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市場調查報告書
商品編碼
1425096

禮品包裝市場：預測（2024-2029）

Gift Packaging Market - Forecasts from 2024 to 2029
出版日期: | 出版商: Knowledge Sourcing Intelligence | 英文 140 Pages | 商品交期: 最快1-2個工作天內

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簡介目錄

禮品包裝市場預計在預測期內複合年成長率為 4.86%。

消費者對派對和慶祝活動態度的變化以及世界人口可支配收入的增加推動了對禮品包裝物品的需求。電子商務的擴張和網際網路的全球使用正在激勵顧客購買禮品，最終推動市場擴張。此外，禮堂、研討會和企業活動等基礎設施正在開發中，以促進聚會和慶祝活動，最終推動對禮品包裝用品的需求。此外，排燈節和灑紅節等節日的日益普及也創造了對禮品包裝用品的季節性需求。此外，生日節慶活動的增加和全球個人消費的增加增加了對禮品包裝用品的需求並推動市場擴張。

介紹：

贈送禮物被認為是向對方傳達幸福、感激和喜悅的一種方式。現在，消費者不僅在生日和節日送禮物，還在周年紀念日和告別日贈送禮物。禮品包裝為產品增添了美學價值，隨著送禮場合的增加，禮品包裝用品市場預計將快速成長。作為禮物包裝的產品可能會讓接受者感到不知所措。由於人口成長和送禮習慣的改變，未來禮品包裝市場將會擴大。

促進因素：

  • 電子商務的興起正在推動市場擴張：目前的市場規模在過去五年中加倍。這是由於亞馬遜和 Flipkart 等電子商務銷售管道對於包裝和禮品包裝等商品的日益普及。
  • 送禮文化的增強是推動市場成長的主要因素：隨著越來越多的人將禮品包裝用作個人和商務禮品，對禮品包裝的需求預計將進一步增加。
  • 環保包裝的趨勢正在創造新的市場機會：越來越多的客戶喜歡價格合理的環保包裝，這是預計未來幾年市場將實現令人印象深刻成長的原因之一。為了維持基本客群，禮品包裝產業的製造商創造符合市場趨勢的創新產品。例如，透過使用布袋或紙袋來包裝禮品，我們消除了對塑膠包裝的需求，創造了更環保的包裝。
  • 新的簡單設計正在流行，並對市場動態產生積極影響：明亮而喧鬧的設計正在讓位給簡單而優雅的設計。簡化禮品包裝是該行業的現代趨勢。消費者越來越被設計簡單、樸實無華、強調關鍵品質的禮盒型態所吸引。為了向客戶展示他們的展示風格，生產商正在利用簡約且有吸引力的禮品盒設計趨勢。
  • 客製化包裝解決方案的能力正在推動市場成長：消費者對個人化和客製化印刷的需求顯著增加，對禮品包裝業務產生了重大影響。為了維持長期的客戶關係，大多數公司都會擴展其產品線並讓客戶自由選擇列印材料。這種選擇權使客戶能夠獲得前所未有的彈性、便利性和設計可能性。因此，禮品包裝領域的個人化和客製化產品可能會對市場成長產生正面影響。

主要企業提供的產品

  • 禮品包裝，Smurfit Kappa：我們為禮品、促銷品和奢侈品提供各種有吸引力且具有保護性的包裝。我們提供各種紙基材料和印刷方法，並可以根據您的規格進行自訂，以創建具有引人注目的圖像的創造性結構設計。
  • 禮盒，Ebro Color GmbH：對於所有類型的禮品，Ebro Color GmbH 的禮盒提供優雅而獨特的包裝選擇。透過各種客製化可能性和一流的工藝來提高您的品牌感知價值。除了方便和有吸引力之外，它還可以作為廣告空間。

按產品類型分類的盒子細分市場顯著成長

盒子細分市場佔據主導地位，預計在預測期內將獲得顯著的市場佔有率。引人注目的包裝設計越來越受到消費者的歡迎，以及客製化禮品需求的快速成長，正在推動品類擴張。包裝盒材料選擇的技術進步和電子商務的快速發展使得企業更加謹慎地選擇包裝盒。製造商正在改進他們的服務，包括高性能材料、成本效益和按需交付方式。禮盒材料通常包括塑膠、紙板、鋁和錫。隨著全球糖果零食、巧克力、玩具和葡萄酒消費量的成長，對禮盒的需求也增加。此外，食品供應商使用禮盒來包裝他們的產品，因為禮盒使食品看起來更有吸引力。禮盒用於包裝食品和飲料以外的各種產品，包括玩具、珠寶、電子產品、雕塑、化妝品和個人護理用品。

北美地區預計將佔據禮品包裝市場的主要佔有率：

北美禮品包裝市場因其巨大的貢獻而在整個行業中佔據主導地位。美國定期向朋友和家人贈送禮物的悠久傳統以及消費者對引人注目的包裝紙設計的日益偏好預計將成為推動禮品包裝紙銷售的主要因素。因此，禮品包裝紙的市場需求預計將增加。美國在北美市場佔有率最高。隨著消費者偏好轉向重量更輕和更優質的包裝型態，軟包裝預計將超過硬包裝。因此，預計美國禮品包裝市場在預測期內將出現良好的複合年成長率。

主要進展：

  • 北京怡亨酒店是一家低調的豪華酒店，以其博物館品質的藝術品收藏而聞名。 2023年9月，飯店推出印有夢幻兔藝術作品的限量版月餅禮盒。 《夢幻兔》是由冰島華裔藝術家Eirds Ragnarsdottir創作的。
  • Hallmark 和 Venmo 宣布了他們的首次突破性合作，以簡化送禮流程，並於 2023 年 8 月推出 Hallmark + Venmo 卡。借助這項發明，客戶可以安全地向朋友和家人匯款。這透過提供一種特殊且便利的送禮方式來改變送禮體驗。

目錄

第1章簡介

  • 市場概況
  • 市場定義
  • 調查範圍
  • 市場區隔
  • 貨幣
  • 先決條件
  • 基準年和預測年時間表

第2章調查方法

  • 調查資料
  • 調查過程

第3章執行摘要

  • 主要發現

第4章市場動態

  • 市場促進因素
  • 市場限制因素
  • 波特五力分析
  • 產業價值鏈分析

第5章禮品包裝市場：依類型

  • 介紹
  • 一次
  • 中學
  • 第三

第6章禮品包裝市場：依產品類型

  • 介紹
  • 絲帶
  • 容器
  • 盒子
  • 包裝紙
  • 其他

第7章禮品包裝市場：依材料分類

  • 介紹
  • 紙和紙板
  • 塑膠
  • 玻璃
  • 金屬

第8章禮品包裝市場：按地區

  • 介紹
  • 北美洲
    • 美國
    • 加拿大
    • 墨西哥
  • 南美洲
    • 巴西
    • 阿根廷
    • 其他
  • 歐洲
    • 英國
    • 德國
    • 法國
    • 義大利
    • 西班牙
    • 其他
  • 中東/非洲
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 其他
  • 亞太地區
    • 日本
    • 中國
    • 印度
    • 韓國
    • 台灣
    • 泰國
    • 印尼
    • 其他

第9章競爭環境及分析

  • 主要企業及策略分析
  • 市場佔有率分析
  • 合併、收購、協議和合作
  • 供應商競爭力矩陣

第10章 公司簡介

  • IG Design Group PLC
  • Mondi
  • Hallmark Licensing, LLC
  • Card Factory
  • Karl Knauer KG
  • DS Smith
  • Ebro Color GmbH
  • Smurfit Kappa
  • Interpak
  • Yama Ribbon & Bows Co. Ltd.
簡介目錄
Product Code: KSI061616174

The gift packaging market is estimated to grow at a CAGR of 4.86% during the forecast period.

The demand for gift-packaging items is driven by changing consumer attitudes toward party and celebratory events as well as increased disposable incomes among the worldwide populace. The expansion of e-commerce and the use of the internet worldwide draw customers to buy gifts, which eventually fuels market expansion. Additionally, the growing infrastructure associated with auditoriums, seminars, and corporate events is promoting party and celebration occasions, which ultimately boosts the need for gift-packaging goods. Furthermore, the growing popularity of holiday festivities like Diwali, Holi, and many others generate seasonal demand for gift-wrapping supplies. Moreover, rising birthday celebration patterns and rising consumer spending among individuals worldwide boost the need for gift-wrapping goods and propel the market's expansion.

Introduction:

Giving gifts is thought of as a means to convey happiness, thanks, and delight to the recipient. Consumers now give gifts on anniversaries, farewells, and other occasions in addition to birthdays and holidays. Gift wrapping adds aesthetic value to the goods, and as people give more gifts on more occasions, the market for gift packaging supplies is predicted to soar. Products that have been packaged as gifts make the recipient feel overwhelmed. The market for gift-wrapping goods will expand in the future as a result of population growth and changing customs around giving gifts on various occasions.

Drivers:

  • Rise of e-commerce is fueling market expansion: The value of the current market has increased by two times over the last five years because of the growing popularity of e-commerce sales channels for items like packaging and gift wrapping through Amazon, Flip-kart, and many more.
  • Increased gifting culture is a major factor propelling market growth: The need for gift wrapping is expected to increase as more people use the products for both personal and business gifts on occasion.
  • Trend towards eco-friendly packaging is generating new market opportunities: Increasing customer preference for environmentally friendly packaging at reasonable pricing is one of the reasons expected to contribute to the market's spectacular growth in the years to come. To keep their customer base, manufacturers in the gift packaging sector are creating innovative products in line with market trends. For instance, they eliminated the need for plastic packaging by using cloth bags and paper bags to package gifts, making them more environmentally friendly.
  • New simplistic designs are in trend positively impacting the market dynamics: The bright and boisterous designs are being replaced with simple and elegant ones. The contemporary fashion in the industry is to make gift wrapping straightforward. Consumers are becoming increasingly drawn to gift box forms with straightforward designs that highlight important qualities without being ostentatious. To appeal to customers in terms of presentational styles, producers are leveraging the trend toward minimally attractive gift box designs. This new pattern is probably going to help the market grow.
  • Availability of customisation of the packaging solution is driving market growth: Consumer desire for personalised and tailored printing has significantly increased, having a substantial impact on the gift packaging business. To sustain long-term customer relationships, the majority of the players have broadened their product lines and are giving customers the freedom to select their prints. Customers now have access to unprecedented levels of flexibility, convenience, and design potential because of this power of choice. As a result, personalized and customized products in the gift-wrapping sector are probably going to positively influence the market growth.

Products offered by key companies:

  • Gift Packaging, Smurfit Kappa: They provide a variety of enticing but protected packaging for gift, promotional, and high-end items. They provide a variety of paper-based materials and print methods that may be custom-made to meet specifications, allowing for the creation of creative structural designs with eye-catching images. They can also use textured, varnished, foil combination of materials.
  • Gift Boxes, Ebro Color GmbH: For all types of gifts, Ebro Color's gift boxes provide an elegant, premium wrapping option. They boost your brand's recognition value by offering a variety of customization possibilities and top-notch craftsmanship. They are not only useful and appealing, but they also perform well as advertising spaces.

The prominent growth in the boxes sector under the product type segment

The boxes category dominated the market and is poised to capture a major market share over the forecast period. The growing popularity of eye-catching packaging designs among consumers and the soaring demand for customized gifts have been driving category expansion. Businesses are choosing boxes more carefully as a result of technological advancements in box material choices and exponential e-commerce growth. High-performing materials, cost-effectiveness, on-demand delivery methods, and other improvements are being made by manufacturers to their services. The materials used to make gift boxes are generally plastic, paperboard, aluminium, and tin. Due to the growing consumption of sweets, chocolate, toys, and wine worldwide, there is an increase in the demand for gift boxes. Moreover, food product vendors use gift boxes to package their goods because they make the food items look more appealing. Gift boxes are used to package a variety of goods in addition to food and drink, including toys, jewelry, electronics, sculptures, cosmetics, and personal care items.

The North American region is expected to hold a significant share of the gift packaging market:

The market for gift packaging in North America dominates the whole industry because of its considerable contribution. The long-standing American tradition of giving gifts to friends and family regularly, together with a growing customer preference for eye-catching packaging paper designs, are expected to be the main factors driving the sales of gift wrapping paper. This is anticipated to increase market demand for present gift wrapping. The greatest market share in North America is held by the United States. Due to the movement in consumer preferences toward lightweight package forms with premium features, flexible packaging types are projected to outsell their rigid counterparts. Thus, a good CAGR is expected to be observed in the gift packaging market during the projected period in the United States.

Key developments:

  • Hotel Eclat Beijing is a modest luxury hotel renowned for its collection of museum-calibre artwork. The hotel launched a limited-edition mooncake gift box with Dreamy Rabbit's artistry in September 2023. Dreamy Rabbit was made by the Icelandic-Chinese artist Eirds Ragnarsdottir. The painting honours the approaching Mid-Autumn Festival.
  • Hallmark and Venmo announced their first-ever, groundbreaking partnership in August 2023 with the launch of Hallmark + Venmo Cards, which streamlines the gift-giving process. Customers may send money to friends and family in a secure way thanks to this invention. This transforms the experience of giving gifts by providing a special and convenient way to do it.

Segments

BY TYPE

  • Primary
  • Secondary
  • Tertiary

BY PRODUCT TYPE

  • Ribbons
  • Container
  • Boxes
  • Wrapping Paper
  • Others

BY MATERIAL

  • Paper and Paperboard
  • Plastic
  • Glass
  • Metals

BY GEOGRAPHY

  • North America
  • United States
  • Canada
  • Mexico
  • South America
  • Brazil
  • Argentina
  • Others
  • Europe
  • United Kingdom
  • Germany
  • France
  • Italy
  • Spain
  • Others
  • Middle East and Africa
  • Saudi Arabia
  • UAE
  • Others
  • Asia Pacific
  • Japan
  • China
  • India
  • South Korea
  • Taiwan
  • Thailand
  • Indonesia
  • Others

TABLE OF CONTENTS

1. INTRODUCTION

  • 1.1. Market Overview
  • 1.2. Market Definition
  • 1.3. Scope of the Study
  • 1.4. Market Segmentation
  • 1.5. Currency
  • 1.6. Assumptions
  • 1.7. Base, and Forecast Years Timeline

2. RESEARCH METHODOLOGY

  • 2.1. Research Data
  • 2.2. Research Process

3. EXECUTIVE SUMMARY

  • 3.1. Key Findings

4. MARKET DYNAMICS

  • 4.1. Market Drivers
  • 4.2. Market Restraints
  • 4.3. Porter's Five Forces Analysis
    • 4.3.1. Bargaining Power of Suppliers
    • 4.3.2. Bargaining Power of Buyers
    • 4.3.3. Threat of New Entrants
    • 4.3.4. Threat of Substitutes
    • 4.3.5. Competitive Rivalry in the Industry
  • 4.4. Industry Value Chain Analysis

5. GIFT PACKAGING MARKET, BY TYPE

  • 5.1. Introduction
  • 5.2. Primary
  • 5.3. Secondary
  • 5.4. Tertiary

6. GIFT PACKAGING MARKET, BY PRODUCT TYPE

  • 6.1. Introduction
  • 6.2. Ribbons
  • 6.3. Container
  • 6.4. Boxes
  • 6.5. Wrapping Paper
  • 6.6. Others

7. GIFT PACKAGING MARKET, BY MATERIAL

  • 7.1. Introduction
  • 7.2. Paper and Paperboard
  • 7.3. Plastic
  • 7.4. Glass
  • 7.5. Metals

8. GIFT PACKAGING MARKET, BY GEOGRAPHY

  • 8.1. Introduction
  • 8.2. North America
    • 8.2.1. United States
    • 8.2.2. Canada
    • 8.2.3. Mexico
  • 8.3. South America
    • 8.3.1. Brazil
    • 8.3.2. Argentina
    • 8.3.3. Others
  • 8.4. Europe
    • 8.4.1. United Kingdom
    • 8.4.2. Germany
    • 8.4.3. France
    • 8.4.4. Italy
    • 8.4.5. Spain
    • 8.4.6. Others
  • 8.5. Middle East and Africa
    • 8.5.1. Saudi Arabia
    • 8.5.2. UAE
    • 8.5.3. Others
  • 8.6. Asia Pacific
    • 8.6.1. Japan
    • 8.6.2. China
    • 8.6.3. India
    • 8.6.4. South Korea
    • 8.6.5. Taiwan
    • 8.6.6. Thailand
    • 8.6.7. Indonesia
    • 8.6.8. Others

9. COMPETITIVE ENVIRONMENT AND ANALYSIS

  • 9.1. Major Players and Strategy Analysis
  • 9.2. Market Share Analysis
  • 9.3. Mergers, Acquisitions, Agreements, and Collaborations
  • 9.4. Vendor Competitiveness Matrix

10. COMPANY PROFILES

  • 10.1. IG Design Group PLC
  • 10.2. Mondi
  • 10.3. Hallmark Licensing, LLC
  • 10.4. Card Factory
  • 10.5. Karl Knauer KG
  • 10.6. DS Smith
  • 10.7. Ebro Color GmbH
  • 10.8. Smurfit Kappa
  • 10.9. Interpak
  • 10.10. Yama Ribbon & Bows Co. Ltd.