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1425088

認證與品牌保護市場：預測（2024-2029）

Authentication and Brand Protection Market - Forecasts from 2024 to 2029

出版日期: 2024年01月24日 | 出版商:

Knowledge Sourcing Intelligence | 英文 148 Pages | 商品交期: 最快1-2個工作天內

價格

簡介目錄

2022 年認證和品牌保護市場價值為 33.45 億美元。

儘管認證和品牌保護是分開的，但它們的重要性錯綜複雜地交織在一起。身份驗證過程仔細檢驗個人或實體的身份，以確保可信度和可信度。另一方面，品牌保護體現了一套全面的措施，旨在保護品牌受人尊敬的聲譽和智慧財產權免受潛在的損害和剝削。這兩個領域之間的協同效應對於確保產品真實性和保護消費者詐騙假冒風險非常重要。特別是，快速成長的認證和品牌保護市場是由維護品牌誠信、增強消費者安全、遵守法律通訊協定和保護智慧財產權的迫切需求所推動的。此外，藥品、食品、電子設備等各領域仿冒品的日益盛行也刺激了這一快速成長。認證和品牌保護解決方案領域涵蓋各種最尖端科技，例如防偽標籤、數位浮水印、生物識別、加密和基於區塊鏈的創新追蹤系統。為了鞏固其市場地位，這些公司正在實施各種策略舉措，包括開拓複雜的產品線、策略合作夥伴關係、有利的合約、業務擴張和策略性收購。

介紹

快速擴張的認證和品牌保護市場是一個致力於保護品牌和產品免受假冒、盜版和侵權的行業。其成長受到多種因素的推動，包括維護品牌聲譽、確保消費者安全、遵守法律要求和保護智慧財產權的需要。這個充滿活力的市場按技術、產品、認證模式、應用和地區進行細分。用於身分驗證和品牌保護的主要技術包括公開、隱藏、數位和取證方法，提供廣泛的詐欺防禦。安全標籤、全像圖、RFID/NFC、條碼和 QR 碼廣泛普及，是打擊仿冒品的重要工具。身份驗證方法涵蓋從智慧型手機到生物識別技術再到區塊鏈，以滿足不同行業不斷變化的需求。多個行業正在利用認證和品牌保護的優勢，包括食品和飲料、汽車、化學、消費性電子和菸草行業。引領市場的是艾利丹尼森公司 (Avery Dennison Corporation)、Authentic Vision、AlpVision SA、Applied DNA Sciences 和 Giesecke+Devrient 等知名公司，它們為該領域的持續擴張做出了貢獻。預期的市場成長是由法律環境的變化、技術進步、不斷變化的威脅以及對全面品牌保護的持續需求所推動的。人工智慧 (AI) 的整合已成為為組織提供智慧品牌保護解決方案的關鍵催化劑。

促進因素

維護品牌聲譽：在當今的商業環境中，企業和組織越來越意識到維護品牌聲譽的內在價值。這項經過多年努力開發的重要資產可能會受到各種因素的不利影響，包括假冒產品氾濫、盜版和智慧財產權侵權。因此，實施強而有力的認證和品牌保護解決方案是維護和加強品牌完整性的關鍵策略。透過引入驗證產品真實性和原創性的方法，這些解決方案在增強消費者信心以及對其投資項目的合法性的信心方面發揮著至關重要的作用。
確保消費者安全：消費者越來越意識到他們購買的產品的安全性和真實性，而這種趨勢近年來愈演愈烈。這種意識的提高是由於消費者越來越希望確保他們購買的產品是正品並且不會對其整體健康和福祉構成威脅。因此，對能夠有效解決這些緊迫的消費者問題的強大身分驗證技術的需求大幅增加。這些技術有助於建立產品的真實性和合法性，消除消費者的疑慮，並增強市場的信任和信心。透過利用尖端的認證解決方案，製造商和零售商不僅可以滿足消費者的期望，還可以增強其在市場上的品牌聲譽和可信度。
維持法規合規性：在當今動態的商業環境中，公司面臨複雜的法律法規網路，涵蓋產品安全、智慧財產權和消費者保護等方面。遵守這些法律規章不僅是強制性的，而且對於維持信譽良好且符合道德規範的業務運作也至關重要。在此背景下，認證和品牌保護解決方案在促進企業合規工作方面發揮著至關重要的作用。透過實施強力的認證和品牌保護措施，公司可以有效地遵守各種法律要求，並展示其堅定不移地致力於維持最高合規標準。這些解決方案可以充當潛在法律陷阱的屏障，使企業能夠自信地應對複雜的監管環境。因此，透過將這些解決方案涵蓋業務中，公司可以展現出保護消費者利益並在其業務實踐中培養信任和透明度文化的堅定承諾。
智慧財產權保護：智慧財產權包括專利、商標、版權等，是不可取代的資產，需要健全的保護機制。假冒和侵權的影響可能會對企業造成重大的經濟損失，因此實施有效的認證和品牌保護解決方案至關重要。認證和品牌保護解決方案不僅可以加強智慧財產權，還可以作為抵禦旨在濫用和操縱這些寶貴資產以獲得詐欺的詐欺活動的堡壘。透過建立安全框架，認證和品牌保護解決方案在維護公司創新理念、創作和獨特品牌識別的完整性和排他性方面發揮著至關重要的作用。這些機制不僅可以阻止詐欺，還可以使公司能夠利用其創造性努力，創造一個在競爭激烈的市場中促進持續創新和成長的環境。
仿冒品和隱私案例不斷增加：假冒產品在各個行業的氾濫表明一個日益嚴重的全球性問題，該問題不僅限於奢侈品和電子產品，還包括藥品和汽車零件等關鍵行業。仿冒品的生產和分銷迅速增加，不僅對企業構成重大經濟威脅，也對消費者的健康和安全構成重大風險。隨著假冒和盜版產品的增加，迫切需要穩健有效的認證和品牌保護解決方案來遏制這些非法活動的蔓延並保護企業和消費者的利益。在此背景下，實施全面且技術先進的認證和品牌保護措施對於減少假冒產品對經濟、公共衛生和消費者信任的負面影響變得越來越重要。

主要企業提供的產品

艾利丹尼森提供多種安全墨水，可用於在產品上印製標誌、商標和其他識別資訊。
Authentix 提供 DigiTrax(TM) 品牌保護雲，這是一種數位憑證追蹤解決方案，可讓檢查員和消費者立即識別產品真偽。該解決方案使用多種身份驗證技術，包括 RFID、QR 碼和全像圖。

認證和品牌保護市場中的安全標籤和油墨顯著成長：

在認證和品牌保護市場中，由於幾個相互關聯的因素，安全標籤和油墨領域正在經歷顯著成長。首先，越來越多的公司意識到品牌保護的必要性，重點在於維護品牌股權、確保產品安全和維護品牌完整性。這種日益成長的意識是推動對複雜的認證和品牌保護解決方案的需求的關鍵因素，這些解決方案可以有效解決困擾全球市場的兩個嚴重問題——假冒和盜版。此外，藥品、食品和飲料、電子、家電、汽車和工業等多個行業的認證和品牌保護市場的穩定擴張，正在顯著推動安全標籤和油墨領域的成長。這種跨多個行業的廣泛適用性證實了安全標籤油墨在保護產品免遭詐欺方面的重要作用。包括安全印刷和防篡改標籤、安全油墨和塗層、唯一代碼、條碼、RFID和認證IV在內的整合解決方案的開拓繼續為認證和品牌保護市場的持續擴張提供利潤豐厚的機會。技術的不斷進步進一步塑造了這一點。此外，市場上各公司之間旨在打擊仿冒品的合作迅速增加，這一趨勢極大地推動了安全標籤和油墨行業的成長。這種合作方式強調了我們在全行業範圍內致力於減少仿冒品的負面影響並保障消費者安全的承諾。此外，安全標籤和油墨等公開技術具有成本效益，使它們成為許多公司有吸引力的選擇，並鞏固了它們的市場主導地位。這種高成本效益正在推動普及，並增強其在認證和品牌保護方面的影響力。艾利丹尼森公司、3M 和 Brady 等主要產業參與者的存在在推動安全標籤油墨產業的成長方面發揮著至關重要的作用。

預計亞太地區將佔據認證和品牌保護市場的主要佔有率：

由於各種原因，包括中國、印度、日本和澳洲等國家在內的亞太地區預計將在認證和品牌保護市場中佔據主要佔有率。首先，該地區迅速專注於保護品牌股權、確保產品安全和維護各種品牌的完整性，推動了對品牌保護解決方案的需求不斷成長，亞太地區正在加強認證和品牌保護市場。其次，亞太地區的假冒和盜版問題迅速增加，迫切需要強力的認證和品牌保護措施，以遏制假冒、資料侵權和智慧財產權盜竊的蔓延。

此外，該地區龐大的消費群在推動認證和品牌保護市場的成長軌跡方面發揮關鍵作用。這是因為人口的快速成長正在推動消費的增加，從而需要嚴格的安全措施來保護產品和品牌。此外，藥品、食品飲料、電子、家電、汽車和工業等各行業認證和品牌保護市場的廣泛擴張也對市場成長做出了重大貢獻。此外，技術的不斷進步促進了安全印刷、防篡改標籤、安全墨水和塗層等整合解決方案的發展，並且擴大使用獨特的代碼、條碼、RFID 和Authentication IV 來對產品進行認證和品牌化整個亞太地區，保護市場進一步繁榮的有利機會正在出現。最後，亞太地區各國政府的積極努力，透過實施旨在消除假冒和盜版仿冒品的嚴格規則和法規，在促進認證和品牌保護市場的成長方面發揮著至關重要的作用，這提供了有利於市場擴張和開拓的環境。在該區域。

市場開拓：

2023 年 2 月，行動認證公司 Authentic Vision 完成了 600 萬美元的 C 輪資金籌措，以加速成長。除了現有投資者 Custos Privatstiftung（奧地利）和 Dolby Family Ventures（美國）外，新投資者 Joint Effects LLC（美國）和 Smart Family Office 管理的領先高淨值天使投資人也參與了本輪融資。
2023 年 4 月，領先的身份驗證和資訊服務公司 Authentix 收購了 Royal Joh。我們從投資公司 Nimbus 手中收購了恩斯赫德（荷蘭）。

Authentication and brand protection, though distinct, are intricately intertwined in their significance. The process of authentication involves the meticulous verification of the identity of individuals or entities, ensuring credibility and trustworthiness. On the other hand, brand protection embodies a comprehensive set of measures devised to shield the esteemed reputation and intellectual assets of a brand from any potential harm or exploitation. The synergy between these two spheres is instrumental in guaranteeing the authenticity of products and shielding consumers from the perils of fraudulent imitations. Notably, the burgeoning authentication and brand protection market is propelled by the pressing need to uphold brand integrity, fortify consumer security, adhere to legal protocols, and safeguard intellectual property rights. This surge is further compounded by the escalating prevalence of counterfeiting and piracy across diverse sectors, including pharmaceuticals, food and beverage, and electronics. The domain of authentication and brand protection solutions encompasses a diverse array of cutting-edge technologies such as anti-counterfeiting labels, digital watermarks, biometric authentication, encryption, and innovative blockchain-based tracking systems. To fortify their market standing, these entities have implemented a spectrum of strategic maneuvers, including the development of sophisticated product lines, strategic partnerships, lucrative contracts, expansions, and strategic acquisitions.

Introduction:

The authentication and brand protection market, a swiftly expanding industry, is dedicated to shielding brands and products from counterfeiting, piracy, and infringement. Its growth is propelled by a multitude of factors, including the imperative to uphold brand reputation, ensure consumer safety, adhere to legal requirements, and protect intellectual property rights. This dynamic market is categorized into segments based on technology, offering, authentication mode, application, and region. The major technologies employed in authentication and brand protection encompass overt, covert, digital, and forensic methods, providing a versatile array of defenses against fraudulent activities. In terms of offerings, security labels, holograms, RFID/NFC, barcodes, and QR codes are prevalent, serving as key tools in the fight against counterfeit products. The authentication modes span across smartphone, biometric, and blockchain methodologies, catering to the evolving needs of diverse industries. Multiple industries leverage the benefits of authentication and brand protection, including pharmaceuticals, food & beverage, automotive, chemical, consumer electronics, and the tobacco industry. Leading the market are prominent entities such as Avery Dennison Corporation, Authentic Vision, AlpVision SA, Applied DNA Sciences, and Giesecke+Devrient, contributing to the continued expansion of the sector. Anticipated growth in the market is fueled by the changing legal landscape, ongoing technological advancements, evolving threats, and the persistent necessity for comprehensive brand protection. The integration of artificial intelligence (AI) has emerged as a significant catalyst, offering intelligent brand protection solutions to organizations.

Drivers:

Preserving brand reputation: In the contemporary business landscape, companies and organizations are becoming more cognizant of the intrinsic value embedded in preserving their brand reputation. This crucial asset, often cultivated over years of dedicated efforts, can be detrimentally affected by a range of factors, including but not limited to the proliferation of counterfeit goods, instances of piracy, and the insidious encroachment of intellectual property rights. Consequently, the implementation of robust authentication and brand protection solutions has emerged as a pivotal strategy in sustaining and fortifying brand integrity. By instilling measures to verify the genuineness and originality of products, these solutions play a pivotal role in fostering consumer trust and engendering confidence in the legitimacy of the items they choose to invest in.
Ensuring consumer safety: Consumers are becoming increasingly conscious of the safety and authenticity of the goods they purchase, a trend that has gained momentum in recent years. This heightened awareness is driven by a growing desire among consumers to ascertain that the items they buy are indeed legitimate and do not pose any threat to their overall health or well-being. Consequently, there has been a significant surge in the demand for robust authentication technologies that can effectively address these pressing consumer concerns. These technologies are instrumental in establishing the veracity and legitimacy of products, assuaging consumer doubts, and fostering a sense of trust and reliability in the marketplace. By leveraging cutting-edge authentication solutions, manufacturers and retailers can not only meet consumer expectations but also fortify their brand reputation and credibility in the market.
Maintaining legal compliance: In today's dynamic business landscape, companies are subject to an intricate web of laws and regulations encompassing diverse aspects of product safety, intellectual property rights, and consumer protection. Adherence to these legal statutes is not only mandatory but also crucial for maintaining a reputable and ethically sound business operation. In this context, authentication and brand protection solutions play a pivotal role in facilitating companies' compliance efforts. By implementing robust authentication and brand protection measures, organizations can effectively adhere to a spectrum of legal requirements, thereby showcasing their unwavering dedication to upholding the highest standards of compliance. These solutions serve as a shield against potential legal pitfalls, allowing businesses to navigate the intricate regulatory landscape with confidence and assurance. Consequently, by integrating these solutions into their operations, companies can signal their firm commitment to safeguarding consumer interests and fostering a culture of trust and transparency in their business practices.
Safeguarding intellectual property rights: Intellectual property rights, encompassing patents, trademarks, and copyrights, serve as invaluable assets that require robust safeguarding mechanisms. The ramifications of counterfeiting and infringement can potentially lead to substantial financial losses for companies, making the implementation of effective authentication and brand protection solutions imperative. These solutions not only serve to fortify these intellectual property rights but also act as a bulwark against illicit activities that aim to exploit and manipulate these valuable assets for illicit gain. By establishing a secure framework, authentication and brand protection solutions play a pivotal role in preserving the integrity and exclusivity of a company's innovative ideas, creations, and distinctive brand identities. These mechanisms not only deter fraudulent activities but also empower companies to capitalize on their creative efforts, fostering an environment conducive to continued innovation and growth within the competitive marketplace.
Rising cases of counterfeit and privacy: The proliferation of counterfeit goods across various industries is indicative of a growing global issue that extends beyond luxury goods and electronics to encompass critical sectors such as pharmaceuticals and automotive parts. This surge in the production and distribution of counterfeit items not only poses substantial economic threats to businesses but also poses significant risks to consumer health and safety. The rise in counterfeiting and piracy has consequently catalyzed a pressing need for robust and effective authentication and brand protection solutions, which are designed to curtail the spread of these illicit activities and safeguard the interests of both companies and consumers. In this context, the implementation of comprehensive and technologically advanced authentication and brand protection measures has become increasingly vital to mitigate the adverse impacts of counterfeit goods on the economy, public health, and overall consumer confidence.

Products offered by key companies:

Avery Dennison offers a variety of security inks that can be used to print logos, trademarks, and other identifying information on products. These inks are difficult to counterfeit and can be used to track and trace products throughout the supply chain.
Authentix offers DigiTrax™ Brand Protection Cloud which is a digital authentication track and trace solution that enables inspectors and consumers to instantly identify the authenticity of a product. The solution uses a variety of authentication technologies, including RFID, QR codes, and holograms.

Prominent growth in the security label and inks segment within the authentication and brand protection market:

The security label and inks segment is experiencing significant growth within the Authentication and Brand Protection Market due to several interconnected factors. First, organizations are increasingly recognizing the imperative need for brand protection, with a specific focus on preserving brand equity, ensuring product security, and upholding brand integrity. This heightened awareness is a key driver behind the escalating demand for sophisticated authentication and brand protection solutions that effectively combat counterfeiting and piracy, two rampant issues plaguing the global market. Moreover, the robust expansion of the authentication and brand protection market across diverse industries, including pharmaceutical, food & beverage, electronics, consumer electronics, automotive, and industrial sectors, has notably propelled the growth of the security label and inks segment. This wide-ranging applicability across multiple industries underscores the pivotal role of security labels and inks in safeguarding products from illicit activities. The landscape is further shaped by the continuous advancements in technology, as the development of integrated solutions, including security printing & tamper-proof labels, security inks & coatings, unique codes, bar codes, RFID, and authentication IVs, continues to provide lucrative opportunities for the sustained expansion of the authentication and brand protection market. Additionally, the market is witnessing a surge in collaborations between businesses aimed at combating counterfeiting, a trend that significantly bolsters the growth of the security label and inks segment. This collaborative approach underscores the industry's collective commitment to mitigating the adverse effects of counterfeit products and protecting consumer safety. Furthermore, the cost-effectiveness of overt techniques, such as security labels and inks, has positioned them as a compelling alternative for numerous companies, thereby solidifying their market dominance. This cost-efficient aspect has propelled their widespread adoption, amplifying their influence within the authentication and brand protection landscape. The presence of key industry players, such as Avery Dennison Corporation, 3M, and Brady, has played a pivotal role in driving the growth of the security label and inks segment.

The Asia Pacific region is expected to hold a significant share of the authentication and brand protection market:

The Asia Pacific region, comprising countries such as China, India, Japan, and Australia, is anticipated to dominate a substantial share of the Authentication and Brand Protection Market for various reasons. Firstly, the escalating demand for brand protection solutions is attributable to the region's burgeoning focus on safeguarding brand equity, ensuring product security, and upholding the integrity of various brands, thereby bolstering the authentication and brand protection market in the Asia Pacific region. Secondly, the pervasive issue of counterfeiting and piracy has surged considerably in the Asia Pacific region, resulting in an urgent need for robust authentication and brand protection measures to curb the proliferation of counterfeit products, data breaches, and intellectual property theft.

Furthermore, the region's expansive consumer base plays a pivotal role in propelling the growth trajectory of the authentication and brand protection market, as the burgeoning population is driving increased consumption and subsequently fostering demand for stringent security measures to safeguard products and brands. Moreover, the widespread expansion of the authentication and brand protection market across diverse industries including pharmaceuticals, food & beverage, electronics, consumer electronics, automotive, and industrial sectors has contributed significantly to the market's growth. Additionally, the continuous advancements in technology have led to the development of integrated solutions such as security printing, tamper-proof labels, security inks, and coatings, along with the utilization of unique codes, barcodes, RFID, and authentication IVs, thereby creating lucrative opportunities for the authentication and brand protection market to flourish further in the Asia Pacific region. Lastly, the proactive initiatives taken by the governments in the Asia Pacific region to implement stringent rules and regulations aimed at combatting counterfeiting and piracy have played a pivotal role in bolstering the growth of the authentication and brand protection market, offering a conducive environment for market expansion and development in the region.

Market developments:

In February 2023, Authentic Vision, a mobile authentication company, closed a $6 million Series C funding round to accelerate its growth. Existing investors Custos Privatstiftung (Austria) and Dolby Family Ventures (US) participated in the round, along with new investors Joint Effects LLC (US) and key high-net-worth business angels managed by Smart Family Office.
In April 2023, Authentix, a leading authentication and information services company, acquired Royal Joh. Enschede, a Dutch specialty printing and security solutions provider, from Nimbus, an investment firm.

Segmentation:

By Authentication Mode

Smartphone Authentication
Blockchain Authentication

By Technology

Overt

Security labels & Ink

Holograms

Barcodes

Serial number & codes

QR Codes

Covert

Invisible Ink and Graphics

Microprinting

Forensic
Digital

By Application

Electronics
Pharmaceuticals
Food & Beverages
Cosmetics
Luxury Goods
Apparels
Automobiles
Others

By Geography

North America

United States

Canada

Mexico

South America

Brazil

Argentina

Others

Europe

United Kingdom

Germany

France

Spain

Others

The Middle East and Africa

Saudi Arabia

UAE

Israel

Others

Asia Pacific

Japan

China

India

South Korea

Indonesia

Thailand

Others

1. INTRODUCTION

1.1. Market Overview
1.2. Market Definition
1.3. Scope of the Study
1.4. Market Segmentation
1.5. Currency
1.6. Assumptions
1.7. Base, and Forecast Years Timeline

2. RESEARCH METHODOLOGY

2.1. Research Data
2.2. Research Processes

3. EXECUTIVE SUMMARY

3.1. Research Highlights

4. MARKET DYNAMICS

4.1. Market Drivers
4.2. Market Restraints
4.3. Porter's Five Force Analysis
- 4.3.1. Bargaining Power of Suppliers
- 4.3.2. Bargaining Power of Buyers
- 4.3.3. Threat of New Entrants
- 4.3.4. Threat of Substitutes
- 4.3.5. Competitive Rivalry in the Industry
4.4. Industry Value Chain Analysis

5. AUTHENTICATION AND BRAND PROTECTION MARKET BY AUTHENTICATION MODE

5.1. Introduction
5.2. Smartphone Authentication
5.3. Blockchain Authentication

6. AUTHENTICATION AND BRAND PROTECTION MARKET BY TECHNOLOGY

6.1. Introduction
6.2. Overt
- 6.2.1. Security labels & Ink
- 6.2.2. Holograms
- 6.2.3. Barcodes
- 6.2.4. Serial number & codes
- 6.2.5. QR Codes
6.3. Covert
- 6.3.1. Invisible Ink and Graphics
- 6.3.2. Microprinting
6.4. Forensic
6.5. Digital

7. AUTHENTICATION AND BRAND PROTECTION MARKET BY APPLICATION

7.1. Introduction
7.2. Electronics
7.3. Pharmaceuticals
7.4. Food & Beverages
7.5. Cosmetics
7.6. Luxury Goods
7.7. Apparels
7.8. Automobiles
7.9. Others

8. AUTHENTICATION AND BRAND PROTECTION MARKET BY GEOGRAPHY

8.1. Introduction
8.2. North America
- 8.2.1. United States
- 8.2.2. Canada
- 8.2.3. Mexico
8.3. South America
- 8.3.1. Brazil
- 8.3.2. Argentina
- 8.3.3. Others
8.4. Europe
- 8.4.1. United Kingdom
- 8.4.2. Germany
- 8.4.3. France
- 8.4.4. Spain
- 8.4.5. Others
8.5. The Middle East and Africa
- 8.5.1. Saudi Arabia
- 8.5.2. UAE
- 8.5.3. Israel
- 8.5.4. Others
8.6. Asia Pacific
- 8.6.1. Japan
- 8.6.2. China
- 8.6.3. India
- 8.6.4. South Korea
- 8.6.5. Indonesia
- 8.6.6. Thailand
- 8.6.7. Others