication Mode
      • 6.2.5.9.2. By Offering
      • 6.2.5.9.3. By Technology
      • 6.2.5.9.4. By Application

7. Asia-Pacific Authentication and Brand Protection Market

  • 7.1. Market Size & Forecast, 2019-2029
    • 7.1.1. By Value (USD Million)
  • 7.2. Market Share & Forecast
    • 7.2.1. By Authentication Mode
    • 7.2.2. By Offering
    • 7.2.3. By Technology
    • 7.2.4. By Application
    • 7.2.5. By Country
      • 7.2.5.1. China
      • 7.2.5.1.1. By Authentication Mode
      • 7.2.5.1.2. By Offering
      • 7.2.5.1.3. By Technology
      • 7.2.5.1.4. By Application
      • 7.2.5.2. India
      • 7.2.5.2.1. By Authentication Mode
      • 7.2.5.2.2. By Offering
      • 7.2.5.2.3. By Technology
      • 7.2.5.2.4. By Application
      • 7.2.5.3. Japan
      • 7.2.5.3.1. By Authentication Mode
      • 7.2.5.3.2. By Offering
      • 7.2.5.3.3. By Technology
      • 7.2.5.3.4. By Application
      • 7.2.5.4. South Korea
      • 7.2.5.4.1. By Authentication Mode
      • 7.2.5.4.2. By Offering
      • 7.2.5.4.3. By Technology
      • 7.2.5.4.4. By Application
      • 7.2.5.5. Australia & New Zealand
      • 7.2.5.5.1. By Authentication Mode
      • 7.2.5.5.2. By Offering
      • 7.2.5.5.3. By Technology
      • 7.2.5.5.4. By Application
      • 7.2.5.6. Indonesia
      • 7.2.5.6.1. By Authentication Mode
      • 7.2.5.6.2. By Offering
      • 7.2.5.6.3. By Technology
      • 7.2.5.6.4. By Application
      • 7.2.5.7. Malaysia
      • 7.2.5.7.1. By Authentication Mode
      • 7.2.5.7.2. By Offering
      • 7.2.5.7.3. By Technology
      • 7.2.5.7.4. By Application
      • 7.2.5.8. Singapore
      • 7.2.5.8.1. By Authentication Mode
      • 7.2.5.8.2. By Offering
      • 7.2.5.8.3. By Technology
      • 7.2.5.8.4. By Application
      • 7.2.5.9. Vietnam
      • 7.2.5.9.1. By Authentication Mode
      • 7.2.5.9.2. By Offering
      • 7.2.5.9.3. By Technology
      • 7.2.5.9.4. By Application
      • 7.2.5.10. Rest of APAC
      • 7.2.5.10.1. By Authentication Mode
      • 7.2.5.10.2. By Offering
      • 7.2.5.10.3. By Technology
      • 7.2.5.10.4. By Application

8. Latin America Authentication and Brand Protection Market

  • 8.1. Market Size & Forecast, 2019-2029
    • 8.1.1. By Value (USD Million)
  • 8.2. Market Share & Forecast
    • 8.2.1. By Authentication Mode
    • 8.2.2. By Offering
    • 8.2.3. By Technology
    • 8.2.4. By Application
    • 8.2.5. By Country
      • 8.2.5.1. Brazil
      • 8.2.5.1.1. By Authentication Mode
      • 8.2.5.1.2. By Offering
      • 8.2.5.1.3. By Technology
      • 8.2.5.1.4. By Application
      • 8.2.5.2. Mexico
      • 8.2.5.2.1. By Authentication Mode
      • 8.2.5.2.2. By Offering
      • 8.2.5.2.3. By Technology
      • 8.2.5.2.4. By Application
      • 8.2.5.3. Argentina
      • 8.2.5.3.1. By Authentication Mode
      • 8.2.5.3.2. By Offering
      • 8.2.5.3.3. By Technology
      • 8.2.5.3.4. By Application
      • 8.2.5.4. Peru
      • 8.2.5.4.1. By Authentication Mode
      • 8.2.5.4.2. By Offering
      • 8.2.5.4.3. By Technology
      • 8.2.5.4.4. By Application
      • 8.2.5.5. Rest of LATAM
      • 8.2.5.5.1. By Authentication Mode
      • 8.2.5.5.2. By Offering
      • 8.2.5.5.3. By Technology
      • 8.2.5.5.4. By Application

9. Middle East & Africa Authentication and Brand Protection Market

  • 9.1. Market Size & Forecast, 2019-2029
    • 9.1.1. By Value (USD Million)
  • 9.2. Market Share & Forecast
    • 9.2.1. By Authentication Mode
    • 9.2.2. By Offering
    • 9.2.3. By Technology
    • 9.2.4. By Application
    • 9.2.5. By Country
      • 9.2.5.1. Saudi Arabia
      • 9.2.5.1.1. By Authentication Mode
      • 9.2.5.1.2. By Offering
      • 9.2.5.1.3. By Technology
      • 9.2.5.1.4. By Application
      • 9.2.5.2. UAE
      • 9.2.5.2.1. By Authentication Mode
      • 9.2.5.2.2. By Offering
      • 9.2.5.2.3. By Technology
      • 9.2.5.2.4. By Application
      • 9.2.5.3. Qatar
      • 9.2.5.3.1. By Authentication Mode
      • 9.2.5.3.2. By Offering
      • 9.2.5.3.3. By Technology
      • 9.2.5.3.4. By Application
      • 9.2.5.4. Kuwait
      • 9.2.5.4.1. By Authentication Mode
      • 9.2.5.4.2. By Offering
      • 9.2.5.4.3. By Technology
      • 9.2.5.4.4. By Application
      • 9.2.5.5. South Africa
      • 9.2.5.5.1. By Authentication Mode
      • 9.2.5.5.2. By Offering
      • 9.2.5.5.3. By Technology
      • 9.2.5.5.4. By Application
      • 9.2.5.6. Nigeria
      • 9.2.5.6.1. By Authentication Mode
      • 9.2.5.6.2. By Offering
      • 9.2.5.6.3. By Technology
      • 9.2.5.6.4. By Application
      • 9.2.5.7. Algeria
      • 9.2.5.7.1. By Authentication Mode
      • 9.2.5.7.2. By Offering
      • 9.2.5.7.3. By Technology
      • 9.2.5.7.4. By Application
      • 9.2.5.8. Rest of MEA
      • 9.2.5.8.1. By Authentication Mode
      • 9.2.5.8.2. By Offering
      • 9.2.5.8.3. By Technology
      • 9.2.5.8.4. By Application

10. Competitive Landscape

  • 10.1. List of Key Players and Their Offerings
  • 10.2. Global Authentication and Brand Protection Market Share Analysis, 2022
  • 10.3. Competitive Benchmarking, By Operating Parameters
  • 10.4. Key Strategic Developments (Mergers, Acquisitions, Partnerships, etc.)

11. Impact of Covid-19 on Global Authentication and Brand Protection Market

12. Company Profile (Company Overview, Financial Matrix, Competitive Landscape, Key Personnel, Key Competitors, Contact Address, Strategic Outlook, SWOT Analysis)

  • 12.1. Authentix
  • 12.2. Avery Dennison
  • 12.3. Checkpoint Systems
  • 12.4. Domino Printing Sciences
  • 12.5. Giesecke & Devrient
  • 12.6. Kodak
  • 12.7. Lumigent
  • 12.8. Manhattan Associates
  • 12.9. Oberthur Technologies
  • 12.10. Sealed Air
  • 12.11. Brady
  • 12.12. DE LA RUE
  • 12.13. WiseKey
  • 12.14. Infineon
  • 12.15. Centro Grafico
  • 12.16. Sunchemicals
  • 12.17. Other Prominent Players

13. Key Strategic Recommendations

14. Research Methodology

  • 14.1. Qualitative Research
    • 14.1.1. Primary & Secondary Research
  • 14.2. Quantitative Research
  • 14.3. Market Breakdown & Data Triangulation
    • 14.3.1. Secondary Research
    • 14.3.2. Primary Research
  • 14.4. Breakdown of Primary Research Respondents, By Region
  • 14.5. Assumptions & Limitations