市場調查報告書
商品編碼
1441940
內衣市場 - 按產品類型(胸罩、三角褲、睡衣、塑身衣等)、價格範圍(低 {<25$}、中 {25$-50$}、高 {>50$})、按配銷通路(線上通路、線下通路),2024 - 2032 年預測Intimate Lingerie Market - By Product Type (Bras, Briefs, Sleepwear, Shapewear, Others), By Price Range (Low {<25$}, Mid {25$-50$}, High {>50$}), By Distribution Channel (Online channel, Offline channel), Forecast 2024 - 2032 |
在不斷變化的消費者偏好、技術進步和創新產品的推動下,全球內衣市場預計 2024 年至 2032 年CAGR將達到 5.1%。
根據 Edied.com 2022 年的一份報告,近年來,內衣時尚出現了一個顯著的趨勢,從 90 年代的上托式胸罩風格轉向優先考慮舒適性和功能性的設計。對以舒適為中心且包含尺寸的內衣的需求不斷成長,正在塑造行業前景。消費者尋求的內衣不僅能提供支撐,而且優先考慮舒適度,同時又不影響風格。此外,人們越來越意識到身體積極性和多樣性的重要性,導致對適合各種體型和尺寸的內衣的需求激增。此外,線上零售平台和電子商務通路的激增為消費者提供了更大的可及性和便利性,進一步推動了市場成長。
全球內衣市場根據產品、配銷通路、材料和地區進行分類。
三角褲市場預計到 2032 年將強勁成長,因為它們因其多功能性而受到消費者的青睞,為各種體型和場合提供舒適性和支撐性的平衡。從經典設計到採用無縫結構和先進布料技術的創新款式,內褲將受到全球消費者的青睞。
在電子商務激增的推動下,線上配銷通路管道預計到 2032 年將顯著成長。這些平台為消費者提供了前所未有的方式,讓他們可以在家中舒適地存取各種產品和品牌。線上零售商提供多種內衣款式、尺寸和價位的選擇,以滿足不同人群消費者的不同偏好。
在時尚潮流、文化影響和不斷變化的消費者生活方式的推動下,歐洲內衣產業預計到 2032 年將顯著成長。法國、義大利和英國等國家因其強勁的內衣產業和充滿活力的零售環境而尤其值得注意。該地區的消費者對以其工藝、品質和創新設計而聞名的優質內衣品牌表現出強烈的親和力。奢侈品精品店到大眾零售商的存在,為知名品牌和新興品牌提供了充足的機會,使其在歐洲市場蓬勃發展並擴大其影響力。
The global intimate lingerie market is expected to witness a CAGR of 5.1% during 2024-2032, fueled by evolving consumer preferences, technological advancements, and innovative product offerings.
According to a report by Edied.com in 2022, over recent years, a notable trend has emerged in lingerie fashion, shifting away from the push-up bra styles of the 90s towards designs that prioritize comfort and functionality. The increasing demand for comfort-centric and size-inclusive lingerie is shaping the industry outlook. Consumers are seeking undergarments that not only provide support but also prioritize comfort without compromising on style. Additionally, the growing awareness regarding the importance of body positivity and diversity has led to a surge in demand for lingerie that caters to a wide range of body types and sizes. Moreover, the proliferation of online retail platforms and e-commerce channels has facilitated greater accessibility and convenience for consumers, further driving market growth.
The global intimate lingerie market is classified based on product, distribution channel, material and region.
The briefs segment is anticipated to grow robustly through 2032, as they are favored by consumers for their versatility, offering a balance of comfort and support for various body types and occasions. From classic designs to innovative styles featuring seamless construction and advanced fabric technologies, the briefs will gain traction among the consumers worldwide.
The online distribution channel segment is anticipated to grow significantly till 2032, driven by the proliferation of e-commerce. These platforms provide consumers with unprecedented access to a wide range of products and brands from the comfort of their homes. Online retailers offer an extensive selection of lingerie styles, sizes, and price points, catering to the diverse preferences of consumers across different demographics.
Europe intimate lingerie industry is anticipated to witness significant growth till 2032, driven by fashion-forward trends, cultural influences, and changing consumer lifestyles. Countries like France, Italy, and the United Kingdom are particularly noteworthy for their robust lingerie industries and vibrant retail landscapes. The regional consumers exhibit a strong affinity for premium lingerie brands known for their craftsmanship, quality, and innovative designs. The presence of luxury boutiques to mass retailers, offer ample opportunities for both established brands and emerging players to thrive and expand their presence in European market.