市場調查報告書
商品編碼
1471295
女性用女用貼身內衣市場:按產品類型、布料類型、年齡層、分銷管道 - 全球預測 2024-2030Women Lingerie Market by Product (Bra, Knickers & Panties, Shapewear), Cloth Type (Cotton, Lace, Nylon), Age Group, Distribution Channel - Global Forecast 2024-2030 |
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預計2023年女性用女用貼身內衣市場規模為590.7億美元,2024年將達625.2億美元,預計2030年將達到898.5億美元,複合年成長率為6.17%。
女性用女用貼身內衣是專為女性設計的一類服裝類,包括內衣、睡衣和輕便長袍。女用貼身內衣由亞麻以外的多種材料製成,包括絲綢、緞子、蕾絲、棉以及聚酯和尼龍等合成纖維。女性用女用貼身內衣的主要功能是支撐和塑造穿著者的身體,確保舒適度並強調某些身體特徵。向兼具美觀、舒適和功能性的女用貼身內衣轉變對於市場開拓極為重要,也是市場成長的因素。此外,線上零售平台極大地增加了對各種女用貼身內衣產品的訪問,透過便利性和多樣性推動了成長。但部分領域競爭激烈、市場飽和,差異化困難。也出現過因女用貼身內衣引起皮膚過敏的案例,影響了女用貼身內衣的普及。此外,布料和製造技術的進步可改善產品供應,例如更合身、創新材料和永續選擇,正在為製造商創造重要機會。
主要市場統計 | |
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基準年[2023] | 590.7億美元 |
預測年份 [2024] | 625.2億美元 |
預測年份 [2030] | 898.5億美元 |
複合年成長率(%) | 6.17% |
對不易被發現且更舒適的塑身衣的需求不斷增加
胸罩產業在女用貼身內衣市場中極為重要,主要旨在提供支撐、塑造胸部形狀並提供舒適感。無鋼圈胸罩,也稱為無鋼圈胸罩或軟杯胸罩,罩杯下方沒有硬金屬或塑膠鋼絲。它提供舒適的貼合度和自然的廓形,適合日常穿著。另一方面,鋼托胸罩將又細又硬的鋼絲縫在每個罩杯的下側,旨在提升、塑形和支撐,特別適合豐滿的胸部。內褲和短褲類別包括各種款式,從三角褲和時尚褲到丁字褲和丁字褲,旨在提供不同程度的覆蓋和美觀。塑身衣旨在塑造身體輪廓並提供流線型輪廓。它們的範圍從輕、中型到緊,針對身體的不同部位,包括腰部、臀部、大腿和胸部。
分銷管道:由於線上市場的便利性和廣泛的選擇,人們越來越偏好線上市場。
線下通路包括百貨公司、專賣店、精品店等實體零售店。這種傳統的零售方式允許顧客親自評估產品,確保購買前合身和舒適,這對於女用貼身內衣購物至關重要。線上分銷管道包括電子商務網站、品牌線上商店和第三方市場。該管道因其便利性、多樣性以及敏感購買的定價和隱私性更好而廣受歡迎。
區域洞察
美國和加拿大是美洲的重要市場,女用貼身內衣產業不斷發展,其特徵是消費者對女用貼身內衣產品的支出很高。北美消費者優先考慮品牌忠誠度、重視永續性和道德製造流程。對尺寸容忍度和身體積極性的需求很高,迎合各種體型的品牌正在贏得市場佔有率。歐盟國家處於環保女用貼身內衣的前沿,對有機和再生材料的需求很高。消費者是精明的並且重視永續性。中東市場的特點是消費者偏好高階設計師女用貼身內衣和奢侈品消費。人們對樸素而時尚的女用貼身內衣越來越感興趣。非洲正在見證一個不斷成長的市場,重點關注價格實惠且耐用的產品。人們對本地生產的女用貼身內衣的認知和需求不斷成長,支持當地商業和工藝。包括中國、日本和印度在內的亞太地區的女性用女用貼身內衣市場正在經歷顯著成長。這是由於可支配收入的增加、中階的崛起以及對個人福祉的日益關注所推動的。由於其便利性和多種產品的可用性,網路零售業已成為購買女用貼身內衣的重要管道。
FPNV定位矩陣
FPNV定位矩陣對於評估女性用女用貼身內衣市場至關重要。我們檢視與業務策略和產品滿意度相關的關鍵指標,以對供應商進行全面評估。這種深入的分析使用戶能夠根據自己的要求做出明智的決策。根據評估,供應商被分為四個成功程度不同的像限:前沿(F)、探路者(P)、利基(N)和重要(V)。
市場佔有率分析
市場佔有率分析是一種綜合工具,可以對女性用女用貼身內衣市場供應商的現狀進行深入而詳細的研究。全面比較和分析供應商在整體收益、基本客群和其他關鍵指標方面的貢獻,以便更好地了解公司的績效及其在爭奪市場佔有率時面臨的挑戰。此外,該分析還提供了對該行業競爭特徵的寶貴見解,包括在研究基準年觀察到的累積、分散主導地位和合併特徵等因素。詳細程度的提高使供應商能夠做出更明智的決策並制定有效的策略,從而在市場上獲得競爭優勢。
1. 市場滲透率:提供有關主要企業所服務的市場的全面資訊。
2. 市場開拓:我們深入研究利潤豐厚的新興市場,並分析其在成熟細分市場的滲透率。
3. 市場多元化:提供有關新產品發布、開拓地區、最新發展和投資的詳細資訊。
4.競爭力評估及資訊:對主要企業的市場佔有率、策略、產品、認證、監管狀況、專利狀況、製造能力等進行全面評估。
5. 產品開發與創新:提供對未來技術、研發活動和突破性產品開發的見解。
1.女性用女用貼身內衣市場的市場規模與預測是多少?
2.在女性用女用貼身內衣市場的預測期間內,有哪些產品、細分市場、應用和領域需要考慮投資?
3.女性用女用貼身內衣市場的技術趨勢和法規結構是什麼?
4.女性用女用貼身內衣市場主要供應商的市場佔有率是多少?
5.進入女性用女用貼身內衣市場的合適型態和策略手段是什麼?
[198 Pages Report] The Women Lingerie Market size was estimated at USD 59.07 billion in 2023 and expected to reach USD 62.52 billion in 2024, at a CAGR 6.17% to reach USD 89.85 billion by 2030.
Women's lingerie constitutes a category of clothing specifically designed for women that includes undergarments, sleepwear, and lightweight robes. Lingerie is made from a wide variety of materials beyond linen, including silk, satin, lace, cotton, and synthetic fabrics, including polyester and nylon. The primary function of women's lingerie is to support and shape the wearer's body, ensuring comfort and enhancing certain body features. A shift towards lingerie that combines aesthetic appeal with comfort and functionality has been pivotal in product development, owing to the market growth. Additionally, online retail platforms have exponentially increased accessibility to a wide range of lingerie products, facilitating growth through convenience and variety. However, high competition and market saturation in certain segments make differentiation difficult. Certain incidents of skin allergies from lingerie impact the adoption rate of lingerie. Furthermore, advancements in fabrics and manufacturing technologies to improve product offerings, including better fits, innovative materials, and sustainable options, pose significant opportunities to the manufacturers.
KEY MARKET STATISTICS | |
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Base Year [2023] | USD 59.07 billion |
Estimated Year [2024] | USD 62.52 billion |
Forecast Year [2030] | USD 89.85 billion |
CAGR (%) | 6.17% |
Product: Rising demand for shapewear with invisibility and high comfort
The bra segment is pivotal within the lingerie market, designed primarily to provide support, enhance the breast shape, and offer comfort. Non-wired bras, also known as wire-free or soft-cup bras, do not have rigid metal or plastic wiring under the cup. They are designed to offer comfort and a natural silhouette, making them suitable for daily wear. On the other hand, wired bras include a thin, rigid wire sewn into the underside of each cup and are designed to provide lift, shape, and support, particularly for fuller busts. The knickers & panties category encompasses a wide range of styles, from briefs and hipsters to thongs and G-strings, designed to offer varying degrees of coverage and aesthetic appeal. Shapewear is designed to contour the body, offering a streamlined silhouette. It ranges from light and medium to firm control, targeting different areas of the body, including the waist, hips, thighs, and bust.
Distribution Channel: Growing preferences for online marketplaces for their convenience and variety of products
The offline channel encompasses brick-and-mortar retail outlets, including department stores, specialty stores, and boutiques. This traditional retail approach allows customers to physically evaluate products, ensuring fit and comfort before purchase, which is crucial in lingerie shopping. The online distribution channel includes eCommerce websites, brand-specific online stores, and third-party marketplaces. This channel has experienced higher popularity, driven by its convenience, variety, and, often, better pricing and privacy for sensitive purchases.
Regional Insights
The United States and Canada represent significant markets in the Americas, with a growing lingerie industry characterized by high consumer spending on lingerie products. North American consumers prioritize brand loyalty, with a significant emphasis on sustainability and ethical manufacturing processes. There is a high demand for size inclusivity and body positivity, with brands that cater to a wide range of body types gaining market share. EU countries are at the forefront of embracing eco-conscious lingerie, with a strong demand for organic and recycled materials. Consumers are well-informed and place a premium on sustainability. The Middle East market is characterized by luxury spending, with consumers favoring high-end, designer lingerie. There is a rising interest in modest yet fashionable lingerie options. Africa is witnessing a growing market with a focus on affordable and durable products. There is increasing awareness and demand for locally produced lingerie, supporting local businesses and craftsmanship. The Asia Pacific region, encompassing China, Japan, and India, is experiencing substantial growth in the women's lingerie market. This is fueled by increasing disposable incomes, a burgeoning middle class, and a growing emphasis on personal well-being. The online retail sector has become a significant channel for purchasing lingerie, driven by convenience and the availability of multiple products.
FPNV Positioning Matrix
The FPNV Positioning Matrix is pivotal in evaluating the Women Lingerie Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).
Market Share Analysis
The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the Women Lingerie Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.
Key Company Profiles
The report delves into recent significant developments in the Women Lingerie Market, highlighting leading vendors and their innovative profiles. These include ARAKS, BareWeb, Inc., Bold & Bae Fashion Pvt. Ltd., CALIDA GROUP, COCO DE MER LTD., Cosabella, Cosmo Lady Limited, CUUP by FullBeauty Brands Operations, LLC, Embry Holdings Limited, For Love & Lemons, LLC, Fruit of the Loom, Inc., Gap, Inc., Hanky Panky Ltd., Hop Lun Limited, Hush Hush, I.D. Sarrieri, Jockey International, Inc., KIKI DE MONTPARNASSE, MAS Holdings, PURPLE PANDA FASHIONS LIMITED, PVH Corp., Skims Body, Inc., Triumph Intertrade AG, UNIQLO Co., Ltd., and Victoria's Secret & Co..
Market Segmentation & Coverage
1. Market Penetration: It presents comprehensive information on the market provided by key players.
2. Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.
3. Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.
4. Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.
5. Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.
1. What is the market size and forecast of the Women Lingerie Market?
2. Which products, segments, applications, and areas should one consider investing in over the forecast period in the Women Lingerie Market?
3. What are the technology trends and regulatory frameworks in the Women Lingerie Market?
4. What is the market share of the leading vendors in the Women Lingerie Market?
5. Which modes and strategic moves are suitable for entering the Women Lingerie Market?