FAST Service 是新電視嗎？ - 繼美國之後在歐洲部署的產品

本報告調查了帶有免費廣告的流媒體電視 (FAST) 服務市場、OTT 視頻服務的細分、FAST 產品在這種環境中的定位、FAST 服務的範圍以及美國和歐洲的服務概述。,提供詳細信息，例如市場驅動因素。此外，對10家主要FAST平台公司進行了詳細的講解，並從服務內容、業績、分發方式、FAST服務在玩家戰略中的位置等方面進行了剖析。

第 1 章執行摘要

第二章市場細分

• 含義
• 市場細分
• FAST 服務動態

第三章發展因素

• 環境好
• 雲電視解決方案
• 聯網電視的成功
• 消費者使用情況

第四章市場結構

• FAST 服務生態系統
• 公司定位
• 業務類型

第 5 章公司簡介

• FASTTV提供概要
• BBC Studios
• Freevee
• Molotov/Mango
• Peacock
• Pluto TV
• Rakuten TV
• Rlaxx TV
• Roku Channel
• Samsung TV Plus
• Tubi

第六章市場展望

• FAST 服務對視聽市場的影響
• 促進和抑制因素
• 到 2025 年的市場預測

Summary

This report examines the market for Free Ad Supported Streaming TV (FAST) services.

The first part presents a segmentation of OTT video services and positions the FAST offers in this environment. It also provides an in-depth look at the scope of FAST services and presents an overview of services in the US and Europe.

The next section looks at the factors driving the development of the market. It covers the level of acceptance of advertising for free services, technological solutions, the role of connected TV, the dynamics of usage in the US and Europe.

The detailed structure of the FAST services sector then positions the industry players by business line, including audiovisual groups and new entrants, and describes their own dynamics. The evolution of competition in the OTT video market is also discussed, between American and European services. In addition, the economic model, advertising, is documented.

The 10 main FAST platforms are then described in detail within profiles covering the description of the offer, its performance, its distribution modalities as well as the positioning of the FAST service in the player's strategy.

Finally, the market outlook is described in the last section, from different perspectives. After discussing the impacts of FAST services on the audiovisual industry, the drivers and barriers influencing the development of the FAST services market are analysed. Then, market forecasts in value terms to 2025 are presented for the US and Europe. These are linked to the revenue dynamics of TV and connected TV advertising.

Table of Contents

1. Executive summary

2. Market segmentation

• 2.1. Definition
• 2.2. Market segmentation
• 2.3. Dynamics of FAST services

3. Development factors

• 3.1. A favourable environment
• 3.2. Cloud TV solutions
• 3.3. The success of Connected TV
• 3.4. Consumer usage

4. Market structure

• 4.1. FAST Services Ecosystem
• 4.2. Positioning of players
• 4.3. Business model

5. Players profiles

• Overview of FAST TV offers
• BBC Studios
• Freevee
• Molotov/Mango
• Peacock
• Pluto TV
• Rakuten TV
• Rlaxx TV
• Roku Channel
• Samsung TV Plus
• Tubi

6. Market outlook

• 6.1. Impact of FAST services on the audiovisual market
• 6.2. Drivers and barriers
• 6.3. Market forecasts to 2025