市場調查報告書
商品編碼
1395103
內衣市場規模 - 按產品(胸罩、內褲、塑身衣)、按配銷通路(線下、線上)、按材料(棉、蕾絲、絲綢)及全球預測,2023 - 2032 年Lingerie Market Size - By Product (Bras, Panties, Shapewear), By Distribution Channel (Offline, Online), By Material (Cotton, Lace, Silk) & Global Forecast, 2023 - 2032 |
由於時尚偏好的不斷變化、材料技術的進步以及線上平台的激增,2023年至2032年全球內衣市場將以5.4%的CAGR成長。不斷變化的消費者品味需要多樣化的款式和設計,而材料的創新則增強了舒適性和美觀性。網上購物的盛行提供了便利性和可近性,擴大了市場範圍。時尚、科技和數位零售的融合將成為內衣產業顯著成長的驅動力。
例如,2023年,時尚產業的傑出領導者Apparel Group將加拿大著名內衣和睡衣品牌La Vie En Rose引入印度市場。該品牌以其優質內衣、睡衣和泳衣而聞名,為印度內衣和睡衣市場增添了高品質和有吸引力的維度。
內衣市場根據產品、材料、配銷通路和地區進行分類。
受其提供舒適感和增強身體輪廓的雙重功能的推動,到 2032 年,塑身內衣市場規模將錄得可觀成長。人們對身體積極性的日益關注,加上塑身衣設計的多功能性和創新性,將推動其市場地位。隨著消費者追求美學吸引力和功能性,塑身內衣市場脫穎而出,反映出包容性內衣選擇迎合不同體型和偏好的更廣泛趨勢。
到 2032 年,絲綢細分市場將佔據相當大的內衣市場佔有率。由於其奢華的感覺和自然的光澤,絲綢內衣提供了舒適與精緻的結合。其透氣性和柔軟觸感使其成為追求優雅和舒適的消費者的持久最愛。材質固有的優雅和光滑的觸感使其脫穎而出,反映出人們對優質布料的偏愛,以增強內衣的觸感和美感。
到 2032 年,線上平台將獲得顯著收益,這要歸功於這些平台提供的便利性、多樣性和謹慎的購物體驗。電子商務平台提供符合多樣化產品系列的個人化購物體驗,從而培養其市場地位。隨著消費者擴大選擇便利的線上購買,數位格局繼續塑造內衣市場,將線上平台定位為其成長的關鍵貢獻者。
在不斷變化的時尚趨勢、強大的零售格局以及對身體積極性日益重視的共同推動下,北美內衣行業從 2023 年到 2032 年將實現顯著的CAGR。對多樣化內衣款式的需求,加上電子商務的蓬勃發展,將推動市場成長。北美擁有欣賞經典和創新設計的挑剔消費者群,將成為塑造內衣產業前景和未來趨勢的關鍵貢獻者。
Global Lingerie Market will grow at a CAGR of 5.4% from 2023 to 2032, owing to evolving fashion preferences, technological advancements in materials, and the surge in online platforms. Changing consumer tastes demands a diverse range of styles and designs, while innovations in materials enhance comfort and aesthetics. The prevalence of online shopping offers convenience and accessibility, amplifying market reach. This convergence of fashion, technology, and digital retail will be a driving force in shaping the remarkable growth of the lingerie industry.
For instance, in 2023, Apparel Group, a prominent leader in the fashion industry, introduced the renowned Canadian lingerie and sleepwear brand La Vie En Rose to the Indian market. Recognized for its premium lingerie, sleepwear, and swimwear, the brand's entry added a high-quality and attractive dimension to India's lingerie and sleepwear market.
The lingerie market is classified based on product, material, distribution channel, and region.
The market size from the shapewear segment will record appreciable growth through 2032, driven by its dual functionality of providing comfort and enhancing body contours. The increasing focus on body positivity, combined with the versatility and innovation in shapewear designs, will propel its market prominence. As consumers seek both aesthetic appeal and functionality, the shapewear segment stands out, reflecting a broader trend toward inclusive lingerie options catering to diverse body types and preferences.
The silk segment will capture a decent lingerie market share by 2032. Due to its luxurious feel and natural sheen, silk lingerie offers a combination of comfort and sophistication. Its breathability and soft touch make it an enduring favorite among consumers seeking both elegance and comfort. The material's inherent elegance and smooth feel contribute to its prominence, reflecting a preference for premium fabrics that enhance both the tactile and aesthetic aspects of lingerie.
Online platforms will garner significant gains through 2032, attributed to the convenience, wide variety, and discreet shopping experience offered by these platforms. E-commerce platforms provide a personalized shopping experience in line with diverse product ranges, fostering their market prominence. As consumers increasingly opt for the ease of online purchases, the digital landscape continues to shape the lingerie market, positioning online platforms as key contributors to its growth.
North America lingerie industry will register a notable CAGR from 2023 to 2032, fueled by a combination of evolving fashion trends, a strong retail landscape, and a growing emphasis on body positivity. The demand for diverse lingerie styles, in tandem with a robust e-commerce presence, will fuel market growth. With a discerning consumer base appreciating both classic and innovative designs, North America will stand as a key contributor to shaping the lingerie industry outlook and future trends.